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Upper Cervical Marketing Podcast

Business & Economics Podcasts

The Upper Cervical Marketing Podcast provides upper cervical doctors and students with actionable business and marketing information from upper cervical leaders.

Location:

United States

Description:

The Upper Cervical Marketing Podcast provides upper cervical doctors and students with actionable business and marketing information from upper cervical leaders.

Language:

English


Episodes
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UCM 215: How to Stop Seeing Patients and See Your Practice Grow!

6/17/2024
Dr. Ed Gigliotti joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis and Dr. Ed discuss how he was able to step out of the patient care aspects of his role and still grow his practice. Dr. Davis and Dr. Ed discuss specific steps to take and mentor mindset that is necessary to make this work. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!

Duration:00:29:30

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UCM 214: Leveling up through the Stages of Practice Growth Part Two

6/10/2024
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis and Tony Hook discuss practice growth stage four through seven. Dr. Davis and Tony discuss specific skills to focus on, steps to take, and much more. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!

Duration:00:40:31

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UCM 213: How does a Trailblazing Doc move to the next practice growth stage?

6/3/2024
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses how upper cervical specialists with one associate can continue to grow their practice and add a second associate. Dr. Davis discusses specific skills to focus on, steps to take, and much more. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!

Duration:00:04:55

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UCM 212: 5 Strategies to Amplify Profitability in Your Upper Cervical Practice!

5/27/2024
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses how upper cervical specialists can maximize profitability in their practices. Dr. Davis discusses how to minimize overhead, charge for what you’re worth, understand your labor efficiency ratio and much more. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!

Duration:00:28:51

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UCM 211: Aligning Purpose and Practice: A Chiropractic Journey

5/20/2024
Dr. Bill Henry joins the Upper Cervical Marketing Podcast from InTouch Chiropractic in Ocean NJ. In this UCM Podcast, Tony Hook discusses how Dr. Henry has aligned purpose and practice in his chiropractic journey. Dr. Henry shares incredible stories from his many decades of practice. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!

Duration:00:41:53

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UCM 210: How Does a Misaligned Doc Move to the Next Practice Growth Stage

5/6/2024
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses how a doctor in the Misaligned Doc Stage (practice growth stage II) can level up. Dr. Davis specifically discusses team challenges and role clarification that is necessary. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!

Duration:00:04:44

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UCM 209: Successfully Building a Multiple Practice System to Serve Your Community

4/29/2024
Dr. Kerry Johnson joins the Upper Cervical Marketing Podcast from Johnson Spinal Care in Minnesota. In this UCM Podcast, Dr. Bill Davis discusses lessons that Dr. Kerry Johnson has learned over the past 38 years about hiring and developing associates, opening multiple locations and integrating their core values throughout the organization. Dr. Johnson has built an incredible 3 clinic and 8 doctor upper cervical practice organization that is serving the Minneapolis-St. Paul area. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!

Duration:00:34:31

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UCM 208: 7 Ways to Glorify God with Your Upper Cervical Practice!

4/22/2024
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses seven ways to glorify God with your upper cervical practice. Dr. Bill discusses the opportunities an upper cervical specialist has to advance the kingdom of God through their practice. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!

Duration:00:36:17

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UCM 207: Leveling up through the Stages of Practice Growth Part One

4/15/2024
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses with Tony Hook the necessary skills to focus on in each of the first three practice growth stages. Dr. Bill and Tony discussed the challenges of being a Do Everything Doc, a Misaligned Doc and a Trailblazing Doc. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!

Duration:00:48:59

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UCM 206: How Does a Do Everything Doc Move To The Next Practice Growth Stage?

4/8/2024
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses the challenges of being a Do Everything Doc. and what is necessary to break out of this initial practice growth stage to find more freedom, flexibility, and stability. Check out this podcast and get engaged for the mission!

Duration:00:04:04

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UCM 205: Book Yourself Solid for Chiropractors

4/1/2024
Dr. Christine Zapata joins the Upper Cervical Marketing Podcast from Seattle Washington. In this UCM Podcast, Dr. Bill Davis interviews Dr. Christine who has recently written a new book called Book Yourself Solid for Chiropractors with Michael Port. Dr. Christine shares some important concepts from the book including creating your ideal patient profile, always having something to invite people to, and building the know, like, and trust factor in your community. Check out this podcast and get engaged for the mission!

Duration:00:33:58

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UCM 204: 8 Mistakes to Avoid When Opening a 2nd Upper Cervical Practice

3/25/2024
Dr. Bill Davis on the Upper Cervical Marketing Podcast What you are going to learn today… How to effectively DUPLICATE YOUR PRACTICE CULTURE in a second location What you need to do to make sure you DON'T HURT YOUR ORIGINAL LOCATION as you build the new one How to BE SURE YOU NEED TO OPEN A 2ND LOCATION to continue to grow Where you need to be WITH MONTHLY COLLECTIONS & TEAM SIZE to effectively pull this off How to build a 3 YEAR BRANDING AND MARKETING PLAN to consistently build the second location How much of YOUR TIME & YOUR KEY TEAM MEMBERS TIME will be required to effectively launch a second location How to PICK THE NEW LOCATION so both locations continue to grow and thrive How to effectively BUDGET & PLAN TO OPEN A SECOND LOCATION without crippling yourself financially What you need to FOCUS ON NOW to grow to the next practice growth stage... and much, MUCH More!

Duration:00:33:19

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UCM 203: Fulfill the Mission by Empowering New Doctors with Dr. Angelo Colavita

3/18/2024
Dr. Dr. Angelo Colavita on the Upper Cervical Marketing Podcast Dr. Angelo Colavita joins the Upper Cervical Marketing Podcast from Clifton, NJ. In this UCM Podcast, Tony Hook interviews Dr. Angelo who shares his heart to equip and empower more students and doctors to be impactful chiropractors. We discuss how he and other leaders in the upper cervical community are making a difference and how we all have a role to play. Check out this podcast and get engaged for the mission!

Duration:00:42:47

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UCM 202: How Frequently Should You Redesign Your Upper Cervical Chiropractic Website?

3/11/2024
Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill answers a common question that upper cervical specialists ask “how frequently should you redesign your website”?. We discuss the factors to consider and a good rule of thumb. We also discuss other digital marketing and branding factors to consider when evaluating your website as part of your larger marketing and branding strategy.

Duration:00:07:16

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UCM 201: Building a Low-Volume and High-Fee Practice with Dr. Levi Colt Wainwright

3/4/2024
Dr. Levi Colt Wainwright joins us on the Upper Cervical Marketing Podcast from Tallahassee Florida. In this UCM Podcast, Dr. Bill Davis interviews Dr. Wainwright who shares how he shifted his mindset in his practice from a high-volume low fee practice to a low-volume high fee practice and has been extremely successful. We discuss how positioning himself in his community as a specialist has made all the difference. It’s time to recognize the value that you bring to your community.

Duration:00:36:59

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UCM 200: 7 Concepts Every Patient Needs to Know About Upper Cervical with Dr. Bill Davis and Tony Hook

2/26/2024
Dr. Bill Davis joins Tony Hook on the UCM Podcast to celebrate the 200th episode! In this UCM Podcast, Tony Hook discusses with Dr. Bill the importance of building a patient education system around the 7 concepts every patient needs to know about upper cervical. We discuss how crucial it is for your practice members to understand these concepts and be able to communicate them with others in order to generate consistent referrals for your upper cervical practice.

Duration:00:47:53

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UCM 199: 6 Steps to Freedom with an Associate Driven Practice! with Dr. Bill Davis

2/19/2024
Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill shares the six steps you need to follow in order to build an associate driven practice system. We discuss how crucial these six steps are for you to hire your first or next associate. It’s time to be intentional and develop systems to expand and grow UC care.

Duration:00:33:47

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UCM 198: How Are Practice Growth Sessions Different from Coaching or Consulting? with Dr. Bill Davis

2/12/2024
Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill shares about the specifics of the practice growth sessions that UCM offers to upper cervical specialists. We discuss three major differences between this service and all other general chiropractic consulting and practice management. It’s time to be intentional to grow this year with practice growth sessions.

Duration:00:06:59

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UCM 197: Reaching Students and New Doctors to Join the Upper Cervical Team with Dr. Bill Macchi

2/5/2024
Dr. Bill Macchi joins us on the Upper Cervical Marketing Podcast from Raleigh, NC. In this UCM Podcast, Tony Hook interviews Dr. Bill who shares how he and others are empowering chiropractic students to get involved with upper cervical. We discuss how crucial advocacy ambassadors are to the mission of bringing upper cervical to the world. It’s time to be intentional and develop systems to expand and grow UC care.

Duration:00:26:03

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UCM 196: 4 UC Practice Building Blocks to Thrive in 2024 with Dr. Bill Davis

1/22/2024
Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discuss the four building blocks of upper cervical practice success to focus on in 2024. Dr. Davis has extensively studied successful upper cervical practices for over a decade and has found consistent patterns to advance from one practice growth stage to the next. Stay on mission with us and get fired up! Go team upper cervical!

Duration:00:50:34