Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast

Programmatic email advertising is one of the cleanest and most noise-free online ad placements available to advertisers. We wanted to learn more about it and discover if there is a programmatic approach to it. That's why we've invited Jason Oates, Chief Business Officer at Liveintent, for today's episode. Jason will give you valuable insights into programmatic email advertising and why it is important to use this first-party data opportunity to deliver the right ad to the right person. Furthermore, we talked about the influence of the "cookie apocalypse" on email advertising and the ever-so-present importance of native ads. You will also gain insights into how Liveintent came up with the concept of programmatic email advertising and how advertisers in North America can get access to it. If you are working in online marketing and are looking for new, unique ways to place your ads, this episode is the right one for you. Share your experience with us on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7000748314518298624 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

Today we have another special episode for you. We invited our second strategic partner, fusedeck, to discuss web analytics's current status and future. Privacy legislation, privacy by design, session- vs. user-tracking, and late consent are just some of the buzzwords in this episode. With the launch of the GDPR in 2018, many things were supposed to change regarding online marketing. A lot has happened since then, both technically and legally. Now it’s more than just a cookie or other identifiers. The clay between tracking, analytics, and other web services and GDPR has been intensified. To enlighten this and many more questions, we invited Michael Kornobis, Lead Consultant Analytics at fusedeck, to join us in today's episode. Michael will tell you about privacy compliance and how companies can act accordingly in terms of their web analytics. Furthermore, you will learn how fusedeck - a web analytics platform - can help you collect data from your page visitors in a GDPR conform way. We also discussed why the start of Google Analytics 4 next year will be challenging for marketers and is a chance for GDPR-compliant tools to establish privacy-friendly solutions. If you are working in marketing, not just online marketing, this episode has really valuable insights for you. Share your experience with us on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6998203225891819520 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech fusedeck's website: https://fusedeck.com/de/

Today we have a special episode for you. We invited our new strategic partner, Funnel, to discuss the importance of empowering marketing teams so that they can independently use and manage their data. Marketing and advertising platforms have more than doubled in the last few years. And we all know what that means for marketing teams: reporting, analyzing, optimizing, and back to reporting. And it doesn't seem to get easier. So how do marketing teams get independent in data connection, organization, storage, and sharing? Spoiler alert: Google Data Studio is not the answer. To shed light on these questions and offer a solution, we spoke with Antonia Hölke, Partner Success Manager from Funnel. Antonia told us why it is so important for marketing teams to be data-driven and to have a go-to place where all their data is connected. Furthermore, she explained how Funnel can help with connecting, organizing, storing, and sharing data and for whom it makes sense to onboard Funnel. If you are part of a marketing team, reporting is part of your daily business, and you are looking for ways to make the handling of your data more simple and holistic, this is the right episode for you. Share your experience with us on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6995670790188756992 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website:https://indiead.tech Funnel’s website: https://funnel.io

Recently we've heard a lot about account-based marketing, and that's why we finally decided to try and understand it better and seek ABM marketing in AdTech. In this episode, we hosted Tenisha Griggs, VP, and Head of Global Media, at Terminus. Tenisha helped us understand what account-based marketing (ABM) is, how it works, and the critical factors for successful ABM campaigns. For whom is account-based marketing a good fit? How does the ICP (ideal customer profile) factor in, and how do you prepare ABM operations? Those are just some of the questions Tenisha answered. Furthermore, by listening to the episode, you'll understand why personalization and relevance are key factors for ABM and how the correct data and inventory can make all the difference. We also discussed ABM opportunities outside the walled gardens using programmatic advertising and various data sources. If you are in B2B and practicing or planning to practice account-based marketing, this episode has valuable insights for you! Share your experience/comments/thoughts with us on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6992777204522713088 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

We are very excited to share with you today one of the most interesting episodes we have recorded so far. Sometimes, traditional marketing techniques considered outdated can be a valuable addition to your marketing mix. And this is precisely the case with programmatic direct mail. To dive deeper into this topic, we invited Jacob Ross, CEO of PebblePost. PebblePost is reinventing the direct mail industry with its programmatic offer. But how do they do this exactly? And why is it more important than ever to reach consumers in their homes? Those are just two of the questions Jacob will answer for you. Furthermore, you will understand how direct mail can be a perfect addition to your existing marketing mix and how the process of programmatic direct mail with PebblePost works. If you are working in marketing and are curious about how you can extend your consumers' journey from online to offline, this episode has valuable insights for you. Share your opinion on this topic with us on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6990585698160418816 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

Episode 18 with Dr. Fou and the topic of fraud in the digital marketing world from the point of view of advertisers struck a nerve with you, our listeners. That's why we decided to dig deeper into this topic - this time from a publisher's point of view. For this important conversation, we invited Yuval Shiboli - Director of Product Marketing at GeoEdge - to join us in this episode. Fraud comes in many forms and appears in many places, and the digital marketing environment is no exception - clickbait creatives and scams are the reality for many publishers and advertisers. The industry rushed to embrace programmatic advertising and, as a result, gave up control. For publishers, their website is their face, and they need to control the ads their users see. But what can publishers do to ensure their ads' quality and their audience's safety? This you will learn in today's episode. Furthermore, we asked a curious question; Can we learn something from how fraudsters conduct their fraud? If you are a publisher, we are sure you will find this episode enlightening. What is your experience with fraud? Share it with us on LinkedIn. https://www.linkedin.com/feed/update/urn:li:activity:6988049945203253249 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

#IndieadTalks with our Head of PPC Services, Yoav Segal. In today's episode, we leave the programmatic side of online marketing and shift our focus to pay-per-click campaigns, more precisely, Meta (Facebook & Instagram) advertising. We discussed in depth the challenges advertisers face with Meta advertising amidst the privacy legislation and the iOS 14.5 privacy update. How did it affect how we target audiences on Facebook/Instagram, and how did it limit the web/app-tracking possibilities? These are 2 of the questions we tried to answer and offer solutions to. Furthermore, Yoav will give you insights into the phrase "target by ads" and why, although it sounds like an old-school marketing agenda, it can be the key to sustaining high performance in your Meta/Facebook/IG campaigns. If you are running PPC campaigns on Meta or any other performance marketing, you cannot afford to miss this episode! What is your experience with the recent changes in Meta advertising? Let us know on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6985501047477649408 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

Today's episode continues episode 17's topic of mobile DSPs, this time focusing on the technical side and the gaming industry. To dive deeply into these topics, we were joined by Pau Quevedo - VP of Product Performance and Growth - of Smadex, a mobile DSP. We considered the advertisers' point of view and how they should be looking at media buying, KPIs, and the difference between DSP offerings. We also discussed the technical perspective of niche DSPs and which unique features and capabilities they need to be attractive as a user-acquisition solution for the gaming industry. Pau shared his insights on these topics and why supply path optimization (SPO) is essential. He also has a crucial tip for game developers when onboarding a new DSP. If you're interested or responsible for revenue growth and user acquisition in the gaming industry, you're just generally curious about these kinds of digital marketing topics, this episode has really valuable insights for you. Join the discussion on LinkedIn and share your experience with us: https://www.linkedin.com/feed/update/urn:li:activity:6982965243685576704 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

Fraud in the digital marketing and programmatic advertising environment is growing exponentially; Where is it coming from, and what can we do to avoid placing ads on fraudulent websites and apps? Spoiler alert: not by using your default vendor for fraud detection in your DSP. To discuss this topic intensely, we were joined by fraud-fighting idol Dr. Augustine Fou. Dr. Fou has worked in digital marketing for 25 years and has become the ultimate fraud warrior. With his platform FouAnalytics, he is helping marketers to audit their campaigns to avoid fraud. Why are there so many fraudulent websites and apps out there? How are ad exchange platforms playing into all this, and why is it so important that advertisers don't trust the fraud detection of their agencies or DSPs? Those are just some of the questions we tackled with Dr. Fou. If you are about to or running programmatic campaigns, you need to listen to this episode. Have you placed ads on fraudulent websites? Share your experience with us: https://www.linkedin.com/feed/update/urn:li:activity:6980424179049234432 Are you interested in the articles Augustine Fou mentioned at the end of this podcast episode? You can find them here: How Site-Owners Use FouAnalytics to Troubleshoot Bot Traffic How to use FouAnalytics to Scrutinize Clicks from Programmatic Campaigns About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

Tim Koschella has been an AdTech entrepreneur for the past 10 years. His current company Kayzen is a unique DSP that offers programmatic mobile advertising solutions in in-app inventory. During this conversation, we learned which advertisers find a high value in using Kayzen and how they work with it to get the most out of it. Spoiler Alert: We mentioned first-party data and the importance of creatives a lot. We also challenged Tim with questions regarding fraud and pricing transparency. Whether you're a media buyer, an agency, or an advertiser, if you have ever utilized or questioned the value of in-app and mobile advertising, this episode will be spot-on for you 🎯 Join the discussion on LinkedIn and share your experience with us: https://www.linkedin.com/feed/update/urn:li:activity:6977893217568493571 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

We promised an exciting follow-up to episode 15 - IndieAd Talks with Ara, and we are delivering! But, If you expect the typical "X things you must do to be a perfect employer" conversation, we must disappoint you. This episode is much more than that. People and values are the foundation of a healthy work environment and a high trust culture. To dig deeper into those topics, we got a fantastic opportunity to host Jonas Altman - author of the book "Shapers" and founder of Social Fabric. Jonas works with people and helps them to improve their lives. We asked ourselves many questions in this episode, from both the broad point of view of the market and our IndieAd point of view as a digital marketing agency: What is the current status of the employer market? How can employers build better relationships with their employees? Why do companies believe that "motivational gimmicks" create retention, and does it work? And what role do schools and education play in shaping children for future work lives? This episode is aimed at agency owners, executives, managers, and employees, but not only. If you're wondering how your company can become a better employer, you cannot miss this episode. And if you have wonderful or horrible examples, share them with us; we'd like to learn: https://www.linkedin.com/feed/update/urn:li:activity:6975336822625218560 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

How did IndieAd get to where it is now? And what is the story behind its work culture? To reflect on the past 5 years of IndieAd, we invited Araceli Muñoz - IndieAd dino 🦖 and Lead Client Success Manager, as well as Ad to the Bone producer - to an honest conversation about these topics. In this episode, Ara will tell you about her journey to and at IndieAd and her motivations. Furthermore, you will learn about IndieAd's process of building a team from scratch and how they overcame the challenges that go along with it. And you will understand from IndieAd's experience why it is important to have a solid foundation for hiring new employees and how you can adapt work conditions to the fast-paced industry changes. Get inspired by new concepts and ways to create a work culture within a start-up or a digital marketing agency. If you want to build a team, be a better employer/employee, and learn more about IndieAd, you cannot afford to miss today's episode! Share your experiences on these topics with us on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6972817468738174976 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

Transparency... a dreaded word in programmatic advertising. Nevertheless, a topic worth talking about. And that is precisely what we did. We were joined by Christoph Berg - CEO and founder of Mint Square - and discussed what transparency in programmatic advertising means. What are its pitfalls? What problem can be with a fixed pricing model in programmatic advertising, and why is it important to have your DSP license? These are just some of the questions we asked ourselves in this episode. If you are an advertiser, you buy media programmatically, or have partners offering you digital media, you should not miss this episode. Let us know your opinion on transparency on our LinkedIn page: https://www.linkedin.com/feed/update/urn:li:activity:6970296262680059904 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

Did you know that some DSPs like DV360 (Google) will allow you to integrate a 3rd party AI? That is where Wandrille Leroy - VP of Partnerships at Scibids - and Scibids algorithms enter the scene. Bring-your-own-algorithm (BYOA) is the key to success in improving your campaigns, given the right conditions. This is a new era in digital advertising. In today's episode, we spoke with Wandrille about the process of implementing Scibids into your campaigns, when a third-party AI can make a bigger impact, and how it would affect people's roles in the industry; will we still need media buyers and traders? Tune in if you're currently running programmatic campaigns, regardless of which kind. This episode will open your mind to new possibilities! If you have experience with these kinds of solutions or want to raise questions, you can do it on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6967736090501775360 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

Another special episode 🤩 in which we barely spoke about programmatic advertising 🙊. In today's episode, we spoke with Gabriel Ehrlich, founder & CEO of Remotion (a LinkedIn ads agency), about the differences between B2C and B2B marketing. We focused on paid media campaigns and marketing operations, mentioning LinkedIn ads, google search ads, and other digital advertising channels. Tune in, regardless of which side you're on. You will find this episode valuable if you're in (online) marketing, branding, or any other position in which you need to make an impact. Also, come share your experiences or ask questions on LinkedIn: https://www.linkedin.com/company/ad-to-the-bone-podcast/ If you're reading this to find the link to Remotion's B2B event in Tel-Aviv (Israel), here it is: https://www.linkedin.com/posts/ad-to-the-bone-podcast_b2bmarketing-podcast-programmatic-activity-6965221778478534656-peHL About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

In this episode, Sandy Ukat, a Senior Business Development Manager from XING Marketing Solutions, a career-oriented social network primarily dominant in the DACH region, walked us through the updates and initiatives they are currently implementing to offer quality solutions for digital advertisers, especially in the B2B marketing sector. During this nice conversation, we learned more about how they invest in their audience data quality and which products they are developing to allow B2B and B2C advertisers to run result-oriented campaigns, branding, or performance-oriented. Tune in to learn about Xing's advertising business, their ad manager, the user network, and how you could use their data and audience for your campaigns. If you have questions or want to share your opinion, join us on LinkedIn: https://www.linkedin.com/posts/ad-to-the-bone-podcast_podcast-programmatic-programmaticadvertising-activity-6962694326875262977-klXN. About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

#IndieAdTalks with our Programmatic Lead Manuela Maftei. We shared our thoughts on the Netflix-Microsoft-Xandr advertising deal announcement and how we believe it will affect the demand-side-platform (DSP) and programmatic market. As usual in the IndieAd environment, we immediately flipped thoughts into ideas of implementation revolving around new types of inventory, targeting & audiences for different digital advertising campaigns. Who did we mention in addition? Google & DV360, Amazon DSP, The Trade Desk (TTD), and Active Agent (Virtual Minds). We even made a bold prediction about Adform. Tune in to get inspired about the upcoming opportunities as a result of this deal, and share your thoughts with us on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6960124462046322688/ About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

In this episode, we spoke with Lucrecia Capparelli, a Senior Business Development Manager from AdUp-Techology, and dived deep into the Native Advertising waters. We described their self-self platform and its capabilities, but mainly we wanted to understand how they see the future of native advertising and how they differ from their competitors such as Taboola and Outbrain. We got a glimps of how they get access to digital publishers to build a unique and exclusive portfolio (as a part of Axel Springer), thus creating a very attractive offer for paid-media advertisers, especially in the travel industry. If you're managing PPC or any other form of performance marketing campaigns, tune in to learn more about native advertising and how to use platforms like AdUp-Tech to maximize your media budgets in a smarter way. We also invite you to share your opinion and experience with us on LinkedIn: https://www.linkedin.com/posts/ad-to-the-bone-podcast_nativeadvertising-podcast-programmatic-activity-6955769800618864640-1cVb. About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

This episode is special: we have 2 guests, the masters in their field. Zoja Paskaljevic & Frank Kluge are both digital advertising 'giants' in Europe. After working together at the Dentsu Aegis Network Germany as CEO and CFO, they started consulting in and for companies in the marketing, AdTech, and Agency fields, with a strong focus on mergers and acquisitions. They currently collaborate at [kluge|beratung]. They talked us through the complex and ever-changing process of mergers & acquisitions, both from the sell and buy-side perspectives. They gave their valuable insights regarding who of the players are seeking acquisition opportunities, what makes a company attractive as an acquisition target, and much more. Tune in if you're an agency or AdTech company owner, work for one, or are just interested in the digital marketing market. There is so much to learn from Zoja & Frank. If you have questions or want to share your opinion, join us on LinkedIn: https://www.linkedin.com/posts/ad-to-the-bone-podcast_agencies-onlinemarketing-adtech-activity-6953249199593287680-5UDD. About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

#IndieadTalks with our Programmatic Advertising Specialist Angy Gutiérrez (AKA Diego 😬). In this episode, we had a fun and honest conversation about the early stages of a career in digital marketing as a programmatic advertising specialist. We described a beginner's exciting yet confusing process on this path. Angy walked us through her personal and professional journey in digital advertising and shared the challenges she faced (and still faces) during her daily work, how she overcomes them, and evolves in this demanding field. Tune in If you're wondering how it feels to start a career in our field. We're confident you'd get inspired 🤓 If you want to share your experience or have any questions with Angy or the team, you can do it on LinkedIn: https://www.linkedin.com/posts/ad-to-the-bone-podcast_programmaticadvertising-programmatic-activity-6950702924943523840-P7vm. About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech