Work Less, Earn More

In this episode, I'll confess something—I really enjoy checking out how other businesses set up their sales funnels. It's like solving a mystery for business enthusiasts! I always say, don't copy, just observe. There's a lot to learn by watching others. Now, let's chat about these automated 100k sales funnels. They're like having a sales team that works round-the-clock without needing breaks. They guide people from browsing to buying, all on their own. Here's the deal: first, you catch people's attention online. Then, you lead them to your website. After that, you persuade them to sign up for a webinar. And voila! That's where the magic happens. You provide value, they make purchases, all thanks to clever emails. And guess what? There's more exciting stuff coming in future episodes. We'll discuss email strategies and dive deep into how these 100k funnels operate. Listen to the full episode to hear: FREE Resources to Grow Your Online Business: https://www.gillianperkins.com/blog/breaking-down-my-100k-funnelhttps://www.gillianperkins.com/100k-funnel-breakdown-opt-in Work with Gillian Perkins: https://gillianperkins.com/100k-mastermindStartup Societyhttps://startupsociety.comhttps://gillianperkins.comInstagram: @GillianZPerkins

In today's episode, Jay Clouse shares his secrets for landing interviews with big internet stars, all while building his brand, Creator Science. He shares his secrets to writing effective cold emails, using social proof, and sending personalized messages. We talk about landing chats with big names like Pat Flynn, Amy Porterfield, and Seth Godin. Plus, we dive into branding and how Jay's products have evolved. Learn how branding and creating a standout product can boost your brand's recognition and growth. Whether you're a content creator or entrepreneur, Jay's tips will level up your interview skills and grow your brand. Listen to the full episode to hear: Learn more about Jay: https://creatorscience.comhttps://creatorscience.com/newsletterhttps://podcast.creatorscience.com Work with Gillian Perkins: https://gillianperkins.com/the-100k-methodStartup Societyhttps://startupsociety.comhttps://gillianperkins.comInstagram: @GillianZPerkins

In today's episode, I had the pleasure of sitting down with Lisa Bass, the creative mind behind 'Farmhouse on Boone,' a beloved and thriving source of inspiration and content. Lisa shared her secrets to success, detailing her methods for churning out a plethora of content while still finding balance with her family life. Throughout our conversation, we explored the importance of consistency, the journey of skill improvement over time, and the strategic use of platforms like YouTube and blogs to secure lasting revenue streams. Lisa graciously offered insights into her content production process, the integral role of her support team, and her tactics for maintaining a steady flow of content across various digital platforms. Packed with practical advice, our discussion is a goldmine for entrepreneurs looking to streamline their content creation process and boost their brand's visibility without sacrificing precious time, all while maintaining family life with kids. Listen to the full episode to hear: Learn more about Lisa Bass: https://www.farmhouseonboone.com/https://www.farmhouseonboone.com/podcasthttps://www.youtube.com/@FarmhouseonBoone Work with Gillian Perkins: https://www.gillianperkins.com/the-100k-methodhttps://gillianperkins.comInstagram: @GillianZPerkins

In today’s episode, we’re diving into the recent trend of notable YouTubers, including Matt Pat, Tom Scott, and Mattie Hapuya, announcing their departure from YouTube. In this episode, we explore the allure of being a YouTuber, a dream career for many young individuals, while also dissecting the reasons behind these significant decisions. I'll walk you through the six main factors driving this trend, from the demanding nature of YouTube work to the struggle of maintaining a healthy work-life balance. Despite challenges such as diminishing passion and profitability, I'll emphasize the enduring relevance of YouTube as a platform for content creation and brand building. Together, we'll uncover actionable strategies for finding success and fulfillment in the evolving landscape of YouTube content creation. Let’s get to it! Listen to the full episode to hear: FREE Resources to Grow Your Online Business: https://creatorfasttrack.com/workshop-registration Work with Gillian Perkins: https://gillianperkins.com/100k-mastermindStartup Societyhttps://startupsociety.comhttps://gillianperkins.comInstagram: @GillianZPerkins

In this podcast episode, we cover the recent successful relaunch of my online course, Creator Fast Track, which brought in an additional $10,000 in revenue in eight days. I had the pleasure of being interviewed by Startup Success coach Gabe Cox, where I shared the strategies, thoughts, and lessons learned from this launch. We discussed the rationale behind choosing live launches over evergreen ones, citing reasons like higher conversion rates, the infectious excitement live launches generate, and the chance to introduce different segments of my audience to fresh content. I detailed the meticulous preparation phase of the launch, from strategic planning to crafting emails and coordinating events, and ensuring all tech requirements were in place. We also touched upon the significance of creating bonuses tailored to address potential obstacles and objections, along with the importance of testing various tactics to refine launch strategies. As the episode wrapped up, I emphasized the value of testing one aspect per launch to accurately measure its impact, and the invaluable lessons gleaned from each experience, regardless of whether the launch met its goals or not. Listen to the full episode to hear: FREE Resources to Grow Your Online Business: https://creatorfasttrack.com/workshop-registration Work with Gillian Perkins: https://gillianperkins.com/100k-mastermindStartup Societyhttps://startupsociety.comhttps://gillianperkins.comInstagram: @GillianZPerkins

In this episode, I dive into the potential of starting a new business in 2024 amidst a plethora of opportunities, emphasizing the importance of choosing the right one. I share insights on overcoming the scarcity mindset, navigating the evolving landscape of online businesses, and capitalizing on niche markets in today's sophisticated economy. Central to success is quality content creation, harnessing modern, affordable technology, and embracing continuous learning and validation in business ideation. Throughout the episode, I stress the significance of strategic tool selection for business expansion, advocating for essential elements like email marketing, website development, and active social media engagement. There’s a lot… So let’s get to it! Listen to the full episode to hear: FREE Resources to Grow Your Online Business: Small Business 101https://gillianperkins.com/free-training-small-business-101/Write a Profit Plan for Your Business http://gillianperkins.com/free-profit-plan Work with Gillian Perkins: https://gillianperkins.com/100k-mastermindStartup Societyhttps://startupsociety.comhttps://gillianperkins.comInstagram: @GillianZPerkins

In today's episode, we're diving into the inspiring journey of Kimberly Lewis, the genius behind Curlmix, a wildly successful hair product company. Picture this: Over the span of 10 years, Lewis hustled her way to snagging over $10 million from investors to supercharge her business. From scoring a small $25K angel investment to nailing a whopping $4.5 million from crowdfunding, she's done it all! In our chat, she spills the beans on how to crack the investor funding code, sharing her top tips for crafting a killer pitch and building a business that's set to soar. But that's not all! Lewis also champions the power of perseverance, urging fellow entrepreneurs to hang in there through the highs and lows. Plus, she's all about crowdfunding, making it possible for regular folks like you and me to get in on the startup action. So, get ready for a ride packed with valuable lessons and insider secrets from Kimberly Lewis herself. It's time to level up your entrepreneurial game! Listen to the full episode to hear: Learn more about Kimberly Lewis: https://curlmix.com/https://wefunder.com/curlmix Work with Gillian Perkins: https://gillianperkins.com/100k-funnel-breakdown-traininghttps://gillianperkins.com/100k-mastermindhttps://gillianperkins.com@GillianZPerkins

Want to work with Kevin to grow your show?? Well, next week, he's hosting a virtual conference that will teach you how to do exactly that. Get your tickets now at https://www.growtheshowlive.com/gillian In this episode, I had the opportunity to chat with Kevin Chemidlin about the nuances of expanding podcast audiences and the practical steps for enhancing sales strategies within this realm. We focused on tackling the unique challenges inherent in podcast growth, particularly the absence of an algorithm for audience building. Throughout our conversation, we explored various strategies, including guest podcasting, leveraging YouTube, and harnessing the power of viral social media content. We emphasized the importance of podcasts having a clear and unique premise and content tailored to their target audience. Additionally, we looked into ways to make money, like selling products and getting sponsorships. These are super important for keeping your podcast growing strong and achieving success. If you're eager to kickstart or expand your podcast in 2024, this episode is for you! Listen to the full episode to hear: Learn more about Kevin: https://growtheshow.com/https://www.growtheshowlive.com/gillian Work with Gillian Perkins: https://gillianperkins.com/100k-mastermindStartup Societyhttps://startupsociety.comhttps://gillianperkins.com@GillianZPerkins

In this episode, I had the pleasure of chatting with Anu Menon, the brains behind DriftAway Coffee—a coffee subscription service loved by many. Anu shared her journey from digital marketing to starting her own coffee venture, fueled by her passion for coffee and a desire to create something real. Anu walked us through the challenges she faced and how she tested her business idea step by step. From getting feedback from friends and family to growing her customer base, she showed us the power of starting small and listening to what customers want. We dived into the world of subscription models, fresh product delivery, and growth strategies. Anu spilled the beans on engaging with influencers, getting noticed in search engines, and getting press coverage. Anu's story is not just about coffee—it's a lesson in perseverance and smart business tactics that any entrepreneur can learn from. Listen to the full episode to hear: Learn more about Anu Menon: https://driftaway.coffee/ Work with Gillian Perkins: https://gillianperkins.com/100k-mastermindStartup Societyhttps://startupsociety.comhttps://gillianperkins.com@GillianZP

In today’s episode, I chat with Cheryl, a marketing expert with 30 years of experience. We talk about why relying only on social media for marketing might not be the best idea, and we explore 15 other ways to get the word out about your business. We cover everything from old-school methods like telling friends and going to events, to newer strategies like making sure your website shows up in Google searches and building an email list. Cheryl and I get into the nitty-gritty of referral programs, explaining the difference between them and affiliate marketing. We also chat about how joining forces with other businesses and getting involved in your community can really boost your brand. Throughout our chat, we stress the importance of having a solid plan for marketing, understanding the big picture instead of just trying random things. We also talk about the power of having other people recommend your business. Whether you're running an online store or a local shop, our talk is packed with practical tips to help you spread the word beyond social media. Listen to the full episode to hear: FREE Resources to Grow Your Online Business: Small Business 101https://gillianperkins.com/free-training-small-business-101/http://gillianperkins.com/free-profit-plan Work with Gillian Perkins: https://gillianperkins.com/100k-mastermindStartup Societyhttps://startupsociety.comhttps://gillianperkins.com@GillianZPerkins

In today's episode, I want to share my journey as a goal-oriented entrepreneur, drawing insights from 'The Gap and The Gain' by Dan Sullivan and Dr. Benjamin Hardy. Despite achieving milestones like starting a business and growing a YouTube channel, I've found that true happiness wasn't just about these accomplishments. I emphasize the common habit of comparing ourselves to an ever-changing future ideal. Instead, I suggest looking back, appreciating progress from where we started. The key takeaway for me is that real joy often comes from the day-to-day efforts and dedication to a goal, rather than just reaching the end. I conclude by highlighting the importance of enjoying the process, doing my best, and finding satisfaction in ongoing personal progress. It's a simple yet powerful message about prioritizing the journey over the obsession with ultimate success. Listen in for my fresh perspective on personal growth, happiness, and the joy of continuous self-improvement. Listen to the full episode to hear: FREE Resources to Grow Your Online Business: https://gillianperkins.com/the-100k-method/Write a Profit Plan for Your Business http://gillianperkins.com/free-profit-plan Work with Gillian Perkins: https://gillianperkins.com/100k-mastermindStartup Societyhttps://startupsociety.comLearn more about Gillian: https://gillianperkins.com

In today's episode, I'll be reflecting on my six-year journey to uncover effective lead generation strategies. Let's take a trip down memory lane together - do you remember how we first connected? Maybe it was through a podcast interview you stumbled upon or discovering my YouTube channel as you scrolled through your feed. I'm sharing with you how I transitioned from failed advertising attempts to focusing on four key methods: podcast interviews, YouTube, strategic partnerships for paid ads, and SEO-driven blogging. Join me as I unravel the secrets behind each approach, emphasizing quality over quantity and the importance of tapping into existing audiences. I'll also shed light on the power of private advertising and the lasting benefits of SEO. Plus, don't miss out on insights into word-of-mouth marketing and a complimentary training session to scale your course sales, available on my website. Listen to the full episode to hear: FREE Resources to Grow Your Online Business: Small Business 101https://gillianperkins.com/free-training-small-business-101/Write a Profit Plan for Your Business http://gillianperkins.com/free-profit-plan Work with Gillian Perkins: https://gillianperkins.com/100k-mastermindStartup Societyhttps://startupsociety.comhttps://gillianperkins.com@GillianZPerkins

In today's episode, I'm here to unveil five online gigs that pay real money—no surveys, affiliate marketing, courses, or the like. Join me as I dive deep into the realm of online entrepreneurship, revealing lucrative opportunities that can kickstart your earning journey swiftly and substantially. From the versatile virtual assistant to the creative realms of video editing and motion graphics, I'll guide you through each role, breaking down their income potential and the exciting paths to climbing the ladder of success. But that's not all—stay tuned as I share invaluable tips on securing freelance gigs and the untapped advantages of crafting your own online courses. Listen to the full episode to hear: FREE Resources to Grow Your Online Business: https://www.gillianperkins.com/bts Work with Gillian Perkins: https://gillianperkins.com/100k-mastermindStartup Societyhttps://startupsociety.comhttps://gillianperkins.com@GillianZPerkins

Today, I'm unveiling the five crucial elements that can either MAKE or BREAK your sales funnel. Join me as we get into these game-changing strategies that could be the difference between skyrocketing success and stagnation in your business journey. In conclusion of my business strategy series, I want to introduce you to five techniques that are absolutely crucial for building an effective and profitable sales funnel. Firstly, let's talk about Incremental Validation. This technique is all about constructing and testing individual components of your funnel to prevent catastrophic failure down the line.Next up is Win-Win Marketing. This strategy focuses on creating value for both parties involved in the transaction, ensuring that everyone comes out ahead. Then there's Perfect Timing Sales. This involves offering your product or service to customers at precisely the moment when they need it most, maximizing your chances of success. Moving on to the fourth technique, Verbatim Messaging. Here, we're talking about selling your product using the exact language that your customers use to express their needs or challenges, creating a stronger connection and resonance. And finally, we can't forget about the importance of an automated Lead Generation System. This is absolutely essential for preventing burnout and ensuring a steady stream of potential customers. I can't stress enough how vital these strategies are, especially within the context of my 100k Mastermind Program. Let's dive in! Listen to the full episode to hear: FREE Resources to Grow Your Online Business: Small Business 101https://gillianperkins.com/free-training-small-business-101/http://gillianperkins.com/free-profit-plan Work with Gillian Perkins: https://gillianperkins.com/100k-mastermindStartup Societyhttps://startupsociety.comhttps://gillianperkins.com@GillianZPerkins

In this episode, I dive into how you can stop trading your time for money with a system that SELLS your products for you. I stress the critical role of having a solid sales system to turn an online venture profitable. I share practical strategies for discovering and crafting products that sell, as well as pinpointing the ideal audience to target. Breaking down the sales process into three essential steps—attraction, development, and closing—I offer actionable tips on mastering each phase and building trust with your audience. I openly share my own setbacks with initial failed sales systems and how I bounced back, underscoring the importance of resilience on the path to business triumph.This is a packed episode you don't want to miss! Listen to the full episode to hear: FREE Resources to Grow Your Online Business: Small Business 101https://gillianperkins.com/free-training-small-business-101/Write a Profit Plan for Your Business http://gillianperkins.com/free-profit-plan Work with Gillian Perkins: https://gillianperkins.com/100k-mastermindStartup Societyhttps://startupsociety.comhttps://gillianperkins.comInstagram: @GillianZPerkins

Curious about the impending changes in email deliverability and their implications? Look no further! In today's episode, I speak with Alyssa Dulin, the head of Deliverability and Creator Growth at ConvertKit, regarding recent adjustments to email deliverability requirements by major providers like Gmail and Yahoo. Alyssa elaborates on the necessity of using sender domain authentication and the importance of maintaining a low spam complaint rate to prevent emails from being diverted to the spam folder. Additionally, we delve into best practices for preserving a positive domain reputation, emphasizing the significance of consistent email dispatches and the ease of configuring necessary changes through ConvertKit. Our discussion also encompasses strategies for enhancing subscriber engagement to mitigate the risk of emails being marked as spam. Don't worry, we'll guide you through all the requirements, ensuring you understand the straightforward action steps you need to take next. Listen to the full episode to hear: FREE Resources to Grow Your Online Business: https://gillianperkins.com/the-100k-method/Small Business 101https://gillianperkins.com/free-training-small-business-101/Write a Profit Plan for Your Business http://gillianperkins.com/free-profit-plan Work with Gillian Perkins: https://gillianperkins.com/100k-mastermindStartup Societyhttps://startupsociety.comhttps://gillianperkins.com

In today's episode, I’m sharing the third installment of the Business Strategy Basics series. Join me as we delve into the exciting world of finding and captivating your target market. I'll guide you through the process of identifying your audience, reaching them online, and turning them into loyal customers. We'll decode what they want and navigate the digital landscape together. Plus, get ready for some creative strategies like making valuable resources, networking with big names, and using platforms like YouTube to boost your brand's visibility. This episode is packed with practical tips to help you work smarter, earn more, and succeed in business. Listen to the full episode to hear: FREE Resources to Grow Your Online Business: https://gillianperkins.com/the-100k-method/Small Business 101https://gillianperkins.com/free-training-small-business-101/Write a Profit Plan for Your Business http://gillianperkins.com/free-profit-plan Work with Gillian Perkins: https://gillianperkins.com/100k-mastermindStartup Societyhttps://startupsociety.comhttps://gillianperkins.com@GillianZPerkins

In today's episode, I'll be sharing my journey of navigating the intricate balance between running a $600K online business and homeschooling my five children. It's been a challenging yet rewarding experience. I delve into the idea that work tends to expand to fill the time available, a principle known as Parkinson's Law. However, I've discovered the power of essentialism – the practice of concentrating solely on the crucial tasks for greater efficiency. Throughout the episode, I'll discuss various strategies I've implemented to harmonize my professional and personal life. These range from smartly dividing responsibilities and seeking help when needed to establishing passive income systems. I've also chosen to break away from conventional work schedules, ignoring traditional holidays in favor of a more flexible approach. Ultimately, I'll share my insights on the concept of 100K funnels, which have proven instrumental in generating passive income and maintaining a balance that works for me. Listen to the full episode to hear: FREE Resources to Grow Your Online Business: https://gillianperkins.com/the-100k-method/Small Business 101https://gillianperkins.com/free-training-small-business-101/Write a Profit Plan for Your Business http://gillianperkins.com/free-profit-plan Work with Gillian Perkins: https://gillianperkins.com/100k-mastermindStartup Societyhttps://startupsociety.comhttps://gillianperkins.comInstagram: @GillianZPerkins

In this episode, I lay out seven essential rules for creating a successful business offer. The first rule emphasizes the importance of crafting the offer itself as the initial step in building a solid business foundation. Next, I highlight the significance of meeting existing market demand to ensure a genuine need for your product or service. We’ll further delve into key principles like focusing on delivering a singular, significant result to make your offer stand out. I also discuss strategies for setting your business apart from competitors and explore options such as not necessarily creating the product yourself. Testing the offer before fully launching the business is another crucial aspect, and I guide you through practical approaches for this important step. Lastly, I stress the importance of pricing your offer as a premium product to position your business favorably and maximize profits. Throughout the episode, I share valuable resources and tips for brainstorming, testing, and refining your business ideas. Join me as we navigate the intricacies of crafting a compelling business offer that can elevate your entrepreneurial journey. Listen to the full episode to hear: FREE Resources to Grow Your Online Business: https://gillianperkins.com/the-100k-method/Small Business 101https://gillianperkins.com/free-training-small-business-101/Write a Profit Plan for Your Business http://gillianperkins.com/free-profit-plan Work with Gillian Perkins: https://gillianperkins.com/100k-mastermindStartup Societyhttps://startupsociety.comhttps://gillianperkins.comInstagram: @GillianZPerkins

In today's episode, I'm here to reshape the narrative around entrepreneurship. Let's acknowledge the truth – the day-to-day reality of being an entrepreneur can be quite different from the picturesque vision of absolute freedom and control over our lives. I'm not just here to talk; I'm here to share actionable strategies. My goal is to guide you on optimizing your work hours, leading to not only increased earnings but also paving the way for a more fulfilling work-life balance. Picture this journey as a quest for a new perspective on entrepreneurship. We're not just chasing the conventional notions; we're diving into the specifics. By fine-tuning our approach to work, we can unlock a realm where success isn't just measured in numbers but in the quality of our lives. So, are you ready to redefine your entrepreneurial journey? Join me as we navigate the intricacies of entrepreneurship, exploring strategies that bring about real, tangible change. Listen to the full episode to hear: FREE Resources to Grow Your Online Business: https://gillianperkins.com/the-100k-method/Small Business 101https://gillianperkins.com/free-training-small-business-101/Write a Profit Plan for Your Business http://gillianperkins.com/free-profit-plan Work with Gillian Perkins: https://gillianperkins.com/100k-mastermindStartup Societyhttps://startupsociety.comhttps://gillianperkins.com@GillianZPerkins