Women in Product Marketing

Questions covered in this episode: 0:49 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 4:40 What is your role like as a VP of PMM at Verkada? 6:58 what is the profile of a really successful product marketer that you look for? 10:25 Can you talk about that a little bit more about the overlap between product marketing and product management at your company? 15:53 As you grow, how are you thinking about that team structure and sort of adding roles, you know, that might be complimentary to product marketing as the needs really arise? 18:48 What criteria do you use to prioritize releases? 21:15 How do you decide on the right amount of detail to share and go to market materials? 23:52 What about when you actually get to the tactics that you're going to use as part of a product launch? 25:39 How do you think PMM will change over the next 5 or 10 years? 26:52 How should AI play a role in product marketing? 28:20 How do you achieve work life balance? 31:08 What do you think has been the one thing that's been most important for growing your career? 33:22 What is your favorite thing about product marketing? Want more insights from Priyanka? Check out her Sharebird Profile. Looking to connect? You can find Priyanka here on LinkedIn.

Questions covered in this episode: 0:50 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 3:47 What is your role like at Atlassian? 8:03 How do you actually adapt messages for the right audience using different assets and channels. What's your approach? 14:11 You have mentioned publicly that you focus more on this playground mindset versus the funnel mindset. What is this all about? 22:55 How should the approach differ for product launches targeted towards large enterprises versus one for smaller startups in terms of timelines, activities and metrics? 32:27 How do you think PMM will change over the next 5 or 10 years? 36:10 How should AI play a role in product marketing? 39:54 How do you achieve work life balance? 42:21 What do you think has been the one thing that's been most important for growing your career? 44:52 What is your favorite thing about product marketing? Want more insights from Ashley? Check out her Sharebird Profile. Looking to connect? You can find Ashley here on LinkedIn.

Questions covered in this episode: 1:023 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 4:45 What is your role like at Snowflake? 8:09 Could share some examples of messaging frameworks that you think are best in class, or how do you think about that? 12:37 When you are creating messaging, do you create persona based messaging or vertical based messaging or an all up? Or how are you kind of thinking about it? 15:09: How do you get your teams on board with messaging? 20:47: How do you incorporate that voice of the customer into messaging positioning? 24:33 How do you think PMM will change over the next 5 or 10 years? 25:10 How should AI play a role in product marketing? 26:10 What do you wish you knew now that you knew back back when you were starting off in product marketing? 27:09 What do you think has been the one thing that's been most important for growing your career? 28:53 What is your favorite thing about product marketing? Want more insights from Alexandra? Check out her Sharebird Profile. Looking to connect? You can find Alexandra here on LinkedIn.

Questions covered in this episode: 0:42 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 6:42 How does it look like being the CEO and founder of a consulting business? 16:05 Can you please tell us more about your article ‘primer on positioning’ and your book ‘Obviously Awesome’? 25:44 Can you talk a little bit about how that influenced your second book on the sales pitch, which is more about, you know, bringing this to life in the sales pitch? 34:18: What role should AI play in product marketing? 38:05 what do you wish you knew maybe at the beginning of your career that you wish you knew now? Looking to connect? You can find April here on LinkedIn.

Questions covered in this episode: 1:26 Opening Question (Can you share a time when you failed at something and learned?) 5:16 What is your role like and what Nextdooris all about? 11:20 What is tactically that source of truth as you get data from various sources and how do you connect it all with the inputs that you're getting? 13:35 What is the way that you bring voice of customer to life at the organizations that you work for? 16:21: What kind of impact does having a strong woman leader as CEO have on the company as a whole, in your opinion? 20:51: What are good OKRs for product marketing? 24:50 How do you make the jump from a senior manager level to the director level? 29:40 What are some innovative launch activities you've done that were successful? 34:09 Rapid Fire Want more insights from Brianne? Check out her Sharebird Profile. Looking to connect? You can find Brianne here on LinkedIn.

Questions covered in this episode: 2:01 Opening Question (Can you share a time when you failed at something and learned?) 5:58 What is your role like as a VP of Product Marketing at New Relic? 7:44 Can you tell us a little bit about what's core to differentiated positioning for you and what your process is like? 12:18 Can you share a little bit more about how you build high performing teams? 16:46: How do you hire great PMM talent? 20:51: What tools should product marketing use to relay customer feedback to product? 24:53 Rapid Fire Want more insights from Pallavi? Check out her Sharebird Profile. Looking to connect? You can find Pallavi here on LinkedIn.

Questions covered in this episode: 1:52 Opening Question (Can you share a time when you failed at something and learned?) 6:02 What is your role like as a Senior Director of Product Marketing at Wiz? 13:05 Can you share your experience as a online poker player? 16:43 Do you have anything to share about what you've learned about your first year as a working mom? 21:07: Do you have a messaging template that you like to use? 24:03 How do you, and at what stages do you test your messaging? 26:50 How do you showcase or describe interviewers your work in messaging? 28:16 Rapid Fire Want more insights from Jiong? Check out her Sharebird Profile. Looking to connect? You can find Jiong here on LinkedIn.

Questions covered in this episode: 2:02 Opening Question (Can you share a time when you failed at something and learned?) 5:02 What is your role like as a VP, Global Head of Product and Customer Marketing at Eventbrite? 10:42 Could you maybe share a little bit about how you go from conception to launch of a product? 17:51 How would you say that for a new product for which you are trying to establish product market fit dippers then adding new features to a new product? 20:30 Do you see that customer insights is the same within the new product or the feature enhancement? 25:38 What does your product marketing team org structure look like? 29:07 How do you make a 30, 60, 90 day plan to be the most effective with product marketing? 34:52 How do you distinguish different launch tiers? 40:32 Rapid Fire Want more insights from Jameelah? Check out her Sharebird Profile. Looking to connect? You can find Jameelah here on LinkedIn.

Questions covered in this episode: 1:38 - Opening Question (Can you share a time when you failed at something and what did you learn?) 5:32 - What is your role like as a Director of Product Marketing at Attentive? 10:07 - What has helped you be the most successful when you are that first product marketing hire? 12:37 - What about red flags when you decide not to be the first product marketer for a company that is eager to hire you? 14:16 - What are you doing in the first 90 days to try to make an impact? 17:28 - Who do you hire first? 18:57 - How do you communicate product marketing achievements upwards and build visibility? 22:07 - How do you combat burnout for your team? 25:01 - When coming up with positioning and messaging as part of a go-to-market plan, which key stakeholders should weigh in? 27:04 - Rapid Fire Want more insights from Candice? Check out her Sharebird Profile. Looking to connect? You can find Candice here on LinkedIn.

Questions covered in this episode: 1:32 Opening question: can you share a time when you failed at something and what did you learn from that experience? 4:19 What is your role like as Director of Product Marketing at OkCupid? 8:27 Can you give a few examples of how you've used data to influence future product development? 12:04 Messaging and positioning - how has customization become such an integral part of your career? 14:25 Do you have automatic settings for a lot of these things or is it something that people customize with you along the way and in their dating journey? 18:43 What should you do when you don't think that the feedback from your boss is correct? 20:41 How important are brand marketing skills for product marketers compared to analytical skills? 23:52 What do you consider must-haves for a new competitive intelligence function at a current company? 26:38 Rapid Fire Want more insights from Jane? Check out her Sharebird Profile. Looking to connect? You can find Jane here on LinkedIn.

Questions covered in this episode: 1:54 Opening Question (Can you share a time when you failed at something and you have learned?) 5:18 What is your role like as a VP of Product and Industry Marketing at Jasper? 9:15 Is GenAI a huge product marketing fit already? 13:01 How do you think GenAI will change what product marketing does? 18:13 Tell us how you went from more product marketing management level to VP of product marketing at HubSpot? 21:32 How did you make the jump from Director of PMM to VP of Marketing? Did you feel like you were “missing” any skills? How did you approach that? 23:54 How did the transition go from being the VP of product marketing to another company to be the CMO? 26:06 CMO role vs. VP of Product Marketing? How do they differ? 28:57 What got you excited about creating the Reforge course? 33:02 What's your favorite part of the course? 35:32 Rapid Fire Want more insights from Meghan? Check out her Sharebird Profile. Looking to connect? You can find Meghan here on LinkedIn.

Questions covered in this episode: 1:36 - Opening Question (Can you share a time when you failed at something and what did you learn?) 5:14 - What is your role like as a Director of Product Marketing at Indeed? 6:44 - How can Indeed help a candidate stand out while looking for jobs? 9:52 - Understanding of the cover letter. 11:27 - How do you approach building and scaling the PMM team? 15:38 - How do you manage parenthood and a full-time job? 22:24 - How do you get buy-in when creating a VOC program? What does an MVP of a VOC program look like? 24:53 - How do you go about creating personas? Do you have personas for the business at large vs. just for launches? And how often do you refresh? 29:04 - How do you build effective buyer journeys? 32:00 - Rapid Fire Want more insights from Sherrie? Check out her Sharebird Profile. Looking to connect? You can find Sherrie here on LinkedIn.

1:37 Opening Question (Can you share a time when you failed at something either personally or professionally?) 4:44 What is your role like as a VP of Product and Industry Marketing at Demand Base? 5:58 How you made the transition from PM to PMM? 11:52 PLG Process using The Price Estimator. 12:39 What are some of the top methods that you have for conducting effective competitive research 16:27 What are some of the best practices when you're implementing a price increase rollout? 20:32 How can product marketing initiate these pricing and packaging conversations cross-functionally? 23:14 How do you make an internal business case for product marketing to own pricing? 26:38 Rapid Fire Want more insights from Jackie? Check out her Sharebird Profile. Looking to connect? You can find Jackie here on LinkedIn.

Questions covered in this episode: 00:34 Opening Question (What inspires you?) 1:20 What is your role like? 3:12 How did you become a PMM? 6:21 What are your thoughts on quiet quitting? 12:11 What is the hardest thing in moving from IC to manager? 16:44 When you were in IC, what did you learn that actually helped you become a manager? 19:46 What do you look for in recruiting? 24:55 Do you have anything tactical that you do to help you hire someone? 28:01 What about team development either as a whole or on an individual level? 33:18 Rapid Fire Looking to connect? Check out Rebecca’s Sharebird Profile or connect on LinkedIn. Kerensa’s Sharebird Profile or connect on LinkedIn.

Questions covered in this episode: 1:28 Opening Question 4:51 What is PMM and your role like as a Sr. Director at Twilio? 7:08 How did you make the jump from IDC to Twilio? What has your transition from being an analyst to product marketer looked like? 9:27 Myth busters of PMM 12:39 What are some of the top methods that you have for conducting effective competitive research 14:41 How do you present market and buyer insights to product before the product development stage? 19:03 How do you delineate the responsibilities of market research between product marketing and user research? 22:43 Are there any tools that you'd recommend for sales enablement? 26:17 How do you actually measure the success of whether sales enablement's working or not? 27:58 Rapid Fire Want more insights from Vanessa? Check out her Sharebird Profile. Looking to connect? You can find Vanessa here on LinkedIn.

“I am a big believer that receiving any kind of feedback which I always ask of my team as well as my managers and working on it is the best for you to be the person that you are today.” - Desiree Motamedi In this week’s episode, Mary sits down with Desiree Motamedi, Shopify’s VP Global Head of PMM. Desiree is a “get things done” type leader who values building strong, long lasting relationships and trust amongst her team. In this interview Desiree shares her thoughts on domain expertise - and how even if you’re not an expert, being an investigator and having a private eye for your product, paired with talking to your customers is a recipe for success and growing your career. Desiree also shares her insights on the factors she considers before promoting a launch such as really thinking about how it will move the needle for revenue and create external visibility. Check out Desiree's AMAs on Sharebird. Connect with Desiree on LinkedIn. Questions covered in this interview:

“I have always been attracted to opportunities where there is a challenge and an opportunity to learn something.” - Vidya Drego In this week’s episode Mary sits down with Vidya Drego, who leads Product & Solutions Marketing at Hubspot to discuss her career path and how she landed in the product marketing space. Tune in to hear some amazing tips on how to prepare for a PMM interview and break into the industry. You’ll also hear Vidya advocate for the benefit of becoming confident in owning your area and strengths, and how that confidence plays into being a full stack product marketer. Being willing to learn, staying curious, and solving hard problems are all key components in driving your career. Check out Vidya's AMAs on Sharebird. Connect with Vidya on LinkedIn. Questions covered in this interview:

“The details of how you got to where you got or where you're going is less important than having conviction in yourself and understanding your strengths and weaknesses.” - Julia Szatar In this week’s episode Mary sits down with Julia Szatar, who leads Product Marketing at Loom to discuss Messaging & Product Launches. Tune in to hear Julia’s perspective on how to test your messaging, balance the art and the science at play, and utilize a tiering system to help distinguish between different types of product launches. They also discuss the importance of having a product strategy and how that paves the way for a successful launch. Check out Julia's AMAs on Sharebird. Connect with Julia on LinkedIn. Questions covered in this interview:

In this week’s episode, Mary sits down with Jasmine Jaume, Intercom’s Director of PMM. Jasmine shares her insights on stakeholder management and how to build trust and nurture relationships with the product team and other product stakeholders. They also discuss the recent re-brand that Jasmine was a vital part of, and the difference between messaging, positioning, and copywriting. This is one of Jasmine’s specialties, as she’s had experience both establishing and re-establishing these assets at companies that are just starting out, or larger companies who are re-iterating the messaging hierarchy. Other talking points: Check out Jasmine's AMAs on Sharebird. Connect with Jasmine on LinkedIn. Questions covered in this interview:

“We're the voice of the product to the customer, but our product voice should be manifested through our brand voice” - Jasmine Anderson Taylor In this week’s episode Mary sits down with Jasmine Anderson Taylor, who leads PMM at Instacart, to discuss all things related to B2C. They focus the conversation around the ideal quantities for B2C marketers to have, the role that brand plays in product marketing and what that partnership looks like, as well as what your 30/60/90 entails at a new org. Another thing that Jasmine also emphasizes is the importance of a unique and diverse skill set across your team and why this is crucial to consider when hiring. Check out Jasmine's AMAs on Sharebird. Connect with Jasmine on LinkedIn. Questions covered in this interview: