Conversion Tracking Playbook

In this episode Brad Redding and Jon Cairo are joined Scott Zakrajsek from Power Digital to talk about blended approaches to attribution with MMM/MTA, geo-testing holdout strategies, demand creation channel measurement (ex. Youtube), customer LTV analysis and actions to take, and the current state of CDPs for eComm brands. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. ----- Links Referenced: Connect with Scott on LinkedIn Connect with Ben on LinkedIn Power Digital Rockerbox Prescient AI ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers Deep dive with Simo Ahava on intersection of technical marketers Client vs server-side cookies and server-side tracking 101 How to double conversion rate in 100 days with Ben Zettler How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

This week is a jam packed episode with privacy compliance experts to help you understand and navigate the nuances of privacy law around data tracking in the US and Europe. You'll learn about gotchas getting brands in legal trouble today, when you need to get serious about compliance for your brand, the steps to take to get and remain compliant, and what is changing in the US in 2024. Plus you'll hear Q&A from Elevar's Vishal Gor and Felipe Maté with questions we receive daily from Elevar customers on consent setup. If you'd like to chat more with our experts, connect with Peter Kosmala on LinkedIn and William Catling from LevelUP Consulting. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. ----- ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers Deep dive with Simo Ahava on intersection of technical marketers Client vs server-side cookies and server-side tracking 101 How to double conversion rate in 100 days with Ben Zettler How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding and Jon Cairo are joined by Jacob Cook, Founder of Tadpull, to get into the weeds on data warehousing, ML and AI use cases within your data warehouse, how to sell data executives, how quality data can drive better personalization and journeys, plus much more in this jam packed episode. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. ----- Links Referenced: Tadpull Sean from Tydo Puma Post Puma GCP Announcement Jupyter Notepad Customer Base Audit Book ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers Deep dive with Simo Ahava on intersection of technical marketers Client vs server-side cookies and server-side tracking 101 How to double conversion rate in 100 days with Ben Zettler How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding has Ben Zitney (Product Manager at Daasity) on to talk about how to provide value from your data analysis to your internal stakeholders. We discuss prioritizing taking action, forecasting, why 100% of a/b tests are educational, where you will waste time and opportunity costs, and why thinking like a Product Manager will help you crush every presentation and meeting. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. ----- Links Referenced: Daasity Ben on Linkedin Prescient AI ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers Deep dive with Simo Ahava on intersection of technical marketers Client vs server-side cookies and server-side tracking 101 How to double conversion rate in 100 days with Ben Zettler How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding and Jon Cairo have Elevar Alum and now CRO lead at Cotopaxi, Kirby Crook, to talk all things CRO. We talk CRO brand vs agency differences, how Cotopaxi leverages 3 core customer feedback mechanisms throughout the year to drive insights across the business, tools and personalization, and we go through 2 Guess The Test examples from experiments that Kirby has executed with Cotopaxi. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. ----- Links Referenced: Elevar Summit Dynamic Yield Mouseflow Qualtrics ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers Deep dive with Simo Ahava on intersection of technical marketers Client vs server-side cookies and server-side tracking 101 How to double conversion rate in 100 days with Ben Zettler How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding and Phillip Crow share 10 use cases of how to enrich and score your customer list to extract more incremental profit from your marketing efforts. Examples include finding hidden gems that appear like your best customers, identifying what retail locations have the highest density of customers that look like your best customers, calculating your TAM compared to your competition, identifying what channels are most likely to convert customers and when, when your best customers are competitor shopping, and more. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. ----- Links Referenced: Elevar Summit Buxton ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers Deep dive with Simo Ahava on intersection of technical marketers Client vs server-side cookies and server-side tracking 101 How to double conversion rate in 100 days with Ben Zettler How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding shares 9 trends that he's seeing to start the year. These trends are from customer conversations, support tickets, what's being talked about at various events, etc. Trends discussed include: Shopify's AI future, Meta segmented conversions, segmented zero party data collection, TikTok Shops (and whats next), and more Consent updates. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. ----- Links Referenced: Elevar Summit Ben Zettler Digital Consent Q&A Shopify AI Podcast Scott Zakrajsek Jon Ivanco ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers Deep dive with Simo Ahava on intersection of technical marketers Client vs server-side cookies and server-side tracking 101 How to double conversion rate in 100 days with Ben Zettler How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding talks about the concept of Propensity Scoring -- what it is, how these models are built, the benefits to improving marketing ROI for brands, and a few real life examples. You already see flavors of this in your marketing tools today -- like Klaviyo's expected next order date on user profiles. Expect to see more of this in 2024. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. ----- Links Referenced: Elevar Changelog Checkout Extensibility Thank You Page Setup Infotrust Webinar w/Google Consent Mode v2 Setup ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers Deep dive with Simo Ahava on intersection of technical marketers Client vs server-side cookies and server-side tracking 101 How to double conversion rate in 100 days with Ben Zettler How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding, Founder & CEO of Elevar and Jim Swift, CEO of Buxton, discuss the acquisition and what this means for the world of D2C and Retail brands. You'll learn a bit about Buxton's history, the technology behind Buxton, and what it brings to Elevar's customers. Elevar + Buxton coming together creates an omnichannel powerhouse empowering brands to create exceptional customer journeys and implement true personalized 1:1 marketing strategies -- tune into this episode to hear Brad and Jim get into the weeds on how this future looks! ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. ----- Links Referenced: FAQ on Acquisition for Elevar Customers Official Announcement Elevar Buxton ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers Deep dive with Simo Ahava on intersection of technical marketers Client vs server-side cookies and server-side tracking 101 How to double conversion rate in 100 days with Ben Zettler How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding and Jon Cairo have John Tucker, a Senior Data Analyst at CQL, to share segmentation tips for your Q4 purchasers that should be considered in email and SMS flows, how to leverage these segments in your 2024 larger marketing campaigns, gotchas of Q4 year over year data analysis, and how to think about maximizing audiences across your marketing stack. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. ----- Links Referenced: CQL Website Connect with John on LinkedIn ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers Deep dive with Simo Ahava on intersection of technical marketers Client vs server-side cookies and server-side tracking 101 How to double conversion rate in 100 days with Ben Zettler How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this special episode Brad Redding, our Founder & CEO, shares 4 frameworks that you can use in your own 2024 forecasting. You'll learn about the L4 forecasting model and how this grounds reality, a 10 year -> 3 year -> 1 year strategic plan process, pre-loading your calendar for all of 2024 with your big rocks (including personal initiatives, too!), and a trick learned from David Cancel (Founder of Drift). ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. ----- Links Referenced: Drift Jesse Itzler Calendar Dan Martell SaaS Academy - Pre Loaded Year ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers Deep dive with Simo Ahava on intersection of technical marketers Client vs server-side cookies and server-side tracking 101 How to double conversion rate in 100 days with Ben Zettler How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding will share recent updates from the last month in the world of privacy and compliance. The big announcement was Google Consent Mode v2 which has major implications for EEA/EU advertisers that you need to be aware of and make plans to update to. You'll also learn about the Firefox test in Germany that is auto-blocking all cookie consent banners auto-magically and what this may mean for future. Never a dull day in the world of tracking! ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. ----- Links Referenced: Shopify Changelog Firefox Cookie Blocking GTM Consent Mode v2 Replay Basic vs Advanced Definition and Visual ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers Deep dive with Simo Ahava on intersection of technical marketers Client vs server-side cookies and server-side tracking 101 How to double conversion rate in 100 days with Ben Zettler How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Brad is joined by Drew Marconi, Co-Founder & CEO of Intelligems, to talk price optimization. You'll learn about some of the data and experiments that brands have run with Intelligems, why 95% have found better pricing packages, some creative BFCM campaign testing Drew is seeing brands perform, and how to continue pricing optimization through the end of year and into January. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. ----- Links Referenced: Intelligems Elevar Summit session with Drew and Dylan (from Heatmap) Ash Melwani's talk from Elevar Summit ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers Deep dive with Simo Ahava on intersection of technical marketers Client vs server-side cookies and server-side tracking 101 How to double conversion rate in 100 days with Ben Zettler How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Brad and Jon catch up on a variety of topics including GA4 reporting quirks to be aware during holiday analysis, views on our analysis done on iOS17 traffic so far, what we think big platforms really care about customer data wise, the YouTube Ad Blocker legal fight going on in Europe, and data pipelines. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. ----- Links Referenced: Purchase Event Grouping from Elevar Youtube AdBlocker EU Privacy Daasity Tydo SourceMedium ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers Deep dive with Simo Ahava on intersection of technical marketers Client vs server-side cookies and server-side tracking 101 How to double conversion rate in 100 days with Ben Zettler How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Today's episode features Brad Redding and Mohammed Hedadji talking about the crossroads of privacy and performance marketing. In this episode you'll learn about anonymized data modeling & accessibility, the direction of SmartBidding and campaign consolidation in Paid Platforms, how marketing organizations should weigh their options when it comes to building the data infrastructure to support at-scale paid marketing, and how a walled garden future may look for eCommerce and media brands. Connect with Mohammed and Brad on LinkedIn. Get in touch with Mohammed at Nodus.io ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. ----- Links Referenced: Nodus.io ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers Deep dive with Simo Ahava on intersection of technical marketers Client vs server-side cookies and server-side tracking 101 How to double conversion rate in 100 days with Ben Zettler How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Today's episode features Brad Redding and Ben Zettler retrospecting on last year Q4 and how to pull insights into 2023. You'll learn about enriching Klaviyo profiles for better flow segmentation, what brands crushed holiday last year and how, what types of promotions Ben sees fall flat, and some last minute tips that anyone could implement in a few minutes to maximize holiday. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. ----- Links Referenced: Dylan Ander's talk from Elevar Summit Ben Zettler website Elevar + Klaviyo Tracking + Session Enrichment ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers Deep dive with Simo Ahava on intersection of technical marketers Client vs server-side cookies and server-side tracking 101 How to double conversion rate in 100 days with Ben Zettler How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

We're back after a 2 week hiatus as we prepped for our Elevar Summit 2023! In this episode you'll hear 10 tips to ensure your conversion tracking is accurate throughout the Q4 holiday season + some quick suggestions to maximize site speed performance. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. ----- Links Referenced: Elevar Summit Full Replay Post Purchase Upsell Tracking Checkout Extensibility Upgrade Klaviyo Server-Side Tracking Setup GA4Realtime Report Tydo Free Analytics Audit ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers Deep dive with Simo Ahava on intersection of technical marketers Client vs server-side cookies and server-side tracking 101 How to double conversion rate in 100 days with Ben Zettler How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Learn about the step by step tracking nuances of Shopify's new One Step Checkout with Brad Redding (Founder & CEO @ Elevar). He talks through how each step is tracked via native GA4 Channel, Web Pixel API, Webhooks, and nuances of post-purchase upsells, accelerated payment methods, etc. ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. ----- Links Referenced: Elevar Summit Shopify One Page Checkout Checkout Extensibility ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers Deep dive with Simo Ahava on intersection of technical marketers Client vs server-side cookies and server-side tracking 101 How to double conversion rate in 100 days with Ben Zettler How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Brad Redding is joined by Alex Romac of Tydo to talk through a short list of last minute adjustments that Alex might make for BFCM strategy. The core of this is building what Alex calls Opportunity Segments from your historical customer data, marketing around these segments, and prioritization. Alex used to own and operate a 3PL so you'll also learn how Alex handles inventory management during peak holiday....what happens when your best seller is sold out? What if it's under-performing? How to shift messaging to other categories? ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. ----- Links Referenced: Tydo Connect with Alex on LinkedIn ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers Deep dive with Simo Ahava on intersection of technical marketers Client vs server-side cookies and server-side tracking 101 How to double conversion rate in 100 days with Ben Zettler How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

A special video podcast training! Brad Redding and Jon Cairo are joined by Stockton Fisher of Better Than Data and Mediauthentic to conduct walkthrough of building Looker Studio reports, including real-time metrics, from your GA4 data. Before getting into the training, we also discuss nuances and "gotchas" of GA4's UI reporting that causes confusion and leads to incomplete analysis. To watch the Youtube version with screenshare go here: https://youtu.be/FHj9Bs8vvGY ----- We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. ----- Links Referenced: ga4realtime.com -- get your real time report created Tydo Mediaauthentic ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers Deep dive with Simo Ahava on intersection of technical marketers Client vs server-side cookies and server-side tracking 101 How to double conversion rate in 100 days with Ben Zettler How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam