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Over Ask

Business & Economics Podcasts

Average real estate agents with mild social media fame pick the brains of industry giants. Hosted by Matt Lionetti and Eric Simon of The Broke Agent.

Location:

United States

Description:

Average real estate agents with mild social media fame pick the brains of industry giants. Hosted by Matt Lionetti and Eric Simon of The Broke Agent.

Language:

English


Episodes
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We Just Ended The Over Ask Podcast...

7/17/2023
Matt Lionetti and The Broke Agent make a big announcement, review the podcast’s history and what it’s led to, talk about their favorite episodes and the ones they were most nervous about, and reveal their plans for the future of the Over Ask Podcast. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code OVERASK for 10% off your annual subscription! Join us in August at the TF Success Summit!! Use promo code PRBAMSS for $100 OFF!! http://www.tomferry.com/ssb Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:06 Intro 00:49 Big announcement 01:58 How Over Ask started 08:15 Pivoting with the format 12:16 The challenges of podcasting over Zoom 14:26 Why we recommend podcasting 16:58 What the Over Ask podcast has led to 27:32 Having fun on Threads 34:33 Matt’s top 3 episodes 35:42 The Broke Agent’s top 3 episodes 37:48 The episode Matt was most nervous about 38:25 The episode The Broke Agent was most nervous about 39:52 Why podcasting is (so much) better with a co-host 41:50 Why we like bulk recording #thebrokeagent #realestatepodcast #realestatenews

Duration:00:43:44

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How To Break Into The Luxury Real Estate Market | Ryan McMillian

7/10/2023
Ryan McMillian joins Matt Lionetti and The Broke Agent to talk about why new agents should join a team, getting into luxury real estate, how he sold a $17 million home, and leveraging the big sale for Ryan's real estate business. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code OVERASK for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Ryan McMillian: https://www.instagram.com/ryan_the_mac/ Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 0:00-5:30 Intro 05:40 The $17 million sale 08:50 How to become a luxury real estate agent 11:51 Practices to learn the market better 18:50 How Ryan leveraged his $17 million sale 20:44 Working with a client at a high price point 26:07 What to get clients for a closing gift in million-dollar deals 31:42 Ryan’s Brokerage 36:40 What Ryan gets out of attending real estate conferences 38:23 Ryan’s new podcast #luxuryrealestate #luxuryagent #realestateagents

Duration:00:44:34

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The Secret To Targeting Gen Z Clients | Vayna Jerabek

7/3/2023
Vayna Jerabek joins Matt Lionetti and The Broke Agent to talk about how she started in real estate at 18 and transitioned to wholesaling and how she educates Gen Z on all things real estate. You’ll also get to see some cold calling role play with Vayna, Matt, and The Broke Agent. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code OVERASK for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Vayna Jerabek: https://www.instagram.com/vay.namae/ TikTok: https://www.tiktok.com/@vay.namae YouTube: https://www.youtube.com/@VaynaJerabek Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:51 Intro 02:16 What does your day look like as a real estate wholesaler? 03:07 When you started at 18, did you get push-back from potential clients? 04:43 What changed between six months in and 12 months? 06:01 What motivated you to switch to wholesaling? 07:22 What did you think of Tom Ferry conferences at the age of 15? 09:38 When did you start diving into (social media) content? 13:16 Vayna’s content strategy and her target demographic 18:44 Dealing with hate comments on TikTok 24:47 How are you coming up with your titles and thumbnails? 26:09 How did you build your team?” 28:17 Cold calling role-play (#1: Vayna & Matt & #2: Matt & The Broke Agent) 34:11 The way you reach Gen Z, is there a specific filming style that you use? 37:06 “How are you attracting emails, and what are you sending out to your list?” 37:59 How does an 18-year-old get started in real estate? #genz #realestatewholesaletips #realestatewholesaling

Duration:00:44:53

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The Real Estate Advice Agents NEED To Hear | Doug Edrington

6/26/2023
Doug Edrington joins Matt Lionetti and The Broke Agent to talk about how to recruit agents, the breakdown of his mentorship program, the scripts and role-playing processes he does with his team, the biggest mistake agents make, and why new agents are soft. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code OVERASK for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Doug Edrington: https://www.instagram.com/dougedrington/ Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:32 Intro 00:32 Meet Doug Edrington 04:49 When you’re looking to hire, what are you looking for in an agent? 10:30 What was it like to be a real estate agent in 2004? 14:50 How important is mentorship, and what does your mentorship program look like? 17:37 Why do you want a teamerage rather than solo agents? 20:03 Doug’s recruiting process 33:49 “I hope the training is harder than real life.” 34:13 “Leadership is a learned skill.” 40:28 What is it like starting in real estate as an 18-year-old? 45:07 What’s the #1 problem you see with younger agents on your teams right now? 53:55 Do you think agents these days are too caught up on social media? 56:37 Why should agents go to real estate conferences? #realestatementor #realestateadvice #realestatescripts

Duration:01:01:00

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The Instagram Profile That Actually Converts Leads | Marie Lee

6/19/2023
Marie Lee, aka @MoveMeToTennessee, joins Matt Lionetti and The Broke Agent to talk about how to create the perfect agent Instagram profile, what to have in your Instagram highlights, why broadcast channels are a must, and the easiest Reel an agent can make. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI Use the code “BROKE” at checkout for $15 off of your first charge: https://nowbam.com/coffee-contracts/ BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code OVERASK for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Marie Lee: https://www.instagram.com/movemetotennessee/ Coffee & Contract: https://www.instagram.com/coffeecontracts/ C&C website: https://coffeecontracts.com/join/ Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:39 Intro 00:39 Marie Lee & the inspiration behind the name, @MoveMeToTennessee 03:49 From teaching to real estate, marketing, & social media 06:14 Did your first sales come from social media? And what did your first post look like? 07:53 From TikTok dance to high-level real estate marketing 10:09 What goes into the Nashville Hot Takes newsletter? 12:47 Describe the process of creating your freebie content 15:22 Making changes based on IG analytics 18:51 What is the perfect profile for real estate agents? What are you looking for? 21:46 Should agents use the “MoveMeTo____” formula for lesser-known markets? 28:58 What should agents have in their Instagram highlights on their profile? 31:00 The easiest place for agents to start 33:52 Why broadcast channels are huge for engagement and community building 40:46 How Marie uses her “guide channel” 46:20 What are you doing for Coffee & Contracts? #instagramprofile #instagramstrategy #instagramhighlights

Duration:00:51:19

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From Hospitality To Over $1 BILLION In Real Estate Sales | Heather Sinclair

6/12/2023
Aspen real estate agent Heather Sinclair joins Matt Lionetti and The Broke Agent to talk about switching from hospitality to real estate, working with ultra-luxury clientele, and how to become the sheriff in your market. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code OVERASK for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Heather Sinclair: https://www.instagram.com/aspenheather1/ https://www.theagencyre.com/agent/heather-sinclair Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:57 Intro 00:57 Meet Heather Sinclair 03:13 How she transitioned from hospitality to real estate 05:11 How she became the agent everyone in Aspen knows 06:46 How she reaches potential clients outside Aspen 13:23 Is the Aspen market seasonal—or is it great throughout the year? 16:15 How hard was it to establish yourself as one of the top agents in the market? 17:26 You were doing all this while raising twins? 18:19 Do you have to know skiing to be a successful Aspen realtor? 22:00 What’s your lowest listing right now? 26:30 How important are agent-to-agent referrals to your business? 29:33 Do you ever get nervous or dress differently around celebrities? 31:52 Horseback riding with celebrities 35:31 Do celebrities ever use fake names—and, if so, how does that work? #luxuryrealestate #realestatesales #realestate

Duration:00:40:14

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How These Agents Got 100 Million Views on One Video | North Valley Group

6/5/2023
The viral sensation of real estate: Cody Squires and Spencer Keables from the North Valley Property Group sit down with Matt Lionetti and The Broke Agent to discuss how they come up with content, the keys to trendjacking, and why they don't only focus on making videos about real estate. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code OVERASK for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ North Valley Property Group: https://www.instagram.com/northvalleygrp/https://www.tiktok.com/@northvalleygrp?lang=en Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:39 Intro 01:29 How they branched out in content creation 02:33 Where they started 05:00 How they went viral - 55 million views 07:29 Capitalizing on viral momentum to enhance real estate business 12:48 Getting Brand Deals 19:30 The Creative Process 36:35 Weird Fan Interactions and Family Life 38:00 What’s next for the North Valley Property Group? 39:49 Making Money from Social Media #NorthPropertyValleyGroup #TheBrokeAgent #MattLionetti

Duration:00:43:09

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Viral Real Estate Rapper Tells ALL | Steven Diaz

5/29/2023
55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code OVERASK for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Steven Diaz: https://www.instagram.com/stevendiaz_realtor/ Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:38 Intro 01:21 “Were you trying to make it as a rapper before you got your RE license?” 04:01 Costs and the ROI of producing his rap videos 05:22 Steven’s first real estate rap—and the first one that really popped off 08:02 Cross-posting to TikTok and YouTube and the reception on those platforms 09:15 How long he plans to keep making real estate raps—and what he wants long-term 10:55 Performing at concerts and real estate conferences 12:26 “You’re creating original audios that people are using.” 13:41 How he figures out what to create next 14:30 Collab invitations 15:22 Agent-to-agent referrals and how his real estate raps have changed his business 18:12 How he maximizes the life of each video 31:06 Any negative feedback from other agents in Fresno? 34:27 “You’ve found a way to make real estate rap not cringe.” # # #

Duration:00:41:34

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The Agent Guide to Dominate Facebook and Events | Lana Rodriguez

5/22/2023
Lana Rodriguez joins Matt Lionetti and The Broke Agent for an Over Ask Podcast you don’t want to miss. Lana shares how she dominates the competition in her market with a referral based business model and how she throws 6-8 amazing client events every year. Plus, a tactic every agent can implement (no budget required)—how she uses Facebook groups to grow her business and keep up with her VIP clients. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code OVERASK for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Lana Rodriguez: https://www.instagram.com/thelanarodriguez/?hl=en Lana's Facebook: https://www.facebook.com/MyLocalRealtor Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:50 Intro 00:51 How Lana has served over 1500 families since 2015 03:10 Identify your superpower 06:20 Connect with the alpha of every group you are part of 09:12 Know where your client avatar is on social media 11:44 Finding Facebook groups to infiltrate and committing to your role 13:42 How Lana stays omnipresent and in front of her clients 16:53 Hosting events for 500-700 clients 20:55 Lana’s pie story 28:53 What she’s doing on Instagram and TikTok to get leads (Lana’s superpower) 32:56 Focusing on agent-to-agent content 34:00 Lana’s TikTok story 39:55 Joining Real Brokerage 47:05 What’s with all the tours & events? 50:43 How she builds connections at networking events

Duration:00:54:31

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How This Agent Used A Dog Influencer to Make His Video Go Viral

5/15/2023
Sean McPeak joins Matt Lionetti and The Broke Agent to discuss what it’s like working with Ryan Serhant, why he throws theme parties at his listings, how to get leads on LinkedIn, and the strategy he uses to get influencers—including a dog—to make his listing videos go viral. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI BAMx – Your Real Estate Marketplace: https://bamx.uscreen.io/pages/subscribe Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Sean McPeak: https://www.instagram.com/sean_mcpeak/ Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:39 Intro 01:36 From IT/tech support to real estate (via Craigslist) 04:05 “Were you with Ryan right away—or how did that all happen?” 08:33 “Did you already have your team when you joined Serhant?” 10:24 “How do you go after new development listings?” 11:26 “What did you do to get the first one?” 12:20 “How do you specialize in struggling properties? What do you do differently?” 13:54 Sean’s process for working with influencers to promote his listings 16:43 “What did the dog post on its Stories or feed.” 19:33 “I wonder if this influencer route would work for agents not in NY or L.A….” 26:43 The power of trendjacking events and open houses with creative themes 40:38 Sean’s posting strategy for LinkedIn and the clients he’s attracting with it? 47:39 “Is there anything you can’t do at Serhant?” # # #

Duration:00:53:56

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Defending Our Most Controversial Takes About the Real Estate Industry

5/8/2023
Matt Lionetti and The Broke Agent tackle your most controversial comments, things they hate about the industry, and tips for consistently growing your content. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI BAMx – Your go-to platform for on-demand real estate education: https://bamx.uscreen.io/pages/subscribe Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:23 Intro 00:23 Reactions and opinions on interviewing restaurant owners 07:25 What we think of the term, “digital mayor” 11:10 We don’t have to agree on everything; opinions are not personal attacks 13:50 Criticism is necessary for content to improve. 15:55 You can disagree with us without attacking someone’s character 19:37 Instagram handles with “Buying with,” brokerage names, etc. 23:55 The “rockstar agent” 25:15 “You guys are just doing stuff for clickbait.” 29:23 Double-ending deals 34:27 Matt and Anna’s real estate commercial # # #

Duration:00:40:17

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Building Luxury Clientele From NOTHING | Anna Oliver

5/1/2023
Anna Oliver joins Matt Lionetti and The Broke Agent to discuss how to be consistent in selling luxury real estate, changing markets during a recession, and why she and Matt decided to partner up and collaborate on listings. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI BAMx – Your go-to platform for on-demand real estate education: https://bamx.uscreen.io/pages/subscribe Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-ne... Matt Lionetti: https://www.instagram.com/matt.lionetti The Broke Agent: https://www.instagram.com/thebrokeagent Anna Oliver: https://www.instagram.com/theannaoliver Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast... Timestamps: 00:00–00:34 Intro 00:34 Meet Anna Oliver 13:44 How she built her client base in Halifax 16:14 Why she moved from Halifax to Toronto 18:51 Working on demolition crews while learning the market 21:20 Walking/driving Toronto neighborhoods & getting dumped from a team 23:52 “Was there one deal or client that changed everything for you in Toronto?” 27:20 How Anna and Matt connected and decided to team up 34:14 Carving a new space in the luxury market 38:03 The mentors that shaped her as an agent 42:37 Agent reputation and an unedited video that went viral 55:00 What agents can learn from Matt & Anna’s real estate partnership #realestatepodcast #luxuryrealestate #successstory

Duration:00:58:04

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How Monica Church Landed a Billionaire Client From YouTube

4/24/2023
Monica Church joins Matt Lionetti and The Broke Agent to discuss how she grew a YouTube following to 1.5 million subscribers, why she got into real estate, how to leverage an audience to get real estate deals, and how she got a billionaire client from YouTube. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI Get your ticket to an exclusive all-day Mastermind Golf Experience at the Tiburón Golf Club at The Ritz-Carlton Naples on Friday, May 5, 2023. Space is limited. Book your spot today: https://brokeagentmedia.lpages.co/bam-golf-mastermind/ Get your free copy of BAM’s newest ebooks: Video Gear for Every Budget: https://brokeagentmedia.lpages.co/video-gear-for-every-budget/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Monica Church: https://www.instagram.com/monicachurch/ Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:51 Intro 02:08 How does one get 1.5 million subscribers on YouTube? 09:26 Engagement changes she noticed when switching niches 14:40 Brand deals on one channel, Seattle RE on the other 15:46 Is commenting on other real estate accounts effective? 21:26 What she was doing in that video that got 6,000 views 22:41 Brainstorming YouTube titles—before or after filming? 24:11 What about text on the thumbnail? 26:28 The good things that came of making videos with her twin sister 30:26 Why she got into real estate in the first place 35:33 How she gets leads from YouTube—and her calls to action 41:12 Monica’s stance on agents interviewing restaurant owners 43:32 Her preferred method of creating short-form videos 47:35 How she retains her audience’s attention throughout the entire video 55:30 Monica asks for advice on whether to start her own team or join another # # #

Duration:01:02:38

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When to Team Up and the Video Agents NEED to STOP Making

4/17/2023
Matt Lionetti and The Broke Agent have a deep convo on the power of collaboration, on how to land Matt a $14.5 million listing, the importance of storytelling in marketing, a few Instagram tips for Q2, and why you should never interview local restaurant owners again. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI Get your free copy of BAM’s newest ebooks: “Mastering the Green Screen”: https://brokeagentmedia.lpages.co/how-to-green-screen/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:36 Intro 00:36 The Broke Agent’s wedding 02:27 The wedding roast and first impressions of Tucson 03:52 What he learned from his two-week break from posting on IG 09:47 Matt’s $15M listing and teaming up with Anna Oliver 15:32 The power of collaboration 23:52 The importance of storytelling in marketing 29:57 Steven Diaz, aka the "Rappin Realtor" 34:30 The current state of Instagram in Q2 39:02 Instagram tips 41:17 Instagram users prioritize authenticity over video quality 42:17 99% of people don’t want to see you interview restaurant owners 48:15 Final rules

Duration:00:49:37

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The Mindset You Need to Increase Your Price Point | Keven Stirdivant

4/10/2023
Real estate legend Keven Stirdivant joins Matt Lionetti and The Broke Agent to discuss the mindset it takes to go from $500K to $1M to $10M to $30M listings, the seven equities, and how he built the KASE real estate brand. He also gives The Broke Agent a personal therapy session. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI Get your ticket to an exclusive all-day Mastermind Golf Experience at the Tiburón Golf Club at The Ritz-Carlton Naples on Friday, May 5, 2023. Space is limited. Book your spot today: https://brokeagentmedia.lpages.co/bam-golf-mastermind/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Keven Stirdivant: https://www.instagram.com/kevion/ Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:52 Intro 00:52 Meet Keven Stirdivant (backstory) 03:00 Why skateboarding was his best education for real estate 06:46 It’s not a one-size-fits-all industry. 11:50 Where was that moment when the worthless mindset was gone? 19:03 One question changed it all 20:44 Keven’s vision for his real estate business 27:23 Aside from the mindset shift, what action steps did he take? 32:19 Keven’s tips on balancing personal style with your clients’ expectations 37:48 The seven equities 44:47 Is there value in saying positive affirmations even if you don’t believe them? 48:32 Trusting the process (and being grateful for what you have) #realestatepodcast #realestatecontent #mindset

Duration:00:55:00

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How to Be a Chameleon in ANY Situation | Zach Goldsmith

4/3/2023
Zach Goldsmith, a 20-year veteran of luxury real estate, joins The Broke Agent and Matt Lionetti on this week’s Over Ask Podcast. Zach shares his journey from stand-up comedy into the world of ultra-luxury real estate, what he’s learned from his mentor Jeff Hyland, and why he recently switched brokerages to become part of Mauricio Umansky’s The Agency. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI Get your free copy of BAM’s newest ebooks: “Video Gear for Every Budget”: https://brokeagentmedia.lpages.co/video-gear-for-every-budget/ “Mastering the Green Screen”: https://brokeagentmedia.lpages.co/how-to-green-screen/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Zach Goldsmith: https://www.instagram.com/zachgoldsmith24/ Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00 - 4:10 Intro 4:55 How Zach went from stand-up comedy to real estate 10:00 Why Zach doesn’t make calls 13:37 Being a chameleon is a superpower 17:17 Zach’s move to the Agency (and being jealous of Matt) 26:31 How Zach navigated his sphere to enter the world of ultra-luxury real estate 29:45 Prepping for a $65M listing 37:35 Winning (and losing) based on your personality 38:50 What Zach learned from Jeff Hyland 42:50 A listing presentation that bombed 48:12 Winning back a client through optimism 53:34 What Zach does on the days he doesn’t feel like getting out of bed #ZachGoldsmith #JeffHyland #MauricioUmansky

Duration:00:59:05

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How to Overcome Content Struggles | Derrick Gregory

3/27/2023
Derrick Gregory joins Matt Lionetti and The Broke Agent to discuss the creative process for coming up with his funny videos, the frustration of content flops, why you should take a break from producing content, and how he stays consistent trendjacking and posting. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Derrick Gregory: https://www.instagram.com/derrickswflrealtor/ Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:30 Intro 03:45 Derrick’s massive following on Instagram and how it all began 10:26 Consistent laughs in a market saturated with aspiring comedians 11:45 The first video that really hit—and then the first one that didn’t hit at all 17:20 Bigger productions don’t necessarily net bigger results 19:12 The joke has to be right up front (i.e., not subtle) 29:48 When you post a video and it doesn’t hit, what do the next couple days look like? 31:16 What happens to engagement when the Instagram algorithm is off (it happens) 34:24 Instagram strikes and how they affect your engagement 35:35 “A couple months ago, you took a long hiatus.” 42:42 When you enjoy it, you’re more likely to be consistent with it. 45:22 What are you trying to get from this other than real estate business?

Duration:00:58:03

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From Craigslist Ads to Million Dollar Listing

3/20/2023
Tyler Whitman joins Matt Lionetti and The Broke Agent to discuss how meeting an agent on Craigslist changed his life, selling Bobby Flay’s home, how he got his role on Million Dollar Listing NY, and how you can grow one of the most successful teams in your market. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Tyler Whitman: https://www.instagram.com/tylerwhitman/ Glitter & Gay Podcast (w/ Glennda Baker): https://open.spotify.com/show/3LEYuOcT442jmKgn4L1p4g https://podcasts.apple.com/us/podcast/glitter-and-gay/id1636318589 Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:37 Intro 02:16 Tyler’s backstory 05:03 The Craigslist ad that changed everything 07:15 From Craigslist to Million Dollar Listing 12:17 Working with Bobby Flay and (later) getting catfished 15:39 Why he hung up on the casting director for Million Dollar Listing NY 21:10 How his business has changed since taking the role 31:10 Tyler’s team and why it works so well (for all of them) 33:22 How he’s gotten to a 97% success rate with listing pitches 36:47 Do you use DISC for your hiring process? 44:10 Why he deleted so many of his posts. 48:24 The content that was most embarrassing to him 51:57 Tyler’s content strategy on Instagram 54:57 How he met Glennda Baker & started the Glitter & Gay Podcast

Duration:01:06:29

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Cracking the 2023 Instagram Algorithm

3/13/2023
Brooks Landry joins Matt Lionetti and The Broke Agent for a BoomTown webinar to crack the 2023 Instagram algorithm, share some of their favorite engagement hacks, and answer 14 burning questions on building a real estate brand on the platform. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Brooks Landry: https://www.instagram.com/brookslandrygroup/ Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–02:48 Intro 12:22 #1: Switching from fitness to real estate—do I keep my 10K followers or start a new account? 15:48 #2: Stuck at 1K followers: What do I do? 20:34 #3: When is the best time to post? 23:14 #4: What insights do you pay the most attention to? 28:25 #5: Trending audios: yay or nay? 33:41 #6: How important are hashtags? 36:06 #7: How to best promote a link? 44:30 #8: Is there any value in reposting Reels to your Stories 46:22 #9: Do you cross-post your Reels or upload them organically? 52:30 #10: How important is branding with a new account focused solely on your RE career? 55:13 #11: How do you know where the line is with humor—whether you’ve gone too far? 01:01:23 #12: Do you recommend interviewing local restaurant owners? 01:07:36 #13: Do dance trends damage your professional reputation? 01:08:07 #14: Is it a mistake to not be on TikTok?

Duration:01:11:34

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How A NAKED Listing Video Helped This Agent Sell Over $500 Million in Real Estate | Erica Wolfe

3/9/2023
Erica Wolfe, the “Wolfe of real estate,” joins Matt Lionetti and The Broke Agent to discuss how she started on video with Snapchat filters, how she mastered digital funnels, and the effect of her viral naked listing video. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Erica Wolfe: https://www.instagram.com/wolfeofreal... Facebook: https://www.facebook.com/ericawolfeof... Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast...

Duration:00:44:33