They Don't Teach This in Law School

Adam Boyd, an expert salesman and multifaceted entrepreneur, joins the show to discuss the lack of sales training for attorneys. Adam shares his journey of becoming a salesperson and the mindset shifts he had to make to succeed. We also explore the role of industrial psychologists in personal and professional development... never heard of an "industrial psychologist?" You're in for a treat... - Learn more about The Northwood Group - Connect with Adam on LinkedIn - Learn more about Law Firm Alchemy - Connect with Charley on LinkedIn

There's more to your finances than just the firm's revenue. What about you personally as the owner? Are you protecting your wealth and income? Turns out there's a lot more you need to know than just how to handle a profit and loss statement. Tune in while Frank Rekas helps break down this puzzle! - Connect with Frank on LinkedIn - Learn more about Law Firm Alchemy - Connect with Charley on LinkedIn

Say hello to my buddy Zack Starr, a transformation coach! He talks about the importance of work-life balance and overcoming adversity - and it's astonishing. Truly jaw-dropping. Zack shares his personal journey of identity crisis and how he found balance in his life. He emphasizes the need to be present in each moment and to focus on key areas such as physical health, financial health, family time, and work. - Learn more about Zack - Learn more about Law Firm Alchemy - Connect with Charley on LinkedIn

In this episode, Steve Richardson, founder of Richardson Law Offices, shares his insights on communication and persuasion skills that are not taught in law school. He emphasizes the importance of speaking to non-lawyers in a way that resonates with them emotionally. Steve also discusses the evolution of marketing in the legal field and the power of information-based direct marketing. He highlights the significance of building and nurturing a list and the benefits of automation and AI in marketing. Steve provides valuable advice on balancing automation and DIY marketing and shares his recommended resources for further learning.

With a firm that's been going strong for 10 years, AJ Yolofsky knows what it's like to handle the often Sisyphean task of running the firm. It can be tiring. And, at some point, you will burnout. How you handle that moment matters. During this episode, we talk about: - Learn more about Yolofsky Law - Connect with AJ on LinkedIn - Learn more about Law Firm Alchemy - Connect with Charley on LinkedIn

What if I could take a totally obscure championship and make it a great metaphor for marketing? I guarantee this episode will give you a fantastic framework to get greater results from your marketing... - Connect with Charley on LinkedIn - Sign up for the Law Firm Alchemy email list

Have you ever gotten in an online debate and wished you could just talk with that person to figure out what you each actually think rather than take shots on a social media posts? Bradley Miller and I broke proverbial bread to talk about authenticity, private equity, and the value/difficulty of describing legal services as a "product." - Learn more about New Modern Lawyer - Connect with Bradley on LinkedIn - Learn more about Law Firm Alchemy - Connect with Charley on LinkedIn

I don't know about you, but "vacation" has a whole other meaning when you own and operate a business. However, a vacation may be exactly what you need... and what your staff needs... FROM YOU! Find out how to make taking a vacation a superpower for your law firm in this week's Coffee-sode! - Connect with Charley on LinkedIn - Sign up for the Law Firm Alchemy email list

Jan Roos of CaseFuel is back to bring some hard-hitting insight into what separates the most successful firms from the also-rans on the sales and marketing front. We dig into the problem of getting clients to make decisions. But is it really their problem, or is it an issue with... you? It's an awesome episode for any firm owner who wants to convert more leads into clients! - Learn more about CaseFuel - Learn more about Law Firm Alchemy - Connect with Charley on LinkedIn

You probably put a lot of money into your law firm's website. So why, perhaps, is it underperforming? There are plenty of things that can go wrong, which is why we Tom Foster of Foster Web Marketing on the show to help us sort out of the issues and guide you going forward! - Learn more about Foster Web Marketing - Learn more about Law Firm Alchemy - Connect with Charley on LinkedIn

Do you struggle with your identity as both a lawyer and entrepreneur, caught in the middle of everything you need to do as a law firm owner? I talk about this all the time with coaching clients. So, what should you do when these forces collide? Listen to the episode to find out... - Connect with Charley on LinkedIn - Sign up for the Law Firm Alchemy email list

Today's guest built a great firm going against the grain. Mary Ellen O'Connor nearly hit her first seven figure year without a website and has since integrated digital marketing into her firm to catapult it past the million dollar mark. But it doesn't stop there. Mary Ellen ran a remote/hybrid firm before remote firms were all the rage. She's weathered some tough storms in the last 18 months, but actually came back out stronger than ever. There's a lot to learn, so listen in right away... - Learn more about O'Connor Law - Connect with Mary Ellen on LinkedIn - Learn more about Law Firm Alchemy - Connect with Charley on LinkedIn

I hope you like puns, because this episode has a lot of them. It also has an unbelievable amount of marketing and business-building insight. During this amazing episode, discover... - Learn more about Michael and Paperback Experts - Learn more about Law Firm Alchemy - Connect with Charley on LinkedIn

Want to step inside the mastermind room for a group of excellent entrepreneurs supporting law firm owners? I share what we talked about and what our actual thoughts are on working in the legal support and success space... - Connect with Charley on LinkedIn - Sign up for the Law Firm Alchemy email list

In our longest and most esoteric episode ever, criminal defense attorney Nate Amendola shares his views on a wide range of ideas, ranging from sleep to entrepreneurship to handling the lawyer versus business builder identity crisis. Don't miss out on this wide-ranging conversation! - Learn more about Amendola Defense - Learn more about Law Firm Alchemy - Connect with Charley on LinkedIn

Stop creating and learn to... Well, you will have to tune into this short and POWERFUL coffee-sode of the show to find out this SUPERPOWER you can add to your marketing arsenal! Like the show? Don't forget to leave a 5-star rating and review on your podcast platform of choice! - Connect with Charley on LinkedIn - Sign up for the Law Firm Alchemy email list

How do you balance culture, KPIs, leadership, high performance, core metrics, and more as a law firm owner? It's not easy, which is why Jon Cumberworth is on the show to dissect the big issues with scaling up a law firm while staying true to the core purpose and mission. - Learn more about Acting Executives - Connect with Jon on LinkedIn - Learn more about Law Firm Alchemy - Connect with Charley on LinkedIn

Is shelling out millions for 30 seconds of fame during the Super Bowl a marketing touchdown or an expensive fumble? Grab your coffee and let's scrutinize the strategy behind the glitz and glamour of the game's most talked-about commercials. In this caffeine-fueled Coffee Sode, we dissect the complex game of Super Bowl advertising, questioning the enormous $7 million investment for fleeting airtime. Through a critical lens, we examine whether these high-priced spots score in achieving long-term marketing goals or if they're merely a blitz for the eyes, neglecting the essential steps of sparking interest, fueling desire, and prompting action, as outlined in the AIDA model. No guests, no distractions—just a straightforward conversation about the effectiveness of splurging on the Super Bowl's ad mania. - Connect with Charley on LinkedIn - Sign up for the Law Firm Alchemy email list

Most law firm websites fail to do one critical thing: convert visitors into callers. There is one massive mistake you see them make causing this issue. The solution to this problem is only the tip of the iceberg in this wide-ranging marketing discussion with the fantastic founder of Wise Guys Digital Marketing, Cooper Saunders. - Learn more about Wise Guys Digital Marketing - Connect with Cooper on LinkedIn - Learn more about Law Firm Alchemy - Connect with Charley on LinkedIn

It's time to wrap up our series on building a law firm that will attract outside investors. Of course, as you build for outside investment, you're also building the returns you get right now as the owner! Don't forget to leave a review for the show on your podcast app of choice. And if you have a series idea for the future, let us know. - Connect with Charley on LinkedIn - Sign up for the Law Firm Alchemy email list