The PR Podcast

Our guest is Matisse Hamel-Nelis, an award-winning communications strategist and accessibility advocate who is helping organizations rethink how they show up in the world. From websites and press releases to social media and broader communications strategy, Matisse specializes in making content not just compliant—but genuinely usable, inclusive, and impactful for everyone. She brings a rare blend of real-world PR experience, formal accessibility training, and academic insight, showing why accessibility isn’t an add-on—it’s smart, effective communication. This conversation challenges how we write, publish, and share stories, and why accessible communications are quickly becoming a professional imperative, not a nice-to-have. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Matisse Hamel-Nelis Website: https://matissenelis.com LinkedIn: https://www.linkedin.com/in/matissenelis/ Instagram: https://www.instagram.com/matissenelis/ Twitter: https://x.com/matissenelis YouTube (PR & Lattes): https://www.youtube.com/@PRandLattes The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

Liz Burke is an Adjunct Assistant Professor of Journalism, Media Studies, and Public Relations at Hofstra University and a working journalist at News 12 Long Island, teaching the next generation of PR professionals while actively covering news in one of the most competitive local media markets. She understands exactly what reporters look for, how stories get assigned, and where PR efforts succeed—or fall flat—in real time. Her social media is an informative master class in how to be a better reporter, tips and advice on storytelling, TV tech and more. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. Liz Burke – Official Links & Social News 12 Long Island: https://longisland.news12.com/author/liz-burke Hofstra University: https://www.hofstra.edu/faculty-profile/?id=7729 TikTok: https://www.tiktok.com/@lizburketv Instagram: https://www.instagram.com/lizburketv/ LinkedIn: https://www.linkedin.com/in/lizburkemedia/ The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast?

Jason Fishman is a new-media strategist who leads DNA in Los Angeles, a go-to firm for eCommerce brands, digital assets, and crowdfunding-driven growth. He’s helped power more than 500 successful crowdfunding campaigns, collectively raising nine figures through data-driven marketing strategies that scale. A frequent speaker at major crowdfunding conferences and a contributor to the Forbes Agency Council, Jason specializes in breaking down where modern PR meets performance marketing—and how brands can leverage both when investment and visibility matter most.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Jason FishmanWebsite: https://www.jasonfishman.comLinkedIn: https://www.linkedin.com/in/jasonfishman/YouTube: https://www.youtube.com/@JasonFishmanTwitter/X: https://x.com/JasonFishmanInstagram: https://www.instagram.com/jasonfishmanDigital Niche AgencyWebsite: https://www.digitalnicheagency.comLinkedIn: https://www.linkedin.com/company/digital-niche-agency/YouTube: https://www.youtube.com/@DigitalNicheAgencyTwitter/X: https://x.com/DigitalNicheInstagram: https://www.instagram.com/digitalnicheagencyThe PR PodcastFacebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

Mike Harris is President and Co-Founder of Uproar PR, one of the fastest-growing consumer and technology agencies in the country. Since launching in 2011, Mike has led Uproar’s expansion into major markets from New York to Tel Aviv, while shaping award-winning campaigns for brands like Planet Fitness, Rakuten, and Delsey Luggage Paris. We talk about how he blends creativity with data, how his team consistently lands top-tier national coverage—including a memorable product demonstration on CSI featuring a laser keyboard (watch here: https://www.youtube.com/watch?v=Jh6blxlnykM)—what it really takes to scale an agency, and the trends he believes will redefine PR in the years ahead. This episode drives into strategy, storytelling, and building a modern PR firm from the ground up. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Connect with Mike and Uproar PR:Mike Harris - https://www.linkedin.com/in/mikeharrispr/Website - https://uproarpr.com/The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

In this special solo episode of The PR Podcast, host Jody Fisher steps into the hot seat to respond to real, unfiltered questions from the public relations community — pulled straight from Reddit. From emotional career crossroads to practical visibility questions, this episode tackles what PR pros are really thinking but don’t always say out loud. Topics include burnout, confidence, internal vs. external communications, knowing when to go on a PR tour, where you belong in the industry, and how to recognize opportunity when it shows up. Some of these posts are raw. Some are tactical. All of them are deeply relatable for anyone navigating a career in public relations. If you’ve ever wondered: • Is this normal in PR? • Am I on the right path? • Where do I go next? This episode is for you. Reddit threads discussed in this episode: • Writing this with tears in my eyes • Career advice: corp comm to internal comm • Should I go on a PR tour? • I love my career but don’t know where to settle • My local news says they want to feature me — now what? Questions or topic ideas? Send them our way. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Visibility on Purpose, founded by Lydia Bagarozza and Bridget Sicsko, is redefining how founders and small business owners approach PR. In this episode, they break down how their PR strategy studio helps brands get seen, featured, and remembered—without relying on expensive agencies or guesswork.Lydia has led campaigns for top consumer brands sold at Ulta, Target, Amazon, and Whole Foods, while Bridget brings the storytelling expertise of a former book publisher and speaker, helping founders craft narratives that consistently land in USA Today, Time Magazine, Yahoo, Fortune, mindbodygreen, and leading podcasts.We dive into:• The gap between DIY PR and traditional agencies• What founders truly need to secure meaningful media• How to build story angles that attract journalists• What Visibility on Purpose teaches that most PR pros don’t• Real examples of brand features and how they happenedThe PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.🎥 Watch more from Visibility on Purpose on YouTube:👉 https://www.youtube.com/@visibilityonpurpose🔗 Connect with Visibility on Purpose:Website: https://www.visibilityonpurpose.comInstagram: https://www.instagram.com/visibilityonpurposeLydia: https://www.instagram.com/lydiabagarozzaBridget: https://www.instagram.com/bridgetsicskoThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

This week on The PR Podcast, we sit down with Matthew Pierce — a strategic communicator, storyteller, and multidisciplinary creator who blends PR expertise with music, video, and live performance to make messages unforgettable. After a decade managing major campaigns on Madison Avenue, Matthew now helps brands, leaders, and event organizers bring their stories to life through documentary-style video, custom songs, creative content, and high-impact stage performances. We dig into how he chooses the right medium for a story, how business strategy informs creativity, and why audiences connect more deeply with moments that feel real, intentional, and crafted for them. From corporate events to custom rap performances to storytelling through his “Ambient New York” videos, Matthew’s work shows what happens when strategy and creativity collide. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Matthew Pierce: YouTube - https://www.youtube.com/@AmbientNewYorkLinkedIn - https://www.linkedin.com/in/matthewrussellpierce/Instagram - https://www.instagram.com/boypiercemusic/ The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

This episode features Kristi Straw, Founder & CEO of Lighthouse Leadership Consultants™ ⭐ and the creator of the UNICORN Leader™ model 🦄—a framework reshaping how executives think about influence, trust, and high-performance culture. With more than 25 years in senior leadership roles, Kristi has become a sought-after advisor for top performers navigating big transitions: stepping into the C-suite, scaling teams, rebuilding culture, or redefining their leadership brand 🚀.Kristi is known for her no-nonsense, truth-telling approach 🎯 to coaching, helping leaders get clear, get confident, and take bold action that actually moves their careers forward. Today, she breaks down what real leadership looks like now—from building a personal brand that commands attention inside your organization 👀 to diagnosing the hidden issues that tank team performance ⚡.If you want to lead with more impact, communicate with authority, and future-proof your career, this is a conversation you don’t want to miss 🎙️.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Kristi Straw: LinkedIn - https://www.linkedin.com/in/kstrawmbaInstagram - https://www.instagram.com/lighthouseleadershipconsultant/Lighthouse Leadership Consultants™: Website - https://lighthouseleadershipconsultants.com/LinkedIn Company Page - https://www.linkedin.com/company/lighthouseleadershipconsultants UNICORN Leader™Amazon - https://www.amazon.com/UNICORN-Leader-Innovation-Influence-Workplace/dp/B0DGFJTSQ6The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?Christopher Appoldt Photography: website - https://www.christopherappoldt.com

Christiaan Brown, SVP at RH Strategic, joins The PR Podcast to talk about what smart communications leadership looks like in 2025 and beyond. A seasoned PR veteran, Christiaan has built and led programs for Fortune 500 brands, major healthcare systems, nonprofits, and early-stage innovators.In this episode, he breaks down why the next era of agency–client relationships hinges on two things: empathy and strategic clarity. Christiaan shares how PR teams can better understand what clients actually need, how to simplify the chaos of modern communications, and why clear, honest counsel matters more than ever.If you want practical, grounded advice on elevating your client partnerships — and becoming the kind of communicator people trust — this conversation is for you.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Christiaan Brown: LinkedIn - https://www.linkedin.com/in/christiaanbrownRH Strategic: Website - https://rhstrategic.comTwitter - https://x.com/RHstrategicLinkedIn - https://www.linkedin.com/company/rh-strategicThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

When a crisis strikes, leaders have two choices: react (and possibly make mistakes) or respond with strategy, clarity, and confidence. This week, we’re joined by Tara Goodwin, founder of Goodwin Consulting and one of Boston’s top crisis communications experts. For more than 30 years, Tara’s helped CEOs, public figures, and global brands manage high-stakes reputation challenges—from Fortune 500 energy companies to Tom Brady, Bill Belichick, and Aerosmith’s Joey Kramer. She’s a sought-after international speaker and Vistage workshop leader, a trusted media voice featured in Business Insider, and the author of a forthcoming book on how to lead through the toughest moments of your career.In this conversation, Tara shares the secrets of staying calm when the world’s watching—why speed can be the enemy of accuracy, how to turn internal chaos into clear communication, and what every leader should do before the crisis hits. If you care about reputation, leadership, and the stories that define us—this episode is for you. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast Tara Goodwin: LinkedIn - https://www.linkedin.com/in/taragoodwin1 Goodwin Consulting: Website - https://goodwin-consulting.com Instagram - https://www.instagram.com/goodwinconsulting Facebook - https://www.facebook.com/GoodwinGroupPR

On this episode of The PR Podcast, we sit down with G.C. Murray II, Esq. — an award-winning attorney, executive coach, and author of A Greater Change: A Nonprofit Guidebook. Recognized by both the American Bar Association and the National Bar Association for his ethics and leadership, G.C. brings a rare perspective from the world of law to the world of communications. He shares powerful lessons on protecting reputation under pressure and leading through storytelling with precision, trust, and empathy. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. G.C. Murray: LinkedIn - https://www.linkedin.com/in/gc2esq Facebook - https://www.facebook.com/gc2esq Instagram - https://www.instagram.com/gc2esq/ Website - https://www.gc2esq.com https://www.association.law The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast?

This week, we sit down with Kalie Moore, angel investor and founder of High Vibe PR, a boutique agency amplifying the world’s most innovative brands in Gaming, Web3, and AI. From launching BITKRAFT Ventures, one of the leading gaming VC firms, to being named one of AdAge’s Women to Watch Europe, Kalie has built a global career connecting the dots between technology, culture, and storytelling. She joins us to talk about how she turned her Berlin startup experience into a powerhouse PR business that’s shaping the future of digital entertainment. Tune in to hear how Kalie approaches cutting-edge industries, why gaming PR is more complex (and creative) than you think, and how emerging tech is changing the rules of communication. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. PRCoverage.ai tool - https://prcoverage.ai High Vibe PR: website - https://www.highvibepr.com/ LinkedIn - https://www.linkedin.com/company/high-vibe-pr/ Kalie Moore: Twitter - https://x.com/kaliemoore?lang=en LinkedIn - https://www.linkedin.com/in/kaliemoore/ The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast

Karin Venegas knows the power of art to move people — and how the right story can move entire communities. As Vice President of Arts & Culture at anat. PR in New York, she helps museums, theaters, and cultural institutions craft narratives that drive action and amplify impact. Hear how she’s redefining what it means to communicate with purpose in the world of arts and culture.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Karin Venegas: LinkedIn - https://www.linkedin.com/in/karin-venegas/anat: website - www.anatgerstein.comLinkedIn - https://www.linkedin.com/company/anat-gerstein-inc/posts/?feedView=allThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

How can podcasting help you raise your profile, connect with the right audiences, and truly engage in ways other media can’t? In this episode of The PR Podcast, we sit down with James Colistra, founder of Wonderfish and creator of the Podcast Power Circuit™, to explore the power of podcast guesting.With a background in marketing and media at outlets like Forbes and The Economist, James brings deep expertise on how to turn podcast appearances into strategic opportunities. He shares insights on selecting the right shows, crafting authentic messages, and building lasting connections with listeners. Whether you’re a brand leader, entrepreneur, or communications pro, you’ll learn how podcasting can elevate your visibility, establish thought leadership, and open doors to new opportunities.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.James Colistra: Twitter: https://x.com/jimjimma5Instagram: https://www.instagram.com/jimjimma5/LinkedIn: https://www.linkedin.com/in/jamescolistra/Wonderfish: website: www.wonderfishpr.comLinkedIn: https://www.linkedin.com/company/wonderfish/posts/?feedView=allThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

This week on The PR Podcast, we’re joined by Eileen Wixted, a nationally recognized crisis communications strategist and the founder of Wixted & Company.Eileen started her career as an Emmy-winning broadcast journalist before moving into corporate communications, where she built a reputation for guiding leaders through some of the most high-stakes situations imaginable—from nuclear energy and health care to financial services and agriculture.In this conversation, Eileen shares the lessons she’s learned from decades in the field: why leaders should own their bad news, how empathy and kindness can actually strengthen a crisis response, and what it really takes to prepare organizations for their toughest moments.If you’ve ever wondered what separates those who crumble under pressure from those who rise to the occasion, this episode is packed with insights you won’t want to miss.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. Wixted & Company: website - https://www.thinkwixted.com/Facebook - https://www.facebook.com/WixtedCo/LinkedIn - https://www.linkedin.com/company/wixted-&-company/Eileen Wixted: LinkedIn - https://www.linkedin.com/in/eileen-wixted-97b4796/The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

In this episode of The PR Podcast, we sit down with Scott Powell, President of Skyline Corporate Communications Group, LLC, to explore the art and strategy of corporate storytelling in today’s global capital markets. Scott brings a front-row perspective on how companies can stand out in an increasingly crowded media and investor landscape.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Scott Powell: LinkedIn - https://www.linkedin.com/in/scott-powell-722257a/Skyline Corporate Communications Group: website - www.skylineccg.com The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

This week on The PR Podcast, we sit down with Evan Boyer, founder and CEO of Leaders PR, to talk about what it really takes to make the leap from big agency executive to independent shop owner. After years in senior leadership at FleishmanHillard and other top firms, Evan launched his own consultancy in 2025, driven by the rise of AI, seismic shifts in the agency landscape, and a personal conviction that now was the time to build something new. Evan pulls back the curtain on what “Founder-Year-Zero” looks like — from building a pipeline and saying no to the wrong clients, to using technology as a replacement for agency infrastructure. We also get into how AI is actually saving PR pros time (and where it’s still smoke-and-mirrors), why the fractional PR model is gaining ground, and why he believes the Southeast is the next big growth region for B2B communications.If you’ve ever thought about starting your own shop — or just want to hear how AI and industry upheaval are reshaping PR in real time — this episode is for you. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Evan Boyer: LinkedIn - https://www.linkedin.com/in/evanboyer/ Leaders PR: website - https://www.leaderspr.com Instagram - https://www.instagram.com/leaders_pr LinkedIn - https://www.linkedin.com/company/leaderspr/ The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

In this episode of The PR Podcast, we sit down with Stephanie Scott-Bradshaw, Founder & CEO of First and Last PR, a leading public relations and digital marketing agency specializing in beauty, wellness, and lifestyle brands. A former beauty editor and global marketing director, Stephanie launched her agency in 2012 from a one-bedroom apartment and has since grown it into a thriving Jersey City office. She shares her journey from corporate life to entrepreneurship, how she balances being a powerhouse business leader and devoted mom, and why creating spaces where every voice feels seen and respected is at the core of her mission. We dive into: How to build a brand that stands out in the beauty, wellness, and lifestyle space The importance of diversity and inclusion in PR and marketing Strategies for growing a business from the ground up Lessons learned from her feature in ESSENCE Magazine’s 55th Anniversary Edition Whether you’re a PR pro, brand founder, or aspiring entrepreneur, this conversation is packed with inspiration and actionable insights. Follow Stephanie Scott-Bradshaw & First and Last PR: 🌐 Website: www.firstandlastpr.com 📸 Instagram (Stephanie): @stephscottrocks 📸 Instagram (Agency): @firstandlastpr 🔗 LinkedIn (Stephanie): https://www.linkedin.com/in/stephanie-scott-bradshaw-3a72335 🔗 LinkedIn (Agency): https://www.linkedin.com/company/first-and-last-pr Follow The PR Podcast: 🌐 Website: www.theprpodcast.com 📸 Instagram: @theprpodcast 🐦 Twitter/X: @theprpodcast 🎵 TikTok: @theprpodcast

Want to land more stories? There are rules. In this solo episode, host Jody Fisher lays out the 10 Commandments of Pitching Media — the hard-earned rules every PR pro should follow if they want to break through the noise and get reporters to pay attention. From crafting the perfect subject line to building real relationships with journalists, this episode is packed with actionable advice for beginners and seasoned pros alike.🎯 Whether you’re a solo publicist, agency leader, or in-house comms pro — this is the pitch checklist you didn’t know you needed. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

This week on The PR Podcast, we’re turning the tables — and the questions are coming straight from Reddit. Host Jody Fisher dives into a wild mix of PR questions from entrepreneurs, professionals, and the downright frustrated. No fluff. No jargon. Just real answers to real problems. 🔍 We tackle: - What PR a founder, startup, or small biz actually needs (and what’s a waste of time) - How to tell your PR agency you’re jumping ship to a competitor - Tips for hiring the right independent publicist or boutique firm - The tough question: “What am I doing wrong?” - And the kicker: The most unhinged task you've ever been asked to do in PR 😳 If you’ve ever worked in PR, hired PR, or wondered why it’s not working, this is your episode. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?