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The Market Your Genius Podcast

Business & Economics Podcasts

Welcome to the Market Your Genius podcast, the go-to resource for building and growing a profitable service-based business. Join host and master coach, Nikki Nash, each week as she shares her best strategies and insights on how to turn your passion and expertise into a profitable and sustainable business. To learn more about how Market Your Genius can help you build a business and a life you’re MADLY in love with, head to marketyourgenius.co.

Location:

United States

Description:

Welcome to the Market Your Genius podcast, the go-to resource for building and growing a profitable service-based business. Join host and master coach, Nikki Nash, each week as she shares her best strategies and insights on how to turn your passion and expertise into a profitable and sustainable business. To learn more about how Market Your Genius can help you build a business and a life you’re MADLY in love with, head to marketyourgenius.co.

Language:

English


Episodes
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The Biggest Mistake People Are Making With Their Front End Offer(s) | Ep. 288

4/30/2024
"The front-end offer still has to deliver a result! What's the tangible outcome? What's the transformation?..." Having a front-end offer can be an incredibly lucrative strategy, however, they still need to deliver an incredible experience. In this episode of the Market Your Genius Podcast, Nikki Nash and Megan Huber discuss why not everyone is having success retaining clients that come in from a front-end or low-ticket offer and how to change that trend. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. For support creating, filling, and designing a group program, DM Nikki "AMPLIFY" on Instagram. Additional Resources: 1. Free Workshop Series - Enroll in Group Program Mastery to learn how to add structure, market and sell group coaching 2. Facebook Group for Regular Free Trainings 3. Market Your Genius Book 4. Nikki's Instagram

Duration:00:26:29

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Group Programs Shouldn't Be Reliant On Your Magic | 287

4/23/2024
It is a really big struggle when you are relying on all the goodness that's in your head, all the experience that you've had, in order for your clients to get success." Your group coaching program should be set up so that sooner rather than later, it can run without you. If your client results are based on your magic alone, you will always be a cog in the machine. In this episode of the Market Your Genius Podcast, Nikki Nash and Megan Huber share insights into how to refine your group program or create one that can eventually run without you. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. For support creating, filling, and designing a group program, DM Nikki "AMPLIFY" on Instagram. Additional Resources: 1. Free Workshop Series - Enroll in Group Program Mastery to learn how to add structure, market and sell group coaching 2. Facebook Group for Regular Free Trainings 3. Market Your Genius Book 4. Nikki's Instagram

Duration:00:20:33

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How to Create a Group Program that Sells Itself | 286

4/16/2024
"If you want a group coaching offer that practically sells itself, you need to have your prospects and your referral partners quickly understand who you help and the result you can help them achieve." Are you ready to add a group coaching offer to your business that practically sells itself? In this episode of the Market Your Genius Podcast, Nikki Nash shares the secrets to crafting a group program that resonates deeply with your ideal clients and referral partners. Discover how to articulate who you help and the transformative results you deliver in just seconds. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. For support creating, filling, and designing a group program, DM Nikki "AMPLIFY" on Instagram. Additional Resources: 1. Free Workshop Series - Enroll in Group Program Mastery to learn how to add structure, market and sell group coaching 2. Facebook Group for Regular Free Trainings 3. Market Your Genius Book 4. Nikki's Instagram

Duration:00:20:54

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Why Group Coaching is Your Next Strategic Move | 285

4/12/2024
"Group coaching is an opportunity to really amplify the impact that you are having. You're able to reach and support more clients at one time." Are you a coach who's constantly hitting your limits with one-on-one clients? Feeling like you're capped on the impact you can make and the income you can earn? In this episode of the Market Your Genius Podcast, Nikki Nash shares how to know when it's time to add a group program to your business model. Tune in to discover if now is the time to add group to your business model. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. For support creating, filling, and designing a group program, DM Nikki "AMPLIFY" on Instagram. Additional Resources: 1. Free Workshop - Enroll in Group Program Mastery to learn how to add structure, market and sell group coaching 2. Facebook Group for Regular Free Trainings 3. Market Your Genius Book 4. Nikki's Instagram

Duration:00:19:30

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How to Create Consistent Results in One Hour a Day | 284

4/9/2024
"If you focus on these few activities every single day, it will make a huge difference in your business." Ready to stabilize your business revenue? In this episode of the Market Your Genius Podcast, Nikki Nash shares the powerful concept of the Power Hour - a focused, one-hour daily routine that has significantly impacted her coaching business's growth and success. With a huge thank you to her stint in Network Marketing and listening to Kelly Roach, Nikki has implemented these activities for years. Tune in for actionable advice on how coaches can increase prospect engagement, streamline content creation, and boost revenue. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. For support creating, filling, and designing a group program, DM Nikki "CLIENTS" on Instagram Additional Resources: 1. Free Workshop - Enroll in Group Program Mastery to learn how to add structure, market, and sell group coaching. 2. Facebook Group for Regular Free Trainings. 3. Market Your Genius Book 4. Nikki's Instagram

Duration:00:25:44

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How to Multiply Your Revenue with Events | 283

3/26/2024
"Don't be afraid of it. Just do it. Dive into that first event; it's the key to growth and success." Ready to bring your community together? In this enlightening episode of the Market Your Genius Podcast, Nikki Nash and event expert Linda Cain dive into the ins and outs of having your own signature event or retreat. Tune in as Linda shares her vast experience, emphasizing the importance of connection, community, and the strategic monetization of events. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. For support growing your coaching business so you can work with clients you love, DM Nikki "CLIENTS" on Instagram. Additional Resources: 1. Join the Accelerator! 2. Facebook Group for Regular Free Trainings 3. Market Your Genius Book 4. Free Blueprint 5. Nikki's Instagram Ready to speak with Linda? Click here to get on her calendar!

Duration:00:41:19

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What's Inside The (Profit Lab) Accelerator | 282

3/19/2024
"Validating your methodology and offering through one-on-one coaching is crucial before transitioning to group coaching." Validating your methodology and offering through one-on-one coaching is crucial before transitioning to group coaching. In this episode, Nikki addresses the top 3 challenges coaches face while going after being fully booked with 1:1 clients. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. For support growing your coaching business so you can work with clients you love, DM Nikki "CLIENTS" on Instagram. Additional Resources: 1. Join the Accelerator! Prices increase on March 25th 2. Facebook Group for Regular Free Trainings 3. Market Your Genius Book 4. Free Blueprint 5. Nikki's Instagram

Duration:00:21:30

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[Part 3] Blueprint To Your First Six Figures | 281

3/12/2024
"The more you can own and manage your time, focus, and calendar, the more likely you are to hit your goals." The Blueprint To Your First Six Figures 3-Part Series is coming to a close. In this episode, Nikki concludes the series with how to spend your time so that you are more likely to reach the six-figure milestone. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. For support growing your coaching business so you can work with clients you love, DM Nikki "CLIENTS" on Instagram. Additional Resources: 1. Accelerator 2. Market Your Genius Book 3. Free Blueprint 4. Nikki's Instagram

Duration:00:22:09

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[Part 2] Blueprint To Your First Six Figures | 280

3/5/2024
"It is in the repeat actions and the improvement of those actions that yield sustainable revenue inside your business." The Blueprint To Your First Six Figures 3-Part Series is here! In this episode, Nikki continues the series with how to attract and enroll clients into your offering. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. For support marketing your coaching business so you can work with clients you love, DM Nikki "CLIENTS" on Instagram. Additional Resources: 1. Free Blueprint 2. Market Your Genius Book 3. Nikki's Instagram

Duration:00:20:54

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[Part 1] Blueprint To Your First Six Figures | 279

2/27/2024
"People will not pay more for something than what they perceive the value to be." The Blueprint To Your First Six Figures 3-Part Series is here! In this episode, Nikki kicks off this series with how to position yourself in the marketplace and create an offer people want to invest in. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. For support marketing your coaching business so you can work with clients you love, DM Nikki "CLIENTS" on Instagram. Additional Resources: 1. Free Blueprint 2. Market Your Genius Book 3. Nikki's Instagram

Duration:00:24:49

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Building your business in 10 hours a week w/ Holly Marie Haynes | 278

2/20/2024
"You don't have to do everything at once. You don't need a fancy website, you don't have to post 100 times a day." This episode is an oldie but a goodie, Join Nikki Nash and Holly Marie Hayes as they discuss working 8 - 10 hours a week in a business. This episode originally aired on December 20, 2022. And stay tuned - next week kicks off the Blueprint To Your First Six Figures 3-Part Series. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. To get support from Nikki in reaching $10k/month in baseline revenue working with clients you love, DM Nikki "10k" on Instagram Additional Resources: 1. Market Your Genius Book 2. Nikki's Instagram

Duration:00:35:25

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Creating Client Non-Negotiables | 277

2/13/2024
"Your ideal client profile is helpful, but having a client non-negotiable list is equally, if not more important." In today's episode, Nikki walks you through how to create your non-negotiable list for clients. If you want to work with clients who you can truly help get results and who are a joy to work with - creating and using your non-negotiable list is the key. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. To get support from Nikki in reaching $8k-10k in baseline revenue working with clients you love, DM Nikki "Accelerator" on Instagram or LinkedIn. Additional Resources: 1. Market Your Genius Book 2. Nikki's Instagram 3. Nikki's LinkedIn

Duration:00:23:49

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Creating Consistent $10k Months | 276

2/6/2024
"Make a plan, activate the plan, adjust the plan based on the results, and do it again. In today's episode, Nikki highlights 4 business stages between 0 - $1M and outlines what it takes to rock stage 1 which is completed once you have $8k-10k in baseline revenue. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. To get support from Nikki in reaching $8k-10k in baseline revenue, DM Nikki "Accelerator" on Instagram. Additional Resources: 1. Market Your Genius Book 2. Nikki's Instagram 3. Listen to episode 273 to dive deeper into Baseline

Duration:00:39:26

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How to Build Relationships That Grow Your Business | 275

1/30/2024
"Relationships are not a one-way street. It's about being curious without attachment, seeking to understand, and being of service." In today's episode, Nikki shares how to build relationships with cold leads and foster strong relationships. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. To get support from Nikki in growing your baseline revenue, DM Nikki "Growth" on Instagram. Additional Resources: 1. Market Your Genius Book 2. Nikki's Instagram

Duration:00:29:34

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Navigating Buying Hesitation | 274

1/23/2024
"2024 is the year for focused, clear, and targeted businesses to shine – be super honest, transparent, and see your best year yet." In today's episode, Nikki gets real on why some prospects are hesitant to invest in coaching and what you'll need to address in your marketing and sales. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. To get support from Nikki in growing your baseline revenue, DM Nikki "Growth" on Instagram. Additional Resources: 1. Market Your Genius Book 2. Nikki's Instagram

Duration:00:18:24

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Baseline Revenue | 273

1/19/2024
"Having baseline revenue is a game-changer for businesses." In today's episode, Nikki walks you through increasing the baseline revenue of your business. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. To get support from Nikki in growing your baseline revenue, DM Nikki "Growth" on Instagram. Additional Resources: 1. Market Your Genius Book 2. Nikki's Instagram

Duration:00:18:47

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Your 90-Day Action Plan | 272

1/16/2024
"Your time is precious, and let's make sure it's spent on what truly matters." In today's episode, Nikki walks you through building your 90-Day Action Plan so that this quarter sets you up for having an amazing year. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. To get support from Nikki in growing your business, DM Nikki "2024 Growth" on Instagram. Additional Resources: 1. Market Your Genius Book 2. Nikki's Instagram

Duration:00:16:39

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January Jumpstart | Ep. 271

1/12/2024
"Success is about mastering those micro-moments and celebrating small achievements." In today's episode, Nikki breaks down how to jumpstart your day, week, and month in order to achieve your big end-of-the-year vision. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. To get support from Nikki in growing your business, DM Nikki "2024 Growth" on Instagram For Additional Support: 1. Read the Market Your Genius Book 2. Follow Nikki on Instagram

Duration:00:11:14

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How to make this the best business year ever! | Ep. 270

1/8/2024
"Do less better. So many businesses get caught up trying to do all the things. It's common, but if you want to see true growth in 2024, it's going to require you to do less better." In today's episode, Nikki dives into the 3 must-haves for your best business year yet! Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. To get support from Nikki in growing your business, DM Nikki "2024 Growth" on Instagram Resources Mentioned In This Episode: 1. Your Big Beautiful Book Plan 2. Market Your Genius Book 3. Nikki's Instagram

Duration:00:20:55

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How to Get Booked on Podcasts in 2024 | Ep. 269

12/15/2023
If you're in the online education, coaching, or consulting space, podcast guesting is one of my favorite ways to generate quality leads and drive business sales. In this episode, you'll Nikki walks you through her process for getting booked on podcasts. 🌟 Here are the top 5 key takeaways and learnings from this episode: Align Your Strategy with Your Goals: Your podcast guesting strategy should align with your business goals and resources, whether it's about visibility, book launches, lead generation, or sales. Clarify Your Intention: Before pitching podcasts, get crystal clear on why you want to be a guest. Is it to boost visibility, launch a book, generate leads, or drive sales? Define your target outcome. Craft a Podcast Strategy: Develop a clear strategy for how you'll use podcast guesting to achieve your goals. Map out the customer journey and funnel you'll take your audience through. Know Your Target Audience: Identify your ideal audience and understand what other podcasts or categories they're interested in. This insight helps you choose the right shows to pitch. Effective Pitching and Follow-up: When reaching out to podcast hosts, focus on adding value to their audience. Research the show, make your pitch concise, and follow up strategically. Share this episode with one person who can benefit from a podcast guesting strategy.

Duration:00:33:11