Adspend with Ash Melwani and Rabah Rahil

Known as the "King of LTV," Cooper Camak brings a wealth of knowledge from his 12 years at Coca Cola and his current role at Amorous, a biotech company. 🌟 Cooper shares invaluable insights on how businesses can strategize around LTV, emphasizing the importance of repeat rate, time to repeat, and Average Order Value (AOV). With the current economic climate posing challenges, understanding LTV becomes paramount. 📊 Don't forget to subscribe for more episodes!

Samantha Kozuch is a powerhouse entrepreneur who once dreamt of med school but found her true calling in empowering women. Discover her journey from modeling, becoming a fitness influencer, to creating the 'manuscripting Journal' - a tool designed to help women crystalize their goals and aspirations.

Welcome to another riveting episode of 'AdSpend'. Today, we journey through the intricate world of 'Programmatic Ad Buying' with none other than Avi Arora. Avi, a seasoned advertising professional, has revolutionized the way brands approach digital advertising. With a career spanning over a decade, he's been at the forefront of some of the most groundbreaking campaigns in the industry. In this episode, we delve deep into the mechanics of real-time bidding, the evolution of digital ads, and the future trajectory of the advertising landscape. Packed with data-driven insights and expert analyses, this is one episode you won't want to miss. For all the marketers, advertisers, and curious minds out there, this episode is a masterclass in understanding the nuances of programmatic buying. So, plug in those headphones and let's embark on this enlightening journey together. Don't forget to subscribe for more insightful episodes!

Welcome to another episode of Adspend! Join Rabah, Ash, and our special guest, Darwish Gani from Open Border, as we delve deep into the world of international e-commerce expansion. Discover how top brands like Yeti and Callaway have successfully scaled beyond their domestic markets. Darwish Gani, a luminary in the ecommerce realm, is the driving force behind Open Border. With years of experience under his belt, Darwish has been instrumental in aiding brands to navigate the complexities of global markets. His insights into the world of e-commerce, combined with his unique approach to brand expansion, have made him a sought-after expert in the industry. So, why should you tune into this episode? For starters, you'll discover how top-tier brands like Yeti and Callaway have successfully scaled beyond their domestic markets, setting benchmarks in global brand positioning. Dive into the art of localization, understand the nuances of different cultures, and learn the strategies that can propel your brand to international acclaim. This episode isn't just about understanding the 'how' but also the 'why' behind successful international brand stories. Don't forget to subscribe for more insightful episodes! 🔔🎧

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. Welcome to another episode of AdSpend! On this episode, hosts @Ash and @RabahRahil as they delve deep into the intricate world of e-commerce, exploring the unique design of Drake's website and its impact on brand perception. They also shed light on Shopify's latest features and AI's potential in reshaping the marketing landscape. We know you won't want to miss this episode… but why? How does the design and experience of a celebrity's website, like Drake's, influence their brand perception? The evolution of e-commerce platforms like Shopify and how businesses are adapting. The future of marketing with the integration of AI and its potential challenges. Also, don't forget to subscribe for more insightful discussions on the world of advertising and marketing! 😁🛎️ Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. Welcome to another exciting episode of Adspend! Today, we have the brilliant Sarah Levinger, a Performance Strategist, joining us. We dive deep into the fascinating world of brand influence and consumer behavior. From Barbie's culture-dominating collaboration to KFC's clever use of psychology for boosting sales, we explore the power of limited edition drops and how brands build on seasonal triggers to drive change. We also discuss the nuances of direct-to-consumer (DTC) marketing and the importance of community engagement for SaaS and luxury brands. Join us as we uncover the secrets to generating brand engagement, emotional connections, and long-term success in the ever-evolving advertising landscape! Don't miss out on the valuable insights shared in this episode! Get in touch with our guest here: https://www.linkedin.com/in/sarahlevinger/ Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this special episode of Adspend, join host Rabah Rahil as he delves into the world of data-driven scaling strategies and revenue optimization. Rabah covers a range of intriguing topics, including the recovery of baselines with higher-than-before benchmarks, encouraging news for D2C businesses, the significance of Average Order Value (AOV) in generating profits, insights on Facebook and Instagram's Native Checkout and Shop Feature, essential metrics for scaling success, and future trends shaping the digital landscape. Discover actionable insights, industry trends, and the power of the Whale App in this engaging presentation by Rabah Rahil. Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of the Adspend Podcast, we sit down with Dylan Ander, Founder of SplitTesting.com, to explore the world of conversion rate optimization (CRO) and business success. Join us as we delve into key insights such as optimizing the entire funnel, avoiding emotional decision-making in marketing, and the continuous incremental optimization of landing pages. Discover how elevating your brand's website with satellite landing pages, combining direct response and branding strategies, and building meaningful relationships with customers can drive long-term success. Plus, we explore essential books for business growth and the exciting potential of self-adjusting websites powered by AI analytics. Tune in for a power-packed episode that will revolutionize your approach to CRO and business optimization. Get in touch with our guest here: https://www.linkedin.com/in/dylan-ander-2287a6149/overlay/photo/ Check out https://splittesting.com/ Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of Adspend, we have Dan Pantelo, the founder of Marpipe, joining us to discuss strategies for maximizing advertising success. From dynamic product ads to proper feed setup, Dan shares valuable insights on leveraging Marpipe's user-friendly tools, optimizing catalog feeds, and implementing effective DPA and multivariate AB testing. Tune in to discover how to revolutionize your advertising campaigns and stay ahead in the ever-evolving world of digital marketing. Connect with Dan: https://www.linkedin.com/in/danpantelo/ Check out Marpipe: https://www.marpipe.com/ Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of Adspend, Charley Tichenor, Founder of Disrupter School, joins the show to discuss important topics in marketing strategy, creative agency strategies, and working with clients as an agency. Charley shares insights on how to allocate funds in marketing strategy, how creative agencies can align with company goals, and how to work with clients while being mindful of their goals and personalities. He emphasizes the importance of measuring ad effectiveness, analyzing losses, and approaching advertising campaigns as amoral systems. Connect with Charley: https://www.linkedin.com/in/charleytichenoriv/ Check out Disrupter School: https://www.disrupterschool.com/ Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of Adspend, Nick Shackelford, Co-Founder and CRO at Konstant Kreative, joins the show to discuss the impact of AI on the marketing industry and the future of agency work. They also cover topics such as managing ad campaign crises, navigating event sponsorship, and the need for creative strategist assistance. Listen in to gain insights on the potential of AI tools, the limits of current capabilities, and the balance between efficiency and humanity in the workplace. Connect with Nick: https://twitter.com/iamshackelford Check out Konstant Kreative: https://konstantkreative.com/ Check out Agency Algorithm: https://podcasts.apple.com/us/podcast/agency-algorithm/id1675098676 Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of Adspend, Nate Poulin, COO at Feat Clothing, joins the conversation to discuss the recent Facebook Ad Manager outage and the impact on DTC brands, the importance of founder energy in apparel and lifestyle brands, and the difficulties of merging businesses and cultures. He also touches on the issues with Facebook's monopoly and the impact on smaller brands and marketing budgets. Connect with Nate: https://twitter.com/digitallynativ Check out Feat Clothing: https://featclothing.com/ Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of Adspend, Nate Lagos, Director of Growth Marketing at Original Grain, shares insights on how to find the right people to work with and offers tips on how to use interest-based targeting, discount codes, and price anchoring to increase conversion rates. He also discusses the importance of testing, setting thresholds for free shipping, and working with creators to promote products. Additionally, Nate shares advice for those looking to get into the cannabis industry and emphasizes the importance of spending more money on Facebook ads. Get in touch with Nate here: https://twitter.com/natelagos Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of Adspend, Jess Cervellon, Head of Customer Experience at Feastables, shares her insights on the future of customer experience, highlighting how it's the only place in the funnel where you can make an evangelist or an enemy for life. We discuss the post-purchase journey, the next evolution of bots, and the importance of having a feedback loop in your business to continuously deliver an exceptional customer experience. Get in touch with our guest here: https://www.linkedin.com/in/jess-cervellon/ Check out the Oopsie Podcast here: https://www.oopsiepodcast.co/ Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. On this special episode of "Adspend", in a live recording at SXSW 2023, we're joined by Mike Lee, Michael Shewmake and Rick Wittenbraker to discuss the importance of having a community-first brand, strategies for acquisition and retention, playing with chat-gpt scripts, Amazon, non-CBD products, selling a business, and the use of branded searches in marketing mixes. Tune in for insights and discussions on these exciting topics! Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of Adspend, we're joined by Adam Robinson, Founder and CEO of Retention.com, as we discuss the importance of product-market fit and creating content for success, the challenges of building a brand and improving products, and the benefits of living in London, including remote work possibilities and easy access to Europe. Connect with Adam: https://www.linkedin.com/in/adam-robinson-64409348/ Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of Adspend, we are joined by Brett Curry, CEO of OMG Commerce, to discuss the importance of understanding the differences between Facebook and YouTube ads, measuring campaign success, and optimizing non-branded ads on Amazon. We also delve into the topic of SEO and the significance of branded search. Tune in to learn more from Brett's expertise in e-commerce marketing. Connect with Brett: https://www.linkedin.com/in/thebrettcurry/ Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 Adspend is brought to you by Retention.com In this episode of "Adspend", we have two distinguished guests joining us: Saunder Schroeder from Triple Whale and Alex Greifeld from No Best Practices. Saunder and Alex share their insights on a wide range of topics related to the direct-to-consumer industry, including creating demand, building brand equity, retention programs, community building, and AI use in marketing. We also dive into the world of luxury branding, discussing strategies for differentiation, distribution control, and counterfeiting prevention. Don't miss this engaging conversation filled with practical tips and innovative ideas from two highly accomplished professionals in the field of DTC! Connect with Alex: https://www.linkedin.com/in/alexandra-greifeld-18507411/ Connect with Saunder: https://www.linkedin.com/in/saunderschroed/ Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 On this episode of "Adspend" we are joined by Justin Buckley, founder of ATTN Agency, as he shares insights into his experience and expertise in digital marketing. The conversation is focused on the topic of funnel structure, and Justin dives deep into his strategies for building effective funnels that drive conversions. Connect with Justin on Linkedin https://www.linkedin.com/in/justinbuckley/ Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 In this episode of Adspend, we sit down with Daniel Okon, founder and CEO of ACTIV, to discuss the art of offer construction and increasing average order value (AOV) without sacrificing profitability. From crafting effective messages and bundles to leveraging post-purchase and in-cart offers, we explore various tactics and frameworks for optimizing conversion rates and growing your brand or agency. Plus, we dive into the future of UGC, the economics of community-building, and the unique challenges of running a brand versus an agency. Connect with Daniel https://www.linkedin.com/in/daniel-okon-47655643/ Founder Dash is here, and it's free to use! Better understand your data and get started for free today.