Your Truth Shared

When the path less travelled calls your name, it's time to listen. That's exactly what this week's guest, Elaine Rogers, did; her story is nothing short of awe-inspiring. "Change is the only constant that we have in the world. We're always in one of the four stages of change. And when we're in the comfort zone of change, it feels comfortable. A business has its own energy and cycle of change. When it's coasting along and comfortable, at some point, it will go stale, or stop." – Elaine Rogers. Elaine Rogers is a remarkable online business manager for coaches and practitioners who shares her wisdom on the delicate art of balancing business growth with conscious planning. Elaine's tales are a masterclass in self-sufficiency, which later informed her approach to life design and business. Elaine shares her personal shift from the rat race to rural France and unpacks the intentional choices that led her to craft a meaningful life. Elaine discusses aligning business and life with purpose, the difference between business growth and scaling, sustainability, the ethical considerations in business, and the vital reminder that stepping off the hamster wheel is not only necessary at times but also an act of self-empowerment. Get ready to be inspired to design life and business on your terms and embrace uncharted paths head-on with courage and optimism. Key points throughout include: Finding freedom: Overcoming toxicity and reclaiming controlTravelling through the unknown: A Year of growth, discovery, and self-sufficiencyThe balance between spontaneity and preparation in decision-makingLife design: Breaking free from the hamster wheel of life and returning to simplicityFrom discovery to mastery: Stepping into the world of virtual assistanceThe importance of understanding clients' "why" for business growth and OBM evolutionIntegrating sustainability into business and home lifeFinding clarity: Stepping outside your working zone to reflectTurning failure into fuel and embracing empowering knowledge Get connected with Elaine Rogers: https://www.linkedin.com/in/elainerogers/ https://thesmartobm.com/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com

Are you ready to step into greatness? It's time to let your uniqueness shine brightly and create the space for your dreams to unfold. Join Finola as she unveils the exciting details of her highly anticipated book, "What If? Joy Was How You Measured Success And The Money Proved You Right!". But here's the best part: the wait is almost over as you can dive right into its pages from 29th April 2024, available from Amazon. This week, Finola shares the inspiration, learnings, trials and triumphs of penning her first book. Discover the evolution of publishing and how the innovative cohort writing model fueled the book's transformation in just one year. This episode is a celebration of individuality and the strength found in your "too muchness". Hit play now to discover the power of releasing friction, the true metric of joy, aswell as unlocking next-level growth. But that's not all! Keep an ear out for a special launch offer exclusive to listeners. Dare to embrace your true self, take a chance on your destiny and prepare for the blueprint of the transformation you desire most – the next level of you awaits! Key points throughout include: Accelerated information consumption and the changing nature of publishingThe value of understanding your reader Finding motivation and support within a cohort writing modelDear Reader: Writing from the heart to reach a chosen reader Exploring ideas and unlocking your hidden potential for greatnessEmbracing your inner whisper and stepping out of your comfort zone Seeking growth: What is the shape of your success?Shine without sacrifice: It's time to embrace your radiancePersonal joy, personal compass: Crafting your unique path to success "Your too muchness is a beautiful signpost to your inherent uniqueness. Your too muchness is your light shining brightly. Follow that light. Be grateful for what it shows." – Finola Howard. JOIN FINOLA'S BOOK LOVERS TEAM You'll gain access to special bonuses and treats, including a live session focusing on the joy release compass. Sign up here: https://www.finolahoward.com/book Resources: Listen back to Your Truth Shared episode #76 with Debbie Jenkins https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2148362772 Listen back to meet The Real Marie from episode #54 https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147940869 Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com

This week, get ready to discover the innovation and resilience that's changing the face of female wellness. Michelle Hone and Sarah Kelly, scientists turned entrepreneurs, delve into the intricacies of women's health through their innovative supplement brand, Herology. Michelle and Sarah's journey from the corridors of academia to the competitive wellness industry is a tale of breaking barriers and forging new paths for female well-being. This episode unfolds the duo's tenacity in confronting the societal taboos around women's health and the critical yet often ignored menstrual cycle. Kelly and Michelle's story is a beacon of inspiration for female-led businesses and those passionate about women's empowerment and health. They share their trials and triumphs in launching businesses amidst uncertainty, emphasising the importance of maintaining product integrity against industry resistance. Hit play now to hear this inspiring journey of scientific innovation and entrepreneurial spirit. Key points throughout include: Turning passions and dreams into a thriving business Closing the gender gap: Advancing inclusivity in medical research The lack of information on women's healthHow women's menstrual cycles shape daily lifeThe rise of Herology: The challenges and triumphs of starting a women's health brandLaunch Success: Prioritising product investment over marketing spendHow chasing perfection can cost you time and opportunities "How are we not teaching this in schools? How are we not teaching the different kinds of phases of our menstrual cycle where sometimes we feel really good and energetic, and sometimes we might feel quite low and quite moody and quite anxious? These are the things that women need to understand." – Sarah Kelly. Thank you for tuning in! If you're curious to learn more about Herology, visit https://herologysupplements.com/. Why not seize the opportunity to try their supplements? Don't forget to use the coupon code YTS10 at the checkout for an exclusive 10% discount! Get connected with Michelle Hone and Sarah Kelly: https://www.linkedin.com/in/dr-michelle-hone-bsc-phd-580553b0/ https://www.linkedin.com/in/sarahkelly178/?originalSubdomain=ie https://herologysupplements.com/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com

Are you an entrepreneur who lies awake staring at the ceiling at 2 AM, wondering how to take your business to the next level without burning out? If so, this episode is for you! Get ready to dive deep into the gritty times of entrepreneurship as Marina Branigan joins Finola to discuss career pivots, the humanness of business and how grief can act as a trigger for professional growth. Throughout the discussion, we learn of Marina’s heart-wrenching task of facilitating redundancies to the career pivot that brought her back to her purpose. Marina delves into the multifaceted challenges entrepreneurs face when scaling their businesses, especially through hiring virtual assistants (VAs). Marina also offers her perspective on the necessity of strategic planning and mindset adjustments for entrepreneurs aiming to build specialised teams without succumbing to burnout. Tune in for an episode jam-packed with brilliant advice, personal revelations, and the celebration of forging connections that empower both the soul of your business and your own personal expansion. Key points throughout include: Navigating the transition from solopreneur to team builderHas HR forgotten the human element? Triggers for growth: How grief became a catalyst for entrepreneurial courageSoul-aligned choices: Embracing freedom in decision-makingNavigating business growth boundaries and the power of pausingCommon mistakes to avoid when hiring a virtual assistantUnderstanding the cost of not letting go of control in your businessMastering the art of delegation in business MARINA’S SPECIAL OFFER TO YOU: Visit https://bravavirtual.ie/resources/ If you’d like to check out Marina’s course – Room To Breathe: How To Work Successfully with a Virtual Assistant – and use the Coupon Code FINOLA24 for 24% off. Get connected with Marina Branigan: https://www.linkedin.com/in/marinabranigan Resources: The Soul Sourced Entrepreneur by Christine Kane https://soulsourcedbook.com/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com

Embrace the transformative power of aligning personal purpose with business as we unfold the story of Rosemary Daynes Kearney, award winning businesswoman and founder of The Care Advocate. Rosemary's resilience and commitment to making care valued and visible in the world is at the heart of our discourse, offering insights and inspiration for anyone seeking to weave their past experiences into meaningful entrepreneurial endeavors. Rosemary's candid accounts of her personal and professional pivots, including facing redundancy and stepping boldly into entrepreneurship, underscore the importance of adaptability and the entrepreneurial spirit. We highlight the vital importance of collective care and the strength that emerges from community support. By sharing her vision for the Care Advocate, she calls for systemic change that supports healthcare workers, family carers, and the creation of caring workplaces. This episode is not just an exploration of personal transformation, but a call to action for society at large, urging us to affirm the power of care in every facet of life.Key points throughout include: Uncover Rosemary’s journey from aspiring missionary to founder of Care Advocate.Follow her personal and professional shifts, including challenges in psychology, international development, and her passion for self-improvement.Learn how redundancy prompted her identity shift and led to her entrepreneurial venture focused on data protection and safeguarding the vulnerable.Understand the 'care advocate' concept and how Rosemary's experiences shaped a business advocating for caregivers and systemic change.Explore the role of self-care in business and personal life, with emphasis on financial security, fighting burnout, and the value of financial worth.Grasp the message of collective care and the power of community support, as emphasized by Rosemary.Get inspired by the vision of infusing care into policies, services, products, and rethinking workplace structures to support caregivers and well-being. "Embracing life's pivots with a heart full of care can transform our darkest moments into opportunities for profound growth and self-realization." - Rosemary Daynes Kearney Resources: Get connected with Rosemary: https://www.linkedin.com/in/rosemary-daynes-kearney/ https://thecareadvocate.ie/ https://rmdkconsultancy.ie/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is produced in partnership with podlad.com

Imagine having a personal skincare consultant in the palm of your hand; that's the reality Fatima Awan brings to life. Fatima is the innovative mind behind Finiite AI. Our enlightening discussion traverses the landscape of digital marketing and e-commerce, where Finite AI's deep learning API is making waves by providing personalized product recommendations to consumers. With a focus on how brands can enhance customer loyalty and engagement, we uncover the potential for e-commerce platforms and retailers to become data-rich powerhouses through the use of AI, driving smarter marketing decisions and improved sales conversion rates. The journey of entrepreneurship is fraught with challenge and triumph, as vividly shared by Fatima in our conversation about the path of Finiite AI. From a consumer app to a robust B2B platform, the evolution of Finite AI showcases the adaptability and vision required for success in the startup world. We wrap up with Fatima's reflections on the future of AI and the entrepreneurial spirit that fuels innovation, leaving listeners with a sense of the boundless possibilities AI holds. For more on Finite AI's impact and Fatima's entrepreneurial lessons, tune in and be inspired by the transformative power of technology in business.. Key points throughout include: Learn how AI is being used for personalized skincare with unique product recommendations.Discover how Finiite AI's deep learning API revolutionizes digital marketing and e-commerce with powerful customer insights.How Finite AI uses computer vision to interpret skin types from images for better online shopping experiences.Fatima Awan's journey from a consumer app to a dynamic B2B platform with Finite AI.The future of AI in business and innovation opportunities.How AI enhances B2B relationships and digital marketing with personalized solutions.Inspirational entrepreneurial lessons from Finite AI's founder and the new standards being set in the AI and beauty industry. "These giant companies, they have the resources to be able to do that, but entrepreneurs with budding ideas that are going into the business world, how are they able to tap into these technologies? I think that's where companies like us come into play, so that they can also take advantage of it." - Fatima Awan, Founder of Finiite AI Resources: Get connected with Fatima: https://www.linkedin.com/in/fatima--awan/ https://www.finiite.com/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is produced in partnership with podlad.com

Have you ever wondered how a love story can blossom into a thriving business? Joining Finola this week is Paisley Hervey, co-founder of Emerald Farm in County Wicklow, who will share her incredible tale of love, resilience, and entrepreneurial success. Paisley unveils how her love story became the foundation for Paisley and her husband's venture, bringing forth natural products that captivated the Irish market. However, their path wasn't without challenges. Paisley opens up about her husband's battles with addiction and mental health, revealing how these hurdles transformed into pillars of purpose and resilience. Rather than breaking him, these trials fueled a profound determination that shaped the very essence of Emerald Farm's success. Tune in to discover how love, perseverance, and a commitment to quality propelled Paisley and her husband's journey from a heartfelt connection to a thriving business. Key points throughout include: An Irish love story: Big moves and facing the reality of life Navigating through addiction and mental health The purpose and mission of Emerald Farm: Creating products to help othersThe wonder crop that can supercharge your well-being The challenges in introducing CBD products to the Irish marketMedicinal Mushrooms: The impressive benefits of Reishi, Cordyceps, and Lion's Mane mushroomsProtecting the essence of business: Scaling back to scale upThe importance of self-awareness and honesty in innovation Resources: "If you treat your gut with respect and give it those nutrients it needs, you could see a significant improvement in your overall health. It comes down to the inflammation. If you reduce the inflammation in your gut, everything starts working better." – Paisley Harvey. Get connected with Paisley Harvey: https://www.linkedin.com/in/paisley-hervey-a457a2199 https://www.emeraldfarmcbd.ie/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com

Get ready to leap into the world of digital marketing as we unravel its complexities with Amanda Webb, an expert in ROI and analytics. This week, you will gain insightful nuggets from Amanda's fascinating journey, starting from her organic hamper business to becoming a celebrated figure in the digital marketing space. You'll discover the power of Google Analytics —a robust tool providing indispensable insights into website performance. Are you struggling with website traffic? Fear not, as Amanda ensures that even in the face of low traffic, there's reason for optimism by demonstrating how it can serve as a guiding light for strategy refinement. So, whether you're a seasoned marketer or a newcomer to the digital landscape, this episode will equip you with the tools to harness your analytics for success. Key points throughout include: Networking with women in business and finding a passion for digital marketing Bursting out of the Facebook bubble and the value of continuous learning Why you need to pay attention to your Google Analytics The starting point to growing your business How to attract more leads and increase conversions Taking time for business assessments to identify areas for improvement The key to maintaining a sustainable business The top five areas to look at in Google Analytics Resources: https://www.andrewandpete.com/ Sign up to Amanda's Analytics Base Course Use code TRUTH to avail of a 20% discount: https://payhip.com/b/X5CVr Discount valid until the end of March "People are worried that they've got low traffic to their website. But I think that's a great place to start." – Amanda Webb. Get connected with Amanda Webb: https://www.linkedin.com/in/amandawebbsocial/ https://spiderworking.com/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com

The first step in your marketing is to be brave enough to tell your truth. It's the key to owning your point of difference. The second step is when the market responds to your truth by sharing it. That's when you know it's great marketing. This podcast is about sharing the truths of the entrepreneurs I come in contact with that have been brave enough to take that first step and be vulnerable enough to make their difference in the world. I hope that you will be inspired by their stories and can borrow some of their bravery and expertise to tell your truth too. Get ready to rewind, unwind and relive some of the most memorable moments from our journey together in 2023. We're diving deep into the good stuff – from personal growth adventures to conquering those nagging insecurities. We'll explore the magic that happens when you embrace life's curveballs, and we've got some powerful insights on how your wardrobe can seriously boost your confidence. It's a compilation of uplifting moments that I trust will inspire positive thoughts to carry you into 2024. I can't wait for you to join me on this journey of self-discovery and shared experiences. Episode Excerpts Featured: #52 Dressing for Success in Business & Beyond with Aoife Dunican #53 Pushing Boundaries and Following the Whispers of the Universe with Leslie Riley #54 Get Up Close & Personal with the People you Serve with Finola Howard #62 Ageing Powerfully: Unleashing Happiness Beyond Midlife with Alana Kirk #55 Menopause as an Opportunity to Assess with Catherine O’Keefe #57 Unleashing Podcast Power: Secrets to Success with Jason Allan Scott #76 The Author Advantage: Book Writing for Business Growth with Emma Williams, Dan Kowalski & Debbie Jenkins #65 Innovation Through Play: A LEGO Exploration with Per Kristiansen #56 How To Unlock Opportunities in the Ever Evolving Marketing World with Frank, Kami and Joeri #63 Self Doubt to Self Discovery: Strategies for Embracing Inner Comfort With Brent Perkins I hope the wisdom imparted by our extraordinary guests serve as a powerful source of inspiration as you embark on the journey into 2024, propelling you towards the realisation of your deepest aspirations. Looking forward to reconnecting with you next year and gaining further insights from a diverse array of fascinating guests! Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com

Would you believe a man stepped on the moon before a female councillor was elected in County Leitrim? Yes, you read that right. It's time to spotlight the pressing issue of women's under-representation in Irish County Councils. Joining Finola this week is the ever-insightful Mairead O'Shea, who explores the male-dominated political scene and why such a drastic change is overdue. Mairead delves into the inspiring work of See Her Elected, an initiative empowering women by igniting their confidence and skills to run for elections. Mairead unveils the complexities of balancing family life and political duties and the mental barriers that often hinder women from pursuing political roles and provides the essential steps required for a more inclusive political landscape. Key points throughout include: Under-representation of women in County Councils Gender Representation in government: Creating County Councils that look like us Empowering women and minorities in politics through workshops and eventsBreaking through the barriers to women in politicsChallenging traditional gender roles to create a more inclusive political systemHow women often underutilise their skills and connections The importance of communicating your successes and skillsThe attributes of a great councillor Resources: How Women Rise by Sally Helgesen and Marshall Goldsmith https://www.howwomenrise.com/ Get connected with Mairead O'Shea: https://www.linkedin.com/in/mairead-o-shea-136a2b1a https://www.seeherelected.ie/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com

What does it truly mean to become an author in the realm of business? As I sat down with book coach Debbie Jenkins, first-time author Dan Kowalski, and third-time author Emma Williams, I found myself intrigued by their insights. The conversation flowed from the process of writing a book to the mindset shift it demands, and most importantly, when one finally dons the hat of an author. Dan's experience with his book "Wise Choices at Work" opened up a critical discourse on understanding one's target audience and structuring the book with them in mind. The consensus? Writing the book is just the beginning—launching it is the real game. As we moved forward, we delved into the world of unconventional book writing processes and the power of collaboration. Who would have thought that the support from cohort members could have such a profound impact on the writing process? Debbie Jenkins, the brain behind this unique approach, shared her motivations and stressed the importance of retaining your authentic voice while writing. With a strong emphasis on steering clear from the cookie-cutter approach, this segment was a testament to the power of collaboration. The final part of our conversation was a poignant examination of the reader's feedback, the responsibility shouldered by writers, and the mixed bag of satisfaction and fear that accompanies authorship. The potential of a book to propel business growth and form a crucial part of an author's personal identity was another vital topic we touched upon. From Debbie's inspirational journey to Dan's practical insights and Emma's transformative experiences, this episode is a treasure trove of wisdom. Join us, and enrich your understanding of the author's journey, its challenges, and its rewards. Key points throughout include: Becoming an Author in BusinessAn Unconventional Book Writing ProcessWhen Does Someone Become an Author?The Common Pitfall of Not Writing AuthenticallyThe Power of Reader FeedbackWriting a Book That is Easy to ReadWriting Books for Business GrowthSupportive Journey-Sharing for the Show "The journey to becoming an author when you're in business is a journey that's often chosen as a way to leverage success to actually take you to the next level in your business." - Dan Kowalski "The bigger effect that it has had is on me as a business owner. I've kind of stepped into, dare I even say, the word thought leadership. Honestly, I probably wouldn't have said that six months ago. I feel changed by the process and I feel like I'm getting into my stride." - Emma Williams "Books are like magic door openers and you might not make money on the individual book, but if you do it well, your book will be a business asset and you will make more money than you invested." - Deb Jenkins Resources: Debbie Jenkins - https://expertauthor.academy/ Dan Kowalski - WISE plus - Plan A Thinking Emma Williams - https://l.linklyhq.com/l/1u9Zg Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com

Get ready to unlock the secrets of a dynamite social media strategy with award-winning strategist Louise McDonnell. Prepare to expand your digital horizons as Louise shares practical and easily applicable tactics guaranteed to elevate your business. In this episode, Louise delves into her inspiring career journey and navigates through the complexities of male-dominated industries, shedding light on the challenges of being underestimated and overlooked. Louise also unveils the core components of a highly effective digital strategy. With Louise's six-step approach, we explore the importance of understanding your target audience, setting clear business goals, and constantly revising them. This episode is your roadmap to success in the digital world. So, dive right in and get ready to supercharge your digital strategy. Key points throughout include: Falling in love with service marketing and unlocking the thrill of challenges Working in a male-dominated industry and finding self-confidence when being underestimated The value of training with your Local Enterprise Office Navigating through uncertain times and coping with the surprise of redundancy Creating and delivering a successful Facebook training courseFollow the data: The importance of regularly reviewing and updating your digital strategyYour six-step approach to mastering a digital strategy How to save time and get more leads Resources: AI-Powered Social Media: How to Save Time & More Leads: https://www.sellonsocialmedia.academy/AIEbook Buy Louise's 2024 Social Media Content Planner & Guide for Coaches, Consultants & Online Experts: https://www.amazon.co.uk/Content-Planner-Coaches-Consultants-Experts/dp/1915502535/ https://www.amazon.com/Content-Planner-Coaches-Consultants-Experts/dp/1915502535 "If you're using the same messaging, the same tactics that you were using this time last year, forget about it! The basic steps of creating a strategy don't change, but the strategy changes." – Louise McDonnell. Get connected with Louise McDonnell: https://sellonsocial.media/ https://www.linkedin.com/company/sellonsocialmedia/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com

Navigating the digital strategy landscape can be a bit overwhelming. Questions like which social media platforms to choose, how often to post, and whether to shell out for Google ads can make your head spin. This week’s guest suggest an alternative starting point. Join us for a conversation with award-winning SEO expert and digital strategist, Sarah Jane Vincent. Sarah Jane shares her expertise on the critical role of SEO and how larger brands are gravitating towards it for a lasting impact. She takes us through her professional journey and highlights the trials she encountered during the pandemic. Hear more about how understanding a client's long-term objectives is pivotal to sketching an effective digital marketing blueprint. Sarah Jane provides insightful strategies such as blogging, email marketing, and utilizing platforms like YouTube to drive traffic towards your website. We delve into the significance of keywords and the magic of long-tail keywords in enhancing your visibility in search engine results. Moreover, we uncover the comparison between SEO and ads, underlining that while ads may boost SEO efforts, they don't guarantee the same long-term benefits. Above all, we highlight how SEO can help build trust with potential customers. Find out how you can leverage various channels like YouTube and Pinterest to attract customers. We also venture into the upcoming trends for 2024. Ready to take your SEO game up a notch? Key points throughout include: Digital Entrepreneurship and Burnout AwarenessWhy Niching Down is a GamechangerChoosing Keywords for Service-Based BusinessesRecommended SEO Tools for BeginnersWhy Your Website is EverythingExploring Online Platforms for Business GrowthSEO and Content Repurposing for Visibility “That's what's going to help you outrank your competitors online. That's what's going to be the difference between you coming up appearing in a search and getting the clicks and the sales, versus somebody else down the line who is just trying to cheat the system." - Sarah Jane Vincent Get connected with Sarah Jane Vincent: https://www.linkedin.com/in/sarah-jane-vincent/ Her free SEO Success Roadmap is available here https://sarahjanevincent.com/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com

Are you ready to master your customer retention game? Multi-passionate entrepreneur, software adoption doctor and author Susannah Simmons joins Finola this week to spill all you need to know about elevating the customer experience. Susannah provides valuable advice on understanding customer needs and how the difference between customers and users can be critical for businesses. She explains how a CRM system can be your knight in shining armour, eliminating firefighting and ensuring a perfect balance with customer interactions. Susannah also exposes the elusive “silent killer” in business and unveils the one pivotal question that will propel your business to new heights. So, get ready to seize missed opportunities, harness the force of data insights, and connect with your customers on a whole new level. Key points throughout include: How to supercharge customer dedication and loyalty Seeing beyond the sale: The lasting value of customer relationships Why communication between sales and customer service departments mattersMastering customer experience: Harnessing CRM tools and data insightsSusannah’s journey to combating imposter gremlins and becoming an authorThe significance of exploration and adaptability in businessThe benefit of understanding your customer categoriesThe motivation of freedom and understanding your own path to successFinding the right network for you that supports openness and vulnerability “You can go to the doctor and get them to prescribe you medication. But if you don’t fulfil that prescription at the pharmacy and don’t take it, then you don’t get any better. It is the same thing with a product; you could buy it, but if it just sits on the shelf, you’re not getting any value from it.” – Susannah Simmons. Get connected with Susannah Simmons: https://www.linkedin.com/in/susannahmsimmons/ Order The Mystery of the Lost Customer now: https://www.amazon.co.uk/MYSTERY-LOST-CUSTOMER-customer-satisfaction-ebook/dp/B0CKPZ2G42 Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com

Ever thought about why so many business plans fall flat? Wondered why we often avoid planning, even when we know it's crucial for success? This episode is all about unraveling these questions. I share my insights to guide you towards creating a strategic one-page business plan that aligns with your vision and gives you a thrilling picture of your future. We delve into the common reasons for business plan failures and plan-avoidance, and discuss how you can dodge these pitfalls. You'll learn about the six one-page plans - a five-year path, an annual plan, a 90-day plan, a product journey map, an integrated sales & marketing calendar, and a financial & key metrics scorecard - and how they can help you manage your business effectively. Let's not shy away from the fact that creating a comprehensive business plan can be daunting. That's why I'm taking you through the process of integrating strategy with tactics, to ensure your plan is powerful, practical, and resonates with your core values. The podcast also offers tips to remain motivated and overcome challenges when executing your plan. And the cherry on top? I share a link to a proven system that you can use to develop your business plan. The Powerful Planner: https://www.howgreatmarketingworks.com/powerful-planner Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com

Ever wondered how a leap of faith can lead you to uncover your true passion and purpose? Get ready to be inspired as we chat with Eva Blake, a leading brand photographer and founder of The Bliss Network. Eva takes us through her personal journey from the corporate world to entrepreneurship, a transition prompted by the misalignment of her values with the corporate culture. She shares with us how she found her niche in brand photography and crafted a relaxed space for organic networking and learning. This is a story about the power of women's entrepreneurship, about creating a space that not only allows but encourages women to thrive, and about the influence a supportive community can have on empowering female business owners. Eva offers insights into her innovative approach of aligning her workflow with her hormonal changes. Her methods for managing low-energy periods and her strategic use of her hormonal cycle in decision-making are not only enlightening but also underscore the importance of understanding our natural cycles. So, whether you are considering the jump from corporate life to entrepreneurship, or simply looking for ways to maximize your productivity, this episode is packed with insights and experiences that could help shape your journey. Key points throughout include: Transitioning From Corporate Life to EntrepreneurshipThe Isolation and Disillusionment of SeniorityTransitioning From Corporate to PhotographyCreating a Business and Empowering WomenFinding a Niche and Expanding ServicesHormones Impact on Business and Self-CareThe Value of Networking and Supporting Peers “When I really sat down and gave myself permission to write what my ideal day was and write down my actual goals like nobody was watching, it was so exciting and to understand my own values, like things that mattered to me.“ – Eva Blake Get connected with Eva Blake: https://www.linkedin.com/in/eva-blake-4470bb21/ https://www.thevisiblebusiness.ie/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com

We’ve all gone through tough times, but have you ever gotten so low that you just wanted to give up? This week, Finola chats with leading performance coach Shane Cradock. Shane courageously opens up about his battle with depression and his remarkable journey towards recovery, including how a chance conversation with his father became the turning point that led him to seek help, ultimately saving his life. Throughout the discussion, Shane delves into the presence of an inner voice that often criticises and judges and urges you to recognise this inner voice as part of your inner world but not your true self. Understanding and managing this inner voice is crucial for cultivating a healthy mindset and overcoming self-destructive thoughts. Throughout his story, Shane reminds us of the power of support and self-care and offers invaluable lessons for anyone facing their own mental health struggles. Not only is this conversation a source of inspiration and hope, but it also reminds us that even in the darkest moments, there is always a glimmer of light. Key points throughout include: A fighting spirit: Behind the scream of a warrior Combating a downward spiral of depressionCoping with struggle: Taking tangible steps to manage your inner world The road to recovery and a promise of survival Unlearning negative habits and understanding how to manage your mind The importance of self-care and adapting to your current stateThe pandemic’s impact on people’s understanding of themselvesHow your ego lives in your mindThe Inner CEO: An insight intoShane’s heart and soul project “95% of my thinking is not worth anything. It’s just repetition because it comes from a part of my mind that’s rooted in the past and rooted in my personality. And Shane’s personality is not the real Shane.” – Shane Cradock. YOU’RE AMAZING AT WHAT YOU DO! But it hasn’t translated into the success you wished for. It’s time to do something about it. It’s time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com Get connected with Shane Cradock: https://shanecradock.com/ https://www.linkedin.com/in/shanecradock Pre-Order your copy of The Inner CEO today: https://theinnerceo.com/ IF YOU OR SOMEONE YOU KNOW IS EXPERIENCING SUICIDAL THOUGHTS, PLEASE REACH OUT TO PIETA HOUSE FOR HELP: https://www.pieta.ie/how-we-can-help Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com

Ever have one of those days where the confines of your office feel like they’re closing in on you? Our guest, Mary Jennings, sure did. That's why she took a brave leap, and swapped her desk job for the outdoors. As the founder of Forget the Gym, Mary guides us through her transformative journey from corporate life to her fulfilling entrepreneurial venture. Mary shares her raw and encouraging experiences of building a successful business in an industry she is truly passionate about - running. She talks about the evolution of her business from an idea, a book, and a few running events to a flourishing community offering outdoor classes, running courses, running holidays, and virtual coaching. With the pure joy of helping others become active and relish the great outdoors at its core, Mary's venture is a testament to the power of passion and purpose in entrepreneurial success. With the heart of Forget the Gym being its vibrant community, Mary also delves into her innovative membership model. She shares how feedback from her members shaped her services, fostering a sense of community and accountability. From sharing her transition to a membership-based revenue stream to highlighting the importance of enjoying your work and continuously learning, Mary leaves us with a profound and empowering message. Mary Jennings' story is not just about running a business; it’s about chasing passions, embracing challenges, and celebrating success in your own unique way.Financial self-care strategies for entrepreneurs. Key highlights include: Mary's Organic Entrepreneurial JourneyOpportunities and Growth in a Running CommunityThe Social Aspect of Marathon TrainingThe Power of Community and ConnectionExploring Membership-Based Online BusinessCommunity and Customer Focused PerspectiveMeasuring Success and Finding Balance “The real reason, that I ended up doing this was going back into the office at two o'clock and so many sunny days thinking, here we go, I'd love to be outside from another hour. Listen to what your body telling you it wants to do, and mine was telling me get out the door” – Mary Jennings YOU'RE AMAZING AT WHAT YOU DO! But it hasn't translated into the success you wished for. It's time to do something about it. It's time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com Get connected with Mary Jennings: https://www.linkedin.com/in/mary-jennings-5207b85 http://www.forgetthegym.ie Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com

Do you ever feel like your finances are running amok while you're busy building your empire? In this episode, Finola sits down with Winnie Sun, a leading financial advisor and regular contributor to CNBC, Forbes, Fox News and more. Known as the wealth whisperer, Winnie discusses her money journey and the lessons she's learned along the way. Listen in as Winnie emphasizes the importance of taking care of ourselves financially, particularly for entrepreneurs who often put themselves last, not considering crucial factors such as retirement plans, emergency funds, and future healthcare costs. The conversation takes a closer look at the importance of financial security and how it can help achieve personal peace and success. Winnie shares how small steps, such as setting up automatic contributions to a savings account, can have a significant impact. She further explores how entrepreneurs can view their art as a business without compromising their creativity and discusses the need for healthy conversations about money, devoid of shame. Key points throughout include: Financial self-care strategies for entrepreneursEmbracing healthy conversations about moneyHow to improve your relationship with moneyPersonal growth and investing in yourselfThe art of slowing down to speed upHiring and retaining top talent in businessWomen's relationship with money and investing "As a society have to get comfortable with the concept of money. We have to be okay with talking about money and and having people in our lives that we can discuss it with, without feeling shame or feeling like we're bragging. I think if we had more of those conversations, less people would be in debt, they would put less on their credit cards and they would have less stress. – Winnie Sun YOU'RE AMAZING AT WHAT YOU DO! But it hasn't translated into the success you wished for. It's time to do something about it. It's time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com Get connected with Winnie Sun: https://www.linkedin.com/in/winniesun https://twitter.com/winniesun https://www.winniesun.com/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com

In the world of business, success rarely comes without its fair share of challenges. In this part two episode, Finola fast forwards five years and welcomes back Holos CEO and creator Niamh Hogan to discuss the growth of her natural Irish skincare brand. Niamh shares her incredible journey of overcoming challenges and thriving during an unprecedented global pandemic, becoming a student in her own business and embracing her products being online. Niamh's story is resilient and adaptable as she unpacks how the company turned its fortunes around, doubling its turnover by shifting its focus to online sales and implementing a well-executed digital strategy. Key points throughout include: The nature of business: Sometimes plans don't work out, and that's okay. Being patient for a profitable business Embracing online: A successful business pivot during a global pandemic The power of continuous learning in business Nailing a digital strategy and creating valuable content that resonates Why a digital presence is vital for business recognition and growth The core of your business: How are you serving your customers? Developing a thicker skin in business "It is absolutely okay to make mistakes because they are where you're going to get the little gems of knowledge that are going to drive your business forward." – Niamh Hogan. YOU'RE AMAZING AT WHAT YOU DO! But it hasn't translated into the success you wished for. It's time to do something about it. It's time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com Get connected with Niamh Hogan: https://www.linkedin.com/in/niamh-hogan/ https://holos.ie/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com