Grounded Content - content strategy, marketing, and content creation
Business & Economics Podcasts
Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field. My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting people, and communicating ideas. I'm coming out from behind the mixer and getting on the mic to talk about something I'm really passionate about, and I truly believe in. The idea is that you can market, message, tell stories, sell brands, products, people, ideas, nonprofits and events, authentically. That's what I mean by grounded content. I've worked in production in video as a shooter, a writer, a producer, a director, and editor, as a social media manager and consultant. And as a behind the scenes Podcast Producer. I've worked on network shows, documentaries, commercials for clients like Blue Cross, the US Ski Team, the Vermont lottery, National Grid, and Land Rover and seen my work on all the major networks. In 2014, I partnered with Joe De Sena. He's the founder and CEO of Spartan, which is now the world's largest endurance brand. He came to me and said let's do a podcast. Together we designed the concept, strategy, and format for the "Spartan Up podcast." We built it from an audience of zero to more than 40 million downloads and views and over 800 episodes. We've had lots of incredible guests you've heard of, and many you haven't heard of yet. Today, I'm starting my own podcast "Grounded Content", holistic, authentic, grounded, effective content. I interview leaders in the content marketing, marketing, and messaging business, and share my own experiences to help you create content that's effective, grounded, authentic, and purposeful. Whether your goal is to sell a product or to express an idea.
Location:
United States
Description:
Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field. My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting people, and communicating ideas. I'm coming out from behind the mixer and getting on the mic to talk about something I'm really passionate about, and I truly believe in. The idea is that you can market, message, tell stories, sell brands, products, people, ideas, nonprofits and events, authentically. That's what I mean by grounded content. I've worked in production in video as a shooter, a writer, a producer, a director, and editor, as a social media manager and consultant. And as a behind the scenes Podcast Producer. I've worked on network shows, documentaries, commercials for clients like Blue Cross, the US Ski Team, the Vermont lottery, National Grid, and Land Rover and seen my work on all the major networks. In 2014, I partnered with Joe De Sena. He's the founder and CEO of Spartan, which is now the world's largest endurance brand. He came to me and said let's do a podcast. Together we designed the concept, strategy, and format for the "Spartan Up podcast." We built it from an audience of zero to more than 40 million downloads and views and over 800 episodes. We've had lots of incredible guests you've heard of, and many you haven't heard of yet. Today, I'm starting my own podcast "Grounded Content", holistic, authentic, grounded, effective content. I interview leaders in the content marketing, marketing, and messaging business, and share my own experiences to help you create content that's effective, grounded, authentic, and purposeful. Whether your goal is to sell a product or to express an idea.
Language:
English
How to Get Your Ideas and Articles Published in High Profile Publications with Erica Holthausen
Duration:00:38:33
The Creativity Productivity Connection with guest Gregg Clunis
Duration:00:40:00
Content Performance Culture and Some AI Chatter
Duration:00:32:26
The Perfect Pitch: How to Get the Attention You Deserve with Cristina Marcello
Duration:00:30:04
Building Community in the Digital Age with guest Heather Parady
Duration:00:53:33
How to Land Compelling Guests for Your Show with Reena Friedman Watts
Duration:00:33:01
Big Ideas from Podcast Movement 2022
Duration:00:32:04
Should Interviews Use Video? / and excerpt from podcastingcontent.com
Duration:00:18:33
The Value of Live Video with Chris Stone
Duration:00:35:43
Big Ideas from Podfest 2022
Duration:00:26:07
Viral TikToks, Reels and Tweets with guest Jon Oustaev
Duration:00:33:33
How to Tell Better Stories with Storymode
Duration:00:35:40
Is Your Content Any Good? Marion Abrams
Duration:00:07:17
Why You Need Collective Story with Jeff Gomez
Duration:00:36:18
Want to be a guest on more podcasts?
Duration:00:26:29
15 Ways to Get More Listeners
Duration:00:32:34
Brands and Community with Guest Jackie MacDougal
Duration:00:26:24
The YouTube Formula with Scott Simson
Duration:00:38:55
Repurposing Content - get 5x the exposure
Duration:00:12:14
Should You Start A Podcast? with Paula Jenkins and Marion Abrams
Duration:00:28:51