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Profitable Joyful Consulting

Business & Economics Podcasts

Welcome to Profitable Joyful Consulting, where you'll discover how to multiply revenues without exhaustion, working with perfect clients on transformational engagements. Host Samantha Hartley shares how talented and ambitious women consultants–just like you!–can build profitable and joyful consulting businesses. Samantha’s practical and motivating weekly episodes draw on her background in international marketing with The Coca-Cola Company, her 20 years as an independent consultant, and her work with successful women consultants in a wide variety of industries. Subscribe and make Profitable Joyful Consulting your go-to resource! Topics you care about: How to increase revenues without exhaustion. You already know how to grow by working long hours, but that’s not sustainable—or joyful! If you’re tired of the Revenue Roller Coaster, we’ve got proven strategies to help you double your revenues while avoiding burnout. How to work exclusively with Perfect Clients on “Transformational Engagements.” Bad-fit clients are neither profitable nor joyful. We dive into how you can attract, nurture, and retain perfect clients. You'll gain valuable insights about how to break the cycle of short-term projects that keep you living in the land of one-offs so you can create the high-impact, long-term, retainer-based consulting arrangements we call transformational engagements. What are the fundamentals for having both profit and joy in your consulting business? Samantha shares strategies for how to get started as a consultant, how to create a consulting brand and compelling messages that will help you to attract clients consistently, how to grow your consulting business with referrals and strategic alliances, how to scale with team and subcontractors, how to set fees for your services, how to write proposals that get accepted, how to leverage your impact with tools and technology, how to sell with integrity, and to make delivery more efficient while still getting results your clients will want to talk about in testimonials and case studies that will sell your services for you. WHEW! How to cultivate a mindset for success. Samantha brings concrete examples, client consulting success stories, and actionable tools to overcome limiting beliefs with powerful intentions, affirmations, and spiritual practices aligned with your values. The show’s format respects your time and attention with concise episodes! Most episodes in the themed 12-episode seasons feature Samantha sharing practical training taken from her work with clients that you, too, can implement right away in your consulting business. A few times each season, guest experts and fellow consultants stop by to keep you updated on the latest trends and innovations in areas like marketing strategy, pricing, or productivity. Hosted by: Samantha Hartley Like many of her clients, Samantha worked in a corporate environment we’d now call psychologically unsafe or even toxic. Even though creativity was “encouraged,” new ideas were considered threatening, and casual misogyny and harassment were ubiquitous. Nevertheless, she built a bridge from there to her first consulting clients and has been self-employed, working remotely, ever since. She remembers her lean years and how she used the exact strategies she teaches on the show to begin to attract clients consistently and learn to get results without overworking. In recent years, Samantha has followed her passion to focus on women consultants and female founders. When we lift up women, everyone benefits! Learn more here: https://samanthahartley.com/ If you're ready to unlock your full potential as a woman consultant, increase your profits, and experience the joy of a thriving consulting business, subscribe and turn on notifications. Join us for ideas and inspiration at Profitable Joyful Consulting. Your success story begins here. Download the free Definitive Guide to Winning 6-Figure Clients at 6FigureClients.com.

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United States

Description:

Welcome to Profitable Joyful Consulting, where you'll discover how to multiply revenues without exhaustion, working with perfect clients on transformational engagements. Host Samantha Hartley shares how talented and ambitious women consultants–just like you!–can build profitable and joyful consulting businesses. Samantha’s practical and motivating weekly episodes draw on her background in international marketing with The Coca-Cola Company, her 20 years as an independent consultant, and her work with successful women consultants in a wide variety of industries. Subscribe and make Profitable Joyful Consulting your go-to resource! Topics you care about: How to increase revenues without exhaustion. You already know how to grow by working long hours, but that’s not sustainable—or joyful! If you’re tired of the Revenue Roller Coaster, we’ve got proven strategies to help you double your revenues while avoiding burnout. How to work exclusively with Perfect Clients on “Transformational Engagements.” Bad-fit clients are neither profitable nor joyful. We dive into how you can attract, nurture, and retain perfect clients. You'll gain valuable insights about how to break the cycle of short-term projects that keep you living in the land of one-offs so you can create the high-impact, long-term, retainer-based consulting arrangements we call transformational engagements. What are the fundamentals for having both profit and joy in your consulting business? Samantha shares strategies for how to get started as a consultant, how to create a consulting brand and compelling messages that will help you to attract clients consistently, how to grow your consulting business with referrals and strategic alliances, how to scale with team and subcontractors, how to set fees for your services, how to write proposals that get accepted, how to leverage your impact with tools and technology, how to sell with integrity, and to make delivery more efficient while still getting results your clients will want to talk about in testimonials and case studies that will sell your services for you. WHEW! How to cultivate a mindset for success. Samantha brings concrete examples, client consulting success stories, and actionable tools to overcome limiting beliefs with powerful intentions, affirmations, and spiritual practices aligned with your values. The show’s format respects your time and attention with concise episodes! Most episodes in the themed 12-episode seasons feature Samantha sharing practical training taken from her work with clients that you, too, can implement right away in your consulting business. A few times each season, guest experts and fellow consultants stop by to keep you updated on the latest trends and innovations in areas like marketing strategy, pricing, or productivity. Hosted by: Samantha Hartley Like many of her clients, Samantha worked in a corporate environment we’d now call psychologically unsafe or even toxic. Even though creativity was “encouraged,” new ideas were considered threatening, and casual misogyny and harassment were ubiquitous. Nevertheless, she built a bridge from there to her first consulting clients and has been self-employed, working remotely, ever since. She remembers her lean years and how she used the exact strategies she teaches on the show to begin to attract clients consistently and learn to get results without overworking. In recent years, Samantha has followed her passion to focus on women consultants and female founders. When we lift up women, everyone benefits! Learn more here: https://samanthahartley.com/ If you're ready to unlock your full potential as a woman consultant, increase your profits, and experience the joy of a thriving consulting business, subscribe and turn on notifications. Join us for ideas and inspiration at Profitable Joyful Consulting. Your success story begins here. Download the free Definitive Guide to Winning 6-Figure Clients at 6FigureClients.com.

Language:

English


Episodes
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Get More Referrals without Hounding Clients

4/30/2024
“I want you to think of referrals as a bonus - a gift from the Universe. They’re a gift from people who are around you.” Season 18 is all about answering your questions. I really enjoyed this one: “My frustration is growing referrals without hounding my clients. I ask annually or immediately after we hit a success milestone. I still need more referrals. Surprisingly, they do not provide many. I send them a list of their connections on LinkedIn to generate initial ideas, but they seldom turn out to be solid referrals. I also receive a lot of referrals to people who cannot pay. They typically are unemployed or leaving their current job and cannot pay out of pocket. It is frustrating.” That IS super frustrating. How do you get more referrals without hounding clients? My answer today includes some … tough love. Key Takeaways: 00:00 Intro 04:53 When and Why People Give Referrals 08:21 Creating Referral Partnerships 09:16 Three Action Steps to Take Today 13:41 How to Get Clear on Perfect Referral Clients If you’re ready to enjoy those wonderful bonus referrals of clients coming in, press play on this episode of Profitable Joyful Consulting on YouTube: https://youtu.be/79TTgapWyLw or your favorite podcast app: www.samanthaspodcast.com. Related Episodes: 5 Ways to Get More Referrals Find Your Next 5 Consulting Clients --------------------------- If you're ready to unlock your full potential as a woman consultant, increase your profits, and experience the joy of a thriving consulting business, subscribe and turn on notifications. Join us for ideas and inspiration at Profitable Joyful Consulting. Your success story begins here. Download the free Definitive Guide to Winning 6-Figure Clients at 6FigureClients.com.

Duration:00:15:23

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Overcoming Common Sales Objections

4/23/2024
“Objections are ways a person is letting you know, here's what I need to overcome in order to make this work for me. It's actually good news if you think of them as buying signals.” What do you do when you get objections during the sales process? Freak out, get nervous, get insecure – maybe all of the above? You’re not alone. What should you say if they say I can't afford it, or if they wonder if it will really work for them? I’m asked about objections pretty often so I created this episode to help you handle objections with ease. I know a lot of times we'll get jammed up in what can be an emotionally charged process. But it doesn’t have to be so hard. In this episode, I’ll share exactly what to say to sales objections during a sales call. So grab a pen and paper and let’s do this. If you’re ready to handle objections like a boss, press play on this episode of Profitable Joyful Consulting on YouTube or your favorite podcast app: www.samanthaspodcast.com. Related Episodes: 3 Sales Mistakes to Avoid in Discovery Calls Consulting Sales Process --------------- If you're ready to unlock your full potential as a woman consultant, increase your profits, and experience the joy of a thriving consulting business, subscribe and turn on notifications. Join us for ideas and inspiration at Profitable Joyful Consulting. Your success story begins here. Download the free Definitive Guide to Winning 6-Figure Clients at 6FigureClients.com.

Duration:00:21:00

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What’s the Difference Between Coaching and Consulting?

4/16/2024
There was a time when I thought there was a huge dichotomy between consulting and coaching. What's the difference between coaching and consulting? Is there any? I've always ignored this question really, because … so what? I just didn't think it was that important. But today I'm answering it because (a) so many people ask me about it, and (b) there are some exciting developments in both professions that we should be talking about! So which am I: A coach or a consultant? For years, I always said consultant. I came out of corporate like a lot of consultants. I had a background and expertise that companies found valuable. Maybe they wanted to grow their businesses with a Coca-Cola-style approach or framework. I also believed that because I was more prescriptive, telling clients directly what they needed to do, that my work fell under the consulting umbrella rather than coaching. Also, there wasn’t really coaching back then! But things have changed in the past two decades. I’m excited to share how both coaching and consulting have shifted and how you can incorporate both into your work. ------------------ If you're ready to unlock your full potential as a woman consultant, increase your profits, and experience the joy of a thriving consulting business, subscribe and turn on notifications. Join us for ideas and inspiration at Profitable Joyful Consulting. Your success story begins here. Download the free Definitive Guide to Winning 6-Figure Clients at 6FigureClients.com.

Duration:00:15:56

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How to Earn $100K Per Client Engagement

4/9/2024
The biggest barrier to earning $100,000 per engagement is simply your belief that it's possible. Are there consultants who are really earning $100,000 per engagement? Believe it or not, that is one of the most frequently asked questions that I get from pretty much everyone. And the answer is 100 percent YES. In fact, most of my clients earn a hundred thousand dollars per engagement. Today I'll share what they're doing, what you're not doing, and what you need to do in order to earn $100K per client engagement. In this episode, we’ll cover how to showcase the value of the work so the client dives in with both feet, how one of my clients transformed a $22K offer she couldn’t sell into a hugely successful $200K engagement. Plus, I’ll reveal the number one barrier preventing you from landing the perfect client—and it’s not your pitch. Key Takeaways: 00:41 Why do people ask that question? 01:22 Is it actually possible for you? 02:15 How to find those clients 04:41 From $100k to 1Million 08:39 The biggest barrier to $100K Discover more ways to uplevel your business by bringing in $100K engagements on this episode of Profitable Joyful Consulting on YouTube: https://youtu.be/PFp6A765RMo or your favorite podcast app: www.samanthaspodcast.com. Get FREE resources at SamanthaHartley.com/Super ------------------------- 💃🏻 Work with me to multiply your revenues without exhaustion. Ready to add $150-750K to your business? Click here to book a 12-minute call with my Growth Strategist: https://calendly.com/jeanette_g/ If you're ready to unlock your full potential as a woman consultant, increase your profits, and experience the joy of a thriving consulting business, subscribe and turn on notifications. Join us for ideas and inspiration at Profitable Joyful Consulting. Your success story begins here. Download the free Definitive Guide to Winning 6-Figure Clients at 6FigureClients.com.

Duration:00:13:00

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Your Burning Consulting Questions Answered

4/2/2024
“What do other consultants do to build and grow their businesses?” That's the number one question I get from clients and podcast listeners. Other questions include: Are your clients really getting paid a hundred thousand dollars per engagement? What do I need to do to make that happen? How do they handle objections on a sales call?What’s the best way to avoid scope creep from clients? I love answering your questions and helping you to build a consulting business that thrives beyond your wildest imagination. This season, that's exactly what I'm going to do: 12 episodes answering your most pressing, burning, real-life questions, honestly and candidly. No topic is off limits and I'm holding nothing back. Do you have a question for me? Send me your consulting questions today and I'll do my best to answer them on the show. Join me for a season unlike any other on Profitable Joyful Consulting. Subscribe on YouTube: https://youtu.be/tewnyT9esXY or your favorite podcast app: www.samanthaspodcast.com. If you're ready to unlock your full potential as a woman consultant, increase your profits, and experience the joy of a thriving consulting business, subscribe and turn on notifications. Join us for ideas and inspiration at Profitable Joyful Consulting. Your success story begins here. Download the free Definitive Guide to Winning 6-Figure Clients at 6FigureClients.com.

Duration:00:00:51

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3 Steps to Integrate Transformation into Your Business

3/26/2024
“The relentless pursuit of more and more and more growth can actually destroy your consulting business and your health.” What would you say if I told you the key to growing your business is actually slowing down? This season we’ve been talking about expansion: landing perfect clients, charging more money, and building the most profitable, joyful consulting business possible. But not today. Today, we’re talking about the importance of integrating all of the changes that happen in your business and taking three key small steps to intentionally grow so you don’t burn out. Key Takeaways 00:00 Intro 01:49 Using Spring Equinox to Jumpstart the Year 03:51 Implementing What You’ve Learned 07:14 3 Steps to Integration 08:34 Using ChatGPT for Professional Development If you’re ready to expand your consulting business without exhaustion by slowing down and being intentional, this is the episode for you. Press play on YouTube: https://youtu.be/4nBIeCG_tbw or your favorite podcast app: www.samanthaspodcast.com. If you're ready to unlock your full potential as a woman consultant, increase your profits, and experience the joy of a thriving consulting business, subscribe and turn on notifications. Join us for ideas and inspiration at Profitable Joyful Consulting. Your success story begins here. Download the free Definitive Guide to Winning 6-Figure Clients at 6FigureClients.com.

Duration:00:13:58

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3 Sales Mistakes to Avoid in Discovery Calls

3/19/2024
“I want you to be closing more sales and helping those people who should be working with you.” What’s the first thing that pops into your head when I say the word sales? Do you cringe? Want to retreat into a cave or ball yourself up in the fetal position? I’m here to tell you it doesn’t have to be so scary or difficult. In this episode of Profitable Joyful Consulting, I’m going to teach you what you need to know to improve your sales and to actually not hate it as much as you might right now. The three big sales mistakes I see consultants make that drive away perfect clients What standup comedy and weddings can teach you about discovery calls What you need to do to help your clients open up to you more on callsAnd finally, what you can do to make the proposal writing process a snap Key Takeaways 00:00 Intro 01:52 Why Sales Are Difficult 02:47 Three Mistakes Consultants Make with Sales 04:42 How Broadway, Standup and Weddings Are Like Discovery Calls 07:33 How to Create a Safe Environment 11:43 Setting a Business Goal Before a Sales Call Join me for an episode that'll help you to hear “yes” more often and to feel more comfortable when you do! Listen on YouTube or your favorite podcast app: www.samanthaspodcast.com. If you're ready to unlock your full potential as a woman consultant, increase your profits, and experience the joy of a thriving consulting business, subscribe and turn on notifications. Join us for ideas and inspiration at Profitable Joyful Consulting. Your success story begins here. Download the free Definitive Guide to Winning 6-Figure Clients at 6FigureClients.com.

Duration:00:20:09

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Turn Intellectual Property into Sellable Assets

3/12/2024
“What is in your business that your clients are paying you for? Is there a method, training or workshops that you bring? Whatever it is that your client is paying you for, that is the asset in your business.” -- Erin Austin Imagine a world in which your business continues to thrive while you take a step back to rest and relax. If you’re a consultant, that might feel like a dream, but it’s absolutely within reach – and maybe even closer than you think. In this episode of Profitable Joyful Consulting, I talk with Erin Austin, an IP attorney, founder of Think Beyond IP, and host of the Hourly to Exit podcast. Erin guides women consultants, business coaches, and other entrepreneurs on the journey of transforming their businesses from an unscalable income-generator into a saleable wealth-building asset. Erin is ready to help us all understand intellectual property and discover where our unique assets lie, so we can grow our businesses well beyond our wildest dreams. Erin also shares the #1 kind of agreement every consultant needs to have with clients (that you probably don’t). This episode will leave you feeling inspired and empowered to work less in your business, and let your business work for you. Key Points: 00:00 Intro 03:01 Origin Story 04:57 Do I Have Intellectual Property? 10:57 Steps to Create an Asset 14:16 What is a License? 17:36 Examples of Assets 24:41 Tips for Consultants 31:41 Erin's Personal Asset Example Learn more in this episode on YouTube or your favorite podcast app: www.samanthaspodcast.com. GUEST: Meet Erin Austin, a Harvard Law alum and seasoned contracts expert with over 25 years of legal experience. As the go-to advisor for professionals with corporate clients, Erin empowers entrepreneurs to be their own advocates, standing out for her commitment to transforming expertise into empires. With a unique approach to business and law, Erin focuses on protecting your expertise from unauthorized use. Explore her blend of legal expertise and entrepreneurial insight on ThinkBeyondIP.com and the "Hourly to Exit" podcast. Off the clock, you'll find Erin in the great outdoors or connecting with business coaches to elevate 6-figure consultants into 7-figure powerhouses. QUOTABLES: If you don't have your own intellectual property, you're probably executing somebody else's IP. - Samantha Hartley A natural progression from one-on-one to creating something you can independently sell or license, without you, is starting to document. It starts with just documenting your process so that every time you're delivering it, it's getting more efficient to deliver. -- Erin Austin Episode Hashtags: #intellectualpropertyassets #ip #intellectualpropertystrategy #erinaustin #scaleabletosellable #hourlytoexit #thinkbeyondip #intellectualpropertyrights #sellableassets If you're ready to unlock your full potential as a woman consultant, increase your profits, and experience the joy of a thriving consulting business, subscribe and turn on notifications. Join us for ideas and inspiration at Profitable Joyful Consulting. Your success story begins here. Download the free Definitive Guide to Winning 6-Figure Clients at 6FigureClients.com.

Duration:00:36:33

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Action Needed: Can You Help?

3/7/2024
Can you believe we're celebrating 200 episodes of Profitable Joyful Consulting? I feel like we're just getting started. I'm ready to unlock our next level and need your help. Take just a few minutes to fill out my listener survey, share your thoughts, your likes, and even your dislikes. Plus, as a thank you for your valuable feedback, I'll send a special gift to five listeners and one lucky listener will win a free 30 minute one-on-one session with me. Don't miss out on this opportunity to shape the future of our show. Click here to take the survey and enter for your chance to win!

Duration:00:00:34

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Writing Tips for Consultants to Get Read, Get Clients, and Get Results

3/5/2024
Here’s how to write posts that get your perfect clients to take action. Wish you knew how to get your writing to be irresistible and unputdownable? How would you like for your LinkedIn posts to get you leads, or your email newsletters to reactivate past clients or activate potential new ones? In this episode of Profitable Joyful Consulting, I'm sharing how you can communicate your value in writing so that it works to get you results. You’ll learn how to differentiate your work from any competitors (or ChatGPT!), identify ways you unintentionally sabotage yourself in your writing, and the ideal way to start and end everything you write – no matter what it is. Key Ideas: 00:00 Intro 03:36 How to Structure Your Writing 05:54 Hook Your Reader 10:05 How to “Edu-tain” 12:09 Final Tips By the end of this episode, you’ll be engaging with your audience – and future clients – in a whole new way. Listen on YouTube: https://youtu.be/wyzMwfNwgl8 or your favorite podcast app: www.samanthaspodcast.com. QUOTABLES: Use your marketing messages to make a bold promise, and then substantiate that promise with proof. Your brand voice is the way you talk when you're talking with your clients, when you're in the flow of your genius, and that's unique to you. If you're ready to unlock your full potential as a woman consultant, increase your profits, and experience the joy of a thriving consulting business, subscribe and turn on notifications. Join us for ideas and inspiration at Profitable Joyful Consulting. Your success story begins here. Download the free Definitive Guide to Winning 6-Figure Clients at 6FigureClients.com. Get 60% off your first month of Armoire ➡️ armoire.style/refer/sjh Get a free month of Jewelry by Rocksbox ➡️ https://www.talkable.com/x/C0ugX2

Duration:00:16:10

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What I Wish I Knew When Starting My Consulting Business

2/27/2024
“Women need to claim our power. We need to prioritize leading and not just serving.” Some people need to learn things the hard way. You might be surprised to hear I’m one of those people. :-\ When I first started my consulting business, I made more than my share of mistakes. But it’s the lessons I’ve learned through those mistakes that have carried me – and my clients – through the challenges and into profitable, joyful consulting businesses. In today’s episode, I'm sharing what I wish I knew when I started my consulting business: lessons around making more money, how you should really look at marketing your brand, and the #1 way to get rid of competition. Plus, I’ll show you how to let your freak flag fly, because that weird, quirky, most outlandish stuff that's true to you is exactly what your clients want. Key Ideas: 00:00 Intro 01:45 Selling Offers 03:49 Marketing Your Business 06:58 Fire Your Control Freak 12:06 Erasing the Competition 14:55 Let Your Freak Flag Fly 17:14 Work Like No One is Watching 20:52 Getting Clear on Your Brand 27:48 Trust the Universe If you're ready to unlock your full potential as a woman consultant, increase your profits, and experience the joy of a thriving consulting business, subscribe and turn on notifications. Join us for ideas and inspiration at Profitable Joyful Consulting. Your success story begins here. Download the free Definitive Guide to Winning 6-Figure Clients at 6FigureClients.com.

Duration:00:31:50

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How to Expand Your Business and Build an Extraordinary Team

2/20/2024
One of the fastest ways to get to a million and beyond is by expanding your team. Does the idea of adding team members stress you out? Do you immediately imagine managing difficult personalities or chasing down late deadlines? Fear not. In this episode of Profitable Joyful Consulting, I’m sharing why expanding your team is one of the fastest ways to expand your business, and it’s more manageable than you might think. If the very idea is triggering your control freak ways, you’re in luck! Press play and let’s grow your business through talented, passionate, and reliable team members. Key ideas: 00:00 Introduction / Episode Tease 02:18 Helpful Beliefs 06:43 Roles and Responsibilities 09:58 Leadership 14:30 When to Hire 16:03 Top Three Tips 18:10 Objections Building or growing your team is absolutely available to you. Take a listen on YouTube or wherever you get podcasts samanthaspodcast.com and let me know if you’re ready to take the leap. ​QUOTABLES: You will not be able to expand your business the way you need to if you don't release responsibility to others. Leadership is not something you need to outsource. Leadership is letting people know what the vision for the business is, the culture you want to have, what kind of company you want to have. Focus on what you can be earning with your team and not just what you're paying. If you create a culture and a place people want to work, they'll stay with you.

Duration:00:24:40

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The Power of Strategic Business Partnerships

2/13/2024
You want to know what your potential partner is going to be like when they're at their worst. – Samantha Hartley Last week, you heard all of the reasons you should not consider forming a partnership in your consulting business. I shared some of the dreadful reasons women seek partners and what causes those relationships to crash and burn. Listen here If you heard those real-life cautionary tales from my personal client files and you’re still considering a partnership, you’ve come to the right place. In this episode of Profitable Joyful Consulting, I talk with Marnely Murray and Angela Prout of Shored Up Digital, two dynamic, successful women who decided to take the partnership leap together almost six years ago. Hear how they got started, how the partnership has changed over the years, and their strategy for expanding their business, even when they don’t agree. About: Marnely Murray and Angela Prout teamed up to create Shored Up Digital after meeting many local business owners who were overwhelmed with their digital marketing initiatives. Marnely and Angela realized that they could leverage their skills and experience to provide businesses and organizations with the tools and resources necessary to bring their online presence to the next level. Many business owners recognize that they can increase sales and improve their customer relationships by being more active online, but they don't know where to start, or where exactly to focus their attention. That's where Shored Up Digital comes in. Both washashores, Marnely and Angela have collectively called Martha's Vineyard and Cape Cod home for over twenty years. They bring a wide range of marketing experience and the ability to understand the needs of small business owners and seasonal destinations, as well as the wants of their diverse customers and discerning visitors. With an exceptional level of enthusiasm, dedication, and a collaborative approach, Shored Up Digital is the effective solution for clients that want to better connect with their audience online. Follow ShoredUpDigital on Instagram and Facebook. Key ideas: 00:00 Introduction 02:05 Origin Story 03:59 Complementary Skills & Dating First 08:43 Role Sorting 11:50 Addressing Conflict 16:52 Expressing the Brand Voice 22:59 Power Struggles 25:09 Who is the Rainmaker? 27:53 Uncomfortable Conversations 30:27 Tips for Starting a Partnership Partnerships are serious business, so do not wing it. This is what you need to know. Press play on YouTube: https://youtu.be/XDNzCfeQ2JY or wherever you get podcasts: ​QUOTABLES: We've been able to benefit professionally and personally having this relationship because we can rely on one another. – Angela Prout We're juggling like 27 balls, but not all 27 are glass balls. Some are rubber that we can let fall and they can bounce for a little while. - Marnely Murray Make sure that there's a unified brand and a unified front when you and your partner are expressing your values through the business. – Samantha Hartley Be sure when you're partnering that you're clear how soon you need the business to be returning on your investment. - Samantha Hartley Learn more in this episode on YouTube: https://youtu.be/XDNzCfeQ2JY or your favorite podcast app: www.samanthapodcast.com

Duration:00:38:18

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The Pitfalls of Forming Business Partnerships

2/6/2024
Partnership can be a really difficult and risky route to take if you are a woman consultant. Have you been considering forming a business partnership in your consultancy? Sure, that’s one way to expand your business, but is it the right way? I feel so strongly about this topic that I’ve created a two-part series to provide you with all the information, so you can move forward with your eyes wide open. In this episode, I am sharing the top reasons why not to seek a partner in your business. You'll hear some of the dreadful reasons why women seek partners and what causes those relationships to crash and burn. Plus, you'll hear real-life cautionary tales from my personal client files. Key ideas: 00:00 Introduction 01:13 Cautionary Tale: Michelle 02:42 Cautionary Tale: Beth 05:20 Why Women Consultants Seek Partnerships 09:09 Alternatives to Forming a Partnership 12:23 Positives to Forming a Partnership 13:50 Reasons Why a Partnership Breaks Down 19:28 Samantha's Story Don’t pretend you didn’t hear what I’m about to tell you. If you’re ready to be honest with yourself and expand your business joyfully and without exhaustion, dive in to this episode on YouTube or wherever you get podcasts: www.samanthaspodcast.com

Duration:00:24:56

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How You Can Work with Perfect Fit Clients at the Right Level

1/30/2024
Perfect clients’ is not about value judgements about anybody here. It's really about who is best suited to receive from you. What if you could expand your services without requiring any more of your precious time or energy? Oh you can. When you focus on perfect clients - perfect in size and needs - and provide just the right value, business expansion is almost inevitable. In this episode, we’ll assess clients' needs and how to align with the level that suits your expertise. You’ll learn how to find opportunities to sell your services to organizations, instead of individuals. I share how to transition from B2C executive coaching to B2B consulting engagements, and how this unlocks massive growth. Plus, we’ll discover the magic of next-level clients who can elevate your expertise like no others. Key ideas: 00:00 Introduction 02:31 Expanding through working with perfect clients at the right level 04:14 Expanding through Selling to Organizations 06:08 Taking B2C Services to B2B Clients 09:57 The Value of Mid-Sized Companies 16:00 Recognizing Next-Level Clients 21:45 Expanding with Perfect Fit Clients If you’re ready to maximize your growth while working with perfect clients at the right level, press play. ​QUOTABLES: What are those gifts you're bringing through at this new and next level of your business? The more value you give to clients, the more you can charge them for that. Next-Level Clients help pull through your next evolution of your business.

Duration:00:23:28

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Proven Techniques to Expand Your Business with Existing Clients

1/23/2024
“Scope creep isn't always a bad thing; it sometimes can be scope expansion.” Did you know that acquiring a new client can cost five times more than retaining an existing one? It’s true! What if you could learn how to make way more without adding a single new client? It’s time to end the chase and relax with better relationships and more profits. In this episode, you’ll learn the secrets of strategic client growth. In a world obsessed with acquiring new clients, I urge you to challenge the status quo; the real goldmine lies within your existing client base. From transforming short-term projects into year-long engagements to skillfully navigating scope creep, this episode provides a roadmap to fortify client relationships and ensure sustained success. Key ideas: 00:00 Introduction + Theme 02:23 How to get longer-term engagement from clients 04:49 When to have the renewal conversation 07:52 How to turn scope creep into scope expansion 11:53 How to reactivate past clients 13:15 The #1 hack to get clients (that you might already be doing) If you’re ready to increase profits and joy without exhaustion and the revenue rollercoaster, dive in to this episode now on YouTube or listen wherever you get podcasts. ​QUOTABLES: Email newsletters are one of the easiest, most efficient, high-value, high-ROI activities that you can do. Moving from a project basis into a longer-term horizon does many things: It allows you to get better results for your clients, and it helps you to not have to constantly be hunting for new ones. When a client is asking for more and more and more, they bought a package that was too small. Mentioned in this episode: Results that Get More Clients

Duration:00:16:24

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Unleashing Success: The Crucial Role of Personal Expansion in Business Growth

1/16/2024
“As consultants, we can't even grow the business unless we expand as people.” It’s impossible to dive into the topic of business expansion without understanding the importance of growing personally. And no one knows that more than my first guest of 2024. In this insightful episode of Profitable Joyful Consulting, we delve into the fundamental truth that as consultants, our business growth is intricately tied to our personal expansion. You’ll hear directly from my client, Leslie, who has doubled her business in the year we’ve been working together. You’ll discover the transformative power of self-development and how it serves as the cornerstone for unlocking new levels of success in a consultancy. Key ideas: Embrace the journey of self-expansion and watch your business as a consultant thrive like never before! Press play on YouTube or listen wherever you get podcasts. ​QUOTABLES: “It’s kind of like a therapist for your business.” – Leslie “There are people that can really be a huge, huge resource and take things to the other level.” – Leslie “That's what a transformational engagement does, it creates this sense of safety in this relationship.” – Samantha Hartley

Duration:00:40:01

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Navigating Expansion: Challenges, Ambivalence, And Intentional Growth Strategies

1/9/2024
“What identity do you need to have to expand into that next thing?” A new year, a new season of Profitable Joyful Consulting, and a new theme. This season, we’re tackling all things expansion, the challenges, the downsides and how to determine if expansion is right for you. In this first episode of the season, we’ll explore the very real fear that pops up when we even think about expanding in our lives and business, help you get more intentional about how and where you want to grow, and I’ll even walk you through an exercise that will help you take that next powerful step into the business and life you really want. Key ideas: 00:00 Introduction + Theme 02:05 Physical Exercise 05:11 Challenges and Downsides of Expansion 08:16 Expansion = Vulnerability 10:55 Grounding and Support in Expansion If you’re even considering personal or professional expansion in your life and business in 2024, I invite you to join me for this empowering episode. Watch on YouTube https://youtu.be/dw_wls1Z-Yc or listen wherever you get podcasts www.samanthaspodcast.com

Duration:00:21:17

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Is Expansion Your Next Big Move?

1/3/2024
“We're going to talk about expansion and the ways that when you expand yourself, you can grow and expand your business as well.” New year, new season! In this brand new Season 17 of Profitable Joyful Consulting, we’ll explore sustainable ways to expand business without burnout, focusing on the 10 Drivers of Success for consulting businesses, emphasizing transformational engagements that add value to clients. We’ll dive into leveraging tools like Chat GPT and AI to increase efficiency without compromising quality. And we’ll talk team expansion, how to delegate and reclaim time for your own personal pursuits. Plus, through conversations with special guests, including my clients and other consultants, we’ll collectively demonstrate the possibility of profitable and joyful business expansion. Don't miss Season 17—subscribe, turn on notifications, and let’s embark on this transformative journey. Watch on YouTube or wherever you get podcasts www.samanthaspodcast.com

Duration:00:02:54

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Hit Your Money and Joy Goals in 2024

1/2/2024
“When we do a vision statement like this, we tell the universe quite specifically how we want that intention to be fulfilled.” What do I want? That seems to be hardest question for many people to answer, including me. What do I want? Well, what are my options? What lights me up? What is the universe offering to me? You (yes, you) can have what you want, that is possible for all of us. How do we do it? With intention. My intention in this bonus episode of Profitable, Joyful Consulting is to provide for you the space, time, and questions that will empower you to decide what you want, and take the steps to make anything happen. You’re powerful and in charge of what you get in your business and in your life. Don’t believe me? Take a listen. Key ideas: 00:00 Introduction 02:27 What do I want?03:21 What are your wins?05:13 What didn’t work?07:25 What will you leave behind in 2023?07:43 What will you take into 2024?08:10 Envision the future Join me in this episode as we unravel the secrets to creating a profitable and joyful consulting business. Watch on YouTube or wherever you get podcasts www.samanthaspodcast.com

Duration:00:18:16