Your Consulting Business Podcast

3 Essential Business Development Activities for Consultants In this podcast episode 82, Russell Pearson reveals the 3 essential strategies for growing a consulting business: speaking to existing clients, engaging in outreach, and creating content. Drawing from over 30 years of experience in marketing and sales, particularly with consultants, Russell emphasizes the importance of focusing on these key activities for maximizing business development. By nurturing relationships with existing clients, actively reaching out to new contacts, and producing purposeful content, consultants can secure contracts, projects, and retainers. These strategies not only foster client engagement but also ensure business growth and sustainability over time. So, whether it's reconnecting with past clients, expanding your network through outreach, or crafting engaging content, these actions serve as the foundation for success in the consulting industry. Watch the video version of this podcast on YouTube, click the link below: https://www.youtube.com/c/russellpearson Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

30yr Marketing Manager Shows How to Get Leads In this podcast episode 81, with over 30 years of marketing experience by Russell Pearson, he honed three key strategies for generating leads in businesses, drawing from a diverse background including work with large international companies and running his agency. Russell emphasizes the importance of leads within a broader pipeline system, distinguishing between suspects, leads, prospects, customers, and clients. The first strategy, the "120 list," focuses on building a network of existing clients, past clients, and referral partners, emphasizing quality over quantity. The second strategy involves making targeted offers, leveraging events, social media, and professional networking to engage potential leads through conversations and personalized interactions. Finally, the third strategy automates lead generation through landing pages, enabling businesses to capture leads even while they sleep, utilizing compelling offers and clear calls to action to drive conversions. By implementing these strategies, businesses can effectively generate leads and accelerate their growth in today's competitive market. Watch the video version of this podcast on YouTube, click the link below: https://www.youtube.com/c/russellpearson Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

Ultimate Guide to Digital Marketing for Consultants in 2024 In this podcast episode 80, Russell Pearson shared his expertise on optimizing digital marketing for consulting businesses, emphasizing the importance of thought leadership, intentional next steps, and digital assets. Thought leadership involves clearly defining our audience and sharing our expertise to establish trust and understanding. Intentional next steps guide prospects from being strangers to becoming clients, emphasizing the importance of engaging them in conversational dialogue and diagnostic processes. Digital assets, tailored to our target market, such as landing pages and lead magnets, facilitate the conversion of prospects into clients. It's crucial to align our digital marketing strategy with our preferences and personality to maximize effectiveness and enjoyment. Watch the video version of this podcast on YouTube, click the link below: https://www.youtube.com/c/russellpearson Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

Barely Surviving Burnout as a Consultant and How I Built a more Resilient Business In this podcast episode 79, Russell Pearson recounts his journey with burnout, sharing how he transitioned from initially enjoying the freedom of my business to facing overwhelming tax debt and subsequent health issues. Reflecting on his experience, Russell emphasizes the importance of setting boundaries, integrating self-care into my routine, and managing downtime effectively to avoid burnout. He also highlights the significance of seeking help if feeling overwhelmed, encouraging listeners to take proactive steps to prevent burnout. Watch the video version of this podcast on Youtube: https://www.youtube.com/c/russellpearson Visit this website: https://app.vidiq.com/generate Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

How to WIN more deals with the art of Negotiation for Consultants In this podcast episode 78, Russell Pearson shares three key principles for negotiating better deals in consulting businesses. Firstly, knowing your negotiation options beyond just time and payment terms can significantly enhance opportunities. Secondly, designing together with clients fosters mutual ownership over projects and increases the likelihood of agreement. Thirdly, understanding that what you value may differ from what the client values is crucial for crafting mutually beneficial deals. Additionally, I emphasize the importance of being willing to say no to deals that don't align with your business goals, as the deals you accept define your business. For more negotiation tips, you can access a downloadable resource at https://russellpearsonprograms.com/negotiation/ Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

I Spent $30,000 on a Business Coach (Here's What Happened) In this podcast episode 77, Russell Pearson talked about in 2009, after two struggling years with his business, Russell invested $30,000 in a business coach named Brett. Despite initial doubts, Brett's coaching proved transformative. He emphasized personal accountability and responsibility, teaching Russell to operate "above the line" by taking ownership of his actions. Through consistent guidance, Brett helped Russell identify business gaps, implement effective strategies, and achieve remarkable growth, from $80,000 to $300,000 in revenue within a year. Over five years of coaching, Brett became a mentor and friend, guiding him through various business stages and instilling a mindset of continuous learning and action. Russell now runs business programs to help others achieve similar success, emphasizing the importance of aligning with the right coach and committing to actionable steps for business growth Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

Branding for Consultants In this podcast episode 76, Russell Pearson delves into a secret that transformed my consulting business, impacting how he communicates with clients. Reflecting on his journey, Russell realized the power of personal branding over traditional business branding, emphasizing the importance of having a distinct voice and opinion to stand out in a noisy market. He breaks down branding into three key steps: identity, voice, and style, urging listeners to define their brand's archetype, communication style, and overall experience. Additionally, Russell shares five AI tools revolutionizing consulting practices: Prompt Base, Uncanny Automator, Vox Script, Pi AI, and 10Web. By implementing these tools and mastering personal branding, consultants can effectively cut through the noise and connect with clients on a deeper level. Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

Visit THE CONSULTING GUILD here: https://theconsultingguild.com/ How to Make More Money As A Consultant In this podcast episode 75, Russell Pearson discusses strategies for consultants to make more money quickly. Rather than relying solely on referrals, he emphasizes the importance of making attractive offers to attract clients. Russell outlines a simple four-step process for crafting effective offers: stating what I have, explaining what it does for the client, detailing how it achieves that, and finally, specifying how to obtain it. Additionally, he introduces the SMART criteria (Specific, Measurable, Achievable, Relevant, Time-based) to assess and improve offers before launching them. If you found this helpful, subscribe for more weekly episodes, leave a like and comment, and consider joining The Guild for further support in building a successful consulting practice. AI tools: Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

Visit THE CONSULTING GUILD here: https://theconsultingguild.com/ Consulting Opportunities through Professional Public Speaking In this podcast episode 69, Russell Pearson discusses the significance of incorporating professional speaking into consulting practices. Drawing from his journey, Russell highlights the benefits of positioning oneself as an expert through speaking engagements. By sharing expertise on stage, consultants can establish authority, connect with larger audiences, and accelerate the trust-building process. He emphasizes the value of leveraging speaking opportunities to showcase knowledge and attract potential clients. To get started, one can apply for speaking opportunities at conferences, engage with professional speaker associations, or organize events. Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

5 Powerful Artificial Intelligence AI Tools For Your Consulting Business In today's podcast episode 73, Russell Pearson delves into the realm of artificial intelligence and its profound impact on consultancy. As Russell guides you through this digital odyssey, he introduces five remarkable AI tools that have revolutionized the consultancy landscape. Prompt Base emerges as a beacon, offering pre-fabricated prompts to streamline AI interactions. Uncanny Automator, nestled within WordPress, orchestrates seamless automation, while Vox Scripts scours the web for real-time trends, enriching decision-making with timely insights. Pi AI, a conversational virtuoso, fosters brainstorming sessions with its human-like demeanor. Lastly, 10 Web stands as a testament to AI's prowess, crafting websites in minutes with unparalleled precision. Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

Avoid Busy Consulting with Time Profits In today's podcast episode 72, Russell Pearson delves into reclaiming time within our consulting businesses, exploring the concept of "time profit" and its significance. Drawing inspiration from the "Profit First" methodology, he advocates for prioritizing personal time as a key performance indicator alongside financial success. By gradually allocating small increments of time back to ourselves and strategically managing our schedules, we can break free from the cycle of perpetual busyness and cultivate a more fulfilling lifestyle. Through intentional time management and a shift towards prioritizing our well-being, we can transform our consulting practices into vehicles for personal growth and fulfillment. Let's embark on this journey together, prioritizing our time and crafting lives that align with our deepest desires. Visit this website to download the FREE resource guide: https://russellpearsonprograms.com/ Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

Visit THE CONSULTING GUILD here: https://theconsultingguild.com/ What is Management Consulting and How Do I Become One? In this podcast episode 71, Russell Pearson and Peter Westlund explore the concept of management consulting, emphasizing the importance of collaboration, integrity, and ongoing professional development while discussing the future of the industry, including the significance of self-regulation and adherence to ethical standards, as well as providing insights into starting a consultancy and the role of certifications. Visit IMC here: https://imc.org.au Peter is the National President and Board Chair and the Portfolio Lead for External Relations and IMC Chapters. Peter joined the IMC in December 2009 and became a Certified Management Consultant in April 2011. Peter has been a Director on Federal Council since May 2013 and was elected WA Chapter President in July 2014. In addition to his current roles, Peter held the position of Chair of CMC Certification from October 2016 to October 2019. He is passionate about the IMC’s role in the professional development of consultants and the importance of certification for improving the practice of management consulting in Australia. Peter commenced management consulting in November 2006. He practices in strategic business planning, business process improvement and human resources systems design. Peter takes a keen interest in mentoring directors, entrepreneurs, and managers to acquire new leadership and management capabilities. Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

Visit THE CONSULTING GUILD here: https://theconsultingguild.com/ Introducing Coaching to Australia with Mal Emery In this podcast episode 70, Russell Pearson introduces surprise guest Mel Emery, delving into Mel's journey from humble beginnings to entrepreneurial success, discussing the evolution of coaching and mentorship, and sharing insights on achieving autonomy in business and life. Russell and Mal reflect on the importance of personal growth and adaptation in achieving success, emphasizing the transformative journey one undergoes to become successful, the significance of helping others, and the necessity of mastering business principles while sharing personal anecdotes and insights from their own experiences. Mal is a self-made from scratch multi-millionaire, bestselling author, business coach and mentor to 1000’s of business owners and Coach of the Coaches nationally and internationally. You can visit his website here: https://www.malemery.com/home Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

Visit THE CONSULTING GUILD here: https://theconsultingguild.com/ What is the Consulting Guild? Network for Consultants In this podcast episode 69, Russell Pearson introduces the Consulting Guild, inspired by historical groups like the Impressionists and the Inklings, aiming to create a community of consultants to support, learn, and elevate each other's craft and businesses for greater impact and success in the consulting profession. Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

What is a Consultant and how to improve your consulting In this podcast episode 68, Russell Pearson delves into the essence of consulting and the key steps to becoming an effective consultant. He defines consulting as providing expert advice professionally. Exploring various modalities like mentoring, coaching, and therapy, he emphasize that a consultant's role is to guide and enable rather than become indispensable. Rusell stresses the importance of continuous development, not just in technical expertise but in refining consulting methodologies. As he shares insights on avoiding the pitfalls of problematic consulting, the episode encourages consultants to focus on delivering substantial value, aiming for a 10x return. Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Visit this website to download the FREE resource guide: https://russellpearsonprograms.com/ Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

Bad Consulting Clients - How to Avoid Problem Clients In this podcast episode 67, Russell Pearson discusses the challenges of dealing with problematic consulting clients and how to avoid them. He emphasizes the importance of categorizing clients into A, B, C, and D classes, with a focus on prioritizing A and B clients who are easy to work with and bring value. Red flags during initial client interactions, such as panic, urgency, and premature requests for quotes, should be addressed by slowing down the engagement process. It's crucial to set a precedent early on, using a solid consulting process to qualify and disqualify clients based on behavior and expectations. The goal is to continuously improve consulting skills, focus on areas of expertise, and attract high-quality clients for successful and thriving engagements. Subscribe for more episodes and check out Russell Pearson programs for valuable resources. Visit this website to download the FREE resource guide: https://russellpearsonprograms.com/ Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

A Better Way to Land Consulting Clients In this podcast episode 66, Russell Pearson shares insights on a more effective way to land consulting clients. Exploring the evolution of sales from solutions in the 90s to outcome-based sales in 2010, he emphasizes the importance of understanding clients' current situations before selling outcomes. Russell introduces the concept of focusing on symptoms rather than causes, connecting with the 80% of prospects who are symptom-aware but not problem-aware. He discusses the power of niching down to better understand and address specific client issues, encouraging consultants to create a list of symptomatic issues for effective communication. Subscribe for more episodes and check out Russell Pearson programs for valuable resources. Visit this website to download the FREE resource guide: https://russellpearsonprograms.com/ Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE. #ConsultingBusiness #SalesEvolution #OutcomeBasedSales #SymptomsToOutcomes #NichingDown

Taking Your Consulting Clients on a Journey In this podcast episode 65, Russell Pearson explores the transformative journey clients undergo, drawing parallels to Joseph Campbell's Hero's Journey. As consultant, he emphasizes the importance of recognizing when clients are ready to embark on this journey, helping them overcome denial and guiding them through the threshold into the unknown world. By acting as a mentor, we assist clients in facing trials, meeting allies, and overcoming enemies. The ordeal becomes a pivotal moment, a challenge with a reward on the other side. The return to the known world is a time of contemplation, and as a consultant, it's an opportunity to initiate another journey. Russell stresses the significance of understanding and navigating this emotional and transformational process for effective consulting. Visit this website to download the FREE resource guide: https://russellpearsonprograms.com/ Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE. #Consulting #Transformation #HeroJourney #Mentorship #ConsultancySuccess

Consulting Priorities for 2024 In this podcast episode 64, Russell Pearson discusses three crucial focus areas for consultants in 2024. Firstly, artificial intelligence (AI) is paramount, especially with the recent launch of Google's Gemini, a multimodal AI. We must understand and integrate AI tools relevant to our sectors for strategic client benefits. Secondly, emphasizing the enduring importance of relationships in consulting, he stresses that people don't leave programs; they leave coaches. Building a strong personal brand and showcasing authenticity is key. Lastly, the heightened global connectivity paradoxically leads to feelings of isolation. Actively listening, understanding, and engaging with clients on a personal level are vital. In 2024, successful consultants must embrace AI, strengthen relationships through authenticity, and prioritize understanding and connection within their global communities. Visit this website to download the FREE resource guide: https://russellpearsonprograms.com/ Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

Popular Consulting Topics this Year: 1. Consulting Business Websites: https://www.youtube.com/watch?v=J6fE79AOboM 2. AI for Consultants: https://www.youtube.com/watch?v=q0au3AGxnB4&t=1s 3. How to Charge a Consulting Retainer: https://www.youtube.com/watch?v=tfQKPusNa5M&t=29s In this podcast episode 63, Russell Pearson reflects on the top three topics of the year. As a former altar boy and a Christmas enthusiast, He is excited about the holiday season, which coincides with his birthday on the 23rd of December. Today, Russell delves into the three most popular topics of the year, starting with episode four, where he discusses the significance of consulting retainers, emphasizing the importance of crafting engagements with clients for consistent income. In episode 63, he reveals the second most-watched topic of the year—creating an effective consulting website, challenging the conventional belief in the necessity of an expensive website and providing practical advice for online presence. Lastly, in episode 57, Russell explores the release of the new GPTs (Generative Pre-trained Transformers), customizable AI agents that can enhance a consultant's brainstorming and idea-refinement process. You can get the website training here: https://russellpearsonprograms.com/website-strategy-special/ Wishing you a Merry Christmas and Happy Holidays! Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.