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Marketing To Millions

Business & Economics Podcasts

Marketing to Millions uncovers the secrets behind profitable online businesses and the marketing strategies for modern entrepreneurs that actually get results.Hosted by marketing strategist, business coach, and the ads manager behind multiple million-dollar launches, Liz Boer, Liz will take you behind the curtain, and campaigns that move the needle in building your online business, influence, and your brand. Along with sharing her best-kept secrets from being in the trenches behind million-dollar marketing campaigns, Liz will interview everyday people who have scaled their businesses to millions, industry experts, and influencers that are making magic happen. Liz and her guests will reveal insights to help you get ahead, reach your goals, and achieve entrepreneurial success. Liz and her guests will provide you with actionable advice and answer your most pressing business and online marketing questions. Expect honest, useful, and energetic conversations about marketing, business, how to profit from your passions, online courses, building an influence, Facebook Ads, social media, hiring a team, and mindset tips.Whether you are just starting out or ready to scale to millions learn the latest marketing and business strategies that will actually get you results so you can design the life and business you love.

Location:

United States

Description:

Marketing to Millions uncovers the secrets behind profitable online businesses and the marketing strategies for modern entrepreneurs that actually get results.Hosted by marketing strategist, business coach, and the ads manager behind multiple million-dollar launches, Liz Boer, Liz will take you behind the curtain, and campaigns that move the needle in building your online business, influence, and your brand. Along with sharing her best-kept secrets from being in the trenches behind million-dollar marketing campaigns, Liz will interview everyday people who have scaled their businesses to millions, industry experts, and influencers that are making magic happen. Liz and her guests will reveal insights to help you get ahead, reach your goals, and achieve entrepreneurial success. Liz and her guests will provide you with actionable advice and answer your most pressing business and online marketing questions. Expect honest, useful, and energetic conversations about marketing, business, how to profit from your passions, online courses, building an influence, Facebook Ads, social media, hiring a team, and mindset tips.Whether you are just starting out or ready to scale to millions learn the latest marketing and business strategies that will actually get you results so you can design the life and business you love.

Language:

English


Episodes
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Mini-Series: The 4 Freedom Blocks That Hold You Back in Your Business

10/18/2022
“We can always make more money. We can never make more time.” - Skye Barbour What is the freedom block affecting your business's success right now? In this episode, Skye Barbour joins the show to talk about her decision to abandon her corporate career in order to pursue freedom - specifically, more flexibility and time. She breaks down the four freedom blocks and how they might be holding you back from achieving success in your business and life. Skye stresses how to uncover the block that is impacting your business and create systems to continue moving forward. Tap into the latest tips for achieving the freedom you’re looking for! Skye Barbour is a leadership Coach, Best-selling author, Business Podcaster, Farmer's wife, and Mummy to 2 boys. Since 2018 she has been on a mission to evolve female leaders, helping them align and leverage their time, team, and talent. After working in corporate management for 15 years and hitting burnout she ended up in the hospital. 5 months pregnant with no turning back she took the plunge and quit, starting up Skye Barbour LTD. Since then, she has helped hundreds of ambitious women scale their businesses while leading a life they love. Key Highlights: [00:01 - 08:03] Quitting Corporate Career to Pursue Freedom [08:04 - 16:00] How to Set Boundaries and Know When Starting a New Career [16:01 - 23:07] Find Your Calling and Start Living It [23:08 - 30:48] How to Overcome the Freedom Blocks [30:49 - 38:46] Wrapping Up! Connect with Skye: Website: www.skyebarbour.com Instagram: @skye_barbour Facebook: The Leader’s Way Links & Resources: Full Show Notes Full Freedom for Entrepreneurs The Freedom Block Quiz Key Quotes: “You've got to be prepared to trust yourself, evolve, and grow each day because if you look for perfection, you won't move.” - Skye Barbour “You need to be aware of your unconscious leadership style so that you can reduce those freedom blocks and allow you to put the things in place.” - Skye Barbour Let’s get connected! You can find me on Instagram and Facebook. Visit my website https://lizboer.com Join the Marketing to Millions FB Group LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Duration:00:38:46

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Mini-Series: How to Unleash Your Inner Feminine Energy with Olivia Heine

10/11/2022
“You and your wellbeing are not meant to be sacrificed for what you're creating. You can actually create both at the same time.” - Olivia Heine Are you incorporating your feminine energy into your life to release the burnout cycle? In this episode, Olivia Heine digs into her experience breaking through burnout and how it was a process that took time and effort, but she was ultimately successful in transforming it into a thriving business. She highlights why practicing and honoring rest is key to achieving creative downloads, clarity, and ideas Olivia recommends shifting out of the energy of "random action" and into a more intuitive approach, which begins with tuning into one's intuition and practicing a connection with one’s body. Pay close attention to how incorporating feminine energy into your business and personal life can help you to thrive and feel aligned. Listen and enjoy! Olivia Heine is the Burnout & NLP Success Coach behind Decluttered Intentions. She is your Feminine Flow CEO, Time-Freedom lifestyle curator, and fellow ambitious goal-getter, on a mission to deconstruct the way we have been taught to work and strive for success. Teaching the “Feminine Art of Productivity and Success”, she speaks, teaches, and coaches ambitious and high-achieving women, supporting them in ending the toxic cycle of overworking, hustling, and overwhelm, so they can work smarter, not harder, to expand their success and reclaim their time, energy and freedom. Key Highlights: [00:01 - 07:50] Breaking Through Burnout and Start Thriving Again [07:51 - 15:54] How to Lean into the Feminine When You're Burned Out [15:55 - 23:38] Creating a Rhythm of Rest to Improve Productivity [23:39 - 31:22] Transitioning Into a Thriving Business [31:23 - 37:18] Wrapping Up! Connect with Olivia: Website: www.declutteredintentions.com Instagram: @decluttered.intentions Links & Resources: Full Show Notes Key Quotes: “We can shift ourselves out of needing to be on all the time, it massively benefits us in the success that we're creating.” - Olivia Heine “Having this practice of tuning in daily is a really great way to start at the beginning of your workday.” - Olivia Heine Let’s get connected! You can find me on Instagram and Facebook. Visit my website https://lizboer.com Join the Marketing to Millions FB Group LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Duration:00:37:18

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Mini-Series: $10K Months and 5 Years, What It Took

10/4/2022
“Don't give yourself the allowance of excuses.” - Deasha Waddup Your business deserves to shine and you deserve all the freedom that your heart desires. In this episode, Deasha Waddup shares her journey in starting and growing her own online coaching business. She discloses her experience working in the corporate world for many years, and why she decided it was time to run her own business. Deasha breaks down some of the challenges and triumphs of building her business and how she was able to create her biggest drive - freedom. Let’s dive in! Deasha Waddup has worked in marketing for over 9 years. Deasha is accredited by Facebook as a Lead Trainer and has helped businesses scale to 6 and 7 figures since launching Social Treats in 2016. Deasha has perfected an organic marketing system that she now teaches through her coaching programs. Key Highlights: [00:01 - 08:38] What Happens When You Don't Give Up On Your Dreams [08:39 - 17:08] Single Woman Takes on Corporate World and Succeeds [17:09 - 25:27] How to Structure Your Business to Sustain Success [25:28 - 34:45] Wrapping Up! Connect with Deasha: Website: www.deashawaddup.com Facebook: @getvisiblest Links & Resources: Full Show Notes Key Quotes: "When you're committed and you start making that high income, make sure you've got your foundations set ready for success." - Deasha Waddup "It doesn't have to be a huge audience, you just need to know how to leverage it." - Deasha Waddup "Each and every day I am getting closer to achieving my goals through the power of my thoughts and words. Incredible transformations are happening in me and within my life right now, I am constantly growing and evolving into a better person. I am freeing myself from all destructive doubt and fear." - Liz Boer Let’s get connected! You can find me on Instagram and Facebook. Visit my website https://lizboer.com Join the Marketing to Millions FB Group LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Duration:00:34:45

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Mini-Series: Multi-6 Figures After 2 Years + Lessons Learned

9/27/2022
"Create your own projects, be your own client and just let yourself take your craft to the extreme." - Lucy Bedewi Are you struggling with putting your passion for your brand into your writing? In this episode, Lucy Bedewei talks about how she realized that her success and impact as an entrepreneur didn't have to be tied to the amount of time she is at her desk. She shares how she overcame this through her hustle and determination, and how giving her business space to breathe helped her to be more productive and efficient. Lucy stresses the importance of finding something that you love to do and then dedicating yourself to it as this will lead to achieving success. Listen and enjoy! Lucy is a personality-driven copywriter who specializes in crafting copy for businesses that want to stand out and scale. She has worked with a variety of companies, ranging from growing solopreneurs to multi-million dollar brands. Some of her favorite clients to work with are coaches, service providers, fashion brands, e-commerce shops, and women-centric companies. Her past clients include Rosalind Miller Cakes, Women in the Boardroom, and Midori Bikinis. Key Highlights: [00:01 - 07:48] Having a Mindset of Success that Doesn't Hinge on Hours Worked [07:49 - 15:21] How to Write Copy That Gets Clients [15:22 - 23:19] Focus On One Thing and Be Really Good At It [23:20 - 30:31] How to Be a Successful Unicorn in Your Own Business [30:32 - 32:37] Wrapping Up! Connect with Lucy: Website: www.mywritehandwoman.com Instagram: @mywritehandwoman Links & Resources: Full Show Notes Key Quotes: "The impact that my business is able to have does not have to be tied to the amount of hours that I'm at my desk." - Lucy Bedewi "When I give my business space to breathe, I show up with better energy for my clients. And I'm able to show up with energy that helps me grow it faster." - Lucy Bedewi Let’s get connected! You can find me on Instagram and Facebook. Visit my website https://lizboer.com Join the Marketing to Millions FB Group LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Duration:00:32:31

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Mini-Series: Balancing Mom Life + Biz

9/20/2022
"The beauty of being an entrepreneur is I have built my business around my life, not my life around my business." - Ashley Fillmore Are you building your business at a pace that is sustainable for you and your lifestyle? In today's episode, Ashley Fillmore, a Certified Personal Trainer & Nutrition Coach, shares her experiences as a female entrepreneur starting a business while having babies at home. She describes how she has shifted her mindset to allow for more balance in her life and stresses the importance of delegating tasks that we're not great at. Ashley highlights why you must take care of yourself both emotionally and physically to be successful as a business owner and mother. Let's dive in! Ashley is a leading expert in sustainable weight loss who helps Women heal their metabolism, balance their hormones, and achieve body-composition changes that last a lifetime. She is the Founder and President of Metabolic Fix™, a premium online coaching company that has helped thousands of Women finally break free from chronic dieting for good and achieve long-term, sustainable results using the Metabolic Fix Method™. With a deep commitment to helping women better their lives, Ashley strives to inspire others to embrace a life of health, happiness, and self-love they deserve. Key Highlights: [00:01 - 08:27] How to Be a Successful Female Entrepreneur [08:28 - 17:07] Balancing Life and Business with a Newborn or Toddler at Home [17:08 - 25:18] Shutting Down Other Platforms to Focus on Your Business [25:19 - 33:33] Set Boundaries and Mold Your Business to Fit Around Your Lifestyle [33:34 - 36:48] Wrapping Up! Connect with Ashley: Website: metabolicfix.purfitstudio.com Instagram: @ashley_fillmore1 Links & Resources: Full Show Notes Cheers to Your Success! Key Quotes: "Make sure that you're taking time for yourself, build your business at a pace that is sustainable for you and your lifestyle. And don't hesitate to change things." - Ashley Fillmore "If you shift all your energy to focusing on what you don't want, what you aren't good at, what you need to do better, where you feel you're failing, it can start to drain you and make it really hard to show up." - Ashley Fillmore "I release my doubts and insecurities. Every day I am building a successful company. Being my own boss is a responsibility that I handle with care and I will take consistent forward action each day toward my goals." - Liz Boer Let’s get connected! You can find me on Instagram and Facebook. Visit my website https://lizboer.com Join the Marketing to Millions FB Group LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Duration:00:36:48

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Mini-Series: How to Work 20hrs or Less Per Week While Achieving More

9/13/2022
“I just really started everything I could to try and figure out how do I get to a place where I can actually work less and have more time available to spend with my family and just feel balanced.” - Ilonka Eas Would you like to discover how to master your time, work less, and live fulfilled? In today’s episode, Ilonka Eas shares how she overcame a personal entrepreneurial glass ceiling by shifting her mindset and creating boundaries for her business. She highlights some lessons she's learned along the way that have helped her manage time as well as stay productive and encourages you to focus on your goals, enjoy your life outside of work, and not put too much pressure on yourself. Pay close attention to Ilonka’s meaningful and relevant tips you should start incorporating to work less per week while achieving more! Ilonka is the creator of the Mom-Aligned Method and is helping mom entrepreneurs master their time so they can live fulfilled in all areas of their life. Key Highlights: [00:01 - 08:36] Breaking Your Glass Ceiling as an Entrepreneur [08:37 - 16:56] The Importance of Keeping Things Simple When Launching a New Business [16:57 - 25:00] How to Sell When You're Confident and Ready to Help [25:01 - 33:01] How to Work Less and Achieve Everything You Want [33:02 - 39:27] Wrapping Up! Connect with Ilonka: Website: ilonkarascoaching.com Instagram: @ilonkarascoaching Links & Resources: Full Show Notes Key Quotes: “It's about creating a space where you can do the things that you wanna do in your business, but also enjoy the things that you wanna enjoy in your life.” - Ilonka Eas “If we don't have the belief systems if we don't have an intention behind why we actually want to work less. We're just going to full that time that we free up with other things.” - Ilonka Eas Let’s get connected! You can find me on Instagram and Facebook. Visit my website https://lizboer.com Join the Marketing to Millions FB Group

Duration:00:42:46

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Shatter The Entrepreneurial Glass Ceiling Trailer

9/6/2022
Welcome to Liz's Mini-Series, a place where we'll have deep conversations with women around the globe who have overcome some of the biggest challenges in their own lives and achieved success. We hope you'll be motivated to keep pushing forward and reach your goals by hearing these inspiring stories from women who have shattered their own glass ceilings and are now working to maintain their level of success. This series is designed to energize you as you're navigating your entrepreneurial journey. You don't want to miss it. Listen and enjoy! Let’s get connected! You can find me on Instagram and Facebook. Visit my website https://lizboer.com Join the Marketing to Millions FB Group LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Duration:00:01:56

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How To Create A Profitable Launch Timeline (for ANY product or service)

7/12/2022
"Let's look at the opportunities, and let's improve from there because if you wait until you have everything perfect, you're never going to launch." - Jennie Wright Are you worried about what to do to create a profitable launch timeline for your product or service? In this episode, a List Building Specialist, Jennie Wright breaks down the five phases of a profitable launch and what you must incorporate to create a successful launch strategy. She also discloses the most crucial phase and explains why you should never skip it. Jennie shares why the launch plans should be flexible and stress the importance of regularly evaluating what worked and what didn't to make improvements for the next launch. Let's dig into it! Jennie has been helping business owners grow their email lists & generate leads for nearly 10 years. As the creator of The List Injection Method™, she helps her clients and audience generate leads through inbound attraction and permission marketing. Having built over 375+ list builds, she understands the essential steps to create an event that attracts ready buyers AND builds trust & engagement with your audience. Key Highlights: [00:01 - 09:54] A Proven Guide to a Profitable Launch [09:55 - 20:41] Look for Opportunities to Improve [20:42 - 31:17] The Perfect Launch [31:18 - 36:04] Wrapping Up! Grow and Profit Online: Join it for FREE starting on July 19th! Links and Resources: Full Show Notes Connect with Jennie: LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/ Website: https://jenniewright.com/ Key Quotes: "You shouldn't change too many things all at once unless you don't have the data to prove that your changes had a positive effect." - Jennie Wright "We buy with emotion and we justify with logic." - Jennie Wright Let’s get connected! You can find me on Instagram and Facebook. Visit my website https://lizboer.com Join the Marketing to Millions FB Group LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Duration:00:36:03

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Season Finale: 3 Critical Sections Of A High-Converting Landing Page

6/7/2022
You don't have to suffer from low landing page conversion rates forever. Whether you want to give your current landing page a boost, or you're starting from scratch, I'll be providing you with relevant and valuable insights on how to create a landing page that works in your favor. I'll be disclosing the 3 essential elements for a high converting landing page and how you can evaluate it before publishing it. You don't want to miss this episode since we cover the sections, the colors, the copy, and all pieces of a great landing page. I even share with you high-converting copy tips to help your page be successful and tell you about a client converting at 55% right now. Listen and enjoy! In this episode, I’m covering: Key Highlights: [00:01 - 06:01] The 3 Essential Elements for a High Converting Landing Page • The 3 essential elements you must include to achieve a high converting landing page • The types of landing pages available • Questions you can ask yourself to evaluate how well your landing page will perform before publishing it. [06:02 - 11:57] Critical Sections Of A High-Converting Landing Page • The best practices for increasing your landing page and tools you should use • An attention-grabbing headline • One crystal clear call to action for your one offer • Your details copy [11:57 - 16:32] Wrapping Up! • Liz shares her guide to creating a high converting landing page • Real-life examples from Liz's clients who are converting at 55%! Resources Mentioned: • ConverKit Full Show Notes Key Quotes “Just be sure your call-to-action button stands out from the rest of your landing page and gives a clear direction for your visitor to take action.” - Liz Boer “The goal with your landing page copy is to tell your reader what to expect, what they will get out of it. and minimizes distractions.” - Liz Boer Let’s get connected! You can find me on Instagram and Facebook. Visit my website https://lizboer.com Join the Marketing to Millions FB Group LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Duration:00:16:27

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How to Turn Distracted Work into Income-Generating Work

5/24/2022
“We didn't build the businesses that we have to work 24/7. We built them to work less and impact more people.” - Brittany Dixon People often struggle with finding out productivity systems that really allow them to achieve their goals and at the same time improve their work-life balance. Brittany Dixon’s story is just one example of how making small, consistent changes to your workday can have a huge impact on your productivity. In this episode, she shares her insights on how to structure your day so that you can achieve more success. Pay close attention to her advice on how to turn your time into more revenue and impact. Let’s dive in! Brittany is a business systems strategist and host of The Productivity Pod(cast). She helps highly driven and visionary entrepreneurs implement easy day-to-day systems and processes to get them out of their own way. [00:01 - 09:20] Having A Big Picture Vision For Your Business [09:21 - 17:47] Time Blocking Makes The Difference [17:48 - 25:30] How To Structure Work In Order To Achieve Balance [25:31 - 28:35] Wrapping Up! Links and Resources Full Show Notes Key Quotes: “You're not going to get clients and revenue and traction if you're not creating relationships,” - Brittany Dixon “I think people say yes to too much when they haven't mapped out that time on their calendar.” - Brittany Dixon “When you can really batch your time and your tasks on the types of tasks, it can just help you be so much more productive instead of bouncing all over the place.” - Brittany Dixon Let’s get connected! You can find me on Instagram and Facebook. Visit my website https://lizboer.com Join the Marketing to Millions FB Group LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Duration:00:28:35

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Zero to 18K Followers In Under ONE Year Using Instagram Reels

5/10/2022
“You're really missing a huge opportunity if you're not taking advantage of reels.” - Kelly McKenna Are you making sure to create engaging and captivating content for your audience on your Instagram page? It's important to be transparent but also be strategic in how you post to grow and succeed in your business. In this week’s episode, our incredible guest Kelly McKenna provides relevant tips for shooting and editing reels in order to create content that's both engaging and useful to connect with your audience. She also discloses why it's important to have a good balance between being creative and being relatable, and why you should test different marketing strategies. Listen and enjoy! Kelly is a licensed therapist who specializes in helping millennial women overcome anxiety. She also coaches other therapists and helps them to launch and grow their private practice using social media marketing. [00:01 - 10:03] Grow Your Audience by Creating Engaging Content [10:04 - 20:42] Keep in Mind What Will Appeal to Your Audience [20:43 - 30:37] Have A Short Learning Curve When It Comes to Creating Videos [30:38 - 40:07] Experiment and Try New Things To Increase Engagement [40:08 - 41:21] Wrapping Up! Connect with Kelly Website: https://www.sitwithkelly.com/link-in-bio Instagram: https://www.instagram.com/sitwithkelly/ Resources Mentioned https://www.instagram.com/p/Ccn5KKxJ8sM/ Key Quotes “You're really missing a huge opportunity if you're not taking advantage of reels.” - Kelly McKenna “We don't need to always be like an actively sales mode, your content and your wins can help sell for you.” - Kelly McKenna “You really have to hone your skill and practice and get better at it and get better at figuring out what your audience wants to see and feeling more confident and trying new things.” - Kelly McKenna Let’s get connected! You can find me on Instagram and Facebook. Visit my website https://lizboer.com Join the Marketing to Millions FB Group LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Duration:00:41:16

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Scaling Secrets + How To Grow An Engaged Email List

4/26/2022
“Think about the customer experience and how we can complement what they're doing versus bombarding them with the information that they're not ready for.” - Destini Copp We live in a day and age where people are so inundated with information that they're not going to respond to anything unless they're really interested in it. So if we want people to actually take action, we have to be very creative and come up with something that's really going to pique their interest. In today’s episode, we have an insightful conversation with Destini Copp, a marketing expert who helps entrepreneurs launch and grow their online businesses with time-saving templates, swipe files & simplified MBA-like training. She will share how to generate leads and how to increase conversions on your website. She will talk about how you can understand your ideal customer and figure out what would make them happy in order to be successful and provide a unique experience. She also discloses how you can increase the chances that someone will take action and sign up for your email list or purchase your product or course. Key Highlights: [00:01 - 10:22] Keep Things Simple! [10:23 - 20:36] Ensure That People Are Satisfied with The Experience [20:37 - 28:34] Continue to Create Great and New Content [28:35 - 29:39] Wrapping Up! Connect with Destini Website: https://destinicopp.com/ Instagram: https://www.instagram.com/destinicopp/ LinkedIn: https://www.linkedin.com/in/destinicopp Resources Mentioned https://appsumo.com/ https://www.udemy.com/ https://infostack.io/ https://kajabi.com/ https://freelancingfreedom.com/ Key Quotes “As you grow and learn more about your market and your ideal customer or what they need from you, you are going to make changes and you're going to pivot from that.” - Destini Copp “My key takeaway here is just to get creative, think about different ways you can grow and market your business.” - Destini Copp “The absolute biggest way that I have grown my audience and my email list has been through collaborations with other business owners in my niche.” - Destini Copp Let’s get connected! You can find me on Instagram and Facebook. Visit my website https://lizboer.com Join the Marketing to Millions FB Group LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Duration:00:29:39

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How I Crafted A 6-Figure Digital Course Launch Campaign

4/12/2022
“Free valuable offer first, sell later.” - Liz Boer How can creating online courses benefit your online business? For one, it is an asset you can receive unlimited earnings from, 24/7. In this episode, I’ll discuss some practical tips to apply when launching your digital course and the ways to effectively generate leads. The key is not to be too pushy and to offer value first before anything else. Don't forget to check out the helpful links and tools mentioned in the episode! [00:01 - 03:40] The Multiplying Benefits of Digital Courses for Your Business [03:41 - 15:25] Tips and Tricks for Better Leads Generation [15:26 - 22:35] Underused but Effective Strategies to Employ [22:36 - 27:31] Wrapping Up! Key Quote “Contrary to what you might believe, you don't have to wait years for the perfect evergreen transition. To start making six figures from your digital course, you don't have to spend hours and hours desperately trying to get people to sign up either. You can use streamlined and efficient strategies that won't have you staring at your laptop all night long, or feeling overwhelmed or wondering if anyone will buy from you.” - Liz Boer Let’s get connected! You can find me on Instagram and Facebook. Visit my website https://lizboer.com Join the Marketing to Millions FB Group LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Duration:00:27:27

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Tax Deductions For The Self-Employed + Changes Coming For 2022

3/29/2022
“Whoever is listening, I'm talking directly to you. Separate your business and personal finances. So get a business bank account. That is going to make just the organization of everything so much simpler, it's gonna make tax time easier for you, it's going to make just knowing your numbers and knowing if you're profitable, easier for you.” - Brittney Suttle Tax and finances may seem to be daunting for business owners, but it doesn’t have to be that way. In this episode, Brittney Suttle demystifies tax and organizing your finances by knowing some tricks and utilizing tools. She also discusses tax laws and due dates to take note of. Employing the tactics can make life as an entrepreneur less stressful for you. Brittney Suttle, an Indianapolis-based CPA, is the founder of Knies & Co, a virtual CPA firm working with online entrepreneurs. An educator and self-proclaimed financial guru, her mission is to make money more approachable for women. She passionately works to help female entrepreneurs get more out of their business (& life) through great money management & simple systems. She is currently obsessed with pasta, her flexible schedule, and no make-up days. When not on the other side of this computer, you can find her working at one of her rental properties, sipping champagne on the porch with her husband, or entertaining her little one, Sam. [00:01 - 05:09] Finances Do Not Have to Be Complicated [05:10 - 20:21] Steps to Take for Getting Organized with Tax Filing [20:22 - 34:17] Due Dates, Forms, and Tax Estimates [34:18 - 38:42] Wrapping Up! Key Quotes “These [add-ons] are the expenses that you may be paying for personally, but are also business related, because you do use them at least partially for your business. So because they're not necessarily run through and paid via your business, you just don't think about including them as a deduction. And these are things like your cell phone and internet.” - Brittney Suttle “It's still helpful to have people in your corner that are certified, can answer the questions correctly that you have, and are there to support you in the way that your business is set up and the way that you are wanting to grow your business.” - Liz Boer Resources Mentioned https://mileiq.com/ https://quickbooks.intuit.com/accounting/ https://zapier.com/ https://b1g1.com/ Connect with Brittney Website: www.kniesandco.com Instagram: @brittneysuttlecpa Facebook group: The Prosper Simply Community Let’s get connected! You can find me on Instagram and Facebook. Visit my website https://lizboer.com Join the Marketing to Millions FB Group LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Duration:00:38:41

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How to Effectively Market Your Podcast With Jenny Suneson

3/15/2022
“It [achieving results from podcasting] is not really that instantaneous. But if you keep up with it, and you keep staying consistent, and you're constantly talking about what you have to offer and providing that value, then yes, you're going to see the benefits from your podcast.” - Jenny Suneson Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I welcome Jenny Suneson to discuss how we can use podcasts to let listeners warm up to us and turn them into leads. Through the right tools and strategies, it is possible to make the most out of your podcast in the marketing ecosystem. Jenny is a podcast launch strategist + manager that helps female entrepreneurs launch + grow their podcasts and start turning their listeners into leads. She also hosts Savvy Podcasting for Entrepreneurs which is a podcast for female entrepreneurs looking to get into the ears of their ideal clients and customers and learn about what's actually working in the podcasting world. When she's not working on her business or recording podcast episodes, she's hanging out with her hubby, son Everett, and two Goldendoodle pups. [00:01 - 07:04] Thriving Through Podcasting in the Marketing Ecosystem [07:05 - 11:58] The Opportunity for Establishing Authenticity and Strategic Offering [11:59 - 28:52] Listener Engagement through Value and Consistency [28:53 - 34:02] Tools and Numbers to Track for Progress [34:03 - 37:47] Wrapping Up! Links and Resources Full Show Notes Key Quotes “I think it's just a great way to get in front of people and continue nurturing them and to the point where they join your email list and then they start joining your programs and things like that. So It's like kind of the beginning point of a funnel.” - Jenny Suneson “What's the point of having a podcast and using it for your business if you're not talking about what you do, ever? Because obviously, that's not going to result in income for you.” - Jenny Suneson Connect with Jenny Facebook: http://www.facebook.com/groups/savvypodcastingforentrepreneurs IG: http://www.instagram.com/jennysuneson Let’s get connected! You can find me on Instagram and Facebook. Visit my website https://lizboer.com Join the Marketing to Millions FB Group LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Duration:00:37:46

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Sales Funnel Mistakes (+ How To Avoid Them)

3/1/2022
“You can't create a sales funnel and leave it. It might be automated and it should be automated, but it should not be abandoned.” - Liz Boer Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! It may seem like creating a sales funnel is a one-time act because of how much time and energy it takes to establish it, but in this episode, I will tell you how monitoring the stages and tweaking along the way can mean gaining more thousands of dollars than your current metric. Get to know some practical tips as well as problems to avoid on the way to achieving your target conversion rate! [00:01 - 07:20] Crafting an Effective Sales Funnel from Start to Finish [07:21 - 16:25] Practical Steps to Target Low Conversion Rates [16:26 - 36:07] Get Your Leads On and Avoid the Common Mistakes [36:08 - 40:14] Wrapping Up! Links and Resources: Full Show Notes Key Quotes “About 90% of people will not purchase from you the very first time you invite them to buy. Trust has to be formed to make people feel comfortable purchasing from you. That's why it takes at least five interactions before a lead converts. ” - Liz Boer “We need to be prepared to get it wrong and make adjustments. No one expects everything to go right the very first time. So don't give up if you're not getting the results that you want.” - Liz Boer Let’s get connected! You can find me on Instagram and Facebook. Visit my website https://lizboer.com Join the Marketing to Millions FB Group LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Duration:00:40:13

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Systems For Busy Mompreneurs To Stay Ahead of the Chaos With Heather Steinker

2/15/2022
“You can't master everything. Not everybody is built for that… Just give yourself some grace. And be patient with yourself. And if you don't get it done that day, and you don't get it done the next day, just make sure that you keep trying to get it done.” - Heather Steinker It’s not easy to be a mom, have a business or job, and raise children at the same time. However, through proper time management, the tasks can be less daunting. Heather Steinker discusses practical tips and strategies to employ such as knowing your “power hour”, setting timers, and delegating tasks in the family. Following the crumbs in the chaos is a full-time job. As a busy mom of three, a wife to a traveling hubby, and keeping it weird in Austin, Texas, it’s safe to say that Heather’s life is far from boring. Running a household with three young kids takes strategy and a system to keep things moving, like a well-oiled machine. After many moms came to her asking “How do you do it? I swear you have more time in the day than anyone else,” Heather wanted to show them the way! She created Chaos n’ Cookies to help busy mompreneurs stress less and save time through helpful tools and systems to increase productivity in their lives. Heather teaches her clients to be more efficient in their homes or running their businesses, working smarter and not harder. [00:01 - 05:10] Creating Systems Despite Chaos - Working Smart, Not Hard! [05:11 - 16:17] Imposing Discipline When Tiny Tasks Get in the Way [16:18 - 35:29] Tips for Mompreneurs on Online Business and Home Management [35:30 - 38:14] Wrapping Up! Key Quotes “You want to get those non-negotiables out first, and then any very important task, whatever you don't get done. And it can wait, it will go to the non-negotiable for the next day so that you're not pushing it… At least [it] will get done the next day, so it's peace of mind. You can move on to being a mom or doing what you need to do.” - Heather Steinker “You either cut the time short that you would spend for yourself or maybe with your spouse or your family, because you're going to go and organize a closet, or you're going to go and clean up something and take the time away from something else. So you want to time block as much as you can, and really try to stick with it super difficult if you're not disciplined.” - Heather Steinker Connect with Taylor Website: https://chaosncookies.com Facebook: https://web.facebook.com/chaosncookies Instagram: https://www.instagram.com/chaosncookies/ Let’s get connected! You can find me on Instagram and Facebook. Visit my website https://lizboer.com Join the Marketing to Millions FB Group LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Duration:00:38:13

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How To Automate Course Sales With a Webinar

2/1/2022
“A lot of people forget that buying decisions are based on psychology. There's an entire process, we go through to decide whether purchasing something will be a good decision for us or a bad one. When you understand that psychology, you can use it to sell better. You can use it to message more clearly.” - Liz Boer Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I will share free webinar secrets to evergreen funnels including the three essential components and two fatal mistakes to avoid! It’s a common misconception that conducting webinars demands too much time and effort but through automated funnels, it is definitely possible to attain high conversion rates. Find out the secrets of a six-figure webinar funnel by securing your spot at the free webinar! [00:01 - 07:30] Unlimited Revenue through an Evergreen Webinars [07:31 - 19:30] The Three Essential Components of an Automated Funnel [19:31 - 26:05] The Common Mistakes You Need to Avoid [26:06 - 29:08] Wrapping Up! Links and Full Show Notes Key Quotes “When we flip our sales process and automate through an evergreen webinar funnel, we create the ability to have more reoccurring revenue in our business.” - Liz Boer “To make a good return on your sales process, this whole funnel should not end when your webinar is over.” - Liz Boer “Your webinar itself needs to be optimized, which means you'll be able to get more attendees signing up right away, and you will be able to follow up with them through your automated process and make sales on a reoccurring basis.” - Liz Boer Let’s get connected! You can find me on Instagram and Facebook. Visit my website https://lizboer.com Join the Marketing to Millions FB Group LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Duration:00:29:07

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$50K Months With a High Ticket Group Coaching Program

1/25/2022
“I am solving an important problem for people that is painful, that is worth a high amount of money to be solving. And the result is I'm helping them create are also worth a lot of money. So if I'm going to charge a very low ticket for this, it makes no sense. There's no alignment there and the value that I'm delivering and the results that they're getting. So high ticket becomes the no brainer.” - Rose Radford Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I welcome Rose Radford to share her story of transitioning from the corporate world to entrepreneurship and how she rapidly scaled her business. Offering high-ticket coaching programs may sound daunting, but in this talk, she explains why this works better alongside the idea of keeping your content evergreen. Rose Radford is a Tedx speaker, Business Strategist & Coach. After leaving her Strategy Consultant role at McKinsey & Co. aged 25 with no plan, Rose has created a multi-6 figure online business helping women unlock their income potential online. Rose has made it her life’s mission to financially empower women through entrepreneurship and is committed to helping 100,000 women unlock their income potential through online entrepreneurship by the year 2025. [00:01 - 05:29] Rose Radford on the Shift from Corporate to Entrepreneurship [05:30 - 14:09] Establishing Alignment with Price Points and Strategies [14:10 - 26:08] Tips for Mindset Shift and Making the Decision to Be That Person [26:09 - 38:51] Practical Applications for Content Creation [38:52 - 42:24] Wrapping Up! Links and Resources From This Episode: Full Show Notes Free training with Rose Step Up & Scale: Create A High Ticket Group Coaching Program That Sells 24/7 Using Evergreen Marketing Key Quotes “It’s [shifting to running a business] so transformational. And it's not just any decision. It's one of those like full bodily decisions. I'm doing it. I'm all in. I'm 100% committed because it's easy to make a decision, but it's a lot harder to make that full commitment decision. And that's the type of decision that makes a huge difference. ” - Rose Radford “Growing in your pricing is an invitation to grow within yourself and shift those money beliefs so that you can become more and more of a high earner.” - Rose Radford Connect with Rose Instagram: https://www.instagram.com/iamroseradford Webpage: https://www.roseradford.com Let’s get connected! You can find me on Instagram and Facebook. Visit my website https://lizboer.com Join the Marketing to Millions FB Group LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Duration:00:42:23

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4 Key Elements of An Effective Sales Funnel

1/18/2022
“Implementing an effective sales funnel makes your business predictable. You know that as long as you're getting enough people at the top of the funnel, you will get clients at the end.” - Liz Boer Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I’ll reveal the four key elements to creating a solid sales funnel utilizing the know, like, and trust factor. Hitting target sales may be one of the biggest challenges in business, but establishing the process does not have to be that complicated. By recognizing the levels of awareness and knowing the proper timing for offers, we can work towards predictable sales. [00:01 - 05:42] Factors to Crafting an Effective Sales Funnel [05:43 - 12:46] Recognizing the Levels of Awareness and the Sales Process [12:47 - 30:18] The Keys to Crafting an Effective Sales Funnel [30:19 - 32:14] Wrapping Up! Links + Resources: Full Show Notes Key Quotes “Usually, we don't see products and instantly buy them. There's a journey we go on before making that first purchase. When you understand what that process is, for your clients and customers, you can optimize it to make the best experience possible.” - Liz Boer “You want to maintain your ideal clients interest in you, without pushing too hard for the sale” - Liz Boer OTHER EPISODES RELATED TO THIS TOPIC YOU MIGHT ENJOY: How To Use Video Content To Make More Sales [EP 36] This Pre-Launch Campaign Will Boost Your Sales [EP 29] 6 Figure Results. How We Did It – BTS Part 1 [EP 24] Let’s get connected! You can find me on Instagram and Facebook. Visit my website https://lizboer.com Join the Marketing to Millions FB Group LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Duration:00:32:13