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Lash Biz Babes

Entrepreneurship

This is THE podcast for you if: - you're a solo lash artist or beauty business owner - you're working on building your clientele/growing your business - you want to be apart of a like-minded community of beauty biz owners growing their businesses together Lash Biz Babes is all about lashes, business, marketing, mindset, empowerment, & community! A little about your host: My name is Erica Schramm, and I'm a mama, lash artist since 2014, lash/beauty business coach, & a licensed instructor. I'm here to help you build a full beauty clientele & create a life that you love. Let's grow together!

Location:

United States

Description:

This is THE podcast for you if: - you're a solo lash artist or beauty business owner - you're working on building your clientele/growing your business - you want to be apart of a like-minded community of beauty biz owners growing their businesses together Lash Biz Babes is all about lashes, business, marketing, mindset, empowerment, & community! A little about your host: My name is Erica Schramm, and I'm a mama, lash artist since 2014, lash/beauty business coach, & a licensed instructor. I'm here to help you build a full beauty clientele & create a life that you love. Let's grow together!

Language:

English


Episodes
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62. Her Journey From a Franchise to Successful Solo Lash Artist with Jasmine Nance of Jazzy's Glam Bar

4/21/2024
In this week's episode, you get to hear from one of my favorite people in our industry, Miss Jazzy!!! Today she shares her story of following her dreams to go into the beauty industry, how she transitioned from managing a franchise studio to going out on her own, what advice she would give you if you're wanting to do the same, how to keep moving forward when things get hard, and more! Her successful transition into going solo is a real life example of what can happen when you go all in, work hard, invest in your education and growth, and keep believing in yourself no matter what. It brings up this question: What can happen for you if you had 6 months of self-discipline and sticking to your goals no matter what? A lot can happen with just one decision! Here is where you can find Jazzy online: Instagram: www.instagram.com/jazzysglambar_ TikTok: https://www.tiktok.com/@jazzysglambar_ Are you ready to grow and thrive in your lash/beauty business this year? Join us online on May 18th and 19th for Lash Biz Babes Conference! 2-days of speakers, huge giveaways, online networking, and more! You will learn on topics like clientele building, content creation, using AI as a personal assistant, website building, SEO (how to get found in searches), self-development, overcoming burnout, bookkeeping, and way more! GET $50 OFF YOUR TICKET WITH CODE 'LBB' - Only for my listeners, because you're the best! *Code only valid for pay in full option* Get your ticket here: https://www.lashbizbabesconference.com/ Let's be friends on IG! www.instagram.com/xoericaschramm Social Media Management: www.beautycorpro.com

Duration:00:47:38

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61. Pros + Cons of Working for a Franchise Lash Studio with Denys Rodriguez aka DenyDiva

3/15/2024
This week Denys and I are doing our tell all episode on what it’s like to work for a franchise lash studio! As with anything in life, there are pros & cons to it. In this episode we talked about lessons we learned, whether franchises are a good place to start out at or not, crazy client stories, how to decide whether to go solo or work for someone else, all about taking foreign fills and how to do it effectively, and more! I’m curious on your thoughts about the episode! DM me on IG and let me know what you think -> instagram.com/xoericaschramm Find Denys Online: Instagram.com/denydiva https://www.tiktok.com/@denydiva Lash Biz Babes Online Conference tickets go on sale on March 16th! This is a 2-day, all online conference happening on May 18th + 19th for solo lash artists & beauty business owners who want to step into their empowered era. You will learn how to better support yourself physically, mentally, emotionally, financially, + strategically as a solo business owner this year🦋 learn more + get your ticket for $149 here - payment plan available! (prices will go up the closer the conference gets!): www.lashbizbabesconference.com

Duration:01:10:03

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60. Taking Care of Yourself Physically & Mentally as a Lash Artist with Abby O’Sullivan

2/16/2024
On this week’s episode, you get to listen in as Abby O’Sullivan shares about how to take care of yourself physically and mentally as a lash artist or solo beauty business owner, so that you can create a long-term business that you love. Abby is a long-term lash artist turned wellness coach. She is passionate about empowering beauty pros with uncomplicated self care tips and knowledge to keep them feeling their best physically and mentally so they can avoid burnout and love their careers for a long time. She is the creator of Free Your Body Strength and Mobility Classes for Beauty Pros and the host of the Beauty Pro Wellness Podcast. Abby is also the co-founder of Wonder Podcast Productions, a podcast management agency. If you are struggling with burnout or wanting to have more balance in your life/business, then this episode is for you! Find Abby Online: Instagram: www.instagram.com/coachabbyo Website: www.coachabbyo.com Podcast Management: www.wonderpodcastproductions.com Mobility Class: https://freeyourbody.coachabbyo.com/ Find Erica Online: Instagram: www.instagram.com/xoericaschramm This week’s sponsor, Piper Rose Select Skincare: Ready to make more money without taking more clients? Piper Rose has created an eye serum roller bottle that is eyelash extension safe to retail to our clients! I have been using it for the last few months and LOVE it! Sign up for a wholesale account to get 50% off your orders & if you put, “Erica says Piper Rose Eye Serum Roller is the bomb x2!” in the notes box at checkout, they will send you 2 rollers for FREE with your order! Find all things Piper Rose Select Skincare here: https://piperroseselect.com

Duration:01:14:45

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59. TikTok, Content Creation, and Modern Marketing for Lash Artists with Kayla Hertz of KK Artistry + Educated Artistry Podcast

1/12/2024
For our first official episode of 2024, I interviewed Kayla Hertz from KK Artistry and Educated Artistry Podcast. Kayla has been a lash artist since 2015, and her goal is to help others build a thriving beauty business on their own terms. You have probably seen one of her videos on TikTok before as she shares her guidance, perspectives, and insights there that have been shaking up the way the lash industry looks at marketing online. If you are wanting to build your lash or beauty clientele, get better with creating content, or you're looking to find tangible ways to tap into your creativity in life and business this year, then this is the episode for you! Find Kayla Online: Website: www.kkartistry.com www.educatedartistry.com https://www.instagram.com/kkartistry_/ Let's be friends on IG! Find Erica here: www.instagram.com/xoericaschramm Be My Lashentine Mix and Mingle event in Vancouver, WA on February 18th, 2024! Kayla is giving you 15% off your ticket with code: ERICA https://www.eventbrite.com/e/be-my-lashentine-tickets-773976142477?aff=oddtdtcreator Thank you to this week's sponsor of Lash Biz Babes, Piper Rose Select Skincare! As a master esthetician and lash artist myself, I was always on the lookout for high quality skincare products that are effective for my clients' skin while also safe to use with eyelash extensions. And that is exactly what this line is! Their eyelash extension safe eye serum roller bottle, Reviva Bright, is the perfect item to add as retail to your clients this year to keep your clients, their skin, their lashes, and their retention happy and healthy all at the same time! Use code 'eyes14' at checkout to get 14% off your order of eye serum rollers (you can sign up for wholesale too!) until Valentine's Day! And make sure to put that Erica sent you in the notes box :) https://piperroseselect.com/ Join us in 2024 for the biggest online lash and beauty conference of the year! Learn the business, marketing, and mindset skills necessary for you to truly thrive as a solo lash artist/beauty business owner. You are meant for big things in your business and life - it's time to take action towards them! Get all the details for this 2-day virtual conference and grab your presale ticket for only $99 before prices go up in February! ⁠ https://sso.teachable.com/secure/1259281/checkout/5200607/lash-biz-babes-online-conference-2024

Duration:01:04:29

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58. 2023 Wrap Up: Business + Life Lessons I Learned the Hard Way This Year

12/31/2023
As we find ourselves at the end of another year, I find that some reflection on the lessons we've learned throughout it can be beneficial! It was a crazy year in my world both in good and hard ways, so I wanted to share a handful of the lessons that I learned in business and life with you to end out 2023. The older I get, the more I appreciate the time we have on this earth and the more desire I have to make the most of it. If that is you too, this is the episode for you. I hope you have the best year in 2024 full of fun, happiness, fulfillment, success, resilience, dedication, and rest. Obsess over the things that make you happy, don't wait to take action on your dreams and goals, and truly live life to it's fullest. I'm always cheering you on! Happy New Year, my friend! Let's be friends on IG! www.instagram.com/xoericaschramm Join us in 2024 for the biggest online lash and beauty conference of the year! Learn the business, marketing, and mindset skills necessary for you to truly thrive as a solo lash artist/beauty business owner. You are meant for big things in your business and life - it's time to take action towards them! Get all the details for this 2-day virtual conference and grab your presale ticket for only $99 before prices go up in February! https://sso.teachable.com/secure/1259281/checkout/5200607/lash-biz-babes-online-conference-2024 --- Support this podcast: https://podcasters.spotify.com/pod/show/lashbizbabes/support

Duration:00:35:44

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57. Decision Making, Changes, and Pivoting in Your Beauty Business

12/31/2023
As a solo owner, you make A LOT of decisions about your lash, hair, nail, esthetics, or education business. This can be hard to do and even scary sometimes. Change and getting outside of your comfort zone is stretchy and uncomfortable. As someone who struggles to make big decisions myself, this episode is to give you a look into a big decision and pivot I made in my business a few months ago, what helped along the way, and insight into making big decisions for your own beauty business, too. Let’s be friends on IG! www.instagram.com/xoericaschramm Lash Biz Babes Online Conference 2024! A 2-day, all online conference for the solo beauty business owner who wants to step into her empowered era. Learn marketing, mindset, business strategy, and more from industry experts who have walked in your shoes before. Happening on May 18th + 19th, 2024. Watch from wherever. Win prizes. Meet new industry friends. We would love to *virtually* meet you there! https://sso.teachable.com/secure/1259281/checkout/5200607/lash-biz-babes-online-conference-2024 --- Support this podcast: https://podcasters.spotify.com/pod/show/lashbizbabes/support

Duration:00:22:12

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58. 2023 Wrap Up: Business + Life Lessons I Learned the Hard Way This Year

12/31/2023
As we find ourselves at the end of another year, I find that some reflection on the lessons we've learned throughout it can be beneficial! It was a crazy year in my world both in good and hard ways, so I wanted to share a handful of the lessons that I learned in business and life with you to end out 2023. The older I get, the more I appreciate the time we have on this earth and the more desire I have to make the most of it. If that is you too, this is the episode for you. I hope you have the best year in 2024 full of fun, happiness, fulfillment, success, resilience, dedication, and rest. Obsess over the things that make you happy, don't wait to take action on your dreams and goals, and truly live life to it's fullest. I'm always cheering you on! Happy New Year, my friend! Let's be friends on IG! www.instagram.com/xoericaschramm Join us in 2024 for the biggest online lash and beauty conference of the year! Learn the business, marketing, and mindset skills necessary for you to truly thrive as a solo lash artist/beauty business owner. You are meant for big things in your business and life - it's time to take action towards them! Get all the details for this 2-day virtual conference and grab your presale ticket for only $99 before prices go up in February! https://sso.teachable.com/secure/1259281/checkout/5200607/lash-biz-babes-online-conference-2024

Duration:00:35:44

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57. Decision Making, Changes, and Pivoting in Your Beauty Business

12/31/2023
As a solo owner, you make A LOT of decisions about your lash, hair, nail, esthetics, or education business. This can be hard to do and even scary sometimes. Change and getting outside of your comfort zone is stretchy and uncomfortable. As someone who struggles to make big decisions myself, this episode is to give you a look into a big decision and pivot I made in my business a few months ago, what helped along the way, and insight into making big decisions for your own beauty business, too. Let’s be friends on IG! www.instagram.com/xoericaschramm Lash Biz Babes Online Conference 2024! A 2-day, all online conference for the solo beauty business owner who wants to step into her empowered era. Learn marketing, mindset, business strategy, and more from industry experts who have walked in your shoes before. Happening on May 18th + 19th, 2024. Watch from wherever. Win prizes. Meet new industry friends. We would love to *virtually* meet you there! https://sso.teachable.com/secure/1259281/checkout/5200607/lash-biz-babes-online-conference-2024

Duration:00:22:12

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56. Using Paid Advertising to Grow Your Beauty Business with Deirdre Andrews of Define Marketing

12/1/2023
Paid ads…should you use them to grow your lash or beauty business? How do they even work? Should you boost posts? These are all questions I see asked constantly, so let’s talk about it! This week I brought on paid ads pro Deirdre Andrews, owner of Define Marketing, to give you the scoop and answering all your questions about paid ads for solo beauty pros. There is so much more to it than most realize, and I learned so much from talking with Deirdre! She is a wealth of knowledge and you’re sure to learn something new today. Here is where you can find Deirdre online: Instagram: www.instagram.com/definemarketingblog Website: www.definemarketing.ca The Booked Blueprint for $27: Her 1-hour strategy class where she’ll take you behind the scenes of a real life paid ads campaign and show you how she and her client booked 42 new lash clients in just 12 weeks👏🏼 https://www.definemarketing.ca/masterclass/ Let’s be friends on Insta! Here’s where you can find your host, Erica: www.instagram.com/xoericaschramm LASH BIZ BABES ONLINE CONFERENCE 2024: Our year 2 dates have been announced! May 18th + 19th, 2024. This 2-day virtual event is for solo beauty business owners who are ready to step into their empowered era🦋 You will be empowered with support to physically, mentally, emotionally, strategically, + financially thrive in the world of beauty business. This is the lowest that ticket prices will be and the ONLY link currently available to get a ticket. I’ll be closing this $99 presale link on December 31st at 11:59pm mountain time! Tickets won’t go back on sale until February and the prices will go up❤️‍🔥 I’d love to *virtually* meet you in May! Learn more about the event and get your ticket for only $99 here: www.lashbizbabesconference.com

Duration:00:38:21

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55. Questions to Ask When Looking for a Space to Rent for Your Lash or Beauty Business

10/6/2023
You all have been asking this question this year, so I wanted to do a deep dive into what it's like to find a space to rent as a lash artist or beauty business owner! In my 9 years in the industry, I have worked in several different capacities including as a receptionist, booth rent, a salon suite, a w2 employee, from home, etc. And I've also rented from a few different landlords as well as toured several spaces. There are so many details that go into finding the right, long-term home for your beauty business, so my hope with this episode is that it helps you be thorough in your search and really understand what to be looking out for. Especially if it's your first time renting a space for your business, that can feel pretty exciting and nerve wracking, so I hope this helps you feel more prepared as you start your search! Thank you to Prolong Lash™ for sponsoring this week's episode of Lash Biz Babes! Here is where you can shop all things Prolong: ⁠www.prolonglash.com⁠ A bit more about the company: "Since it's inception in 2009, Prolong Lash™ has committed its efforts and expertise to providing the best aftercare products for the lash industry. From its humble beginnings in the front room of a house to taking the brand to a global scale, Prolong Lash has consistently listened to its customers and provided them with the solution they have longed for. It's no wonder they are the world's most loved eyelash extension aftercare specialists. Their mission is to provide business solutions to lash professional to become successful entrepreneurs. They educate and share their knowledge to create a thriving lash community supporting and helping each other grow." Let's be friends on IG! www.instagram.com/xoericaschramm Free Resources to Grow Your Beauty Business: https://www.ericaschramm.com/biz-resources Looking for some mentorship to really grow your beauty business? Here are all the current ways we can work together: https://www.ericaschramm.com/links#jCYuoq

Duration:00:55:15

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54. Eye Health + Lash Extensions with Dr. Janice Luk, OD

9/22/2023
You may know her from her viral reels on Instagram about lash extensions & eyes - now Dr. Janice Luk, OD, a Canadian based Optometrist who has been practicing for 7 years, is sharing SO much knowledge with us about eye health & lashes during this episode. Eye health is one of the most important parts of lash extensions that we can be prioritizing so that clients can have healthy eyes, continue getting extensions done, & for the longevity of our careers as lash artists. It is our job as the professional to ensure that we are continuing our education & expanding our knowledge on eye health to keep up with an ever evolving industry not just with products & techniques, but what is being learned about the eyes themselves over the years. In this episode, Janice shares with us what to look out for with client's eyes, when to refer a lash client to an eye doctor, a deep dive into allergic reactions to eyelash extensions & what causes them, the effects of extending lash lengths to the eyes, whether or not you should use Flonase on client's eyes, her take on UV curing lash adhesive, & more. This episode is literally PACKED with knowledge for you that every lash artist should hear! Make sure to share this episode with your lash friends, so they can increase their knowledge on eye health & lashes as well! Thank you to Prolong Lash™ for sponsoring this week's episode of Lash Biz Babes! Here is where you can shop all things Prolong: www.prolonglash.com A bit more about the company: "Since it's inception in 2009, Prolong Lash™ has committed its efforts and expertise to providing the best aftercare products for the lash industry. From its humble beginnings in the front room of a house to taking the brand to a global scale, Prolong Lash has consistently listened to its customers and provided them with the solution they have longed for. It's no wonder they are the world's most loved eyelash extension aftercare specialists. Their mission is to provide business solutions to lash professional to become successful entrepreneurs. They educate and share their knowledge to create a thriving lash community supporting and helping each other grow." Connect with Janice online: Instagram: www.instagram.com/ilukateyes Let's be friends on IG! Follow me here: www.instagram.com/xoericaschramm

Duration:01:02:20

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53. Taking Care of Your Body for a Long-Term Career as a Lash Artist with Janessa Neves of Sassy Lash & Esthetics

9/8/2023
This week's episode features one of my favorite people in the world - my lash bestie - Janessa Neves. Janessa is a master esthetician and lash artist of 13 years, an instructor since 2016, a mom, & a pro fitness athlete. She loves to share her passion and knowledge in the industry with other and loves helping others start their careers! She offers lash trainings & esthetician apprenticeships in Southern Utah. She shares about burnout, imposter syndrome, practical ways to take care of your body even while busy, how she's managed to make lashing a sustainable career for herself, her thoughts on mom life as a beauty business owner, & more. I truly believe that everyone can use a little Janessa magic in their lives as she is just such a light to be around! If you are wanting to have a long-term career as a lash artist, this episode is a must-listen. Are you a beauty business mom who is ready to put your health & taking care of yourself as a priority? Janessa will be doing an in-depth masterclass on September 27th 2023 inside the Beauty Mamas Community Membership! Come learn more from the expert herself on balancing business, babies, & exercise/wellness in your life! There will be a Q+A portion, so you can ask her all your questions! Join BMC & enjoy all the perks of being a member including monthly masterclasses from guest expert speakers like Janessa here: https://www.ericaschramm.com/beauty-mamas-community Connect with Janessa Online! Business IG: https://www.instagram.com/sassylash7/ Personal IG: https://www.instagram.com/lashesandlunges7/ Website with Trainings + Apprenticeship Info: https://www.sassylashandesthetics.com/ Let's be Friends on IG! https://www.instagram.com/xoericaschramm/ Ready to grow your beauty business? Find all the current ways to work with Erica here: https://www.ericaschramm.com/links#jCYuoq

Duration:00:45:48

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52. When Sh*t Hits the Fan in Business: That Time My Studio Flooded + Navigating Burnout

9/3/2023
You voted to hear about this on my IG stories, so here it is! On today's episode I told you the story of when a monsoon came through & flooded our lash studio while I was 7.5 months pregnant. It involves fires, floods, sinkholes, OSHA, the health department, & how the situation helped pull me out of burnout. When we don't listen to our bodies & slow down when needed, we get put into situations where we are forced to take a break...and this situation was that for me. Although it was highly stressful, especially since I was so pregnant, I really learned a lot from it that helped shape my lash business to be more sustainable moving forward. If you are dealing with burnout right now or you just simply wanna hear some drama from back in the day (haha), then this is the episode for you to learn how to navigate it better! Let's be friends on IG! www.instagram.com/xoericaschramm Big announcement! The evolution of beauty business & motherhood is here! Welcome to Beauty Mamas Community: The Membership For the mom who is ready to thrive in business AND motherhood. >> Because you don't have to do it all on your own anymore << In this community of mamas, you will find support, strategy, friendships, & celebration as you grow your beauty business and navigate motherhood. There is NOTHING else like this in the lash or beauty industry! >> Learn More + Join in Today <<

Duration:00:31:18

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51. Bookkeeping + Tax Preparation for Lash Artists + Beauty Business Owners with Cassandra Galan of Galan Consulting

8/25/2023
Welcome! In this week's episode, we're diving deep into the world of bookkeeping and tax preparation for beauty business owners. Our guest, Cassandra Galan, a seasoned expert in bookkeeping and tax preparation for lash artists and beauty business owners, is here to share her wealth of knowledge and insider tips. Running a successful beauty business goes beyond just creating stunning looks – it's also about managing your finances effectively. Join us as Cassandra unveils common bookkeeping and tax mistakes that beauty business owners often make and, more importantly, how to rectify them. From confusing bookkeeping processes to tax preparation nightmares, Cassandra has seen it all and is here to guide us through the maze. Ever wondered about the distinction between bookkeeping and filing taxes? Cassandra breaks it down for us, making it super simple to understand and offering actionable advice. Feeling overwhelmed by the thought of sorting out your bookkeeping? Cassandra shares her expert strategies to help you organize your financial records and get your ducks in row before tax time rolls around again. You'll walk away with a newfound sense of confidence in handling your business's financial data. But that's not all – we explore the often-overlooked aspect of choosing the right professionals to handle your tax filing. Cassandra shares red flags to watch out for when selecting a tax preparer, ensuring you don't fall victim to unscrupulous practices that could harm your business. Tune in to this episode of Lash Biz Babes and get ready to transform your approach to beauty business finances. Cassandra Galan's insights are a treasure trove for lash artists and beauty entrepreneurs alike. Whether you're a lash veteran or just starting, there's something invaluable here for everyone. Get ready to take your bookkeeping game to the next level! Remember to subscribe, rate, and review the podcast – your feedback fuels our passion to bring you the best insights and strategies to rock your beauty business! And it helps us to reach more beauty business owners just like you who are working on growing & thriving in our industry :) About Cassandra: "I am a tax professional and bookkeeper with 5 years' of experience. I thrive in helping Beauty Professionals with their business accounting by helping them set themselves up correctly for taxes, organizing their books, and streamlining their processes. Being a mama of two and a small business owner myself, I can understand the frustration it is doing this on your own, and it doesn’t have to be that way. I take a lot of pride in my work and focus on trying to save you as much as I legally can with taxes and doing things the right way." Where You Can Find Cassandra Online: Instagram: @galanconsulting Facebook: https://www.facebook.com/casigalan?mibextid=LQQJ4d Website: https://cassandragalan.com/ FREE Guide! 75+ Tax Write Offs: https://ericaschramm.ck.page/d06f19b4a3 Let's be friends on Instagram! https://www.instagram.com/xoericaschramm/ Lash Biz Babes Meetup at LashCon in October! Are you going to LashCon this year? We are getting together for brunch before all the festivities start on Saturday, October 14th in Anaheim, CA! Come meet me & fellow listeners and have some yummy food! Please RSVP here if you'd like to come: https://www.ericaschramm.com/lbb-meetup

Duration:00:36:40

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50. All Things Becoming a Lash Educator + Trainer with Liz Bussey - Owner of Glow Lashes and Creator of POLA

8/18/2023
Ever thought about becoming an educator and sharing your knowledge with others in the lash industry? Today we're diving deep into the world of lash artistry education with none other than the incredible Liz Bussey, the founder of Glow Lashes and the ingenious mind behind the POLA (Principles of Lash Artistry) Retreat in the serene landscapes of Canada. Listen into Liz's remarkable journey from lash artist to celebrated educator. She shares the pivotal moments that inspired her to take the leap into teaching, driven by a passion to elevate the standards of the lash industry. Unveiling the secrets to her success, Liz opens up about what she believes most lash education programs are missing and her unwavering vision of what comprehensive training should encompass. With contagious enthusiasm (literally - she has the BEST energy!), Liz envisions the future of lash education and discloses what she wants to see integrated into training curriculums across the board. With her vast experience as an educator, her insights are a goldmine for both aspiring and seasoned lash artists. She also shares all about her new POLA Retreat and how it's going to transform lash artists into educator's who are prepared to bring the best of the best to their students. Liz's dedication to enriching the lash industry through knowledge and artistry is palpable, and her story will inspire you to pursue your passions relentlessly. Whether you're a lash artist, educator, or simply curious about the world of beauty and education, this episode promises to expand your horizons and leave you empowered to chase your dreams of being an educator! Find Liz Online! Instagram: https://www.instagram.com/lizbussey_lashcoach/ Website: https://www.glowlashes.ca/pola Let's be Friends on Instagram! https://www.instagram.com/xoericaschramm Join the Lash Biz Babes Email List to be the first to know about everything LBB! Sales. tips + tricks, new episodes, & more: https://www.ericaschramm.com/links#KaIMUk RSVP for the Lash Biz Babes Meetup in Anaheim, CA on October 14th 2023! If you're coming to LashCon (or even if you're not haha) I want to meet you! https://www.ericaschramm.com/lbb-meetup

Duration:01:11:29

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49. Lash Business Success in Paradise: Navigating High Costs, Marketing Strategies, and Mom Life with April Pahayahay of Lash Meka

8/4/2023
In this week's episode of Lash Biz Babes Podcast, I am joined by April Pahayahay owner of Lash Meka which is based in Kapolei, Hawaii. April takes us on an insightful journey into her world, where she has not only conquered the challenges of establishing a lash business but has also thrived in the beautiful yet costly paradise of Hawaii. Tackling the high cost of living in Hawaii head-on, April shares her invaluable wisdom on knowing your numbers. She shares how she has found success by setting up her lash business for low expenses without compromising on quality - which is something we can all learn from regardless of where you're located. But that's not all – April spills the beans on how to market yourself and your team effectively to stay consistently busy. And how she brings loyal clients in from the start. She also shares her insights and experiences with organic marketing versus paid ads. With a candid comparison of the two approaches, she unveils the tactics that have yielded the best results for her lash business. And of course we had to chat about mom life! April lets us peek into how she manages the role of a thriving beauty business owner with the joys and challenges of motherhood. She opens up about her recent transition to mom life and what has helped her the most as she has navigated this new journey. Whether you're a seasoned lashpreneur or an aspiring beauty business owner, you will definitely be able to takeaway tips & guidance from this episode. Tune in and get ready to elevate your lash business, no matter the hurdles you face! Connect with April Online: Website: https://lashmeka.net/ Instagram: https://www.instagram.com/lash.meka/ Let's be friends on Insta! https://www.instagram.com/xoericaschramm/ Lash Biz Babes Meetup at LashCon in October in Anaheim, CA! We are doing an in-person meetup! Come meet me, other listeners, & former guests while we have brunch together! It will be on Saturday, October 14th. More details to come. RSVP at this link so I can get a headcount :) https://www.ericaschramm.com/lbb-meetup Ready to Grow Your Lash or Beauty Business? Here are all the current ways to work with me! https://www.ericaschramm.com/links#jCYuoq

Duration:00:33:13

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48. Thriving in a Small Town: Building Your Clientele, Attracting High-End Clients and Balancing Mom Life with Amanda Wagner of Pretty Little Lash Co

7/24/2023
On today's episode join us for an inspiring and insightful guest episode featuring Amanda Wagner, owner of Pretty Little Lash Co, as she shares her journey to success in the lash industry. During our chat, Amanda unveils her secrets to building a thriving clientele in a small town, attracting high-end clients, and gracefully navigating the challenges of mom life while running a successful business. Episode Highlights: From Passion to Success: Amanda takes us back to her beginnings and reveals how her passion for lashing and dedication paved the way for "Pretty Little Lash Co" to become the go-to destination for beauty services in their small town. Mastering Client Attraction: Building a clientele is no easy feat, especially in a small community. Amanda shared her tried-and-tested strategies for attracting and retaining loyal customers. Learn the art of word-of-mouth marketing and creating exceptional customer experiences that keep clients coming back for more. Standing Out in Your Area: Discover how Amanda managed to position her business as a premium service provider, catering to clients who are willing to pay full price - no questions asked. She shares her tips for elevating your brand, pricing your services, and offering unique experiences that set you apart from others in your area. The Balancing Act: As a mom and a business owner, Amanda knows firsthand the challenges of juggling personal and professional responsibilities. Tune in as she shares valuable insights into how she grows and runs her business as a mom and how she retired her husband from his job. Whether you're an aspiring lash artist, a seasoned business owner, or a mom looking to make her mark in the beauty industry, this episode will leave you inspired, motivated, and armed with actionable tips to build your clientele, attract high-end customers, and be a present mom in the process of it all! So, grab your headphones and get ready to be empowered by Amanda Wagner's amazing story and insights! Find Amanda Online: IG: https://www.instagram.com/prettylittlelashco/ Website: https://www.prettylittlelashco.com/ Pretty Little Lash Academy: https://prettylittlelashacademy.mykajabi.com/ Let's Be Friends! Find Erica on Instagram: https://www.instagram.com/xoericaschramm/ Free Resources to Grow Your Beauty Business: https://www.ericaschramm.com/biz-resources Lash Biz Babes Meetup @ LashCon! We are doing an LBB get together on Saturday, October 14th in Anaheim, CA! Come meet fellow listeners & myself while we have brunch together. More details to come, but please RSVP at this link, so I can get a head count! https://www.ericaschramm.com/lbb-meetup Ready to take the next step in growing your beauty business? Here are all the current ways to work with Erica including 1:1 coaching or online courses: https://www.ericaschramm.com/links#jCYuoq

Duration:00:41:06

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47. Structuring Your Beauty Business to be Successful While ALSO Being a Present Mom

7/20/2023
For this week's solo episode, I'm answering a question I got asked in a lash Facebook group this week: "I'm curious to know how it looked differently in your business from lashing with babies at home to doing education with babies at home." So, in this episode I shared the behind the scenes of how I structured my business to be able to keep it running and growing smoothly while also being a present parent over the years. I shared my experiences and insights behind how to pick your schedule, prioritizing tasks, why you shouldn't just be available to clients or flexible for them whenever, & the "balance" I have for business life and mom life. If you're feeling pulled in every direction with your business and feeling the mom guilt of not being around as much as you'd like to be with your kids, this will be a good listen for you! Let's be friends on IG! www.instagram.com/xoericaschramm Free Resources to Grow Your Beauty Business: https://www.ericaschramm.com/biz-resources Work with Me - See all my current options for coaching or online courses: https://www.ericaschramm.com/links#jCYuoq Lash Biz Babes Meetup @ LashCon! We are getting together to do brunch on Saturday, October 14th in Anaheim, CA! Come meet other listeners, beauty business owners, & of course me and have some yummy food :) RSVP Here so I can get a headcount: https://www.ericaschramm.com/lbb-meetup

Duration:00:47:04

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46. Using Authenticity to Build Your Beauty Empire with Chris Bible of SheLuvsLashes

7/14/2023
Guest episodes are back! This week we have the honor of hearing from Chris Bible, CEO of SheLuvsLashes. She shared about being authentic in your journey, creating content that helps you to stand out, self-growth as you build your empire, & more. She is such a great example of this in her own business & social media presence. If you have aspirations of growing your service based business, starting a product line, or being a lash educator, you will love listening to her share more of her story today. Here is a bit about her: “My name is Chris Bible (yup Bible like the book). I’m a free spirited entrepreneur who makes things beautiful for a living. Honestly, it feels like I’ve escaped the matrix. I help women gain confidence and financial freedom by enhancing natural beauty. Think Martha Stewart meets Beyonce! I’ve mentored over 400 women on how to build a beauty empire from scratch. After launching SheLuvsLashes in 2015, it blossomed into a beauty bar, product line and training academy. Being able to curate multiple streams of income allows me to be excited when I wake up everyday! SheLuvsLashes goal is to help women escape the matrix and unapologetically create their own path to success through the beauty industry.” Find Chris on Socials: IG: https://instagram.com/sheluvslashes Website, Products, & Trainings: https://sheluvslashes.com Find Erica on Socials: IG: https://www.instagram.com/xoericaschramm/ Lash Biz Babes Free Resources to Grow Your Beauty Business: https://www.ericaschramm.com/biz-resources Ready to Get Your Learn On? Check out these online courses designed to help you build your clientele, establish your personal brand, grow your audience, & more. https://www.ericaschramm.com/online-courses

Duration:00:42:39

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45. Real Talk About Mom Life + Being a Beauty Business Owner - Sharing Some of My Experiences + Answering Your Questions

7/9/2023
Get ready for some vulnerability, laughs, tears, real talk, & tangible takeaways that will help you to grow as a person, a business owner, & a mom in your journey of life! It's wild to me how many moms are in the lash & beauty industries yet being a mom & beauty business owner is talked about very little. There isn't much support specifically for us, so its always been my goal with Lash Biz Babes to have this discussion more & to provide that support in our industry. I am leaning into this a lot more with the podcast & my business moving forward, so today I shared some of my experiences, struggles, & stories of motherhood & entrepreneurship. I also answered some questions from you that were submitted on IG & Threads! I feel like my thoughts were a little jumbled & I just vulnerably shared from the heart here. So, I hope my messages come across clear enough. And I hope this can start more conversations about motherhood in the lash/beauty industries. If you are craving support as a mom & beauty business owner, I'm your girl! Let's talk! Let's be friends on IG! @xoericaschramm Free Resources for Beauty Business Owners: https://www.ericaschramm.com/biz-resources Let's Work Together: Find all the options I have to work with me to grow your beauty business currently at: https://www.ericaschramm.com/links#jCYuoq Lash Biz Babes Meetup @ LashCon in October 2023! If you are interested in coming, please fill out this form so I can get a headcount! We'll be doing a brunch together the morning of Saturday, October 14th :) https://www.ericaschramm.com/lbb-meetup

Duration:01:04:23