Stay Hungry - Marketing Podcast

In this episode, Dean Maden, a former soldier turned strongman competitor, shares his remarkable journey of resilience and personal growth. From facing adversity in the army, battling with alcohol, and overcoming career setbacks, Dean opens up about the challenges he's faced and the lessons he's learned along the way. Join host Andy Rao as he delves into Dean's inspiring story of mental fortitude, transformation, and triumph. BEST BITS ‘I said I wanted to make it to the Worlds, and I told people. The following year I was at the Worlds and came ninth. For me it’s just having a relentless mentality of ‘I will do it’.’‘As a kid I always wanted everyone’s attention and to stand out. I think that carried through to the army but in more of a determined way, as I won the Soldier’s Soldier award.’‘You see people drop like flies as you go through army training. But I’m a very stubborn person and I would not drop out. It was about making your life hell as fast as you can, to try and find out who will break.’‘People have a lot of expectations of others that you can feel are being forced on you, like getting up at 5am and reading daily etc. But if you’re not enjoying doing that stuff, then it doesn’t actually have any benefit to you.’ VALUABLE RESOURCES Stay Hungry Podcast Series Stay Hungry Bestselling Book Join the Codebreak Academy - https://academy.codebreak.co.uk/join ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client's businesses, the industries they work in, and the different types of customers they need to reach. Website: codebreak.co.uk

In this episode, Andy and Martha discuss the importance of celebrating wins and its profound impact on mindset. They explain how acknowledging achievements, no matter how small, can fuel motivation and lead to greater success. Andy and Martha also share practical strategies for creating a positive mindset and embracing the power of celebration on the journey to achieving your goals. KEY TAKEAWAYS VALUABLE RESOURCES Stay Hungry Podcast Series Stay Hungry Bestselling Book Join the Codebreak Academy - https://academy.codebreak.co.uk/join Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. CONTACT THE HOSTS Website - https://www.codebreak.co.uk/ LinkedIn – https://www.linkedin.com/company/codebreak

For this episode, Andy talks about creating content that gets to the point. People haven't got time to faff around, so clarity matters. Andy explains how to become expert at creating clear and concise copy that still engages and generates sales. KEY TAKEAWAYS BEST MOMENTS ‘He talks too slow and by the time he gets to the point, you´re dead. ´ ‘Consistency is key.’ ‘What s**t can you strip out?’ VALUABLE RESOURCES Stay Hungry Podcast Series Stay Hungry Bestselling Book Join the Codebreak Academy - https://academy.codebreak.co.uk/join Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. CONTACT THE HOSTS Website - https://www.codebreak.co.uk/ LinkedIn - https://www.linkedin.com/company/codebreak

In this episode, Joel and Andy explain how to use AI to generate better copy. They and their team have been experimenting with using AI for all kinds of writing from the start. So, you know that the tips and tricks they share in this episode are going to vastly improve the results you get when using AI for writing marketing copy. They explain how to provide any AI tool with clear, concise, and effective briefs by using the right prompts. As well as sharing how to input data about the performance of ads that are already running and get advice about how to improve them. KEY TAKEAWAYS BEST MOMENTS ‘You still are going to save a lot of time. But it´s (AI) not the miracle cure. ´ ‘Because so many people are using AI badly, there's never been a better time to make your messaging stand out.’ ‘The result you get is only going to be as good as the brief you give. Treat AI like a human.’ VALUABLE RESOURCES Stay Hungry Podcast Series Stay Hungry Bestselling Book Join the Codebreak Academy - https://academy.codebreak.co.uk/join Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shro

In this captivating episode, Andy & Joel dive into the critical distinction between knowledge and wisdom in the realm of marketing. They explore how simply possessing a wealth of information doesn’t necessarily equate to sound decision-making, effective application and sales. They share real-world examples of the most common pitfalls so you don´t make the same mistakes. Including how to avoid information overwhelm and losing sight of your objective. Andy & Joel also explain how to leverage the wisdom of others, so you can grow faster. KEY TAKEAWAYS BEST MOMENTS ‘The trick is to learn enough so that you can have a go.’ ‘Some people are just world-class at getting ready.’ ‘You don't have to spend 20 years getting wise, you can buy wisdom from others.’ EPISODE RESOURCES https://www.amazon.co.uk/Move-Fast-Break-Things-Facebook-ebook/dp/B01LW7YEZ9/ VALUABLE RESOURCES Stay Hungry Podcast Series Stay Hungry Bestselling Book Join the Codebreak Academy - https://academy.codebreak.co.uk/join Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell succes

In this episode, Andy and Joel explore the critical role that mindset plays in achieving marketing success as an entrepreneur. Drawing from the lessons they've learned throughout their entrepreneurial journeys. Andy and Joel share practical strategies for overcoming limiting beliefs, cultivating a growth mindset, and unlocking your full potential as a marketer. Today, their focus is on taking responsibility for your thought processes. Including, recognising, and neutralizing those that hold you back. KEY TAKEAWAYS BEST MOMENTS ‘It's a case of upgrading your thinking. It’s nothing woo-woo. . ´ ‘Lean into the self-belief and self-responsibility without getting up your own a*se.’ ‘Criticism is the price of success.’ VALUABLE RESOURCES Stay Hungry Podcast Series Stay Hungry Bestselling Book Join the Codebreak Academy - https://academy.codebreak.co.uk/join Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely wit

In this insightful episode of The Stay Hungry Podcast, hosts Andy and Joel tackle one of the most common challenges faced by entrepreneurs: finding the right balance between marketing their business and managing day-to-day operations. Drawing from their extensive experience as successful entrepreneurs and marketers, Andy and Joel share practical tips, strategies, and tools to help you optimise your time and resources. They cover automation, using AI tools, time-blocking, targeted delegation, how to hire reliable freelancers and several other effective techniques. KEY TAKEAWAYS BEST MOMENTS ‘Marketing is just as much about protection as it is promotion. ´ ‘You´ve got to do the reps, be consistent.’ ‘The first move in marketing is moving towards them.’ EPISODE RESOURCES https://academy.codebreak.co.uk/join Brad Burton - https://omny.fm/shows/stay-hungry-marketing-podcast/258-sh https://www.amazon.co.uk/They-Ask-You-Answer-Revolutionary-ebook/dp/B07VVH94ZF VALUABLE RESOURCES Stay Hungry Podcast Series Stay Hungry Bestselling Book Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy Rao Andy studied Psychology at university, which was his springboard into the world of m

For this episode, Joel and Evie do an Ask Me Anything podcast. They discuss all things marketing, including Facebook ads, interrupting the scroll, carousels, ugly ads, effective social media ads for selling physical products and brand balance. Joel also shares what his dream colad (collaborative ad) for CodeBreak would be. It´s a bit off the wall, but you´ll like it. KEY TAKEAWAYS BEST MOMENTS ‘75% of our new customers have listened to an episode before they become one of our clients. ´ ‘I find our influences from unexpected places.’ ‘Get really clear on knowing your value before you price your first few jobs.’ EPISODE RESOURCES Mitch – Paid Ads Expert - https://www.tiktok.com/@beardpreneur Spudarmy - https://www.tiktok.com/@spudarmy Mashtag Brady - https://www.tiktok.com/@mashtag_brady Get Baked - https://www.instagram.com/getbakeduk/ and https://www.tiktok.com/@getbakeduk Max Sandwich Halley - https://www.instagram.com/lunchluncheon/ https://www.offmenupodcast.co.uk/ https://podcasts.apple.com/gb/podcast/wolf-and-owl/id1540826523 VALUABLE RESOURCES Stay Hungry Podcast Series Stay Hungry Bestselling Book Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK

On this week's episode of Stay Hungry, co-founders Joel and Andy sit down to give listeners exclusive insider access to their highly anticipated new Marketing Academy. In under an hour, they reveal all the behind-the-scenes work involved in building this comprehensive 90-day business accelerator programme. They walk through the origin of the idea based on seeing business owners make the same painful and expensive marketing mistakes over their careers. Joel and Andy outline exactly what participants can expect from the expert-led live pieces of training, Q&As, case studies, templates, and online community. Nothing is left out as they pull back the curtain on their proven marketing tactics and fundamentals from hundreds of done-for-you client wins and failures. Listen today to get the inside scoop on joining Codebreak's next cohort before additional seats vanish! KEY TAKEAWAYS BEST MOMENTS ‘They realize that actually, it's taking a s**tload of time posting on Bloody Twit book or whatever. ´ ‘We don´t just teach we do.’ ‘Once you know the fundamentals, you can decide which tactics are for you.’ ‘This will be step-by-step learning.’ VALUABLE RESOURCES Stay Hungry Podcast Series Stay Hungry Bestselling Book Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marke

For this episode, Joel and Andy sit down to discuss what to do when the going gets tough. How to thrive even when trading conditions get difficult. They share some simple ways to quickly adapt what you are doing, take advantage of new trends and much more. Andy and Joel explain how to develop the mindset and habits that will keep you moving forward, regardless. Enabling you to acquire skills that will make you even more successful once the economy improves. KEY TAKEAWAYS BEST MOMENTS ‘There´s always money in the economy. The biggest businesses have always come out of hard times. ´ ‘The technique wasn´t wrong, it was the volume that they were doing.’ ‘You can´t think or moan yourself out of a situation.’ ‘A strategy without a game plan, is just a f**g expensive piece of paper.’ VALUABLE RESOURCES Stay Hungry Podcast Series Stay Hungry Bestselling Book Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of wh

In this episode, Joel and Andy talk about understanding the true value of a customer. Without knowing the current lifetime value of your clients, it's impossible to know what you should be spending on marketing to acquire new ones. Joel and Andy explain, in detail, how to calculate the true value of your clients and work out the effectiveness of each ad campaign. Thus, ensuring the percentage of your profits you invest in marketing generates a high rate of return. KEY TAKEAWAYS BEST MOMENTS ‘Businesses don´t grow on hunches.’ ‘Embed yourself in their life.’ ‘What about the clients you've already got? When do they get sent a voucher or a phone call.’ EPISODE RESOURCES Retention Point - https://www.amazon.co.uk/Retention-Point-Membership-Subscription-Associations-ebook/dp/B07CZXD289 VALUABLE RESOURCES Stay Hungry Podcast Series Stay Hungry Bestselling Book Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your custome

For this episode, Joel, and Andy sit down to talk about how to start the conversation using ads. Taking them straight from seeing your ad to speaking to them via a DM, which most of them now prefer over talking on the phone. Joel and Andy explain how to crunch the numbers and scale at a pace that suits your business. Using examples, they show you how to close the sale via a DM. KEY TAKEAWAYS BEST MOMENTS ‘You´ll find that the DMs that come in off the back of that are far more primed to a non-cold call conversation. ´ ‘People want to DM first, they don´t want to speak on the phone.’ ‘You´ve got to ask for the sales.’ VALUABLE RESOURCES Stay Hungry Podcast Series Stay Hungry Bestselling Book Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. CONTACT THE HOSTS Website -

For this episode, Joel and Andy explain why websites are not dead, despite the availability of Facebook and other social media platforms. They discuss how to work out what you want your website to achieve and get the right style of site built. Joel and Andy cover ensuring that the customer understands what you offer, and what makes you stand out, as well as provide the information they need to decide to buy. KEY TAKEAWAYS BEST MOMENTS ‘People seem to be surprised that websites are still important in this day of Facebook and stuff. ´ ‘A website doesn´t have to be massive and complicated.’ ‘It´s still got to provide a tip-top user experience.’ VALUABLE RESOURCES Stay Hungry Podcast Series Stay Hungry Bestselling Book Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. Duri

For this episode, Andy´s special guest is a former paratrooper, world kickboxing champion and the owner of the UK's largest chain of martial arts centres, Lee Matthews. He went From Soldier to Seven Figure Business Owner and now also guides other martial arts business owners. His goal is for their businesses to grow fast, thus ensuring that every member of society can experience the benefits of practising martial arts. Lee shares how he developed the self-discipline and focus which led to his success. While also sharing invaluable business tips. KEY TAKEAWAYS BEST MOMENTS ‘If you know something needs to be done, you´ve got to do it regardless of how you feel.’ ‘Just pinpoint focus on your goals, don´t get distracted.’ ‘I work the 80/20 rule.’ EPISODE RESOURCES https://www.leematthewsofficial.com Book - https://www.leematthewsofficial.com/book-order Socials - @leematthewsofficial VALUABLE RESOURCES Stay Hungry Podcast Series Stay Hungry Bestselling Book Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your c

In this episode, Andy and Joel talk about looking after your leads, which is the best way to turn them into sales and profits. But this takes work because 50% of sales are made after the 5th follow-up. That is why it is vital to nurture your leads in the right way, which is exactly what this episode covers. KEY TAKEAWAYS BEST MOMENTS ‘Money loves speed. ´ ‘People think that every lead should be a sale…. That´s like saying everyone that comes into my shop should buy.’ ‘The easiest gold is the gold you are already f**king sitting on.’ ‘The fortune really is in the follow up.’ VALUABLE RESOURCES Stay Hungry Podcast Series Stay Hungry Bestselling Book Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. CONTACT THE HOSTS Website - https://www.codebreak.co.uk/

In this episode, Joel and Andy explain why most business websites are s__t. Many look pretty but do nothing for the businesses that own them. Joel and Andy explain how to make sure your website enables potential buyers to understand how you can help, capture leads, and tell you more about your customers while generating more sales. They cover, design, being mobile-friendly, targeting your customer avatar, click-baiting, leveraging pain stacking and more. KEY TAKEAWAYS BEST MOMENTS ‘Simplicity and clarity in all aspects of your marketing are going to be even more important in 2024. ´ ‘An about page is the 2nd highest viewed page on a website, so please do use it.’ ‘You´ve got to know your customer.’ VALUABLE RESOURCES Stay Hungry Podcast Series Stay Hungry Bestselling Book Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. Duri

In this episode, Joel explains why success is on the other side of discomfort. Sharing why there is no avoiding these periods of discomfort, and how to manage them so that you benefit the most from them rather than becoming overwhelmed. KEY TAKEAWAYS BEST MOMENTS ‘I don't think I've ever achieved anything in business or life, that hasn't come through an element of discomfort. ´ ‘News flash, business is really f**ing hard and it doesn’t get easier.’ ‘If you don´t do the reps, which hurt, you won't get the success on the other side.’ ‘Don´t mistake discomfort for failure.’ VALUABLE RESOURCES Stay Hungry Podcast Series Stay Hungry Bestselling Book Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. CONTACT THE HOSTS <

In this episode, Joel and Ben Podmore share all you need to know to create Google search ads that convert. Explaining SEO, how to optimise ads, identifying keywords (search terms) that you can compete for and analysing the results. Ben is a successful Codebreak apprentice who is now a digital marketing assistant who takes care of all things technical, including websites, SEO, code pixels and Google Ads. So, you know the tips he shares in this episode are actually going to work. KEY TAKEAWAYS BEST MOMENTS ‘Search ads are different, they are intent-led. ´ ‘You might find that you need to bid on your own name.’ ‘You´ve got to think about how people are behaving.’ VALUABLE RESOURCES Stay Hungry Podcast Series Stay Hungry Bestselling Book Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different

In this episode, Joel sits down with Paul Cammack the owner of Alfie´s Coffee Company and supplier of Codebreak´s own custom roast. Paul´s mantra is “Why settle for ordinary when you can have extraordinary?” Paul has developed his roasts, recipes, and coffee-making techniques to produce fantastic coffee every time. Joel and Paul discuss how in 4 to 5 years he went from selling coffee from a van to supplying cafes, being recognised as a coffee expert, becoming Queen Park Ranger´s coffee partner, and more. KEY TAKEAWAYS BEST MOMENTS ‘There are people out there living in normal houses who have spent two grand on a coffee machine .’ ‘I want each and every cup that I make to mean something.’ ‘Turn that negative into a positive.’ EPISODE RESOURCES Espresso Yourself - https://www.amazon.co.uk/dp/B0CN3VL2D7 https://alfiescoffeeco.co.uk/ Indy Coffee Guides VALUABLE RESOURCES Stay Hungry Podcast Series Stay Hungry Bestselling Book Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started hi

In this episode, Andy sits down with the multiple award-winning, ex-forces, hospitality business coach and restauranteur Calum Richardson. He shares how he got started in the hospitality industry and became a coach. He and Andy discuss recruitment, staff development, retention and why paying under 18s less is a bad idea. Calum also explains why he no longer has business partners, how to use journaling for personal development and much more. KEY TAKEAWAYS BEST MOMENTS ‘Don´t open your mouth so quick.’ ‘I like to get people and mould them.’ ‘Staff retention – build a relationship, it's about relationships.’ EPISODE RESOURCES https://www.instagram.com/calumrichardso1 https://forkedupcoach.com/ https://www.facebook.com/people/Forked-Up VALUABLE RESOURCES Stay Hungry Podcast Series Stay Hungry Bestselling Book Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shrop