Check Your Aesthetic Podcast
Entrepreneurship
Welcome to Check Your Aesthetic, the go-to pod for self-starting creative twenty-somethings. Catch open + honest convos around entrepreneurship, social media, design, self-care, and the creative industry. Hosts Katie and Alexis (+ their guest experts) will inspire you with actionable steps for skyrocketing your career or small biz. If you’re looking to grow your online following, boost your productivity, + connect with other powerhouse female creatives, then fix yourself another iced latte, settle down, and tune in! P.S.—Looking for more CYA? Join our Facebook fam at bit.ly/CYAFBGroup!
Location:
United States
Genres:
Entrepreneurship
Description:
Welcome to Check Your Aesthetic, the go-to pod for self-starting creative twenty-somethings. Catch open + honest convos around entrepreneurship, social media, design, self-care, and the creative industry. Hosts Katie and Alexis (+ their guest experts) will inspire you with actionable steps for skyrocketing your career or small biz. If you’re looking to grow your online following, boost your productivity, + connect with other powerhouse female creatives, then fix yourself another iced latte, settle down, and tune in! P.S.—Looking for more CYA? Join our Facebook fam at bit.ly/CYAFBGroup!
Language:
English
Episodes
Ep. 120: Turning Dreams Into Businesses ft. Shark Tank Winner Shirah Benarde, Founder of NightCap
4/3/2023
NightCap was invented in early 2019 by then 16-year-old Shirah Benarde from West Palm Beach, Florida. The idea came to her in a dream after hearing about the horrors of drink spiking from friends who experienced it after going off to college. Fortunately, her friends were okay, but Shirah was determined to come up with a pragmatic solution to this problem to protect her and her friends when they went off to college. She also wanted to make sure the product would be something girls would feel...
Duration:00:49:57
Ep. 119: Facing Rejection In Your Business/Career ft. Lucy Bedewi
3/20/2023
Unfortunately we are all familiar with it. We dread it, fear it, and are more offended by it than a 4-letter-word. What am I referring to? Why, the simple phrase “no” and a rejection of a proposed project you once felt passion for.
As business owners, service providers, creators, and individuals in the marketing and sales industry, we all face rejection. It is a part of life, and even more so a part of business. In this episode Katie and Alexis brought in Lucy Bedewi to discuss how she has...
Duration:01:00:04
Ep. 118: The Gap Between Your Taste and Skill
3/6/2023
We have all been at that uncomfortable spot; you know what you want something to look like, but you don’t have the ability or skill to bring it to fruition. Whether you are an artist, creator, or business owner, you know that uneasy feeling. You can recognize what the goal is, but at the moment you are unable to attain that goal.
In this episode, Katie and Alexis sat down to tackle the concept of “The Gap” between your taste and your skill. “The Gap,” was coined by radio host Ira Glass....
Duration:00:53:13
Ep. 117: Look Your Best In The Eyes of Employers, Clients, and Customers ft. Emily McMahon
2/27/2023
How are you being perceived by potential employers, clients, or customers? A more important question may be; how is this affecting your career and/or business?
To answer these questions and provide some insight on how to put yourself and your business’s best foot forward, we brought in marketing professional, Emily McMahon. Emily is a Junior Partner and VP of Marketing & Branding at Scout Digital, a performance creative agency. Emily came to Scout after a decade of experience in...
Duration:01:06:07
Ep. 116: Girl, You Better Get Your Biz On LinkedIn ft. Lindsay Mitrosilis
2/20/2023
It’s easy to get on LinkedIn and click a few auto-response buttons congratulating your old lab partner from sophomore year biology on his new job or your college roommate on her promotion. But have you thought about how you could be utilizing LinkedIn to your business’s advantage? Could you possibly be missing out on how LinkedIn could help you generate leads, grow sales, and make impactful connections?
This week on the Check Your Aesthetic Podcast, we brought on Linkedin agency owner and...
Duration:01:08:21
Ep. 115: Creating An Elevated Client Experience ft. Devin Lee
2/13/2023
As a business owner, probably the most important perspective for you to consider is your client’s. How a customer will experience your service or product has a direct impact on how your business will succeed. This is why we brought on client journey expert, Devin Lee.
Devin, an entrepreneur since the age of 27, is a self-proclaimed “fun big sis for your biz”. Officially, she is a Certified Online Business Manager and Certified Dubsado Specialist. She specializes in helping you get your time...
Duration:01:00:26
Ep. 114: Relationship Advice for Creative Entrepreneurs
2/6/2023
When you decide to go into business for yourself, you (hopefully) knowingly accept the territories that come with that choice. You expect lifestyle changes such as small business taxes, client management, and constantly recording your every move in the means of creating social media content. However - did you expect it to affect your love life as well??
In this episode of the Check Your Aesthetic Podcast, Katie and Alexis give their perspective on dating, managing romantic relationships,...
Duration:00:55:48
Ep. 113: Is It Time To Follow Your Passion? ft. Leda from Woof & Wonder
1/30/2023
Do you have an idea for an innovative business but are afraid to step outside your comfort zone? This week’s guest, Leda Akyuz, knows exactly that feeling. Founder of Woof and Wonder, a colorful lifestyle brand for dogs and their owners, started her business after years of corporate life.
In this episode Katie, Alexis, and Leda discussed finding your passion later in life and what that can mean for your career and entrepreneurial endeavors. After a decade of corporate life, Leda decided to...
Duration:00:57:47
Ep. 112: Let’s Plan & Prioritize ft. Karsen Murray
1/23/2023
Have you ever tried sitting down to set goals for your business (or personal life), and immediately become overwhelmed and anxious to the point where you just walk away and avoid the practice altogether? We here at the Check Your Aesthetic Podcast are very familiar with this cycle. And that is exactly why we had copywriter and email marketer Karsen Murray on to talk about her favorite way of setting and tracking goals within her business.
Karsen is a professional copywriter who specializes...
Duration:01:12:06
Ep. 111: You Need To Market Off Of Social Media ft. Holly Haynes
1/16/2023
Okay so we’ve covered how to market yourself and your business on social media. But what about offline?? I know it’s hard to conceptualize life off of social media, but it does exist (crazy, I know)! In today’s episode we are diving deep into how to market off of social media in order to cover all bases and not put all your eggs into 1-2 social platform baskets.
In order to cover this topic, we brought in Holly Haynes, the owner and founder of Holly Marie Haynes and Co, as well as the Crush...
Duration:00:54:04
Ep. 110: WTF Is UGC?? ft. Abigail Peugh
1/9/2023
If you are anywhere in the marketing, content creation, or influencer world, then you most likely have heard the term “UGC” in the past few months. UGC, or user generated content has actually been around for quite some time, but it seems that as of late brands are finally catching on to the usefulness of this strategy and finding how beneficial and helpful relatable content can be for their business.
This brings us to this week’s guest, Abigail Peugh. Abigail is a UGC content creator and...
Duration:00:53:49
Ep. 109: 2023 Is Our Year (Business & Personal Goals)
1/2/2023
Happy New Year! Cheers to 2023 and new opportunities to slay in your business, content, career, marketing, and just overall. In this week’s episode Katie and Alexis sat down to discuss their goals for the new year and what they hope to accomplish. They covered both personal and business goals, with the largest theme being consistency. Listen along and set your goals with the CYA goals to set this year off on the right foot!
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Duration:01:00:26
Ep. 108: Finish Out The Year On The Right Foot
11/21/2022
Happy end of the year! We are coming to the end of 2022 and that means the last episode of CYA until 2023. In this episode Katie and Alexis sit down to discuss the past year: the highs and the lows. The girls have an open conversation about how they remind themselves of their accomplishments and set realistic goals for the new year. We hope you take the next five weeks to catch up on missed episodes, work in the back end of your business, set systems in place, but most importantly: spend...
Duration:00:57:30
Ep. 107: Conquering Video-Based Content ft. Shine With Natasha
11/14/2022
Video-based content is the way of the future. There is no way around it, especially in the marketing world. But for a small business owner, freelancer, or influencer just starting out, exposing yourself to video can be really intimidating.
This is exactly why Katie and Alexis brought in video content expert, Natasha from Shine With Natasha. Natasha is a social media manager turned Instagram educator, speaker, podcaster, mentor, and coach. She focuses on helping businesses and creators grow...
Duration:00:45:30
Ep. 106: How To Slay The Job Market (From Resume To Interview) ft. Jenna Mulherin
11/7/2022
You know that feeling…the one right before a job interview? The sweaty palms, stomach butterflies and slight fear of rejection. Ohhhhh yes, we know it all too well and our guest today Jenna Mulherin, founder of Own The Interview saw an opportunity to support ambitious professionals with all things interview readiness. She's been in the Retail and Wellness industry for the last 14 years and her passion for leadership, growth and supporting others in achieving their career goals has led her to...
Duration:00:52:08
Ep. 105: How We Tackle Sunday Scaries *SPOOKY!*
10/31/2022
It’s Sunday afternoon. You're sitting quietly on the couch and starting to imagine all the stress you will be under during the work-week and start internally listing all the things that need to get done. Does this feeling sound familiar? It does to us!
On this week’s episode of Check Your Aesthetic, Katie and Alexis sat down to talk everything “sunday scaries” (ie. what they are, how they can present themselves, and best practices to deal with and avoid them). If you have been struggling as...
Duration:00:47:52
Ep. 104: Navigating Brand Partnerships And Making Content Creation Your Full-Time Gig ft. Kahlea Nicole
10/24/2022
On this week’s episode of Check Your Aesthetic, Katie and Alexis sat down with brand collaboration coach, Kahlea Nicole. Kahlea is a content creator and entrepreneur based in Tampa, Florida with over 7 years of experience in influencer marketing. Known for her fun and relatable personality, she loves helping other multi-passionate creators monetize their talents and skill sets through brand partnerships. The girls discussed contracts, whether or not to accept gifted collaborations, and more....
Duration:00:58:05
Ep. 103: What Your Website Is Missing ft. Isabel Feuerstein
10/17/2022
Is your website set up in the best way to drive sales and lower bounce rates? In this week’s episode Katie and Alexis sat down with Isabel Feuerstein, a web designer and the founder of Opal Templates. Isabel sells templates for online service providers focusing on balancing strategic and cute websites that help entrepreneurs get booked out while taking the stress off their business. They discussed the functionality and navigation of websites and how this can either lead to or deter sales. If...
Duration:00:49:44
Ep. 102: Implementing Systems To Help Your Business Run More Smoothly ft. Jennifer Skinner
10/10/2022
Have you been struggling with feeling behind, overwhelmed, and staying on track within your business? In this episode Katie and Alexis had Jennifer Skinner on to talk everything systems, organization, and project management. Jennifer is a business manager, project planner, and organizational queen. She has worked with a variety of service providers (ie. coaches, influencers, copywriters, designers, photographers, etc) in order to relieve some of the pressure they experience while running...
Duration:00:52:17
Ep. 101: Simplifying The Legal Struggles Within Your Business ft. Sam Vander Wielen
10/3/2022
This has been one of the most highly requested episodes since the podcast was started! In this episode Katie and Alexis sat down with Sam Vander Wielen, an attorney-turned-entrepreneur who helps coaches legally protect their business. She helps entrepreneurs to get paid, protect their content, register their business, and grow a legally legit business online. Alexis and Katie were very excited to bring Sam on the podcast in order to help ease all of your legal worries surrounding your...