Master Your Marketing

Are you tired of paying influences for content, and then it completely flops, they don't deliver on what they committed to or forget to share on your launch date? I am joined by owner/Director of MADE Creative Co, Maddie is a fiercely passionate thought-leader that is aiming to disrupt the digital marketing industry one UGC video at a time. The creative marketing agency founder noticed a gap in the market for organic style content that provides brands with a solid ROI. She became increasingly aware that popular strategies such as influencer engagement were starting to lose their shine, with results from these campaigns not as strong as they were a few years ago. Many consumers were shifting to more organic style content in their purchase decision-making process – in fact, consumers find it 9.8x more impactful than influencer content when making a purchase decision. Key takeaways from this episode: Links mentioned: Foreplay - Swipe files for inspiration from other brands Follow MADE. Marketing If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram: https://www.instagram.com/ashleybostonhq/ Check out episodes: https://www.ashleybostonhq.com/podcast Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

Inside this episode, I interview Alice, the owner and founder of Personail. Personail is an online nail wrap company based in Sydney, Australia. Persoanil was started by Alice, a lover of cool designs, great nails and all things nail art. Alice became tired of waiting for the polish to dry and set out to look for a faster, better, more efficient way to get great nails. Each and every single one of their nail art designs are created and designed by Alice along with illustrators around the world for limited edition collaborations. I met Alice 7 years ago at The Grounds of Alexandria markets and am a big lover of Personail. Key Takeaways from the episode: Receive $10 off your first order: https://www.personail.com/ Follow Instagram: https://www.instagram.com/itspersonail/ If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. KEY EPISODE TAKEAWAYS Why the change of Podcast name Sharing exciting personal news Follow me on Instagram: https://www.instagram.com/ashleybostonhq/ Check out episodes: https://www.ashleybostonhq.com/podcast Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

Welcome to the latest podcast episode where I dive into the exciting world of being a Facebook ad & Digital Marketing strategist. I share with you the key role of a digital marketer and if you've ever wondered exactly what it is I do, this episode is for you. I uncover what goes on prior to launching Facebook ad campaigns, and how its more then just taking an offer and targeting an audience. I share with you the strategic approach of a digital markter, starting from understanding the funnel, the audience and market research to effectively use Facebook ads. This podcast episode was sponsored by Traffic Ads Mastery, an online membership where you can learn how to manage your paid Facebook ads to grow and scale your business consistently. www.ashleybostonhq.com/membership If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/podcast Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

Meaghan Jean Smith is a Money Mindset & Life Coach for women and creator & host of the Money Mindful podcast. She helps you change your relationship with money and yourself, so you can create your unique money & life goals and live a glorious, magnificent, delicious, awesome life. And... Love being you. She is the creator & host of the Money Mindful podcast, with over 100,000 downloads! The podcast helps women all over the globe transform their relationship with money and themselves so they can reach their money goals and feel amazing. She works exclusively and privately with women in her 1:1 coaching program. She is certified through The Life Coach School and has coached clients in Australia, Canada, the US and Europe. Meaghan lives in Port Macquarie, Australia with her partner, two daughters and whippet. In her natural habitat she can usually be found hiking, horse riding, running or hanging at the beach with her family. Website: Meaghanjsmith.au Instagram: @meaghanjsmith Facebook: @moneymindfulpodcast

In this episode of Master Your Marketing, I share with you my insights to live launching and how I feel like after 4 years I've finally found what aligns with me and my energy. Some people love live launching but for me I find that by the end of it I'm completley exhausted and feel like I need a holiday. This time around I did things a little different and ensured I listened to my body when I needed to rest, took time out for a hair appointment and pre-planned my content leading up to the launch. Key Episode Takeaways: If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/podcast Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

Are you planning on running an End of Financial Year sale? I've been seeing Facebook™ and Instagram™ ads popping up in my feed and what I am seeing are a lot of mistakes been made, I wanted to share with you some key strategies to implement into your marketing to maximise your sales and return on paid ads. Key episode takeaways: Want to learn more about how to create a paid Facebook™ ad strategy for your business? Join Traffic Ads Mastery. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/podcast Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

Meta has announced new changes to Website Conversion Events. What does this mean? If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. KEY EPISODE TAKEAWAYS Why the change of Podcast name Sharing exciting personal news Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/podcast Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

Welcome to Master Your Marketing Podcast. I am so excited to be relaunching the Podcast with a brand-new name. I'm excited to be sharing more about online marketing strategies with you rather than just focusing on paid Facebook™ ads. I've been lucky to of worked with a range of different businesses, and I'm excited to share that knowledge with you. Enjoy these conversations about different marketing strategies that you can implement and feel inspired by for your business. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. KEY EPISODE TAKEAWAYS Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/podcast Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

When I first started as an Ad Manager I really felt like I was trying to figure it out all on my own. It felt challenging and lonely at times. Today there is a lot more support and communties that you can be apart of to help you along in your journey. I share in this episode my 3 things I wish I had implemented sooner when I started out, but we all learn along the way. I hope that one of these you will implement or help you to consider the type of business you would like to create. Key Episode Takeways: If you loved the epsidoe, make sure you share this on Instagram stories and tag me @ashleybostonhq. Ash

Welcome to the first episode for 2023. We have just got back from 12 days spent in New Zealand travelling and enjoying switching off. I feel refreshed and excited to be back! I share with you how I like to start my year and why I'm committing to starting it this way in the future. I share how I set my goals and my intentions for the year ahead as well as why I choose a word to focus on for the 12 months. HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Join Impact Ad Academy Waitlist: httphttps://www.ashleybostonhq.com/impactacademywaitlist Facebook: https://www.facebook.com/ashleybostonhq Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on Iiunes!

Tash first fell into digital marketing by way of being told that her journalism degree was a complete waste of time. So, she decided that marketing would her 'back up option'. After scoring her first role as a digital assistant straight out of uni, a spark was ignited and she instantly fell in love with all things related to online marketing. She's now found her place in the industry where she can make a real impact to people’s lives by working as a Marketing Manager in a cutting-edge leadership development company, Your CEO Mentor. One of her main responsibilities there is to lead the strategy and the execution of their bi-yearly launches of their flagship program, Leadership Beyond the Theory. In October this year, they had their biggest course launch to date, with a $100k budget for ad spend. The results? $800K in revenue! While she enjoys the digital advertising side of things, she’s a firm believer in having a holistic view when it comes to marketing, and looking at every point in the customer value journey. Outside of work, you can probably find her at the local café taking her dog, Jimmy out for a puppuccino date. Your CEO Mentor is looking for a Marketing Coordinator job description on LinkedIn: https://www.linkedin.com/jobs/view/3357039888. Hooked on Ads Unleashed? CONNECT WITH ME HERE: Web:https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on iTunes!

This is founder Amy, 27 years young. Having relocated to Geelong from Wagga Wagga, NSW mid-2019 she has been working in the creative industry full time since. With both Amy Lee Carlon Photography and Harvest Creative Hub we are now able to offer a range of services with photography being our first true love, Amy believes every image has a story and is worth sharing! Amy has a passion for capturing unique and candid moments. Creating content in all forms that bring your business and memories to life! Amy enjoys meeting and connecting with new people making them feel as comfortable as possible during the creative process. Amy has a Bachelor in Creative Arts and Design majoring in Photography and has completed a Graduate Certificate in Marketing. Having worked as a Social Media Officer for her university she understands the importance of creative services and the impact they can have on your business. Amy is here to take your photos as well as project manage your creative projects and find you the best subcontractor for the job within our team or by further outsourcing to meet your needs! Podcast referenced: Lady without Limits https://www.harvestcreativehub.com/ Hooked on Ads Unleashed? CONNECT WITH ME HERE: Web:https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on iTunes!

In this special holiday episode, I share with you ideas on to start creating your offers if you are participating in Black Friday, Cyber Monday or any promotions you plan on doing this year. I walk through the different types of offers you can do for your business and you do not have to have a sale! I share with you how to maximise your brand exposure and build your email list prior to the sales. I talk about how to best structure your ad campaigns and who to target during this busy time of year and how to increase your sales by converting those abandoned carts. If you'd like the step-by-step process, I have revamped my Holiday Ad-dition mini series training that will help you to get organised and schedule your ads ahead of time so that you can focus on packing all those orders! Don't leave them to the last minute. Access the Holiday Ad-dition training for $47 AUD! Hooked on Ads Unleashed? CONNECT WITH ME HERE: Web:https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on iTunes & Spotify!

Mariah MacInnes, the Founder of Content Queen is a passionate traveller, digital nomad, serial rambler and big dreamer with a purpose to inform and educate. Mariah has been in the marketing industry for over 5 years and has a background in Journalism and Public Relations. A go-getter with huge energy and passion for writing, Mariah has recently found more of a balanced lifestyle after being diagnosed with 2 tumours in her bowel and pancreas. This health scare sent her on a self-health awareness journey, which she is always keen to talk about on social media and other content channels. Mariah started Content Queen in 2019 after feeling a pull to live a life travelling and exploring what the world has to offer. She now lives the digital nomad lifestyle while building her content marketing agency! Mariah shares with us her journey of taking the leap and starting her own business, which allows her the flexibility to work while being able to travel as a digital nomad. Instagram: https://www.instagram.com/mariah_contentqueen/ The Content Queen Membership $1 trial for 30 Days Hooked on Ads Unleashed? CONNECT WITH ME HERE: Web:https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on iTunes!

Anna is the owner of Flourish Digital and a passionate e-commerce marketer and coach. Previously owned an e-commerce store for 5 years before transitioning to digital marketing. Now in her 3rd year of business, Anna has helped dozens of brands grow and scale their business. Anna shares her journey after selling her e-commerce business in 2019 and being approached by e-commerce businesses to help them grow their social media and website presence so that they could spend more time doing what they love and less time fluffing around with marketing funnels and advertising campaigns. Instagram: https://www.instagram.com/flourishdigital_ Get Your Website Converting With Our Free Checklist Hooked on Ads Unleashed? CONNECT WITH ME HERE: Web:https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on iTunes!

Laetitia Andrac is an energetics & strategy business mentor (aka a ‘business doula’ as she carved this name for her work). She is the founder and CEO of Essential Shift Consulting Pty Ltd. She helps women leaders & entrepreneurs in creating a soul aligned business, career & life without burning out. She believes that what you think (in your head/mind), what you feel and are passionate about (in your heart/soul), and what you are creating (with your hand and will) are deeply connected, hence the logo of her business Essential shift with the 3 circles, which represent these 3 elements. She is making ancient spiritual wisdom accessible for busy modern-day entrepreneurs. She has a solid grounding in mindfulness (started meditation at 5-year-old) and spirituality (lineage of healers), along with an authentic ‘say it as it is’ approach and impressive business savvy and strategic background. She incorporates her 15+ years in business and leadership to guide women to create soul & business alchemy. Her passion is to bring a sense of the sacred and intentionality to everyday life. She is a mother of two girls and lives in Cronulla Beach. She is attempting to practice what she teaches, coaches and mentors: creating a life that is aligned and sustainable. Follow Laetitia @essential.shift Flow in Business Workshop Connect with me below: Web:https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on iTunes!

I'm excited to share with you the brand new project I've been working on behind the scenes. If you are a Virtual Assistant, Social Media Manager or Digital Marketer ready to up-level your marketing skills and learn one of the most in-demand paid advertising platforms then this is for you! Launching on the 10th October Impact Ad Academy, to celebrate I'll be kicking off with a 3-Day Free challenge where I'll share my strategies and insights to running an agency that aligns with your life. To join us you can sign up www.ashleybostonhq.com/challenge. Connect with me below: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? I would love for you to leave a review me on iTunes!

Rich Watson is a strong force in Augmented Reality Marketing. He has spoken all over the world about the future of eCommerce and how it will be brought into Web 3.0. Rich has over 8 years of Facebook ad media buying experience, and he is an avid believer in the potential of Non-Fungible Tokens and the metaverse. When he's not working or speaking, Rich enjoys spending time with his wife in the coastal city of Da Nang in the centre of Vietnam. How To Crush Competition with Augmented Reality Marketing Why does AR stand out in the paid ads auctionWhy will your customers remember you and not themHow to use AR for retention and reconnecting with lapsed audiences https://www.augmentedhype.com/ https://www.facebook.com/Richwatson27 https://www.instagram.com/augmentedhype/

Joining me on this episode is Lauren from The Loft 325. Lauren is a thought leader in creating profitable strategies for e-commerce brands and a design professional with over 15 years of experience within the digital space. She was a speaker at the AdWorld Conference in 2020, 2021 and 2022. In this episode Lauren shares with us: How to identify your hook in the first 3 seconds Tips on gathering all of the most stand-out content to use for your 15-sec ad Telling your story in 15 seconds or less to make your brand stand out If you'd like to follow Lauren. Instagram - https://www.instagram.com/theloft325/ Facebook - https://www.facebook.com/theloft325 LinkedIn - https://www.linkedin.com/in/lauren-schwartz-07354312/ Enjoying Ads Unleashed? Connect with me here: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? I would love for you to leave a review.

Have you ever wanted to change direction in your business but it's felt hard to make that final decision? I'm sharing with you the change in direction I am taking in my business, it feels scary and unknown but I've had that little voice in the back of my head for a few years and so now it feels like the right time to take the leap. I'll be sharing with you why I'm removing Facebook™ Ad Management from my services, how you can still access my programs and why I'm choosing to work with Virtual Assistants, Social Media Managers and Facebook Ad Managers. Connect with me here: Find my programs here at ashleybostonhq.com or on insta at @ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!