The Modern CPA Success Show

If you want cash flow freedom, you cannot separate money from leadership. Your revenue, team performance, pricing power, and long-term stability all reflect how you lead. Scotty Scarano, Rapping Custodian at Accounting High, shares how he is reshaping how people view accounting, financial literacy, and career development. Listen to how to Build Cash Flow Freedom Through Leadership. Resources: ● Website: https://anderscpa.com/ ● If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com ● Check out the Virtual CFO Playbook Course: https://anderscpa.com/virtual-cfo-services/vcfo-playbook/ Quotes Scotty Scarano is the Rapping Custodian of Accounting High. After scaling his firm from six figures to over half a million in revenue, he turned his focus to leadership, growth, and helping firm owners build cash flow freedom. LI: https://www.linkedin.com/in/scottscarano/ X: https://x.com/scottscarano Connect with Accounting High: Website: https://www.accountinghigh.com/ LI: https://www.linkedin.com/company/accounting-high/ The Modern CPA Success Show is the go-to podcast for accounting firm owners eager to enhance profitability and master Virtual CFO services. This podcast leverages combined expertise in delivering top-tier Virtual CFO services across North America. Website: https://www.buzzsprout.com/2458888 Facebook: https://www.facebook.com/AndersCPA LinkedIn: https://www.linkedin.com/company/anders-cpa/ Instagram: https://www.instagram.com/anderscpa/ YouTube: https://www.youtube.com/@andersvcfo Tom Wadelton is a Virtual CFO at Anders, bringing over 20 years of financial expertise from his tenure at a Fortune 500 company. He has extensive experience spanning financial management, accounting operations, and information technology integration. Website: https://anderscpa.com/about/your-anders-team/#thomas-d-wadelton LinkedIn: https://www.linkedin.com/in/tomwadelton/ Adam Hale, CPA, is a Partner and Virtual CFO Practice Leader at Anders, dedicated to transforming traditional accounting practices through innovative Virtual CFO services. With over 20 years in public accounting, Adam has been instrumental in the ideation and development of CPA training courses. Website: https://anderscpa.com/about/your-anders-team/#adam-hale LinkedIn: https://www.linkedin.com/in/adamhalecpa/

You can’t afford to plan your finances based on how things used to work. Cash flow pressure, pricing changes, technology shifts, and new reporting demands are forcing business owners to think ahead instead of reacting late. Daniel Hood, Editor in Chief of Accounting Today, on where business finance is heading and what small business owners should prepare for now. You learn how advisory services, value-based pricing, AI, staffing changes, and long-term financial planning affect your cash flow and decision-making. You hear why waiting is risky, why compliance alone is not enough, and how preparing early gives you control instead of surprises. Get the clarity you need to prepare your business finances for what’s next. Tune in to the full episode of Preparing Your Business Finances for What’s Next with Daniel Hood. Episode resources: ● Website: https://anderscpa.com/ ● If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com ● Check out the Virtual CFO Playbook Course: https://anderscpa.com/virtual-cfo-services/vcfo-playbook/ Quotes Daniel Hood: "Value-based pricing and advisory services are closer-term priorities for firms. Many should have started preparing for them already."Tom Wadelton: "Sustainability reporting moved forward without finance even realizing it, proving that if accountants don’t lead emerging financial areas, others will step in."Adam Hale: "Audit often feels left out of value-based pricing conversations because it’s still framed as task-based compliance work."Daniel Hood is the Editor-in-Chief of Accounting Today, where he has spent over a decade covering the forces shaping the accounting profession. With more than 25 years reporting on public accounting, Daniel offers a clear-eyed view of how firms can prepare their businesses and finances for what’s next. He brings deep insight into emerging trends like advisory services, technology, talent, and long-term firm strategy. Known for translating complex industry shifts into practical perspective, Daniel helps firm leaders see around corners. His work keeps the profession focused on the future, not just compliance. Website: https://www.accountingtoday.com/ FB: https://www.facebook.com/AccountingToday LI: https://www.linkedin.com/in/daniel-hood-3494ab49/ X: https://x.com/AccountingToday The Modern CPA Success Show is the go-to podcast for accounting firm owners eager to enhance profitability and master Virtual CFO services. This podcast leverages combined expertise in delivering top-tier Virtual CFO services across North America. Website: https://www.buzzsprout.com/2458888 Facebook: https://www.facebook.com/AndersCPA LinkedIn: https://www.linkedin.com/company/anders-cpa/ Instagram: https://www.instagram.com/anderscpa/ YouTube: https://www.youtube.com/@andersvcfo

Running a business is more than putting out fires and checking boxes. Thinking like an owner changes how you make decisions and lead your team. Chad Davis, co-founder at LiveCA LLP & AutomationTown.io, joins the conversation to explore what it truly means to behave like a business owner. You'll hear real talk on financial ownership, setting priorities, letting go of control, and why emotional detachment can lead to better decisions. Chad breaks down how to step into a leadership mindset, even when the day-to-day feels overwhelming. Chad also explains why stepping back emotionally helps you decide with clarity. And above all, it’s okay to slow down—because sustainable businesses are never built on burnout. Tune in to the full episode here: ▶️ Stability Over Scale: A Smarter Way to Build a Business That Lasts. Episode resources: ● Website: https://anderscpa.com/ ● If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com ● Check out the Virtual CFO Playbook Course: https://anderscpa.com/virtual-cfo-services/vcfo-playbook/ Quotes Chad Davis: "When you sell something to somebody, that time is budgeted to them. No one else should infringe on it. That's how you protect stability."Jody Grunden: "A well‑built team gives leaders confidence they can leave for weeks without the business falling apart, and often the team performs better without constant oversight."Adam Hale: "When planning an exit, owners must clarify their future involvement, whether they want to keep working as a CFO or simply reduce their role after taking some chips off the table."Chad Davis is the Co-founder of LiveCA LLP and AutomationTown.io, where he champions a smarter, more stable approach to business. At LiveCA, he helps Canadian businesses streamline controllership services with scalable tech and a focus on reliability over rapid growth. Chad also leads AutomationTown, a vibrant community for accounting pros exploring the practical side of AI and automation. His philosophy? Build intentionally, stay curious, and focus on what truly matters. In both ventures, Chad is setting the standard for how to grow a business that lasts. Website: https://www.liveca.ca/ FB: https://www.facebook.com/myliveca/ LI: https://www.linkedin.com/in/chaddavis1/?originalSubdomain=ca https://www.linkedin.com/company/liveca-chartered-accountant/?originalSubdomain=ca The Modern CPA Success Show is the go-to podcast for accounting firm owners eager to enhance profitability and master Virtual CFO services. This podcast leverages combined expertise in delivering top-tier Virtual CFO services across North America. Website: https://www.buzzsprout.com/2458888 Facebook: https://www.facebook.com/AndersCPA LinkedIn: https://www.linkedin.com/company/anders-cpa/ Instagram: https://www.instagram.com/anderscpa/&

As a small business owner, you wear a lot of hats and it’s easy to feel like the pressure never stops. Randy Crabtree, Co-Founder of Tri-Merit Specialty Tax Professionals, shares lessons that push you to rethink how you run your finances. He talks about passion, problem solving, and building systems that help you get better cash flow, and long‑term stability for your business. You’ll hear how he reshaped his career and his thinking helps business owners improve tax planning and adapt to the future of accounting. He goes straight into billable hours, pricing, advisory work, AI, offshoring, burnout, and what small business owners should expect from great financial partners. Tune in now and hear insights that shift the way you think about your financial future. ▶️People You Should Know: Randy Crabtree. Episode resources: ● Website: https://anderscpa.com/ ● If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com ● Check out the Virtual CFO Playbook Course: https://anderscpa.com/virtual-cfo-services/vcfo-playbook/ Quotes Randy Crabtree: "If we free ourselves from compliance work, don’t fill that space with more of the same. That’s where advisory comes in, helping clients get to outcomes they didn’t even know were possible."Tom Wadelton: "Supporting nonprofits by handling their accounting and guiding new treasurers has been a great way to contribute."Adam Hale: "A lot of people starting their own practices deal with imposter syndrome. Supporting them and helping them build confidence has been rewarding.”Randy Crabtree is the Co-Founder and Partner at Tri-Merit Specialty Tax, where he helps accounting firms maximize value through R&D tax credits, cost segregation, and energy incentives like 179D and 45L. As host of The Unique CPA podcast and founder of the Bridging the Gap conference, Randy is a leading voice in redefining how CPAs deliver impact beyond compliance. Recognized as one of the Top 100 Most Influential People in Accounting, he brings deep insight and energy to every conversation. His passion for supporting firms and spotlighting innovation has made him a trusted figure in the profession. Website: https://tri-merit.com/ FB: https://www.facebook.com/TriMerit LI: https://www.linkedin.com/in/randy-crabtree-cpa-1945a67/ https://www.linkedin.com/company/tri-merit-llc/ The Modern CPA Success Show is the go-to podcast for accounting firm owners eager to enhance profitability and master Virtual CFO services. This podcast leverages combined expertise in delivering top-tier Virtual CFO services across North America. Website: https://www.buzzsprout.com/2458888 Facebook: https://www.facebook.com/AndersCPA LinkedIn: https://www.linkedin.com/company/anders-cpa/ Instagram: https://www.instagram.com/anderscpa/ YouTube:

Being the boss doesn’t automatically make you a business owner. Running a business requires you to think differently, act strategically, and lead with clarity. Chris Papin, CPA, Attorney & Business Advisor at Papin Speaks, talks about what it really means to behave like a business owner. From facing hard truths about failed marketing to balancing emotional attachment with accountability, Chris shares how small business owners can shift their mindset and take ownership at a higher level. He breaks down how to build processes, set priorities, make tough calls, and communicate with more intention. This is a must-listen for anyone feeling overwhelmed by the day-to-day and ready to get back in control. Tune in to the full episode here: ▶️ "Chris Papin and how to "Behave Like a Business Owner" Episode resources: ● Website: https://anderscpa.com/ ● If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com ● Check out the Virtual CFO Playbook Course: https://anderscpa.com/virtual-cfo-services/vcfo-playbook/ Quotes Chris Papin: "Many owners default to what feels easy or fun, but behaving like a business owner means facing hard truths and making disciplined decisions."Tom Wadelton: "The phrase 'financially speaking' helps ground tough conversations in facts. When clients resist hard decisions, math makes the reasoning clear and harder to dispute."Adam Hale: "Managing difficult conversations is something people only learn after doing it poorly. Avoiding direct conversations always comes back later."Chris Papin is a licensed Attorney and Certified Public Accountant based in Oklahoma, specializing in advising closely held businesses and their owners. With a dual focus on legal structure and financial health, he guides entrepreneurs through startup formation, business development, and strategic tax planning. Chris brings a unique perspective to client advisory by helping business owners think and act like true operators, not just service providers. As a trusted advisor, Chris empowers business owners to behave like CEOs and lead with clarity. Website: https://www.papinspeaks.com/ LI: https://www.linkedin.com/in/chrispapin/ https://www.linkedin.com/company/papin-speaks/ The Modern CPA Success Show is the go-to podcast for accounting firm owners eager to enhance profitability and master Virtual CFO services. This podcast leverages combined expertise in delivering top-tier Virtual CFO services across North America. Website: https://www.buzzsprout.com/2458888 Facebook: https://www.facebook.com/AndersCPA LinkedIn: https://www.linkedin.com/company/anders-cpa/ Instagram: https://www.instagram.com/anderscpa/ YouTube: https://www.youtube.com/@andersvcfo Tom Wadelton is a Virtual CFO at Anders, bringing over 20 years of financial expertise from his tenure at a Fortune 500 company. He has exten

Bringing in the right people can transform your CPA firm. Hiring is a strategic move that drives your growth. If you're looking to make smarter hiring decisions, this episode is for you. Will Spengler, founder of Frederick Fox, shares how his team finds strong controller and finance candidates in markets like Dallas, and what firms should do to stay competitive. You’ll get insights into how recruiting agencies work, what mistakes firms make when hiring, why public accounting backgrounds are still in high demand, and how remote work and compensation expectations are shifting the talent game. Tune in NOW! ▶️ Recruiting for CPA Firms with Will Spengler Episode resources: ● Website: https://anderscpa.com/ ● If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com ● Check out the Virtual CFO Playbook Course: https://anderscpa.com/virtual-cfo-services/vcfo-playbook/ Quotes Will Spengler: "Small CPA firms must weigh the opportunity cost of time when positions remain unfilled. The potential growth, efficiency, and profitability lost often outweigh recruiter fees."Tom Wadelton: "Remote work is now a differentiator. Firms that remain flexible and open to remote arrangements have access to a wider pool of talent."Adam Hale: "In recruiting for CPA firms, candidates with public accounting experience, particularly in audit, are often preferred since that background provides exposure to diverse industries and scenarios."Will Spengler is a passionate leader in agency recruiting and the driving force behind Frederick Fox, a top-tier executive search community. As an innovator and entrepreneur, Will specializes in contractor solutions, direct hires, and retained executive search—delivering unmatched recruiting results for CPA firms and beyond. With a team of 45+ seasoned recruiters and over 610 active clients, he brings scale, speed, and strategy to every search. Website: https://frederickfox.com/ FB: https://www.facebook.com/FrederickFoxGroup/ LI: https://www.linkedin.com/in/william-spengler-2193433a/ https://www.linkedin.com/company/frederick-fox/ The Modern CPA Success Show is the go-to podcast for accounting firm owners eager to enhance profitability and master Virtual CFO services. This podcast leverages combined expertise in delivering top-tier Virtual CFO services across North America. Website: https://www.buzzsprout.com/2458888 Facebook: https://www.facebook.com/AndersCPA LinkedIn: https://www.linkedin.com/company/anders-cpa/ Instagram: https://www.instagram.com/anderscpa/ YouTube: https://www.youtube.com/@andersvcfo Tom Wadelton is a Virtual CFO at Anders, bringing over 20 years of financial expertise from his tenure at a Fortune 500 company. He has extensive experience spa

If your numbers feel disconnected from your decisions, it’s time to change that. Profit-Focused Accounting helps you align operations so you can stop guessing and start leading with confidence. Discover a clear roadmap to financial maturity with the five pillars of profit-focused accounting. Learn how to build cash flow that supports growth, know why accurate and timely reporting must come first, and how objective self-assessments, from Ad Hoc to Optimized give you and your advisor clarity on where you stand. Take the first step toward profit clarity. Watch the episode today! ▶️ Mastering the Vital Core of Profit-Focused Accounting Episode resources: ● Website: https://anderscpa.com/ ● If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com ● Check out the Virtual CFO Playbook Course: https://anderscpa.com/virtual-cfo-services/vcfo-playbook/ Quotes Jamie Nau, CPA, Director of Virtual CFO Services/ Virtual CFO, is a seasoned financial expert with a deep understanding of business growth stages. Jaime has worked extensively with middle-market and large companies, providing key financial insights. His experience as an auditor has given him firsthand knowledge of how critical financial data is in strategic decision-making. Website: https://anderscpa.com/ FB: https://www.facebook.com/vcfobyanders LI: https://www.linkedin.com/in/jamienau/ https://www.linkedin.com/company/vcfobyanders/ IG: https://www.instagram.com/vcfobyanders/ YT: https://www.youtube.com/@vcfobyanders The Modern CPA Success Show is the go-to podcast for accounting firm owners eager to enhance profitability and master Virtual CFO services. This podcast leverages combined expertise in delivering top-tier Virtual CFO services across North America. Website: https://www.buzzsprout.com/2458888 Facebook: https://www.facebook.com/AndersCPA LinkedIn: https://www.linkedin.com/company/anders-cpa/ Instagram: https://www.instagram.com/anderscpa/ YouTube: https://www.youtube.com/@andersvcfo Tom Wadelton is a Virtual CFO at Anders, bringing over 20 years of financial expertise from his tenure at a Fortune 500 company. He has extensive experience spanning financial management, accounting operations, and information technology integration. Tom specializes in delivering strategic Virtual CFO services, helping businesses optimize their financial performance through advanced accounting solutions. Website: https://anderscpa.com/about/your-ander

You started your business to grow, not to get stuck in spreadsheets. Today, smart tools make it easier than ever to stay ahead. In this episode of The Modern CPA Success Show, we sit down with Jeff Seibert, CEO and co-founder of Digits, to explore how AI is transforming small business finance. We cover how Digits uses machine learning to automate up to 93% of bookkeeping, how their proprietary ledger gives you deep real-time analytics, and how their dashboards and reporting tools make it easy to translate numbers into action. Key takeaways: Start building your real-time finance clarity with Digits—listen to the episode today! ▶️How AI-Powered Digits Provide Real-Time Finance Clarity for Small Businesses Episode resources: ● Website: https://anderscpa.com/ ● If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com ● Check out the Virtual CFO Playbook Course: https://anderscpa.com/virtual-cfo-services/vcfo-playbook/ Quotes Jeff Seibert is the Co-Founder and CEO of Digits, a company revolutionizing accounting with real-time financial clarity and intuitive reporting. With over seven years at the helm, Jeff is reshaping how businesses experience bookkeeping and insights. He's also the host of Between Two Founders, where he shares the stories and strategies behind successful startups. Website: https://digits.com/ LinkedIn: https://www.linkedin.com/in/jseibert/ https://www.linkedin.com/company/digits-financial/ X: https://x.com/jeffseibert https://x.com/digits The Modern CPA Success Show is the go-to podcast for accounting firm owners eager to enhance profitability and master Virtual CFO services. This podcast leverages combined expertise in delivering top-tier Virtual CFO services across North America. Website: https://the-modern-cpa-success-show.simplecast.com/ Facebook: https://www.facebook.com/AndersCPA LinkedIn: https://www.linkedin.com/company/anders-cpa/ Instagram: https:

In today's rapidly evolving financial landscape, small business CFOs are navigating complexities that demand more than spreadsheets and manual processes. In this episode of The Modern CPA Success Show, Ahikam Kaufman, co-founder and CEO of SafeBooks AI, explains how AI is transforming financial operations, enhancing data integrity, and streamlining decision-making. With over 20 years of experience in Fintech and corporate finance, Ahikam shares practical insights on using technology to elevate CFO strategies beyond traditional boundaries. From automating transaction monitoring to strengthening financial data governance, Ahikam discusses real-world solutions that empower CFOs to focus on strategy rather than spreadsheets. His expertise sheds light on how AI-driven automation reduces errors, improves efficiency, and creates room for deeper financial insights. Tune in now if you're ready to take your financial processes to the next level and ▶️SafeBooks AI: How AI is Shaping the Future of Small Business CFOs? With Ahikam Kaufman Episode resources: ● Summit Virtual CFO by Anders website: https://www.summitcpa.net/ ● If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com ● Check out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/ Quotes Ahikam Kaufman - "Automation and AI should be your best friends. Whatever can be automated should be automated."Tom Wadelton: "The biggest value we can provide to clients is not just doing the work faster, but doing it more accurately and catching issues before they become bigger problems."Adam Hale - "There's a lot of different tools out there, but really just start with understanding what the problem is first and then attack it from that direction." Ahikam Kaufman is the CEO of SafeBooks AI, a technology executive with deep expertise in Fintech, SaaS, business operations, and corporate finance. He has led and scaled global businesses, using technology to streamline financial processes and drive growth. At SafeBooks AI, he empowers small business CFOs to optimize decision-making through AI-driven solutions. Website: http://www.safebooks.ai/ Facebook: https://www.facebook.com/ahikam.kaufman Linkedin: https://www.linkedin.com/in/ahikam-kaufman-688310/ _________________________________________________________________________________________ The Modern CPA Success Show is the go-to podcast for accounting firm owners eager to enhance profitability and master Virtual CFO services. This podcast leverages combined expertise in delivering top-tier Virtual CFO services across North America. Website: https://the-modern-cpa-success-show.simplecast.com/ Facebook: https://www.facebook.com/vcfobyanders Linkedin: https://www.linkedin.com/company/vcfobyanders/ Instagram: https://www.instagram.com/vcfobyanders YouTube:

When the time comes to consider selling, it’s easy to feel buried in uncertainty and daily chaos. How do you prepare your business for sale? In this episode, Tom Wadelton and Adam Hale from Summit Virtual CFO by Anders walk you through what it really takes to prepare your business for sale. They share straightforward insights into how to think beyond putting out daily fires and start making strategic moves that increase the value of your business. Adam and Tom break down key valuation metrics like EBITDA, what buyers are really looking for, and how documenting your business’s financial story today can add real dollars to your sale price down the road. You'll also hear real talk about succession planning, seller financing, and how to remove yourself from the center of your business so it runs smoothly without you. Tune in now and start building a business that’s ready for whatever comes next. ▶️ Preparing Your Business for Sale Episode resources: ● Summit Virtual CFO by Anders website: https://www.summitcpa.net/ ● If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com ● Check out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/ Quotes Tom Wadelton: "Having clear financial benchmarks and industry comparisons can significantly enhance the perceived value of your business when preparing it for sale."Adam Hale - “To effectively prepare for a sale, businesses must proactively document their financial narratives and regularly track unusual items, ensuring clarity when potential buyers examine financial statements.” _________________________________________________________________________________________ The Modern CPA Success Show is the go-to podcast for accounting firm owners eager to enhance profitability and master Virtual CFO services. This podcast leverages combined expertise in delivering top-tier Virtual CFO services across North America. Website: https://the-modern-cpa-success-show.simplecast.com/ Facebook: https://www.facebook.com/vcfobyanders Linkedin: https://www.linkedin.com/company/vcfobyanders/ Instagram: https://www.instagram.com/vcfobyanders YouTube: https://www.youtube.com/@vcfobyanders X: https://x.com/vcfobyanders ________________________________________________________________________________________ Tom Wadelton is a Virtual CFO at Summit CPA Group, bringing over 20 years of financial expertise from his tenure at a Fortune 500 company. He has extensive experience spanning financial management, accounting operations, and information technology integration. Tom specializes in delivering strategic virtual CFO services, helping businesses optimize their financial performance through advanced accounting solutions. Website: https://www.summitcpa.net/ LinkedIn:

Many firms find themselves delivering outsourced accounting but struggling to break into true advisory work. In this episode of The Modern CPA Success Show, Amy Bridges, Senior Manager of CAS Professional Services at CPA.com, shares how firms like yours can build a thriving CAS practice that’s scalable, efficient, and impactful. Amy's journey into the world of CAS is anything but ordinary. With a background in mathematics, software, and education, she brings a unique perspective to how firms can leverage technology and structured methodologies to optimize their services. At CPA.com, she has played a pivotal role in shaping the CAS landscape, helping firms implement frameworks that streamline their offerings and improve client outcomes. Tune in now to hear actionable strategies and learn how CPA.com is shaping the future of Client Advisory Services! ▶️ How CPA.com Revolutionized CAS with Amy Bridges Episode resources: ● Summit Virtual CFO by Anders website: https://www.summitcpa.net/ ● If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com ● Check out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/ Quotes Amy Bridges - “Initially, we focused on cloud-based accounting, but CAS has evolved significantly. Now, CPA.com is helping firms transition from basic bookkeeping to proactive, valuable advisory services.”Tom Wadelton: "The educational tools provided by CPA.com ensure firms can deliver consistent advisory services, reducing confusion and enhancing client satisfaction." _________________________________________________________________________________________ Amy Bridges is a seasoned professional in practice development, curriculum design, and client advocacy within the accounting industry. As a Senior Manager of Practice Development at CPA.com, she plays a pivotal role in shaping educational programs that empower CPAs for the digital age. With expertise in assessment, learning strategy, and client training, she leads the development of the Client Advisory Services (CAS) Roadmap Workshop. Her passion for innovation and strategic enablement has been instrumental in revolutionizing CAS at CPA.com. Website: https://www.cpa.com/ Facebook: https://www.facebook.com/CPAdotcom Youtube: https://www.youtube.com/user/CPA2BizVideo LinkedIn: https://www.linkedin.com/in/amylynnbridges/ https://www.linkedin.com/company/cpa-com/ X: https://x.com/cpacom _________________________________________________________________________________________ The Modern CPA Success Show is the go-to podcast for accounting firm owners eager to enhance profitability and master Virtual CFO services. Hosted bi-weekly by Tom Wadelton, Virtual CFO, and Adam Hale, Partner at Anders CPAs + Advisors, this podcast leverages their combined expertise in delivering top-tier Virtual CFO services across North America. Each episode features in-depth conversations with industry-leading e

In our year end wrap up: Jody, Brett, Tom, Hannah, and Jamie share favorite moments from the show, podcasting resolutions and holiday gift wishes. the hosts reflect on personal anecdotes and provide their aspirations for the upcoming year. They also introduce a new behind-the-scenes team member. "If we have the ability to make our clients feel like heroes, that’s a complete home run. For me, that was very impactful and has changed the way we present things." – Tom Wadelton The finer details of this episode: Episode resources: ● Summit Virtual CFO by Anders website: https://www.summitcpa.net/ ● If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com ● Check out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/ Timestamps: Timestamps by PodSqueezeWelcome to the Modern CPA Success Show (00:00:00) Introduction to the podcast's mission and focus on accounting insights. Jodi's Productivity Comment (00:00:22) Jodi humorously notes low productivity due to the team gathering for the podcast. Brett Congratulates Indiana University (00:00:48) Brett celebrates Indiana University's sports victory while discussing online gambling. Introduction of Christine (00:01:38) Jodi introduces Christine, highlighting her contributions to the podcast team. Minna Joins the Team (00:04:11) Minna shares her background and new role in the podcast. Podcast Ranking Discussion (00:04:48) Discussion about the podcast ranking as number four among accounting firms. Minna's Podcasting Resolution (00:05:46) Minna expresses her goal to improve scheduling for future podcast episodes. Brett's Podcast Experience (00:07:01) Brett shares insights from his podcast, "The Cannabis Access Show," and its educational value. Hannah's Favorite Episode (00:10:07) Hannah reflects on her favorite episode featuring guests from analytics discussing AI and innovation. Tom's Storytelling Insights (00:13:44) Tom discusses the importance of storytelling in consulting and how it relates to clients. Jodi's Favorite Moments (00:16:12) Jodi shares her enjoyment of hosting the podcast and connecting with guests. Podcast Episode Timestamps Jodi's Reflection on Past Guests (00:18:18) Jodi shares memorable moments from past podcast episodes, including insights from John and Zeta Marion. Podcasting Resolutions and Christmas Lists (00:19:03) The speakers discuss their podcasting resolutions and what they want for Christmas. Brett's Conference Experience (00:19:50) Brett reflects on the impact of their podcast during conferences and the joy of audience interactions. Tom's Podcasting Goals (00:21:26) Tom shares his aspirations for exploring storytelling and AI in future podcast episodes. Hannah's Community Focus (00:23:33) Hannah emphasizes the importance of creating a fun and inviting atmosphere through their podcast. Brett on Cannabis Regulation (00:26:00) Brett discusses the challenges cannabis businesses face due to IRS regulation 280E and its implications. Christine's Personal Listening Goals (00:31:26) Christine aims to minimize distractions while listening to podcasts to enhance her engagement with the content. Gift-Giving Preferences (00:30:00) Brett a

Title: Why Did the Accountant Cross the Road? To Connect with Clients on a Deeper Level! Quote: "My clients had and still have amazing reputations in what they do. Most of them don't need huge numbers of new clients; it's more about reputation management and keeping the marketing ticking over." -Chantal Cornelius Summary: In this episode of the Modern CPA Success Show, the host and Tom Walton, a virtual CFO at Anders CPA and Advisors, engage with Chantal Cornelius, founder of Appletree Marketing and author of "Stand Out Strategies." The discussion centers on innovative marketing strategies for accounting firms, emphasizing the importance of emotional connections in client relationships. Chantal shares her unique journey into marketing and introduces her five standout strategies: certainty, connection, contribution, growth, and significance. The episode highlights the need for understanding client emotions, gathering feedback, and tailoring marketing messages to resonate emotionally, ultimately fostering stronger client relationships. Finer Details: Episode resources: ● Summit Virtual CFO by Anders website: https://www.summitcpa.net/ ● If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com ● Check out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/ ● Take Chantal's StandOut Strategies test: https://appletreeuk.com/take-the-test/ ● Check out Chantal's book "StandOut Strategies" : https://appletreeuk.com/products/stand-out-strategies/ Timestamps: Welcome to the Modern CPA Success Show (00:00:00) Introduction to the podcast's mission and focus on innovative insights for accounting firms. Introduction of Guest (00:00:22) Tom introduces Chantal Cornelius, highlighting her unique emotional approach to marketing strategies. Chantal’s Background (00:01:17) Chantal shares her unexpected journey from animal agriculture to founding a marketing business. Release of "Stand Out Strategies" (00:04:10) Discussion on Chantal's upcoming book, "Stand Out Strategies," set to be printed soon. Definition of Standout Strategies (00:04:31) Chantal explains the concept of standout strategies and their importance in crowded marketplaces. Five Standout Strategies Overview (00:06:38) Chantal outlines five key strategies for businesses to differentiate themselves emotionally. The Strategy of Certainty (00:07:55) Clients desire a sense of safety and reliability from their service providers. The Strategy of Connection (00:08:39)

"As an owner of a business, it’s really nice to have control, knowing what’s coming in, what’s going out, and how much cash I have." -Adam Hale Summary: In this episode of the Modern CPA Success Show, hosts Tom and Adam discuss their firm's cash flow management service. They highlight the critical role of cash flow in business health, distinguishing it from financial forecasting. Their service includes a 13-week cash flow forecast, regular cash flow meetings, and detailed tracking of accounts receivable and payable. Emphasis is placed on the importance of reconciling bank accounts, maintaining communication, and ensuring accountability. The episode underscores how these practices help business owners stay informed, manage expenses, and make proactive financial decisions. Finer details of this episode: Episode resources: ● Summit Virtual CFO by Anders website: https://www.summitcpa.net/ ● If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com ● Check out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/ Timestamps: Introduction to the Podcast (00:00:00) The host introduces the Modern CPA Success Show and its mission to support accounting firms. Discussion on Cash Flow Service (00:00:22) Tom and Adam begin discussing the cash flow service offered by their firm. Importance of Cash Flow (00:00:35) Adam emphasizes the critical nature of cash flow for business survival and its management. Distinction Between Cash Flow Services (00:01:01) Adam explains the difference between financial forecasting and the cash flow management service. Overview of Cash Flow Management (00:01:56) Adam discusses the detailed aspects of cash flow management, including tracking income and expenses. Weekly Cash Flow Meetings (00:02:35) Tom highlights the value of weekly meetings for business owners to monitor cash flow. Bill Payment Process (00:03:16) Adam discusses the bill payment process and the importance of client oversight. Clarification During Meetings (00:05:24) Tom and Adam talk about the benefits of asking questions during cash flow meetings for clarity. Meeting Duration and Frequency (00:06:33) The speakers outline the typical duration of cash flow meetings and their frequency. Best Practices for Invoice Management (00:07:51) Tom emphasizes the importance of using a centralized system for managing invoices. Accountability in Collections (00:08:38) Adam stresses the need for accountability in following up on overdue payments. Preparation for Cash Flow Meetings (00:09:36) Adam explains the importance of preparation and reconciliation before meetings. Maintaining the 13-Week Cash Flow Forecast (00:10:21) Tom discusses the critical nature of maintaining a 13-week cash flow forecast for business p

"If you want to understand your pricing, I need to know what your service packages are. If you want to understand how you're going to onboard a client, I need to know what your service package is." - Adam Hale The finer details of this episode: ● Importance of service packages for accounting firms, focusing on clarity in offerings, pricing, and alignment with target client segments to enhance relevance and value. ● Structuring service packages using a "small, medium, large" model to cater to different client needs, manage resources, and improve client onboarding and communication. ●Overcoming challenges in creating service packages, including transitioning existing clients, ensuring pricing transparency, and utilizing technology like AI tools for development. Episode resources: ● Summit Virtual CFO by Anders website: https://www.summitcpa.net/ ● If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com ● Check out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/ Timestamps Welcome to the Modern CPA Success Show (00:00:00) Introduction to the podcast's mission and focus on innovative accounting insights. Discussion on Service Packages (00:00:22) Tom and Adam explain the importance of service packages for CAS and CFO services. Clarity in Deliverables (00:00:50) Emphasis on the need for clarity in service delivery through defined service packages. Marketing and Client Attraction (00:01:51) Aligning service packages with target client demographics for effective marketing. Access and Time Considerations (00:02:46) Discussion on the importance of access frequency in determining service package pricing. Team Understanding of Packages (00:04:48) How defined packages help team members understand client onboarding and service delivery. Pricing and Scope Management (00:05:04) The role of service packages in managing client expectations and pricing structures. Refining Onboarding Processes (00:06:40) Importance of revisiting service packages during onboarding to clarify responsibilities. Promoting the Virtual CFO Playbook (00:07:02) Advertisement for the Virtual CFO Playbook and its benefits for accounting firms. Psychology of Package Creation (00:07:44) Discussion on why many firms hesitate to create service packages and how to overcome this. Overcoming Writer's Block (00:08:39) Tom and Adam share insights on getting started with service package development. Client-Centric Package Development (00:10:05) Strategies for brainstorming and organizing service packages based on client needs. Learning from Other Firms (00:11:05) Encouragement to review other firms' packages for inspiration without copying directly. Transitioning to New Packages (00:12:11) Advice on implementing new service packages without alienating existing clients. Testing New Packages (00:12:41) The importance of prospectively evaluating service packages and client relationships. Initial Pricing Transparency (00:13:52) Benefits of presenting clear pricing options during the initial client call. Utilizing AI in Package Development (00:16:13) Exploration of using AI tools to brainstorm and refine service packages. Continuous Package Improvement (00:16:47) Encouragement to regularly update service packages to meet evolving client needs. Closing Remarks (00:17:04) Final thoughts on the importance of service packages and an invitation for further discussion.

In this special episode of The Modern CPA Success Show, four speakers with Halloween-themed personas—Jamie Nightmare, Hannah Hexed Hood, Adam Haunted Hale, and Joey Killing Kenny—engage in a lively draft-style discussion about their favorite Halloween movies. Jamie, the enthusiastic host, sets the stage and outlines the draft rules. Hannah humorously admits her limited horror movie experience, while Adam and Joey share their deep knowledge and personal anecdotes. The conversation is filled with playful banter and passionate debates as they each select and defend their top horror film picks, creating an engaging and entertaining Halloween-themed episode.

"They swapped out ‘accounting’ for ‘advisory’ in CAS, but I still believe it’s 'client accounting and advisory services.' At scale, especially with small businesses, it’s hard to separate the two. You need a foundational understanding of their accounting model to help architect it in a way that truly tells their story." – Adam Hale The finer details of this episode: Episode resources: ● Summit Virtual CFO by Anders website: https://www.summitcpa.net/ ● If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com ● Check out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/ Timestamps: Welcome and Introduction (00:00:00) The host introduces the podcast and its mission to provide insights for accounting firms. Overview of CAS (00:00:22) Tom and Adam discuss Client Accounting Services (CAS) and advisory services, highlighting their significance. Defining CAS (00:00:46) Adam explains the evolution of CAS from "Client Accounting Services" to "Client Accounting and Advisory Services." Importance of Accounting in CAS (00:01:02) Adam emphasizes understanding accounting models for effective advisory services, especially for small businesses. Traditional vs. CAS Structures (00:01:52) Discussion on differences between traditional accounting firms and mature CAS practices, focusing on corporate structure. Leveraging Resources in CAS (00:02:06) Adam talks about the importance of leveraging resources and delegating tasks for scaling CAS practices. Transitioning from Traditional Models (00:03:29) Tom shares challenges faced by accounting firms transitioning from traditional models to more scalable structures. Financial Metrics in CAS (00:04:35) Adam discusses financial metrics, contrasting traditional firm profitability with CAS models and their structures. Understanding Profit Margins (00:06:19) Tom and Adam analyze profit margins in CAS compared to traditional firms, aiming for higher profitability. Building Client Relationships (00:09:24) Tom highlights the importance of long-term relationships with clients for smoother operations and better service. Delegation and Offshoring (00:10:06) Discussion on the necessity of delegating work and utilizing offshore teams to enhance efficiency. Measuring Performance in CAS (00:11:59) Adam explains the shift from traditional hourly metrics to responsibility-based performance measures in CAS. Book of Business Targets (00:12:57) Tom and Adam discuss the importance of setting clear book of business targets for team members. Compensation Structure in CAS (00:13:39) Adam outlines how compensation structures differ in CAS, focusing on book of business rather than hours worked. Efficiency Over Hours (00:16:32) Tom advocates for valuing efficiency and client satisfaction over the n

“If you're only working in the business, you're doing it wrong. Cut your activities in half. You have to free up time to think about the business, to work on the business.” – Simon Severino The finer details of this episode: • Transition from traditional tax-based practices to advisory-oriented services in accounting. • Challenges faced by accounting firms in defining and marketing their services. • Importance of understanding client needs and delivering tailored solutions. • Decoupling time from value in professional services to enhance profitability. • Strategies for effectively packaging and pricing advisory services. • The role of marketing in differentiating accounting firms in a competitive landscape. • Implementing structured approaches like "Strategy Sprints" for business growth. • Identifying operational constraints and improving processes for better service delivery. • Building long-term client relationships to foster loyalty and satisfaction. • Emphasizing the need for continuous improvement and agile responses to market demands. Episode resources: ● Summit Virtual CFO by Anders website: https://www.summitcpa.net/ ● If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com ● Check out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/ ● Check out Strategy Sprints here: https://www.strategysprints.com/ Timestamps: Introduction to the Podcast (00:00:00) Overview of the podcast's mission to provide insights on accounting firms' growth and innovation. Guest Introduction (00:00:22) Co-host introduces Simon Severino, highlighting his expertise and the challenges accounting firms face. Simon's Background (00:01:29) Simon shares his non-linear career path, emphasizing his passion for market strategy and problem-solving. Transitioning to Advisory Services (00:03:09) Discussion on the shift from tax-based practices to advisory services in accounting firms. Decoupling Time from Value (00:05:14) Simon explains the importance of separating time spent from the value delivered to clients. Client Example: Cash Flow Reporting (00:06:15) Illustration of how an accounting firm expanded services and improved profitability through automation. Challenges in Changing Mindsets (00:08:54) Discussion on the difficulty accountants face in shifting their perception of time-based billing. High Margins of Advisory Services (00:09:31) Simon highlights the significant profit margins in advisory services compared to traditional services. Understanding Entrepreneurial Needs (00:10:51) Exploration of what entrepreneurs truly need from their accounting services and reports. Importance of Advisory in Cash Flow (00:12:40) Discussion on the necessity of advisory services in helping clients interpret cash flow reports. Strategic Value of Consulting (00:13:37) Simon emphasizes the value of being a sparring partner for clients in decision-making. Subscription-Based Services (00:14:45) Discussion on how subscription models can help disconnect time from billing in professional services. Impact of AI on Professional Services (00:15:58) Simon discusses the challenges posed by AI in the financial services sector and competition. Marketing on LinkedIn (00:17:16) Emphasis on the importance of LinkedIn for professional services and strategies to gain mindshare. Mindshare and Marketing Strategies (00:19:59) Simon discusses the need for consistent marketing efforts to stay top of mind with clients. Common Marketing Mist

“I love Excel. It's helped me save so much time over the years, and when I began thinking about Excel more like an employee that I can delegate stuff to, it helped me save an incredible amount of time.” – Jeff Lenning The finer details of this episode: • Strategies for leveraging Excel to improve efficiency • Continuous learning and development in Excel • Common pitfalls and challenges in Excel usage • Mindset shift from "if" to "how" in using Excel • Role of AI in enhancing Excel skills • Structure and offerings of Excel University • Key Excel functions and features for accountants • Real-world applications and case studies using Excel • Importance of presentation skills in Excel reporting Episode resources: ● Summit Virtual CFO by Anders website: https://www.summitcpa.net/ ● If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com ● Check out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/ ● Connect with Jeff here: https://www.linkedin.com/in/jefflenning/ ● Check out Excel University here: https://www.excel-university.com/tips Timestamps: Introduction to the Episode (00:00:00) Overview of the podcast's mission to provide insights on innovative tools and strategies in accounting. Guest Introduction (00:00:22) Tom introduces Jeff, a Microsoft MVP and founder of Excel University, highlighting his career background. Why Excel University? (00:01:18) Jeff explains his passion for Excel and how it transformed his workflow efficiency. Continuous Improvement in Excel (00:02:27) Discussion on the iterative process of optimizing Excel workbooks for efficiency and accuracy. The "Last Year" Trap (00:04:06) Jeff addresses how accountants often stick to familiar methods without seeking improvements. Mindset Shift in Excel Usage (00:05:53) Jeff shares his approach of asking "how" instead of "if" when automating tasks in Excel. Learning with AI Tools (00:07:00) Jeff discusses the benefits of using AI to enhance Excel skills and troubleshoot formulas. Excel University Experience (00:09:02) Overview of the structured learning approach at Excel University, focusing on sequential knowledge building. Continuing Education Credits (00:11:44) Information on CPE credits offered through Excel University’s programs. Focus on Presentation Skills (00:12:11) Discussion on improving both functionality and presentation of Excel reports for better client communication. Charting in Excel (00:14:16) Tom and Jeff discuss the challenges of formatting charts in Excel for effective presentations. Key Excel Functions for Accountants (00:15:25) Jeff highlights essential Excel functions that every accountant should master. Power Query's Benefits (00:16:59) Jeff explains how Power Query automates data processing, saving time and improving efficiency. Real-Time Data Refresh (00:18:07) Benefits of using Excel for live updates during client meetings, enhancing responsiveness. The Impact of Spreadsheets (00:19:01) Discussion on the historical significance of spreadsheets in making personal computers indispensable. Microsoft's Ongoing Investment in Excel (00:19:51) Discussion on Microsoft's continuous updates and new features in Excel. Learning Excel Functions (00:20:17) Importance of learning new Excel functions beyond the basics through courses and online resources. YouTube Channel Promotion (00:20:38) Jeff shares his YouTube channel for quick Excel tips and updates. Se

“The smartest people in the world know where their expertise ends and someone else's begins. We all need to understand that because if we're on the right team, everybody wins.” – Michael Clarke The finer details of this episode: • Transitioning from individual-centric practices to sustainable business models in professional services. • Importance of teamwork and collaboration among professionals serving the same clients. • Common mistakes made by professional service providers in managing their firms. • Strategies for building trust and effective communication with clients. • The significance of understanding and targeting ideal clients for growth. • The role of support staff in enhancing client relationships and operational efficiency. • The concept of “trust compression” and its impact on client onboarding and retention. • Emphasizing education and clear communication in the advisory process. • The value of networking and continuous learning for professional development. Episode resources: ● Summit Virtual CFO by Anders website: https://www.summitcpa.net/ ● If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com ● Check out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/ ● Connect with Michael here: ● Check Protection Point Advisors out here: https://www.protectionpointadvisors.com/advisors/team/mike-clarke/ Timestamps: Welcome and Introduction (00:00:00) The host introduces the podcast and its mission to provide insights for accounting firms. Guest Introduction (00:00:22) Adam shares his thoughts on the upcoming discussion with guest Michael Clarke and his book. Michael Clarke's Career Journey (00:01:40) Michael discusses his background in the insurance industry and the founding of Protection Point Advisors. Overview of "A Firm Worth Building" (00:03:03) Michael explains the motivation behind his book and the lessons learned from his mistakes. Transitioning from Individual Practice to Business (00:04:13) Michael emphasizes the importance of moving from individual-centered practices to sustainable business models. Building Relationships with Other Professionals (00:06:03) Michael highlights the value of collaboration between professionals to enhance client service. Common Mistakes in Firm Management (00:09:21) Michael identifies key mistakes professionals make, such as being the center of their practice. Practical Lessons in the Book (00:12:12) Adam asks Michael to share one crucial lesson from his book on managing professional firms. Understanding Trust Compression (00:12:50) Michael introduces the concept of trust compression and its significance in client relationships. Education as a Key Element (00:15:27) Michael discusses the importance of educating clients to build trust and improve service quality. Applying Trust Compression Beyond Onboarding (00:17:59) Michael suggests ways to apply trust compression in various processes, not just onboarding. Making Client Interactions Painless (00:19:01) Michael stresses the need to solve client problems while making the process as painless as possible. Good Growth Explained (21:22) Michael discusses the concept of "good growth" and why professionals struggle with it. Identifying Ideal Clients (22:48) He emphasizes the importance of knowing your ideal clients to avoid bad growth. Balancing Growth and Client Quality (23:35) The speakers discuss the challenge of balancing client acquisition with maintain