The Content Byte

This week on the podcast, Rachel and Lynne are chatting with Natasha Dickins, a former magazine editor who has carved out a great career creating content for DIY clients. Natasha talks about her love of good tools and DIY projects and how she has turned this into a career. She talks about: Connect with Natasha via Instagram: @littleredindustries or via her website: https://littleredindustries.com/ Are you coming to The Content Byte Summit, from September 12-14, 2024? Time is running out to secure the Early Bird discount. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

This week on The Content Byte, Rachel and Lynne have one of the founders of Content Bistro, Prerna Malik. Prerna and her husband Mayank are copywriters and specialists in the area of evergreen marketing. In a fascinating chat, Prerna talks about: Connect with Prerna and Mayank and do their quiz https://contentbistro.com/quiz/ Follow them on Instagram https://www.instagram.com/contentbistro/ And don't forget to sign up for the 2024 The Content Byte Summit, from September 12-14, 2024. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

This week, Lynne and Rachel are chatting with TV journalist turned media trainer, Theresa Miller. Theresa has a great story of creating a new career in media training and coaching, working with corporates and training senior executives in how to deal with the media. Her story is fascinating and inspiring and covers: ... and why women need to be in front of cameras more often Connect with Theresa through her website: https://www.theresamiller.com.au/ or via LinkedIn: https://www.linkedin.com/in/theresa-miller-tm-media/ And, don't forget that we have announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

This week on the website, Rachel and Lynne are chatting with Lisa Almond, a copywriter and paramedic. We thought it was such an intriguing combination that we just had to get her on the podcast! We chat about: Connect with Lisa via her website: https://www.copyandcomms.com.au/ And, don't forget that we have announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

This week Rachel & Lynne are chatting with media expert and publicist Nicole Webb. Now based in Singapore, Nicole has had a diverse and exciting career and she talks about her new service of book publicity, the challenges of modern publishing and how it came about. In our chat, we cover: Nicole's website is: https://nicolewebbonline.com/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

This week Rachel and Lynne are chatting with the founder and head of product at Rounded - our sponsor. A former freelancer, Grant tells the story of how the company was founded and what it's like dealing with sole traders as customers. His inside tips are valuable! During our conversation, he talks about: Grant's company Rounded (www.rounded.com.au), is our sponsor and is an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Connect with Grant on LinkedIn: https://www.linkedin.com/in/grantmccall/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Episode edited by Marker Creative Co www.markercreative.co

This week Rachel & Lynne are super excited to have Eman Ismail on the podcast. Eman is a specialist in email marketing, which is such a growth industry and she shares her tips, tricks and the story about how she ended up working in this niche. During our conversation, Eman talks about: Listen to Eman's amazing podcast and connect with her by visiting her website: https://emancopyco.com/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

This week on the podcast, Rachel & Lynne are looking to the future - and helping us all to understand what's in our pipelines. We are chatting with writer and content creator Bec Haddad, about her career and Web3, which is the next iteration of the Internet. So fascinating! We talk about: Find Bec through her website: https://www.rebeccahaddad.com/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

This week on the podcast, Rachel & Lynne chat with a freelancer who keeps adding more skills to her arsenal - stylist, writer and now photographer Jessica Bellef. Specialising in lifestyle and interiors, Jess has carved out an enviable career that includes working with beautiful things and creating amazing work, including a beautiful coffee table book. Jess talks about: Connect with Jessica at https://www.jessicabellef.com/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

This week Rachel and Lynne are chatting with successful freelancer (and tree-changer) Julie Lee. Julie was one of the first employees at Medium Rare Content, a highly successful content agency with lots of high-profile clients. Julie talks about her years with Medium Rare - what it was like building up the business and working with clients as well as some of the secrets of the agency's success. She talks about: Connect with Julie through LinkedIn: https://www.linkedin.com/in/julie-lee-editor/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or secure an early bird ticket) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

This week on the podcast, Rachel and Lynne revisit SEO. We think that it's been a little overlooked lately with all this talk about AI and it's so important. Our guest this week is Abbey, half of marketing experts, the Duo Collective. In a wide-ranging chat, Abbey talks about: It's a great way to understand new developments in SEO and to demystify it all. So much to learn! Connect with Abbey & Courtney: Duo on Air: https://duocollective.com/duo-on-air-marketing-podcast/ Website: https://duocollective.com/ Instagram: https://www.instagram.com/duo.collective/ Email Newsletter (Tuesday Tips & Sips & SEO Squeeze): https://duocollective.com/subscribe DIY SEO Course Waitlist: https://duocollective.com/seo-on-tap 4 FREE Ways To Find Keywords: https://duocollective.com/free-seo-tools And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

This week's it's just hosts Rachel and Lynne as we get back into the swing of things - and set ourselves up for a new year of freelance work. And, as the saying goes, it's not what you know, it's who... so this week we are talking about collaboration. We believe in an abundance mindset - that there is enough work to go around and that it's good to share tips and tricks on securing solid, well-paying gigs. We share our tips (and real-life examples) of how collaborations with other creatives can bring you extra work. We talk about: And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

This week Rachel and Lynne have a special guest talking about how nicheing down (or specialising) can bring you higher income clients and a more successful and resilient business. Funnel strategist and conversion copywriter Abi Prendergast shares her story on how she found her niche of working with course creators and why specialising works for her. We talk about: Connect with Abi here: https://www.aptcontent.co.uk/ or via LinkedIn: https://www.linkedin.com/in/abi-prendergast-2a5953b1/ Sign up for updates for the 2024 Content Byte Summit at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

And we are back for 2024 - and with such a useful episode! This week Rachel & Lynne chat with LinkedIn expert Adam Franklin on how to use this super-helpful and useful social media tool to get more work and improve your visibility. He shares his top 6 tips on starting the year by optimising your LinkedIn profile and ways that you can make the medium work for you (and it's much easier than you might think!). Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamfranklin/ Bluewire Media can be found at: https://www.bluewiremedia.com.au/ Sign up for updates for the 2024 Content Byte Summit at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

As the year draws to a close, hosts Rachel and Lynne chat about our favourite episodes of the year - and some of the things we have learned from our marvellous guests. We chat about: Melanie Padgett Powers' podcast with her Summit takeaways is here: https://meledits.com/166-smart-advice-from-the-content-byte-summit/ Sign up for updates for the 2024 Content Byte Summit at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

This week on the podcast, Rachel and Lynne chat with Kim Kerton of Unemployed and Afraid, talking about the growing opportunities in podcast production. We chat about all thing podcasts, including: Resources she mentions: Podcast Workers Aust - https://www.podcastworkersaus.org/ Her two favourite resources for podcast industry insights: PodNews https://podnews.net/ Sounds Profitable https://soundsprofitable.com/ Connect with Kim: The Unemployed & Afraid pod: unemployedandafraid.com.au Kim's website: goodsideofthebed.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

This week on the podcast, Rachel and Lynne chat with copywriter and coach Krystle Church, who is living her best life in tropical Mauritius doing work she loves. We chat about all things copywriting, including: Connect with Krystle on Instagram: https://www.instagram.com/krystle.church/ or through her website: https://krystlechurch.com/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

This week on the podcast, Rachel and Lynne chat with communications professional and novelist Clare Fletcher. Clare talks about juggling all her roles, how she found time to write her novel (and what got her started). We chat about: Find Clare on Instagram: https://www.instagram.com/clarefletcherwriter/ Listen to Clare's podcast (with Karina May), That Rom Com Pod https://podcasts.apple.com/au/podcast/that-rom-com-pod/id1703734806 Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

This week on the podcast, Rachel and Lynne chat with writer Alley Pascoe. Alley has just completed her latest ghostwriting project, My Mother's Eyes with Shanelle Dawson. She talks about ghostwriting, working with celebrities and the special bond she shares with her authors, as well as how she maintains a successful freelance career as a feature writer. We chat about: Connect with Alley on Instagram: https://www.instagram.com/alleypascoe/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

This week, Rachel and Lynne chat with Bernadette Schwerdt, one of the legends of the copywriting world. Bernadette is also a trainer of new copywriters and in this valuable episode, shares her copywriting tips on what you need to know if you want to add copywriting to your freelance arsenal. We chat about: Connect with Bernadette and find out about her courses at Copy School: https://www.copyschool.com/ Her own website is: https://bernadetteschwerdt.com.au/ Bernadette's podcast is: https://www.writerscentre.com.au/blog/category/podcast-so-you-want-to-be-a-copywriter/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co