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Success With Jewelry

Business & Economics Podcasts

With the Success With Jewelry podcast, we invite you inside our conversations about business success and marketing for jewelry designers and entrepreneurs. We're Laryssa and Liz, jewelry marketing experts with a combined 16 years of experience in jewelry marketing and proven track records in helping jewelry brands meet their goals. When you listen to or watch this podcast, you get an intimate and exclusive "peek behind the curtain" of all the things you wish you could know about earning success in this industry.

Location:

United States

Description:

With the Success With Jewelry podcast, we invite you inside our conversations about business success and marketing for jewelry designers and entrepreneurs. We're Laryssa and Liz, jewelry marketing experts with a combined 16 years of experience in jewelry marketing and proven track records in helping jewelry brands meet their goals. When you listen to or watch this podcast, you get an intimate and exclusive "peek behind the curtain" of all the things you wish you could know about earning success in this industry.

Language:

English


Episodes
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81 - Liz Interviews "A Thousand Facets" About Finding Your Voice

4/29/2024
Welcome to episode #81. In this episode, Liz chats with A Thousand Facets - an incredible advocate for independent artists on both her Instagram and podcast. They discuss how to stand out and find your voice as a designer. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, Liz and our special guest discuss the brands in the industry that stand out to them the most. https://toddreed.com/https://judygeib.com/https://www.gabriellakiss.com/https://turasugden.com/https://ninosstudio.com/https://syamane-studio.com/https://loren-nicole.com/https://www.alexmonroe.com/ To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Duration:00:33:14

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80 - Laryssa and Liz on How to Define Your Target Audience

4/22/2024
Welcome to episode #80. In this episode, we answer the age-old question: "How do I define my target audience?" We cover 3 main points: Know what makes your jewelry and brand unique, defining the essence of your brand Imagine who might resonate with your unique value and story Try to find these people and engage with them, build relationships, see how it resonates We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll share brands that we think know their target audience well - and how they build relationships with that audience. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Duration:00:24:08

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79 - Laryssa and Liz Ask, "What's Up With Jewelry Instagram?"

4/15/2024
Welcome to episode #79. In this episode, Laryssa and Liz talk about what’s going on with Instagram. They also share the current best practices in 2024. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, they also share brands they love to follow on Instagram. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Duration:00:25:47

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78 - Laryssa and Liz Audit the Marketing for Their Own Podcast

4/8/2024
Welcome to episode #78. In this episode, Laryssa and Liz audit the marketing for their own podcast. They get honest about what they're doing wrong and what they can improve We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, they explain how you can audit your own marketing and then convert that audit into useful action steps. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Duration:00:18:18

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77 - Laryssa and Liz on the Biggest Lessons They've Learned in Business

4/1/2024
Welcome to episode #77. In this episode, Laryssa and Liz celebrate their 8-year business anniversaries! They share some of the biggest lessons they’ve learned since starting each of their businesses separately in spring 2016! We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, they talk about their biggest mistakes and missteps. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Duration:00:21:30

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76 - Liz and Guest Megan Auman Discuss: How to Find Your Voice

3/25/2024
Welcome to episode #76. In this episode, Liz chats with Megan Auman - metalsmith, artist, writer, teacher, and creative business coach. They discuss how to find your voice as a brand. Special discount from Megan! Take 20% off these two programs: Poetic Product Descriptions Sell without Shame https://Shop.MeganAuman.com Code: SWJ20 We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, they talk about about what makes a good brand voice To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Duration:00:22:41

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75 - Laryssa and Liz on How to Vet a Consultant or Other Partner

3/18/2024
Welcome to episode #75. In this episode, we share our thoughts about what to do before hiring an outside consultant, working with a vendor or other business partner. What steps should you take? How do you know when something might not be a good fit? We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll share more insights into how to stand up for yourself and take control of your business. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Duration:00:24:40

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74 - Laryssa and Liz on the Jewelry Marketing We Receive

3/11/2024
Welcome to episode #74. In this episode, we share our thoughts about recent marketing we’ve received. We’re going to scroll through our Promotion folders and Instagram accounts and talk about what stands out to us. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll talk more specifically about brands with marketing that's catching our attention and why it’s good. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Duration:00:24:55

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73 - Laryssa and Liz on Promoting Jewelry for Mother's Day

3/4/2024
Welcome to episode #73. In this episode, Laryssa and I are going to talk about planning for Mother’s Day, including: Why Mother's Day is an important holiday for jewelry businesses How to make your plan And how to stay consistent and follow through We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll talk more about planning ahead to make the most of seasons and holidays. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Duration:00:18:03

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72 - Laryssa and Liz on Why Transparency Matters for Jewelry Businesses

2/26/2024
Welcome to episode #72. In this episode, we chat about what it means to be transparent in business and why it’s important. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll share more ways to build trust with your audience. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Duration:00:11:58

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71 - Laryssa and Liz on the Importance of Email and How to Grow a List

2/19/2024
Welcome to episode #71. In this episode, we chat again about the importance of email marketing. More specifically, we'll give you tips for how to start and grow a list. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll share what makes a "good" email and current trends in email marketing. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Duration:00:20:02

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70 - Laryssa and Liz on Successful Storytelling for Your Jewelry Business

2/5/2024
Welcome to episode #70. In this episode, we chat about how to effectively tell the unique story of your jewelry brand. Liz also shares a few takeaways from NY Now! We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, dig deeper into storytelling and talk about the trade show scene. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Duration:00:20:17

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69 - Laryssa and Liz on Clienteling for Your Jewelry Business

2/5/2024
Welcome to episode #69. In this episode, we chat about direct client outreach, also known as "clienteling". We’ll share tips for clienteling and one-on-one outreach. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll discuss direct outreach to your wholesale prospects. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Duration:00:21:41

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68 - Laryssa and Liz on Hiring for Your Jewelry Business

1/29/2024
Welcome to episode #68. In this episode, Liz and Laryssa chat about hiring for your jewelry business! We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, Laryssa talks more about her own personal experience hiring employees and building her team. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Duration:00:26:26

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67 - Laryssa and Liz on Jewelry Social Media Tips and Trends for 2024

1/22/2024
Welcome to episode #67. In this episode, Liz and I are going to talk about the most important social media best practices and trends for 2024. How can you make the most of your social media marketing efforts this year? Which trends might be worth trying? We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll give you our totally unfiltered take on how social media marketing will evolve this year for jewelry brands. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Duration:00:22:48

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66 - Laryssa and Liz on Top Priorities for Jewelry Marketing in 2024

1/15/2024
Welcome to episode #66. In this episode, Laryssa and Liz share some predictions for the New Year: We’ll what we think will be important to focus on in the upcoming year. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll reflect on 2023 and share some tips for starting the year strong. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Duration:00:16:29

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65 - Laryssa and Liz on How to Plan Jewelry Content for 2024

1/8/2024
Welcome to episode #65. In this episode, Laryssa and I are going to kick off the new year with an episode about planning. We’ll share how to get started planning your year We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll dive deeper and share more details about creating your plan and specifically content planning. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Duration:00:15:38

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BONUS - Happy Holidays and Happy New Year From Laryssa and Liz!

12/25/2023
Hello! We’re off this week to celebrate the holiday season, enjoy some time with our families and RELAX. We hope you are too! Thank you for an amazing year. We know the final push to the end of Q4 is exhausting but you did it! And we’re proud of you. We’ve said it before and we’ll say it again, we appreciate your support. And the best gift you could give us is a review! Or even leave us a comment! Happy Holidays! And Happy New Year! We’ll be back in a couple of weeks.

Duration:00:01:00

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64 - Laryssa and Liz on Setting Marketing Goals For the New Year

12/18/2023
Welcome to episode #64. In this episode, we're going to talk about setting goals for the new year. We’ll share tips for setting your 2024 goals We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll be talking through setting our own goals for the upcoming year. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Duration:00:14:47

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63 - Laryssa and Liz on Allocating Marketing Resources for 2024

12/11/2023
Welcome to episode #63. In this episode, Liz and I are going to talk about how you can best allocate resources for your business next year. How to set your priorities and determine the resources you'll need How to decide where to be spending your marketing dollars We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’re going to discuss some ways you can free yourself up to work more "on" your business rather than "in" your business. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Duration:00:19:36