JFDI with The Two Lauras | For Freelance Social Media Marketers

There’s a myth going around that people just don’t read captions anymore and social media is all about the visuals - and we think that’s wrong! We just believe that people are reading captions in a different way than how they used to, so it’s time we work on adapting to this new way of reading. Basically, if you aren’t hooking people in and making it easy for them to read your caption, you’ll be losing readers quicker than a flash. Today’s social media users are so ready to be distracted by the next post, a different platform to scroll on or even just something else going on in the real world, that you have to have an amazing scroll-stopping hook to get them to carry on reading. You also need to be getting to the point quickly - no long winded, boring descriptions please! If you’re ready to increase your engagement by writing better captions, tune in today to learn all about copy and captions. In this episode, we’re chatting about: Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

What comes to mind when you think of “business security”? If you answered having lots of retainer clients, well then, today’s episode should be going right in your queue! You’d be surprised how easily it can happen that a few clients roundabout the same time as each other will end services for one reason or another, leaving you panicking about signing a new one - as you’ve no doubt taken your foot off the marketing accelerator due to being busy or just not seeing the point. Our solution to this is “The Offer Triangle” and building your offers around this will help you to have more peace, security and fun in your business - who doesn’t want more of that?! Hit that play button to find out what The Offer Triangle is and ways you can apply it to your business today. In this episode, we’re chatting about: Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode: Check out the Adobe Express video editor at adobe.com/express/create/video/social #AdobeExpressAmbassadors #Ad This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Social media giveaways - a very divisive topic! We’re all honestly probably a little bit sick of getting tagged in random competitions by our friends wanting to win yachts, blenders, hairdryers or any other random things they probably weren’t in the market for in the first place (although who’d pass on a free yacht?!) and this is partly why we feel like giveaways have had their day. In our opinion and experience, all they seem to do is attract people who love a freebie and wouldn’t be willing to buy your product after the giveaway is finished. But, there are definitely a few ways you can use a competition to generate good brand awareness, and we’ll be covering that, along with the legalities of hosting a giveaway on social media, too. In this episode, we’re chatting about: Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode: Learn about Adobe Express Check out the Adobe Express content scheduler at: https://www.adobe.com/express/feature/content-scheduler Watch our video walkthrough here: https://www.facebook.com/thetwolauras/videos/1817146488786457/?idorvanity=2136566389786891 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

How many ads have you seen today? Unless listening to this podcast is the very first thing you’ve done today (which we hope it is!), probably far more than you can count, which understandably can feel quite overwhelming. The rise of social media and influencers have made a lot of people feel like they’re being sold to all the time, so how can you, as a social media manager, feel confident that you are doing your level best to get your clients’ customers ready to purchase? We’re covering it all in today’s episode! In this episode, we’re chatting about: Check out the full show notes at thetwolauras.com/ep104 Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In our little online business bubble, everyone and their dog knows what ChatGPT is, and it seems like every platform we use has some sort of AI feature incorporated into it. But does that mean that we should be using it, and what are the ethics around that? And what even is the best way to be using AI? Because as we all know, ChatGPT still writes like a robot and we can spot it a mile off! In this episode, we’re diving into the minefield that is the world of AI, covering all sorts of topics from use cases, ethics, legalities and even *that* Charlie and the Chocolate Factory event (if you missed the drama surrounding that, you’re in for a treat!). So, join us as we get our thoughts in order around the rapidly booming world of AI! In this episode, we’re chatting about: Check out the full show notes at thetwolauras.com/ep103 Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Some questions we see SO often in our Facebook group is “what should I put in my proposal?” or “my proposal is taking hours, how long should it take?” or even “what price should I put on my proposal?” and we’re here in today’s episode to put all these questions to rest. You should already have all the information you need, and it certainly shouldn’t take you hours - 15 to 30 minutes max! If you’re thinking “well there’s no way I could do it in that length of time”, then today’s episode is just the one you need to listen to. Your proposal should be converting clients with ease, because it’s given them absolutely everything they need to know to work with you. It’s definitely not an easy process doing it for the first time, so if you’re ready to create your first proposal and want it to be a winner, or your proposal just isn’t winning you as many clients as you would like - tune in to today’s episode! In this episode, we’re chatting about: Check out the full show notes at thetwolauras.com/ep102 Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

What’s our least favourite thing as social media managers? Definitely when negative comments get posted on our content or our clients’ content. We all know people don’t mind saying things behind a screen they’d never say in real life, but we still have to handle it! In today’s episode, we’re going to talk all about different types of comments we’ve received from different types of people, from trolls to angry customers. It can be really hard to know how to respond in various situations - or whether you should even respond at all! But never fear, you’re sure to finish this episode with an action plan of how you can move forward in dealing with negative comments with confidence. In this episode, we’re chatting about: Check out the full show notes at thetwolauras.com/ep101 Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

100 episodes - where on earth did the time go?! Thank you so much to all of our wonderful listeners and especially those of you who took the time to leave us a review (...shameless plug to do so if you haven’t already!). In this episode, we’re doing a Q&A of all the burning questions you sent in to us - from whether we argue, to getting things done and our absolute non-negotiables in business - you’re sure to enjoy this special behind the scenes episode and take away a thing or two you might be able to implement in your own business. Here’s to the next 100 episodes, and let’s all hope that Laura Davis can learn some sayings before we get there!! In this episode, we’re chatting about: Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

A salesman at the door, or a DM-slide - it’s all the same to us. Please stop!! If you don’t even know our names, or what we do for a living and why your product or service is exactly what we’re looking for (and probably, even then!) we don’t want to hear about it. What we do want is intentional networking and relationship building, and that’s part of what we’re going to cover in today’s episode. It might be the long game, but it’s honestly the best way to find clients without feeling like you’re getting the metaphorical door slammed in your face. In this episode, we’re chatting about: Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Feel overwhelmed and confused with starting your business? Don’t worry - you’re definitely not alone, and we’re here to help you through it! In the beginning, you’re wearing more hats than you can shake a stick at, and it can be hard to know where to focus first, wanting to get everything done at once. But we think there’s definitely a process to getting your business up and running, which we’ll be going into more detail about in today’s episode. We’re also going to make sure you feel confident when people ask about your pricing, covering an exercise that we love to do on a regular basis. And finally, if you’re not a new social media manager - you’ll still get some a-ha moments from this episode, so keep listening! In this episode, we’re chatting about: Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us at TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

It’s no secret that ads are everywhere in today’s world! One of the most popular places to see ads is on the Meta platforms, Facebook and Instagram and as demand for ads booms, so does the requirement for ads managers. As a social media manager, you might be finding some hurdles in your daily work life that you’d like to overcome - and ads management might just be the answer you’re looking for, as it can often come with increased income, flexibility and time freedom. As we both manage ads and social media on a freelance basis, we think we’re really well placed to compare the two so that you can see if making the jump to ads management might be the perfect thing for you and your business! In this episode, we’re chatting about: Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In our free Facebook Group, The Social Media Managers Hub (linked in the show notes if you haven’t joined us yet!), you might have noticed that we steer well clear of that dreaded @everyone tag. We all hate unnecessary notifications, and so when we get one trying to drag us kicking and screaming to a group we aren’t interested in looking at currently, it really winds us up! We know how to run Facebook Groups - we’ve got a free one and a paid one currently (also linked in the show notes!) and we’ve run a whole host of groups in the past, so we’re confident we know what we’re talking about when we say using the @everyone tag isn’t the way to go to build your group's engagement and foster a happy community. Dive into the episode to learn what we think you should be doing to create a thriving community that actually builds your network! In this episode, we’re chatting about: Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Have you seen any stock image-y, B-roll type content with some sort of quote or text on it recently? If you haven’t, you’ve probably been avoiding Instagram for some reason - because it’s EVERYWHERE. After a really weird exchange, Laura M had with a faceless account sharing complete Instagram lies, we decided to start investigating this faceless marketing trend that’s been popping up over the last few months. And we’re asking the ultimate questions - should you embrace it, or completely avoid it? In this episode, we’re chatting about: Check out The Social Media Managers Toolkit here! Read the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Recently, we sat down and had a chat about Instagram and decided that if we we’re going to put effort into it, it had to work for us, otherwise we were just wasting our time. So often Instagram can feel like such a one-sided relationship - putting all our time and energy into creating the same content as everyone else on a platform where the algorithm doesn’t even seem to like us! But, with the strategies we’ve implemented over the last few months, we’ve boosted our conversions by 27% - mind blowing! (And, that’s the metric that pays our bills!). So, if you’re ready to learn what we’ve started to focus on, and what we’ve left behind, jump into today’s episode. In this episode, we’re chatting about: Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

There are so many things that can make or break your lead magnet, and a really good one can turn a new subscriber into a paying client pretty quickly! In today’s podcast episode, we’re diving deep into the mistakes you might be making that means your lead magnet isn’t serving you and your business as it should be, and giving you top tips on how to create a freebie that will be just as good as any paid product in your offer suite. In this episode, we’re chatting about: Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

So many things in life can be much harder to navigate as a freelancer compared to being employed, and none more so than when you are confronted with a medical diagnosis. That’s what happened to today’s podcast guest, Allison Christie, when, with no prior symptoms or warning, she was diagnosed with breast cancer. Her whole business was thrown up in the air as she considered how to move forward, what needed to go, what could stay, and how she could keep as much income as possible while reducing her hours to allow her to go through treatment. Now she’s out the other side, she’s kindly come on our podcast to chat to us all about her experience and how she managed to make the necessary changes to keep her business running through this difficult time. Our guest, Allison is a Meta Ads Manager who heads up a small agile team of freelancers/subcontractors and they are all about helping health and wellness businesses thrive with results-driven marketing. This episode is sure to make you consider whether your business is serving you as it should be, and whether you need to shake up any of your service offerings, like Allison had to with her dreaded power hours! (Spoiler alert: she now loves them!). In this episode, we’re chatting about: Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

How can you charge the big bucks? What’s the difference between working with a low paying client Vs a higher paying client? That’s what we’re uncovering in this episode! Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Listen on Apple Podcasts Listen on Spotify Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

With all the hype about audience growth right now, we're back to remind you that you don't need a big audience to be a successful social media freelancer and to share our advice for getting new clients even when your audience is small! Grab our ultimate guide to remixing your content here: https://join.thetwolauras.com/lm-12-ways?utm_source=podcast&utm_medium=shownotes&utm_campaign=lm-12ways Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Listen on Apple Podcasts Listen on Spotify Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Do these things give you the ick too? In this episode, we're talking about the things we see on social media that make our eyes roll, our blood boil, and our ick levels rise to their highest levels... but we say it all with love (ick) We want to know what your social media icks are too... drop into our DMs to let us know or chat with us in our Facebook community! Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Listen on Apple Podcasts Listen on Spotify Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

How did 2023 work out for you? In this episode we're diving into a quick exercise to help you see how well you've done this year. And we're taking our own advice and sharing our own successes too! To help you plan for 2024, grab our free annual planning workbook to map out your personal and business goals - download it for free at thetwolauras.com/free Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Listen on Apple Podcasts Listen on Spotify Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy