Not Just About Copy with Emma McMillan

Zee Scott runs a multifaceted business. She’s a marriage celebrant, MC, cake artist, buttercream workshop facilitator and mini wedding venue owner! Zee has managed to fit everything she loves into her business and it all just 'works'! In this episode, you’ll hear: How you can connect with Zee: https://www.zeescott.com/https://www.instagram.com/zeescott__/You may also love: Choosing your own adventure with Sarah HarneyHow systems and structure can support creativity in your small business with Nicole SmithCrafting a magnetic brand with Suz ChadwickImportant links: https://www.emmamcmillancopy.com/free-copywriting-resources/https://www.emmamcmillancopy.com/https://www.emmamcmillancopy.com/discovery-call/This podcast is produced by Emma McMillan & Sarah Harney. I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

* Register for my Quarterly Content Planning Workshop: https://www.emmamcmillancopy.com/quarterly-content-planning-workshop/ In this episode you’ll learn how best to prompt ChatGPT so you get a genuinely useful result – fast. These tips are a mix of things I’ve done, things I’ve learned and things I’ve researched – so you don’t have to. Whether you’re brand new to ChatGPT or you’ve been using it for a while, there’s something for everyone in this episode. Let’s dive in! You might also enjoy: Ep #58 Get the lowdown on ChatGPT Ep #46 8 tips for writing faster Ep #40 My favourite copywriting tools, apps and tech Important links: https://www.emmamcmillancopy.com/quarterly-content-planning-workshop/https://www.emmamcmillancopy.com/https://www.emmamcmillancopy.com/discovery-call/This podcast is produced by Emma McMillan & Sarah Harney. I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

Tess McCabe is a graphic and website designer with two decades of experience driving results for her small business and solopreneur clients. She is known for her creative, clear and concept-driven design work, as well as her sound business advice, reliability, critical-thinking skills, and friendly, collaborative working style. Tess also writes and designs books for creative professionals and small business owners through her publishing imprint Creative Minds. Her books, 'Self-Promotion Without Social Media', 'Conversations with Creative Women' and 'Graphic Design Speak' are available at bookstores around Australia. She loves good ideas and a strong cup of tea. In this episode, you’ll hear: How you can connect with Tess: www.tessmccabe.com.auwww.creativemindshq.comhttps://www.instagram.com/tessmccabe/You may also love: Content experiences designed for humans with Tait IschiaKindness online & off – Speaking friendly digital with Marie Nadal SharmaControl is not a dirty word with Ilana KosakiewiczImportant links: https://www.emmamcmillancopy.com/free-copywriting-resources/https://www.emmamcmillancopy.com/https://www.emmamcmillancopy.com/discovery-call/This podcast is produced by Emma McMillan & Sarah Harney. I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

Do you feel a mad panic hit when October hits? Like the year’s almost over and you’ve ‘run out of time?’ You’re not alone. This week I’m delving into the pressure we often feel at this time of year, whether we’re in small business or not. I’ll equip you with 12 strategies and tips to help you navigate this time of year with a sense of peace, optimism and calm. Let’s dive in! You might also enjoy: Ep #84 Navigating uncertainty as a small business owner with Kaylene Langford from StartUp Creative Ep #67 Small business without the burnout with Kristy Robinson Ep #51 The messy business of being a human with Dr Jacqueline Baulch Important links: https://emmamcmillancopy.com/not-just-about-copy-foundations-coursehttps://www.emmamcmillancopy.com/https://www.emmamcmillancopy.com/discovery-call/ This podcast is produced by Emma McMillan & Sarah Harney. I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

Kaylene Langford is a proud Guringai woman, passionate entrepreneur, coach, writer and speaker, and the founder and owner of StartUp Creative, a hugely popular online platform, podcast, and print magazine that educates, inspires and supports creative entrepreneurs and future innovators. Kaylene has over a decade of experience coaching, educating and supporting individuals to identify and achieve their goals. Working with aspiring and established entrepreneurs, she genuinely believes everyone can achieve their potential and take control of their destiny. Kaylene is a highly respected business coach, podcaster, educator and author whose work has given her unique insight into human behaviour. Her first book ‘How to Start a Side Hustle’ was published in July 2021 with Hardie Grant Books. In this episode, you’ll hear: How you can connect with Kaylene: www.startupcreative.com.auhttps://www.instagram.com/startupcreative/You may also love: Choosing your own adventure with Sarah HarneyThe realities of freelance life with Rebekah LambertConnection – not perfection – with Kate O’MealleyImportant links: https://www.emmamcmillancopy.com/free-copywriting-resources/https://www.emmamcmillancopy.com/https://www.emmamcmillancopy.com/discovery-call/This podcast is produced by Emma McMillan & Sarah Harney. I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

Jacqui Maloney is a public speaking and video confidence coach who works with professional women to build their confidence and perfect their storytelling so they own every stage they walk out on. With a background in acting and voice over, Jacqui works on the performance side of your public speaking and video creation to really bring you and your message to life. In this episode, Jacqui shares what makes a good communicator and gives loads of tips on how to present yourself in the best possible light. You’re going to want to take notes. Enjoy the episode! How you can connect with Jacqui https://www.instagram.com/jacquimaloneycoachinghttps://www.linkedin.com/in/jacqui-maloney/You might also enjoy: Ep #80 Get visible in your business with podcast producer Cass Ponton Ep #42 Is your mindset getting in the way? (solo) Ep #7 Everyone has a story to tell with PR expert Erin Huckle Important links: https://www.emmamcmillancopy.com/copywriting-community/https://www.emmamcmillancopy.com/https://www.emmamcmillancopy.com/discovery-call/This podcast is produced by Emma McMillan & Sarah Harney. I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

~ Register for my Quarterly Content Planning Workshop ~ I believe being honest about small business life serves us all. So, this week I’m going behind the scenes of my recent marketing campaign with some real talk. You’ll hear about the good, the bad and the ugly, including my actual numbers and what I’d do differently next time. Curious? Let’s dive in! You might also enjoy: Ep #83 How creating strategic content can help you hit your small business goals Ep #72 Ch-ch-ch-ch changes & introducing Not Just About Copy: The Community Ep #34 My top 6 lessons from 6 years in business Important links: https://www.emmamcmillancopy.com/quarterly-content-planning-workshop/https://www.emmamcmillancopy.com/https://www.emmamcmillancopy.com/discovery-call/This podcast is produced by Emma McMillan & Sarah Harney. I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

~ Register here for my Quarterly Content Planning Workshop ~ The copy and content you create in your small business can support your goals – or trick you into feeling productive without really moving the needle on what’s important to you. So, let’s get real. It’s time to stop getting distracted by social media…and start being intentional. By taking some time to strategise, you’ll use your time more efficiently and effectively to create copy assets that will serve you now – and into the future. If you’re ready to unlock the potential of strategic content creation and move towards some big hairy biz goals (increased revenue, brand awareness and more), listen in with a pen and paper at the ready. Let’s go! You might also enjoy: Ep #77 How systems and structure can help support creativity in your small business with Nicole Smith Ep #75 Making content creation a priority with Viren Thakrar Ep #69 An SEO strategy for your small business just makes sense with Remi Audette Important links: https://www.emmamcmillancopy.com/quarterly-content-planning-workshop/https://www.emmamcmillancopy.com/https://www.emmamcmillancopy.com/discovery-call/This podcast is produced by Emma McMillan & Sarah Harney. I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

Cass Ponton is the founder of podcast production group, Good Chat Media. Cass stumbled into podcasting almost by mistake, taking on a few odd jobs for clients in another business (in another life). She was as drawn to podcasting as she is drawn to her indoor jungle of house plants, so she dove into the big wide world of podcasting and never looked back. When Cass is not managing the team or getting on the tools, you can find her at Melbourne’s best vegan cafes, chatting with impact-led businesswomen around the city and, of course, sipping too many oat lattes to count. In this episode, Cass shares the value of podcasting as part of your small business visibility strategy. And even if you’ve got no plans to host a pod, keep listening because there’s so much value in being a guest on other podcasts. Cass shares loads of practical advice to help you showcase your best self in podcast conversations and other important considerations. Enjoy the episode! How you can connect with Cass https://www.goodchatmedia.co/http://www.instagram.com/goodchatmediahttps://www.goodchatmedia.co/podcastYou might also enjoy: Ep #75 Making content creation a priority with Viren Thakrar Ep #72 Ch-ch-ch-ch changes & introducing Not Just About Copy: The Community Ep #47 The intimacy of storytelling with podcaster Sophie Walker Important links: https://www.emmamcmillancopy.com/copywriting-community/https://www.emmamcmillancopy.com/https://www.emmamcmillancopy.com/discovery-call/This podcast is produced by Emma McMillan & Sarah Harney. I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

* Register for my Membership Open Day here * Are you a service-based business looking to build your email list? Lead magnets can be such a great way to supercharge your lead gen efforts. Think about it. A valuable resource is a heck of lot more enticing than ‘Sign up to my newsletter!’ And once you’ve got more leads on your list, they’re a captive audience for your offers. In this episode, you’ll get seven simple yet effective lead magnet ideas your ideal audience will love specifically tailored to service businesses. I’ll guide you through each lead magnet idea, how it works, the pros and cons and then send you on your way. Once you’ve decided which one – or more – to implement, you’ll want to get started right away. That list isn’t going to grow itself! Let’s get stuck in. You might also enjoy: Ep #36 How to write or revamp your welcome email sequence Ep #38 Copy assets checklist for your small biz Ep #40 My favourite copywriting tools, apps and tech Important links: https://www.emmamcmillancopy.com/copywriting-membership-open-day/https://www.emmamcmillancopy.com/https://www.emmamcmillancopy.com/discovery-call/This podcast is produced by Emma McMillan & Sarah Harney. I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

As a small business owner, the thought of writing your own bio can feel like a daunting task. What to share, what to hold back, first or third person? Cue analysis paralysis. In this episode, we’ll delve into the art of crafting a small biz bio that truly represents you and your business. You’ll get loads of practical tips you can put in place right away (and they’re applicable to any kind of bio writing – About pages, pitches, and more!) From understanding your ideal audience to how to structure a bio, you’ll be guided through the process step by step. Don't let the fear of imperfection get it your way. You can craft a bio you love and that you’re proud to share. Let’s do it! You might also enjoy: ~ Ep #49 Find your voice and tell your story – at any age with Sandy Lowres ~ Ep #47 The intimacy of storytelling with podcaster Sophie Walker ~ Ep #26 5 About page essentials (solo) Important links: https://www.emmamcmillancopy.com/copywriting-membership-open-day/https://www.emmamcmillancopy.com/https://www.emmamcmillancopy.com/discovery-call/This podcast is produced by Emma McMillan & Sarah Harney. I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

Nicole Smith is a virtual COO, business operations specialist, procedures & systems designer and ‘ClickUp Queen’ from The Artisans Business Solutions. In 2019, Nicole moved away from a corporate career as chief of staff to support business owners to develop their unique working style and design a business that aligns with the life they want to be living. She helps businesses bridge the gap between what they are doing and what they want to do in their day-to-day operations. Nicole sees systems as the dance between people and IT, syncing various moving parts with the individual needs of each business. In this episode, you’ll hear: How you can connect with Nicole: http://theartisans.com.auhttps://www.linkedin.com/in/smithnicoled/https://www.facebook.com/pg/theartisanssolutionshttp://www.instagram.com/theartisanssolutions/https://theartisans.com.au/podcast/You may also love: Episode 67: Small business minus the burnout with Kristy RobinsonEpisode 39: Control is not a dirty word with Ilana Kosakiewicz Episode 8: How to create content without burning out (solo)Important links https://www.emmamcmillancopy.com/copywriting-community/https://www.emmamcmillancopy.com/https://www.emmamcmillancopy.com/discovery-call/This podcast is produced by Emma McMillan & Sarah Harney. I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

* Join the membership waitlist here. * Solo business life can be lonely, so one of my favourite ways to create content is in co-writing sessions. It’s especially great for tackling those bits of copy I’ve been putting off for a while (sound familiar?). In this episode, you’ll find out exactly how to get the most out from a co-writing session or arrangement and what you can use this time for. If you’ve been co-writing for a while, you’ll get some tips to supercharge your efforts. If you’re not already a co-writing convert, there’s a good chance you will be by the end of this episode! You might also enjoy: Ep #74 How co-writing can supercharge your content writing productivity - and confidence Ep #72 Ch-ch-ch-ch changes and introducing Not Just About Copy: The Community Ep #38 Copy assets checklist for your small biz Important links: https://www.emmamcmillancopy.com/copywriting-community/https://www.emmamcmillancopy.com/https://www.emmamcmillancopy.com/discovery-call/This podcast is produced by Emma McMillan & Sarah Harney. I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

Viren Thakrar is the Founder of In The Game. He works with businesses to increase engagement in a hybrid world by getting teams to work better together. He's most interested in supporting teams to come together more frequently in a meaningful way using games. Viren has more than 15 years of experience using applied psychology to improve team culture and performance. He loves video/board games, listening to and DJing house music, running and watching soccer. In this energising episode, you’ll hear: How you can connect with Viren: https://www.inthegame.com.au/https://www.linkedin.com/in/virenthakrar/Resources mentioned: You may also love: Episode 51: The messy business of being a human with Jacqueline BaulchEpisode 27: Cultivating an explorer’s mindset with Kate RichardsonImportant links https://www.emmamcmillancopy.com/copywriting-community/https://www.emmamcmillancopy.com/ https://www.emmamcmillancopy.com/discovery-call/This podcast is produced by Emma McMillan & Sarah Harney. I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

** Join the membership waitlist here. ** As a small business owner, it’s hard to make your own content a priority. Time constraints, confidence and perfectionism can all get it the way - but there’s an opportunity cost. If you’re not creating and sharing content regularly, you’re not communicating with your audience - to build know, like and trust. Sustainable, realistic and enjoyable processes can positively impact how - and how often - you create purposeful content to support the growth and health of your business. And my favourite way to create content is co-writing. In this episode, you’ll find out how co-writing can supercharge your productivity and confidence when it comes to content writing for your business. It must just be the game-changer you’ve been looking for. You might also enjoy: Ep #72 Ch-ch-ch-ch changes & introducing Not Just About Copy: The Community Ep #67 Small business minus the burnout with Kristy Robinson Ep #38 Copy assets checklist for your small biz Important links: https://www.emmamcmillancopy.com/not-just-about-copy-the-community/https://www.emmamcmillancopy.com/https://www.emmamcmillancopy.com/discovery-call/This podcast is produced by Emma McMillan & Sarah Harney. I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

Morgan Cataldo dedicates her professional life to developing and advocating for participatory practice and peer education as essential levers for creating true, lasting, powershifting systemic change in services for historically excluded communities. In her independent consultancy practice, morgan&co, Morgan advises, coaches and consults with organisations across Australia who seek to understand the role of power in their everyday work and how they can design and shape more meaningful policies, programs, and services by partnering with people with lived experience relevant to their purpose. Morgan holds a degree in Social Science and serves on the Board of The Constellation Project. In this very powerful episode, Morgan and I explore the intricacies of language, listening and interpretation. We dance from poetry to power and everything in between, as Morgan weaves in some fascinating stories, memorable quotes and a few truth bombs. It really is a must-listen. How you can connect with Morgan: www.linkedin.com/in/morganleecataldo/https://twitter.com/morgancataldoResources mentioned: You may also love Episode 3: Why we need a listening revolution with Dusk LineyEpisode 7: Everyone has a story to tell with PR expert Erin HuckleEpisode 19: Unlearning and untangling to reconnect with ourselves with Amanda FreemanImportant links https://www.emmamcmillancopy.com/Book a discovery call: https://www.emmamcmillancopy.com/discovery-call/ This podcast is produced by Emma McMillan & Sarah Harney. I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

LIMITED OFFER: Become a founding member of Not Just About Copy: The Community here. Quite a personal episode for you this week. An update on changes at Emma McMillan Copy HQ, your exclusive invitation to join me for something very special and some of my latest reading and listening recommendations. You might also enjoy: Ep #70 How to know when it’s time to take a content writing break in your business Ep #52 Why it’s really not just about copy Ep #28 Get to know your host, Emma McMillan Important links: https://emmamcmillancopy.thrivecart.com/not-just-about-copy-the-community/https://www.emmamcmillancopy.com/https://www.emmamcmillancopy.com/discovery-call/This podcast is produced by Emma McMillan & Sarah Harney. I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

Jenn Donovan is a marketing thought leader, change-maker, coach and mentor for small businesses, international keynote speaker, best-selling author and podcaster. She is the founder of Social Media and Marketing Australia, founder of the extremely successful community Facebook group - Buy From a Bush Business (currently 367,000 members) and the co-founder of Spend With Us - Australia's answer to Amazon but only for rural and regional small businesses. Jenn takes her clients from invisible to invincible using strategic marketing principles and is also a community leader, and a community believer. She’s on a mission to ensure the lost art of human to human marketing and community are seeded firmly in everyone’s marketing strategy. Jenn lives on a farm in the Riverina of NSW, with husband, children and plenty of animals. In this episode, Jenn shares lots of stress-free practical marketing advice for small business owners, including what’s working right now in 2023. You’ll find out why human to human marketing and community should be seeded firmly in your marketing strategy. This is a no-nonsense, jargon-free episode with the very generous and wise Jenn. Enjoy! How you can connect with Jenn: https://socialmediaandmarketing.com.au/https://www.linkedin.com/in/jenn-donovan/https://www.facebook.com/jenndonovan.auhttps://www.instagram.com/jenndonovan_/www.socialmediaandmarketing.com.au/podcastYou may also love Episode 16: Stress-free marketing tactics to grow your audience with Hayley RobertsonEpisode 32: Your mid-year content marketing reflectionEpisode 62: Create an irresistible marketing campaign with Mia FilemanWork with Emma https://www.emmamcmillancopy.com/https://www.emmamcmillancopy.com/copywriting-coach/https://www.emmamcmillancopy.com/discovery-call/This podcast is produced by Emma McMillan & Sarah Harney. I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

I don’t know if it’s something about the colder weather in Melbourne, a growing disenchantment with social media or what but I’ve been finding it harder and harder to carve out time to create content for my business. Perhaps you can relate. Today I’m going to unpack whether taking a content writing break is ever a good idea and what to put in place if this is something you’re thinking about doing. Plus, your chance to win! Leave a podcast review between now and the end of April and go in the draw to win a 60-minute copy coaching session with me. I’ll be selecting one lucky winner. If you’re on Apple podcasts, just scroll to the bottom of the show page and write a review. If you’re an Android user, you can send me a DM over @emmamcmillancopy on Instagram. Good luck! You might also enjoy: Ep #32 Your mid-year content marketing reflection Ep #28 Get to know your host, Emma McMillan Ep #8 How to create content without burning out Important links: https://www.emmamcmillancopy.com/https://www.emmamcmillancopy.com/discovery-call/https://www.emmamcmillancopy.com/copywriting-coach/https://www.emmamcmillancopy.com/free-copywriting-resources/This podcast is produced by Emma McMillan & Sarah Harney. I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

Remi Audette is a former corporate SEO specialist turned SEO agency owner. Her agency Sunday Best Digital, helps SMEs across Australia grow their online visibility through brand-building SEO. In this episode, Remi explains how SEO can help small business owners build their brand. She unpacks ‘topical authority’, the metrics that matter - and, frankly, a lot of what she talks about just makes sense. If you’re sick of feeling bamboozled by SEO but you need to know why you should care - and you should - you’re in the right place. How you can connect with Remi: https://www.sundaybestdigital.com.au/https://www.linkedin.com/company/sunday-best-digital-agencyhttps://www.instagram.com/sundaybestdigital/You may also love Episode 64: Content pillars 101: Everything you need to knowEpisode 22: Where should I use keywords in my copy?Episode 20: Easy ways to generate SEO-friendly content ideas This podcast is produced by Emma McMillan & Sarah Harney. I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.