The Life Of KG

JOIN THE MASTERMIND! Get fully booked using social media. In this episode today we have with us Hannah who is the owner of lashology in England. She helps lash artists in their business to get fully booked using social media. And today she gives our listeners tips and tricks on exactly how to do this. They wanna wait until they feel comfortable and confident, I think this is the biggest mistake Time Stamps 1:09-2:43 From working an 9 to 5 job to joining the lash industry, this segment features Hannah's story, initial struggles, and what inspired the transition to leaving her 9-5. 6:35-8:10 Starting a business from scratch with 0 clients can come off as intimidating and you may not have any clue on where to start. But does it always have to be this way? Not with the right guidance. So if you're looking for some advice on how to get started, make sure to not miss out on this segment. Key Takeaway Social Media Is Key A lot of the time the ultimate secret to getting fully booked is leveraging social media the right way. (Not a secret anymore but take notes!) Social media platforms like Instagram, YouTube, and Twitter can be excellent means for you to share your work and attract customers. Key Quotes ● “I don't even think using social media is an option now, I think you have to do it, if you want to grow.” ● “Always continue to learn.” Join us for more valuable insights on business success and level up your own entrepreneurial game as a beauty professional, life coach, salon owner, or whatever challenge it is that you have taken upon yourself to accomplish! Connect with Katie http://www.kgbusinessmentor.com/ http://www.instagram.com/kg_katiegodfrey Connect with Hannah Freebies | Lashology England Hannah Bramwell-Lash Tech Mentor (@lashologyengland) • Instagram photos and videos Sponsors Sky Premium Life Products https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

JOIN THE MASTERMIND TODAY From £3,000 months to £20,000 months. In this episode today we have with us Amy who is the owner of Bellissima Beauty and Aesthetics and specialises in beauty treatments and facial aesthetics. With over a decade of experience in the beauty niche, Amy has built her business from scratch to now £20,000 months! It then can be really difficult to look at it as, I need to keep her in a job or no actually this is my business, you need to leave.... Time Stamps 2:11-6:41 From never having a passion for beauty to owning a 10-year-old business specialising in the beauty niche, this is how Amy chose the beauty niche and built her business. 9:34-10:11 Here, Amy shares her drive, what keeps her motivated to keep going further, and the role of her parents in her career as a business owner. 13:08-13:40 Are you struggling with finding the right staff for your business? Well, so did Amy! Don't miss this segment because it will help you understand that you're not alone in the struggle. Key Takeaway Don't let your failures define you Might sound cliche but life doesn't end with bad GCSE grades or a career not working out for you. So, it's always a good idea to take on an active role and seek opportunities that will prove to be beneficial in the long run. Key Quotes ● “If you don't have a choice, you have to do it, no one is coming to save you.” Join us for more valuable insights on business success and level up your own entrepreneurial game as a beauty professional, life coach, salon owner, or whatever challenge it is that you have taken upon yourself to accomplish! https://bellissimabeautyandaesthetics.co.uk Sponsors Sky Premium Life Products https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

DOWNLOAD YOUR FREE PLANNER How many times have you heard about people leaving their high-paying jobs, to build a business empire that doesn't have much to do with their education or work experience? I'm sure the answer is not many but some people like our guest for today Melody McCloskey have. From being a product manager to the founder of a successful business StyleSeat, this superwoman is living proof that trusting your abilities can help you achieve wonderful things. It was a really intimidating process for me but I had to go out there and just do it.. Key takeaways #1 Transformation in the beauty industry 15 years ago, beauty standards were like the cover of Vogue magazine, if you didn't fit in the skinny white girl type, you didn't fit in at all but now beauty standards are so much more inclusive now which does not only affect us at an individual level but also as professionals in the beauty industry. There is now much more scope to express your natural creativity, therefore, right now is the golden opportunity to join the beauty industry if you are passionate about it. #2 Effective failure management Failure sound intimidating to you? As an entrepreneur, it shouldn't. If you want to build a business that lasts, get comfortable with experiencing failures. Accept the situation, adapt, and use it as a valuable learning opportunity. Timestamps 0:12-4:36 Melody shares how she built her business StyleSeat which empowers beauty professionals by helping them increase revenue through efficiency and client acquisition. She also discusses the financial battles she fought to pursue entrepreneurship. 34:41-37:26 Melody provides valuable social media marketing advice for beauty salon owners who want to establish a strong portfolio and digital presence, and explains how simple things when practised consistently, create a huge impact. Key Quote “As an entrepreneur, you need to understand that even when you get successful, you will have to deal with problems, that rollercoaster is a constant, no matter how big you grow.” Make sure to check out our podcast for more beauty content. About Guest https://www.styleseat.com/m/ CODE: LKG25 Sponsors Sky Premium Life Products https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 Flawless Beauty Accounting - 50% OFF your first month using code: KG50 https://flawlessbeautyaccounting.co.uk/ Instagram: @flawlessbeautyaccounting TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

CHECK OUT MASTERMIND DETAILS HERE Application only! One business per location! DM me on instagram "Growth" if you want to grow to £6,000 months and get fully booked. Or DM me "Scale" if you're already taking over £7,000 a month and want to scale past £15,000 months working half the time! --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

DOWNLOAD YOUR GOAL PLANNER HERE The thought of managing two salon businesses along with a training academy sounds intimidating to most people but our guest for today Lisa is not one of them. Let's hear her inspiring story of entrepreneurship, and get to know the business secrets that keep her thriving in the beauty industry. Timestamps 00.49-6:11 Lisa shares how she got into business after completing her education in hairdressing and beauty along with her exciting school experiences. 16:09-17:20 The two discuss how Lisa's money-spending mindset, which involves very conscious spending and strict financial calculations, impacts her pricing decisions. She also shares how losing her parents created some nervousness while dealing with money. Key takeaways #1 Hair and Beauty don't go together very well Looking for some advice on how to set up a salon business? You can start by ensuring your salon has separate areas for hair and beauty work if you want to incorporate both of these services. This will help create a better atmosphere for your clients since hair salons generally are louder and crazier as compared to salons for beauty treatments that have a calmer atmosphere. Along with offering valuable services, being mindful of client comfort will help you benefit from repeat customers and improve customer satisfaction. #2 Effective stock management The struggles of managing stocks effectively can be intense and draining but there are a few things that can help you keep a strict check on your inventory. These include well-formulated policies, strong ethics, and partnering with companies that don't have massive minimal spending. (Tune in to learn more about each of these!) “If you've got the passion, you will do well!” About Guest Www.perfect10nailsandbeauty.com Www.avenueacademy.co.uk Sponsors Sky Premium Life Products https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 Flawless Beauty Accounting - 50% OFF your first month using code: KG50 https://flawlessbeautyaccounting.co.uk/ Instagram: @flawlessbeautyaccounting TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

DOWNLOAD YOUR FREE GOAL PLANNER TODAY! In this podcast episode, we are joined by Ali Majed who is a successful beauty content creator. Join us as he shares his inspiring career story, the challenges he faced on his journey, and most importantly how he started his career. Timestamps 0:17- 4:02 Ali starts by introducing himself and his work as a beauty content creator who started his journey on Tiktok. The two also talk about their first meeting in Saudi Arabia and Ali’s experience filming and posting his first public video. 6:08-7:07 Influencer life is not always as glamorous as it appears on screen. Ali and Katie shed some light on this topic and how the masses tend to make generalisations based on a few clips they see online. Ali also shares the reality of dealing with finances as a new content creator in the industry and how it takes a lot of time and effort before you get the true value of the work you do. 7:08-9:00 Katie and Ali have a detailed discussion on the importance for entrepreneurs and content creators to connect with their audience and show up with their authentic personality no matter how difficult it may appear at first. 15:52-17:44 Here, Ali shares his thoughts about how to choose people/brands to work with and the benefits big companies can get by collaborating with micro-influencers. 26:41-30:11 Before wrapping off the podcast, Ali talks about some of his favourite influencers and content creators and what made him look up to them along with some genuine advice for anybody who is looking to enter the industry. Key takeaways #1 Avoid Over Excessive Planning When you're starting something new, especially something that requires you to get out of your comfort zone, don't overthink. Your first attempt at anything will not be perfect and it doesn't have to be perfect. What's important is that you start and stay consistent while maintaining a strong learning mindset. #2 Niche down Content creation and entrepreneurship can be soul-sucking sometimes especially when you're handling all of your work yourself. However, having a specific niche that you truly enjoy can reduce your work stress significantly since you are enjoying what you do. So, it's not always a good idea to chase after the most high-paying or popular niches, sticking to where your strength and passion lie can do wonders too. Key Quotes About Guest Ali Majed (@mushumajed) | TikTok https://www.instagram.com/mushumajed/ Sky Premium Life Products https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 Flawless Beauty Accounting - 50% OFF your first month using code: KG50 https://flawlessbeautyaccounting.co.uk/ Instagram: @flawlessbeautyaccounting TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

Download Your Free Goal Planner Here In this podcast episode, we are joined by Emma-Jayne who shares with us her experience with becoming a business owner and how she navigated her journey from a salon Saturday girl to a salon owner. If you are looking for some genuine business talk from a well-established salon owner, make sure to tune in and enjoy! Timestamps 0:00-9:10 We start off the podcast with a quick introduction of our special guest for today, Emma Jayne who owns a salon and specialises in lashes and bridal hair. She shares her origin story, how she got to where she is today, and what made her set up her own salon business. She also talks to us about her pregnancy journey, unfortunate miscarriages, and how she dealt with the difficulties that came with the COVID lockdown while she was in the process of establishing her business and grieving her loss. 10:52-13:06 Emma shares how she dealt with some of the big changes that she went through after choosing entrepreneurship. This segment is filled with some valuable advice on how you can make this transition smoother for yourself as well. 13:08-15:32 Balancing motherhood and entrepreneurship can be quite challenging. Here, Emma talks to us about how she kept consistent with her business while also being a wonderful mom. She also shares some adorable moments she has had with her child that will make you go aww! 16:06-17:21 Emma discusses how her work experience as an employee has positively shaped her interactions with her workforce as she now owns a salon business. Key takeaways #1 Mindset is key You need to have the right mindset before you step into the rewarding but challenging world of entrepreneurship. Remember that the proper strategy, the right mindset, and being focused strictly on what you want to achieve are what will get you through the difficult days. It is what will keep you consistent and steadfast on the days when you don't feel like being an entrepreneur! #2 Share your story Take this as a sign to share your story with the world. Talking about your feelings and experiences with the world can not only make you feel relieved, but it can also help other people benefit and know that they are not alone in their difficulties. #3 Find balance As entrepreneurs, it gets difficult to find your work-life balance and say no to work but you have to draw the line somewhere. Make sure to not overwork yourself to the point of exhaustion where you have no me-time left for yourself to unwind and relax. Investing time in yourself is also important for your business because a stressed out and overworked owner is much more likely to make mistakes that could have easily been avoided. Key Quote “I did it because I had to, so I didn't have to go back and work full time. Check Out Emma-Jaynes Salon. https://www.mirrormirrorcleethorpes.co.uk Sponsors Sky Premium Life Products ⁠https://skypremiumlife.co.uk/⁠ ⁠https://www.instagram.com/skypremiumlife/⁠ Code for 15% OFF : kgpodcast15 Flawless Beauty Accounting - 50% OFF your first month using code: KG50 ⁠https://flawlessbeautyaccounting.co.uk/⁠ Instagram: @flawlessbeautyaccounting TNB Skills Training Our funded apprenticeships for salons Apply now quoting KGPodcast ⁠www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

JOIN OUR FREE 3 DAY CHALLENGE TO GET BOOKED UP! ⁠https://www.katiegodfrey.co.uk/booked-out-beauty-the-challenge⁠ In this podcast episode, Katie walks us through her recent retreat to Marrakesh. She explains why she chose that location, her experience being there, and some exciting things that happened on the trip. Make sure to grab a cup of coffee, preferably something to munch on, tune in and enjoy! I have been planning this retreat for months literally… Timestamps 0:00-4:42 Katie starts off the podcast by explaining that her recent trip to Marrakesh was for business purposes, as she took a group of people to enjoy some time off, learn and network in a group setting. She also explains why this retreat took place specifically in Marrakesh and how her business retreat to New York last year inspired her to create something similar for her clients. She also walks us through the process and planning that went into the creation of this trip for her clients and how she made sure that the group would consist of like-minded people who would connect well because no one would really want to be stuck in a foreign country with people they don't vibe with or get along well with. 4:44-5:52 Recalling some of the best things that happened on the trip, Katie shares how it proved to be an excellent means of making connections and networking with people that eventually helped her learn more and grow her business as well. She also shares how it proved to be an incredible opportunity for her to talk about her business and entrepreneurship with a group of wonderful business owners without any fear of judgement as is usually expected when talking to people who aren't entrepreneurs themselves and don't properly understand the ins and outs of running a business. 5:55-11:23 In this segment, Katie shares some insights on how the trip was structured for the 4 days, the activities that they performed as a group during this time and how everything was scheduled and organised to ensure that the most was made out of the trip and the time spent together was utilised effectively. She also explains how she made sure to find a good balance between working by learning and interactive discussions and enjoying by doing something fun, touring the area, and finding enjoyable activities for everyone. 12:15:05 Before wrapping off the podcast, Katie shares insights from upcoming plans for more retreats and how she recommends it to anyone who is looking to bond and learn with like-minded people. Key Quote “Business is extremely lonely, regardless of whether you have a mentor or coach and very often we can't speak to our family and friends about it as much as we would like, so to be around people with whom you can openly talk about business with no fear of judgement was incredible.” Sponsors Sky Premium Life Products ⁠https://skypremiumlife.co.uk/⁠ https://www.instagram.com/skypremiumlife/⁠ Code for 15% OFF : kgpodcast15 Flawless Beauty Accounting - 50% OFF your first month using code: KG50 ⁠https://flawlessbeautyaccounting.co.uk/⁠ Instagram: @flawlessbeautyaccounting TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform. Apply now quoting KGPodcast ⁠www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

JOIN OUR FREE 3 DAY CHALLENGE TO GET BOOKED UP! ⁠https://www.katiegodfrey.co.uk/booked-out-beauty-the-challenge⁠ In this podcast episode, we are joined by Helen from The Foundry. Helen is queen of profit & I wanted to get her on the show to share her success story and give you tips on how to generate more profit in your business. If you are looking for some good business advice from a well-established salon owner, make sure to tune in and enjoy! Timestamps 0:00-7:35 We start off the podcast with a quick introduction of Helen, as she tells us more about herself, how she started her salon at 41 and her training as a lash tech. She also talks to us about her very happy childhood, her life before she started her professional career and how she got into the beauty industry. 9:33-14:12 Helen talks about womanhood and how motherhood can change your priorities even in terms of your career as well as your general goals in life. She shares how her salon business worked out with her own family situation and how her daughters are so proud of the incredible career she has built for herself. Along with this, she talks about entertaining clients at odd hours of the day when she had just started her business and how COVID-19 impacted her business practices. 21:04-23:42 Helen talks about the importance of working on customer service to improve client experience and make them feel special. Small things like putting your client's coats on a warmer can truly make a difference and ensure that clients keep coming back for more and more of your services. This segment contains a lot of advice on personal branding and its benefits for your business, so don't miss out! Key takeaways #1 It's never too late to start It's never too late to chase a dream as long as your passion and drive are strong enough. To set up and run your business, you need a proper strategy, work ethic, and focus and what you don't need is a socially acceptable age or any other social characteristic that is deemed fit to become a business owner. Shoot your shot and remember that it is better to try something and fail than to not do anything and regret about never even once trying. #2 Don't undersell yourselves If you are confident that you are offering something to your client that is not readily available in the market, charge accordingly. Clients will be willing to pay a few extra bucks if the service is worth it, even if they can get something for cheaper at another business that does not provide the same quality. Key Quotes ● “It's lovely to find a new career later on in life.” ● “It's never too late, you are never too old.” ● “The universe gives you things for a reason.” Go and check out helen at: www.foundrycranbrook.com Insta/facebook: foundrycranbook Sponsors Sky Premium Life Products ⁠https://skypremiumlife.co.uk/⁠ ⁠https://www.instagram.com/skypremiumlife/⁠ Code for 15% OFF : kgpodcast15 Flawless Beauty Accounting - 50% OFF your first month using code: KG50 ⁠https://flawlessbeautyaccounting.co.uk/⁠ Instagram: @flawlessbeautyaccounting TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform Apply now quoting KGPodcast ⁠www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

GET YOUR TICKETS FOR OUR LIVE EVENT IN APRIL BEFORE THEY SELL OUT. https://www.katiegodfrey.co.uk/marketing-made-easy-live-event/ In this podcast episode, Katie and Amy sit down to have an insightful discussion on some of the business mistakes they made in 2023 and the lessons they learned so that you can apply them to your own business. If you are looking for some genuine business advice, make sure to tune in and enjoy! People like to know who they are supporting... Timestamps 0:00-2:55 Katie starts with a quick reflection on how the KG Brand performed in 2023, the unique circumstances she faced, and how she plans on using the experience and lessons learned to plan out the coming year, along with Amy. From figuring out product lines that suit customers best to navigating the insane amount of competition in the market, the two touch upon the everyday struggles business owners go through. 3:11-7:31 Here, the two talk about the time when half of their team from the salon business left for maternity leave, how they dealt with this situation, and helped their team cope. They also touch upon how clients were affected by this and the importance of building a good rapport with each client. 11:41-17:27 A lot of entrepreneurs struggle with content creation, especially with how rapidly trends are evolving. In this segment, Katie and Amy share how they deal with this issue and keep up to ensure that their salon business and other ventures continue to grow. Key takeaways #1 Add Personal Touches to Your Business Connecting with your clients on a personal level can help you boost sales by ensuring improved customer satisfaction and rapport building. This is especially true for those in the service industry such as salon owners. Showing up to say hello occasionally, a little chat, and things as small as this can be a great starting point! #2 Set small targets It's the small steps that you make in the right direction that will help you achieve the bigger milestone. Remember, as an entrepreneur you should master perseverance and stay consistent if you truly want to achieve the goals you have for your business. Key Quote If you are not focusing on one thing solely, everything is diluted, you can only get one thing 100% right. Sponsors Sky Premium Life Products https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures! Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

GET YOUR TICKETS FOR OUR LIVE EVENT IN APRIL BEFORE THEY SELL OUT. https://www.katiegodfrey.co.uk/marketing-made-easy-live-event/ This event is going to be insane! Join us on Sunday 28th April at the luxury Rushton Hall, Kettering to level up your Marketing! Time to kick marketing stress to the curb and make your beauty business thrive! Join our super fun live event – we're spilling the tea on easy-peasy marketing that won't steal your precious time. Tired of hustling for clients? We feel you! Let's chat about simple tricks to bring in more clients, which means cha-ching! 🤑 No more overwhelm, just easy tips to make your beauty biz shine. Grab yourself a front-row seat, and let's make marketing a breeze together – because you deserve it! --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

GET YOUR TICKETS FOR OUR LIVE EVENT IN APRIL BEFORE THEY SELL OUT. https://www.katiegodfrey.co.uk/marketing-made-easy-live-event/ This event is going to be insane! Join us on Sunday 28th April at the luxury Rushton Hall, Kettering to level up your Marketing! Time to kick marketing stress to the curb and make your beauty business thrive! Join our super fun live event – we're spilling the tea on easy-peasy marketing that won't steal your precious time. Tired of hustling for clients? We feel you! Let's chat about simple tricks to bring in more clients, which means cha-ching! 🤑 No more overwhelm, just easy tips to make your beauty biz shine. Grab yourself a front-row seat, and let's make marketing a breeze together – because you deserve it! --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

GET YOUR TICKETS FOR OUR LIVE EVENT IN APRIL BEFORE THEY SELL OUT. https://www.katiegodfrey.co.uk/marketing-made-easy-live-event/ In this podcast episode, Katie Godfrey explains the role of Amy within the KG Brand and how her presence and involvement has impacted the business. Amy has gone from being in care to being the marketing assistant of KG. I didn't know where I was going, what direction I wanted to go in… Timestamps 1:26-9:30 We start with Amy sharing how she took a KG lash course in 2017. A few years later Katie put up on her socials that she was looking for an apprentice and Amy decided to apply, was interviewed and eventually selected. The two also touch up on their relationship with each other, how it is based on mutual trust and respect, and their journey throughout the years. This segment is filled with their personal experiences, some struggles and difficulties, and a little bit of light-hearted humor and stalking confessions that will make for a good laugh. 10:15-11:40 Here, we talk about the importance of email marketing and how it can be incredibly useful in maintaining a good relationship with clients and offering a more personalised experience to them, along with a comparison of keeping in touch with clients via email vs socials. Katie shares how she has witnessed its positive influence in her salon business. Key Takeaways #1 Outsourcing is important Outsourcing is the strategic move that will allow you as an entrepreneur to streamline your operations and enhance your efficiency. Collaboration and delegation can prove to be a game-changer, freeing up time and resources so that you can drive your business forward! #2 Email marketing Through targeted and personalised email campaigns, you can connect with your clients on a personal level, generate more leads, effectively promote your products or services, and establish brand loyalty. This is especially true for those in the service industry such as salon owners. Remember, with email marketing, it's not just about sending messages; it's about creating meaningful connections with the audience. Key Quote “The more emails you have in your email database; the more sales you will make when it comes to launching a new product or service. “ Are you a salon owner or any type of entrepreneur who is interested in listening to more of such inspiring business content? If yes, make sure to check out our podcast. Sponsors Sky Premium Life Products https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures! Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

GET YOUR TICKETS FOR OUR LIVE EVENT IN APRIL BEFORE THEY SELL OUT. https://www.katiegodfrey.co.uk/marketing-made-easy-live-event/ In this podcast episode, Katie Godfrey explains the role of Amy within the KG Brand and how her presence and involvement has impacted the business. Amy has gone from being in care to being the marketing assistant of KG. I didn't know where I was going, what direction I wanted to go in… Timestamps 1:26-9:30 We start with Amy sharing how she took a KG lash course in 2017. A few years later Katie put up on her socials that she was looking for an apprentice and Amy decided to apply, was interviewed and eventually selected. The two also touch up on their relationship with each other, how it is based on mutual trust and respect, and their journey throughout the years. This segment is filled with their personal experiences, some struggles and difficulties, and a little bit of light-hearted humor and stalking confessions that will make for a good laugh. 10:15-11:40 Here, we talk about the importance of email marketing and how it can be incredibly useful in maintaining a good relationship with clients and offering a more personalised experience to them, along with a comparison of keeping in touch with clients via email vs socials. Katie shares how she has witnessed its positive influence in her salon business. Key Takeaways #1 Outsourcing is important Outsourcing is the strategic move that will allow you as an entrepreneur to streamline your operations and enhance your efficiency. Collaboration and delegation can prove to be a game-changer, freeing up time and resources so that you can drive your business forward! #2 Email marketing Through targeted and personalised email campaigns, you can connect with your clients on a personal level, generate more leads, effectively promote your products or services, and establish brand loyalty. This is especially true for those in the service industry such as salon owners. Remember, with email marketing, it's not just about sending messages; it's about creating meaningful connections with the audience. Key Quote “The more emails you have in your email database; the more sales you will make when it comes to launching a new product or service. “ Are you a salon owner or any type of entrepreneur who is interested in listening to more of such inspiring business content? If yes, make sure to check out our podcast. Sponsors Sky Premium Life Products https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures! Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

In this podcast episode, Katie shares her views on taking breaks in your business. If you are looking for some genuine business advice from women in business make sure to tune in and enjoy! This life is not meant for everyone.. Timestamps 0:24-9:10 Katie starts by answering the first question she has from a business owner who wants to know if taking a break from their business to reset themselves is a good idea. Explaining the complexities involved in taking complete switch-off breaks as an entrepreneur, Katie touches upon many aspects of the entrepreneurial life, why it is not meant for everyone, and the recommended way of taking breaks from your business. She also shares her personal experience being an entrepreneur and how she manages her business and personal life without switching off her business completely when she has other things to prioritise. 9:30-13:38 Amy and Katie discuss how as an entrepreneur you can create freedom in your business in multiple ways such as empowering your team and having enough confidence in them to be assured that they can takeover when you are away. They also talk about the issue of burnout that many beauty salon owners face and what can be done to deal with it effectively. Key takeaways #1 Entrepreneurial grind As a business owner, you need to understand that this is a profession that will require you to give your 100%. Even during vacations and holidays, the hustle will continue and there will still be things you need to take care of. This is why it’s so important that you whole-heartedly choose this profession and are prepared to deal with the challenges that are bound to come your way, and not just because you see other people doing it or for the sake of making money. Always remember that success in entrepreneurship goes beyond the financial rewards and making this choice solely based on external perceptions can lead to frustration and burnout. #2 Building a strong team As an entrepreneur, it is important for you to train your staff and empower them. A strong team will help you create a better work-life balance for yourself and will improve the quality of the service you are offering as well. Key Quotes “When you are an entrepreneur, business owner, beauty salon owner, whatever that looks like for you, but you are working for yourself in some shape and form, you can't take a break, as in like fully switch off.” “If you want to build a business, you can't be like I'm building, I'm stopping, I'm building, I'm stopping.” Are you a beauty salon owner or any type of entrepreneur who is interested in listening to more of such inspiring content by women in business? Make sure to check out all our podcast episodes and enjoy! BOOK TICKETS FOR OUR LIVE EVENT SUNDAY 28TH APRIL. https://www.katiegodfrey.co.uk/marketing-made-easy-live-event/ Sponsors Sky Premium Life Products https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures! Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

DOWNLOAD YOUR FREE GOAL PLANNER HERE In this podcast episode, Katie shares her views on taking breaks in your business. If you are looking for some genuine business advice from women in business make sure to tune in and enjoy! This life is not meant for everyone.. Timestamps 0:24-9:10 Katie starts by answering the first question she has from a business owner who wants to know if taking a break from their business to reset themselves is a good idea. Explaining the complexities involved in taking complete switch-off breaks as an entrepreneur, Katie touches upon many aspects of the entrepreneurial life, why it is not meant for everyone, and the recommended way of taking breaks from your business. She also shares her personal experience being an entrepreneur and how she manages her business and personal life without switching off her business completely when she has other things to prioritise. 9:30-13:38 Amy and Katie discuss how as an entrepreneur you can create freedom in your business in multiple ways such as empowering your team and having enough confidence in them to be assured that they can takeover when you are away. They also talk about the issue of burnout that many beauty salon owners face and what can be done to deal with it effectively. Key takeaways #1 Entrepreneurial grind As a business owner, you need to understand that this is a profession that will require you to give your 100%. Even during vacations and holidays, the hustle will continue and there will still be things you need to take care of. This is why it’s so important that you whole-heartedly choose this profession and are prepared to deal with the challenges that are bound to come your way, and not just because you see other people doing it or for the sake of making money. Always remember that success in entrepreneurship goes beyond the financial rewards and making this choice solely based on external perceptions can lead to frustration and burnout. #2 Building a strong team As an entrepreneur, it is important for you to train your staff and empower them. A strong team will help you create a better work-life balance for yourself and will improve the quality of the service you are offering as well. Key Quotes “When you are an entrepreneur, business owner, beauty salon owner, whatever that looks like for you, but you are working for yourself in some shape and form, you can't take a break, as in like fully switch off.” “If you want to build a business, you can't be like I'm building, I'm stopping, I'm building, I'm stopping.” Are you a beauty salon owner or any type of entrepreneur who is interested in listening to more of such inspiring content by women in business? Make sure to check out all our podcast episodes and enjoy! BOOK TICKETS FOR OUR LIVE EVENT SUNDAY 28TH APRIL. https://www.katiegodfrey.co.uk/marketing-made-easy-live-event/ Sponsors Sky Premium Life Products https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures! Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

DOWNLOAD YOUR GOAL PLANNER TODAY In this podcast, Louise Nicholas, the passionate owner of The Beauty Loft Ely, provides an in-depth exploration of her journey as a salon owner. From recruiting challenges to the transformative impact of business coaching, Louise shares valuable insights for salon owners and beauty business enthusiasts alike. How business coaching reshaped Louise’s mindset and contributed to salon growth…. Key Takeaways: Striking a Balance for Holistic Success Achieving a harmonious blend of life and business is crucial. Prioritise work-life balance and explore smarter ways of working, such as passive income, applicable universally across various fields like salons, lash businesses, or real estate. Aligning Actions with Core Values Uncover the transformative power of aligning actions with core values. This practice serves as a guiding compass for making decisions that contribute to both financial success and personal fulfillment. Navigating Life's Twists Adopt a mindset that embraces life's uncertainties as purposeful turns. Every experience, even challenges, holds the potential for growth and learning, offering valuable lessons and hidden purposes. Time Stamps: 00:00-02:14: Louise sets the stage, providing a glimpse into her role as the owner of The Beauty Loft Ely and the transformative impact of business coaching. 02:14-06:03: Dive into the intricacies of recruiting challenges in the beauty industry. Louise shares insights on maintaining a unique salon atmosphere during transitions and the puzzle of finding the right team members. 10:45-14:20: Louise shares her strategic approach to recruiting three new staff members simultaneously. Discover the unique bonding experience that emerged from this recruitment strategy, enhancing teamwork and cohesion. 14:20-18:30: Uncover the transformative power of business coaching in reshaping Louise’s mindset and contributing significantly to the growth of The Beauty Loft Ely. 18:30-26:50: Reflecting on the unprecedented challenges posed by the COVID-19 pandemic, Louise details the salon's journey to adapt and thrive. 26:50-33:43: Louise expresses gratitude for the impactful collaborative journey with a business coach. Key Quotes: · "Recruiting is like finding the right pieces to complete a puzzle; each member contributes to the whole." · "Business coaching not only transformed my mindset but significantly contributed to our business growth." · "Being open and honest about my beauty business with a coach was a significant achievement. It brought fresh ideas and perspectives that transformed my approach to running The Beauty Loft Ely, a valuable lesson for fellow salon owners." About guest speaker Let us pamper & spoil you | The Beauty Loft Ely www.instagram.com/thebeautyloftely www.instagram.com/lounicholas Sponsors Sky Premium Life Products https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures! Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

DOWNLOAD YOUR PLANNER TODAY Today, we have a special guest, Megan, the proud founder and owner of Brow Wow, a thriving salon that's been in business for some time now. Megan's journey is one that many of you will resonate with. She's faced numerous challenges since her early years, but her determination and spirit have led her from bankruptcy to running a six-figure business. Today’s episode is a treasure trove of inspiration and motivation, especially for those who are in the midst of their own entrepreneurial journey. So, tune in and get ready to be inspired because, as Megan's story proves, you might just be leaving cash on the table. Key Takeaways 1) Despite whatever setbacks and hardships, you face, you must not give up and keep trying until there isn’t even a slight chance left. 2) You should find passion and purpose in your work. When faced with challenges, having a passion for your work becomes a powerful motivator. It gives you a reason to push through difficulties and overcome obstacles because you genuinely care about what you're doing. 3) Life is bound to throw curveballs, and persistence is the force that enables individuals to navigate through obstacles. Despite facing numerous obstacles, persistence ultimately leads to success. The determination and refusal to give up plays a pivotal role in overcoming adversity and achieving your goals. Time Stamps: 1:47-5:59: Megan, hailing from a low-income family, faced hardship when her single-parent mother, a hairdresser, fell ill when Mehan was just 11. 16:00 - 16:35: Bankruptcy loomed, but she applied for and secured a grant from the Prince's Trust. With £750, she started a cosmetics business from her mom's kitchen, turning her life around. 17:11 - 19:25: During her first year, she found herself in a predicament of undercharging, generating a modest turnover of only £2000. 26:56 - 30:07: Having a mentor who understands the nuances is crucial. This expertise not only helps navigate challenges but also contributes to cost savings and enhances overall business proficiency. 30:12 - 33:09: Quotes “Running a business is like a treadmill you can’t get off.” Interested in more such inspiring content to give your business a quick boost? Make sure to check out our podcasts for valuable advice to all entrepreneurs regardless of the niche you are working in. From beauty and salons to product-based businesses, there is something useful for all! About the guest brow wow – Independent specialist Brow & Beauty Bar (browwowbar.co.uk) Sponsors Sky Premium Life Products https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures! Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

DOWNLOAD YOUR FREE GOAL PLANNER HERE In this episode, we have with us Antonia Knowles from Kiss Aesthetics who is an incredibly talented individual with a strong passion for helping people make money and boost their passive income. In her words, money is a great thing to have, but life's too short to be spending all your time making it. So, let's figure out how to strike the balance in this enlightening conversation! And it was the best thing I ever did…. Key takeaways #1 Find balance. This is the key! While making money is important for all the obvious reasons, life truly is too short to be spent entirely trying to get those few extra dollars. So work hard but most importantly work smart, passive income is one such way where you make money while also not having to spend a lot of time on it. This applies to all, doesn't matter what niche you are working in, let it be your salon, lash business, or real estate. #2 Find your core values. Understanding what truly matters to you is a crucial aspect of achieving this sought-after equilibrium in life. By aligning your actions with your core values, you can make meaningful choices that promote both financial success and personal fulfilment. #3 Everything happens for a reason. When faced with challenges or uncertainties, remember that there may be a greater purpose or lesson hidden within these experiences. Time Stamps 00:17-0:49 Knowles starts with a quick introduction and walks us through her passion for helping people make money and how it has evolved from wanting her clients to earn billions to now being more focused on helping them make sustainable amounts through passive income with the main aim of spending that time elsewhere because once again life's too short to be working 24/7. 5:39-10:07 Our guest shares with us her origin story. She talks about her education, work, some of the heartbreaks she faced along the way, and what inspired her interest in the industry she is part of now. Knowles also shares the initial stages of her work and the gratifying feeling of making good money. 16:26-17:31 Knowles shares how having ADHD has proven to be in her best interest, driving business success and giving her the motivation, she needs to get things done. 19:32-20:49 She talks about the importance of being open to taking risks and how it can help you grow as a person as well as an entrepreneur. Learn to get out of your comfort zone when needed! 21:57-27:29 Struggles are a part of life and something even the most successful entrepreneurs have gone through. Key Quotes Connect with Antonia Knowles Antonia Knowles (@kiss_aesthetics_empire) • Instagram photos and videos Sponsors Sky Premium Life Products https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

In this podcast, we will be having a discussion on some of the challenges beauty and hair businesses face due to seasonal changes and explore strategies to monetise this downtime. You are leaving cash on the table…. Key takeaways #1 Monetise your free times For most business owners, it's common to experience fluctuations in their workload, with some months being busier than others. The key here is to capitalise on the seasons when your business isn't bustling with clients. During these quieter periods, you have an opportunity to make productive use of your time, don't let it go to waste. #2 Retail products If you have a loyal customer base, they are likely to purchase retail products from you because they already trust your brand. Retail products can be a great way to keep customers engaged during slower periods. Offering them new and relevant products can rekindle their interest and bring them back to your business and this not only leads to retail sales but can also result in repeat business for your core services. #3 Think outside the box Thinking outside the box is a fundamental concept in entrepreneurship and offers nothing but good as it encourages innovation, creativity, and a fresh approach to problem-solving. For instance, if you are a salon owner working in the beauty industry and you've been facing seasonal fluctuations where the demand for haircuts and beauty treatments tends to decline during certain times of the year, you could do some creative thinking and create a salon subscription service that offers customers a fixed number of visits or services each month for a set fee or do seasonal themed pop-up events to ensure some sales during that time period. Time Stamps 0:45-5:19 Here Katie shares some very useful ways in which you can monetise the more relaxed, free days your business sees including reaching out to customers who haven't purchased in some time, offering gift vouchers, and carefully attracting clients during this time to ensure revenue generation and sales. 5:42-12:07 Have clients who trust you? Make some cash through retail. Katie walks us through the value of retail for businesses with a client base, for instance as a salon owner you can always keep some retail beauty products to sell and profit from. She also shares some valuable advice on how to decide the kind of retail products that can work well with what you are already offering and how to sell retail products effectively. 18:07-19:23 Make sure to stay active on your socials and work on your email marketing as well to attract clients. Remember it is currently November and everyone is buying gifts for their loved ones and your presence on social media will determine whether they buy these gifts from you or a competitor. Quotes ● “Think of retail as free money.” ● “Just because we can't afford something, doesn't mean someone else can't either.” Follow Katie over at www.instagram.com/kg_katiegodfrey Sponsors Sky Premium Life Products https://skypremiumlife.co.uk/ https://www.instagram.com/skypremiumlife/ Code for 15% OFF : kgpodcast15 TNB Skills Training Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures! Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message