The Founder Files

Discover the extraordinary story of Dennis and Leonard, Co-Founders of TROOP, as they're surpassing the typical startup lifecycle expectations. In 15 months, they went from series A where they raised $8 million to series B, where they raised $11 million while scaling their team from six to 40 people. Join us as we extract valuable insights from their journey towards building an epic business, including the power of obsession, deliberate hiring, strategic partnerships, and cultivating a strong company culture in a remote setting. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefounderfiles/message

As a founder, you have the power to call the shots, but are you making the right moves? Join Cameron Coutts as he chats with Shameer Sachdev, Founder of Growth Gorilla, about avoiding four common blunders when scaling your brand post-product-market fit: Tune in for valuable insights and avoid the pitfalls of decision-making in your marketing journey. ---------- This episode is brought to you by ⁠Metavolve⁠. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 ⁠contact our team⁠ Do you have a scaling business and valuable insights about your industry? ⁠Be our next guest! --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefounderfiles/message

Join Cameron as he chats with Howard Mann, a seasoned Professional EOS Implementer, for a transformative discussion on how self-limiting beliefs can hinder business growth. Discover why the belief that you must excel at everything as a business owner is problematic and learn practical strategies to overcome these barriers. Howard's expert insights will help you challenge your pride, delegate effectively, and embrace a growth-oriented mindset. Uncover the keys to unlocking your full potential and propelling your business towards sustainable success. Don't miss this empowering episode! --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefounderfiles/message

Forget purpose; Rich ignites his entrepreneurial fire by getting pissed off! For this first video episode of The Founder Files, Cameron Coutts takes you for a wild ride as they dive into the world of persuasion with Rich Mulholland, Founder of the presentation powerhouse Missing Link. Join us for a dose of audacious inspiration as we uncover the unconventional wisdom behind embracing frustration as a springboard for personal growth. ---------- This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest! --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefounderfiles/message

In this episode, I'm chatting with Adams Smith and Mark Mars, Co-Founders of Make Lemonade. Despite the steep learning curve, entrepreneurs have significant opportunities to monetise their content. For this reason, we break down the two main monetization approaches for content websites: advertising and affiliate marketing. We also explore the importance of understanding your niche and the challenges of digital marketing and website monetization.Join us for this fascinating conversation on generating passive income through content websites.This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest! --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefounderfiles/message

For this episode, I've invited Shawn Johal, Scaling Up Certified Coach, Active Member of EO Montreal and Co-Founder of DALS Lighting.Together, we discuss 3 essential lessons for leaders:1) How to invest your attention wisely and make strategic hiring decisions. 2) How to foster a self-sustaining and healthy company culture beyond tangible rewards3) Why you should commit to defining the kind of person and leader you want to be and prioritize your well-being. Tune in now for valuable insights on leadership, team building, culture, and personal growth. This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest! --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefounderfiles/message

Discover the keys to successful business valuations and strategic exits in this episode of The Founder Files podcast with Andre Bresler from Benchmark International.Andre shares valuable insights on how to recognize the optimum time to maximize the value of your business, ensuring you make the most of your hard work and dedication.We'll also explore the critical role of finding the right buyer for your business as Andre delves into the importance of assessing buyer opportunity costs and how it can elevate your exit negotiations.Tune in now to unlock the secrets to a successful transition.This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest! --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefounderfiles/message

In this episode, we dive into the world of sustainable initiatives and carbon markets with Sarah Scott, the Founder of the Kilimanjaro Project. Discover the immense potential and opportunities in the carbon market as we explore how individuals and organizations can make a significant impact on the environment. Sarah shares her insights on the importance of building great governance, emphasizing the vital elements of strategic direction, leadership, communication, and reputation and legitimacy. Tune in to gain valuable knowledge on driving sustainability and establishing effective governance practices for a brighter future.This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest! --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefounderfiles/message

Being a Startup Ecosystem Player means more than just building your business.Renier Kriel, Founder of The Open Letter knows it. In this episode, he came to share his experience in actively engaging with The South African startup community and how he's been contributing to its growth and success. You'll also get his practical insights and strategies on:- understanding the needs of your market- delivering content that builds trust and keeps your audience engaged- establishing your expertise as a valuable resource for other entrepreneursTune in now to learn how you can effectively grow your audience, build trust, and achieve your business goals.This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest! --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefounderfiles/message

Most of us know the formula "Strategy + Structure + People = Successful Business".But how many founders lead their teams to have 5 years of cash runway in less than 3 years of activity? I've met one: Francois de Wet, Co-Founder of Wamly. In this episode, we'll cover the topics of Organisational Psychology and Entrepreneurship so that you get to...... Discover the power of structured interviews... Understand the importance of setting a clear vision... Receive practical advice on how to generate more revenue fasterTune in now!This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest! --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefounderfiles/message

As a business grows, it's crucial to outsource and insource the right functions at the right time. But seeing HR as a mere compliance necessity is overlooking the value they can bring to your teams.In this episode, Rose Elcock, founder of Virtue HR Solutions shares valuable insights on:- what businesses need from an HR perspective- the dilemma of outsourced VS in-house HR capabilities- healthy practices from recruitment to employee relations and communicationTune in now to learn how to build a successful HR capability that supports the growth of your business.This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest! --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefounderfiles/message

In this episode, Jeremy Leach, Founder and CEO of Inclusivity Solutions, offers valuable insights on expanding an insurance business into new territories.He'll reveal his secret sauce to:- how to research and analyse market opportunities- how to craft value propositions that resonate with different cultures- a real case study on how cultural drivers can make or break a productTune in now if you are looking to expand your business while keeping things culturally sensitive.This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest! --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefounderfiles/message

Building in public could be the game-changer you need!Sharing your entrepreneurial journey openly is the best way for you to: -get feedback on your progress, -receive guidance to solve your challenges, -seize new opportunities to grow your business.But don't take my word for it. This week, I interview Renier Lombard, founder of Flance Directive Creators, about his experience building in public.He'll tell you everything you need to know about: -how to put yourself out there, -how to collect and respond to feedback, -how to attract the best investors for your business.This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest! --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefounderfiles/message

With textile waste management, Esethu Cenga and Tshepo Bhengu, co-founders of Rewoven are proving that sustainable fashion is not just a trend, it's the future! In this episode, we discuss the nitty-gritty of building a circular economy in the South African fashion industry.Listen now to learn everything about:- how their active listening skills have helped them nail their value proposition and partner with some of the biggest retailers in the country- what are the challenges as a non-tech business when it comes to fundraisingThis episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest! --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefounderfiles/message

Personal branding isn't just for social media influencers and celebrities. As a leader, a founder, a CEO, your personal brand can do wonders for you and your business: establish credibility, attract new opportunities, differentiate from competitors...To discuss the importance of branding yourself, I invited Emma Donovan, co-founder of Become Dapper. In this episode, she shares practical tips and insights on how to develop your brand, from defining your values and voice to leveraging your strengths and accomplishments.Tune in now if you want to stand out from the crowd!This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest! --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefounderfiles/message

Get ready to dive deep into the impact of AI on the workforce. In this episode, Cameron Coutts discusses the Future of Work in the age of AI Disruption and ChatGPT with Jonathan Elcock, Co-founder of Comparisure. Together, they explore how AI, Automation and ChatGPT are already changing the job market. Join the conversation to get mind-bending insights that will leave you pondering all the possibilities for the future of your business.This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest! --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefounderfiles/message

You might think that copywriting is an overrated skill, that you don't even need to bother with learning it because you can "ask ChatGPT, it knows everything." Well, sorry to burst your bubble, but even ChatGPT can't turn your soulless copy into a masterpiece without a little effort on your part.That's why I had a chat with Jason Bagley, Founder of CopyCheck. He dropped some truth bombs on the importance of being honest and authentic in your writing. We also talked about:- how to write copy that actually sells,- how to profile your target audience properly,- and how to expand into new markets.Tune in now to take your copywriting game and your business to the next level!This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest! --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefounderfiles/message

Struggling to get your people back to the office? Even wondering whether or not you should keep an office and switch to total remote?Get the answer to all your questions in this episode with Bentolina Nnadi, Head of Talent for Mama Money.She shares her best practices on:- how to design a hybrid work policy that meets the needs of both employees and employers- how to maintain company culture and foster team collaboration while working remotely- how to manage resistance when creating a new work policy--------------------------------------------------------------------------------------------Once you’ve enjoyed the episode, support the podcast for FREE:🔔 Follow The Founder Files ⭐ Leave a review on Apple Podcast and Spotify🎁 Share your thought on Linkedin and tag Cameron Coutts--------------------------------------------------------------------------------------------This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest! --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefounderfiles/message

In this episode with Andy Dickens, founder of Virtual Sales Limited, we discuss how to develop a sales capability within a scaling business. We dive deep into the nitty-gritty of sales strategy, from setting clear sales targets to cultivating a culture of excellence.And the best part? Andy's insights are applicable to businesses of all sizes, from startups to established enterprises.But here's the real kicker: by listening to this episode, you're not just getting tips and tricks for building a successful sales team. You're getting a masterclass in entrepreneurship. Because let's face it, without sales, a business can't survive.--------------------------------------------------------------------------------------------Once you’ve enjoyed the episode, support the podcast for FREE:Follow The Founder Files 🔔Leave a review on Apple Podcast or SpotifyShare your learnings on Linkedin--------------------------------------------------------------------------------------------This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest! --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefounderfiles/message

Getting your business from 0 to 1 can be challenging.Truth is, the first challenge is to define what 0 and 1 mean to you, your business and your industry.Find out how you can evaluate this progress with Higgo van Diljon, co-founder of FinMeUp.In this episode, Higgo takes you back to the basics of entrepreneurship and shares his practical insights on overcoming the common obstacles faced during this critical stage. With us, you'll explore new ways of testing your MVP, building your network, and even securing funding to take your business to the next level.This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest! --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefounderfiles/message