Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Charlotte, the owner of Buttered Branding, shares her journey as a social media manager and the challenges she faced. She discusses the importance of increasing prices and overcoming imposter syndrome. Charlotte also highlights the value of referrals in finding high-ticket clients. She shares her experience of juggling work and motherhood and emphasises the need for self-care. Charlotte's biggest milestone is being a guest on the Dishing Up Digital podcast (high praise Charlotte!), and her future goals include growing her agency and specialising in the fashion and beauty industry. She highly recommends the Dishing Up Digital School for its valuable content and strategies. Takeaways Increasing prices is essential to value your work and attract higher-paying clients.Referrals from satisfied clients can lead to high-ticket clients.Juggling work and motherhood requires prioritizing self-care and being adaptable.Setting goals and focusing on a niche industry can help grow your business.The Dishing Up Digital School provides valuable content and strategies for social media managers. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys! Ellen xx ~~~ Mentioned in today's episode: Check out Charlotte's Instagram Page @butteredbranding: https://www.instagram.com/butteredbranding/ https://www.instagram.com/p/C4bS3A2y_I8/ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Join my new course - DISHING UP INSTAGRAM Work with me over 8 weeks to build a personalised, bulletproof Instagram strategy utilising your unique personal brand. Enrol Now: https://www.ellenmackenzie.com/dishing-up-instagram - Enrolments close 22 April 2024 (NZT), so if you are listening to this on the day of release you have mere hours to enroll! ~~~ In this episode, Ellen Mackenzie shares some raw and honest truths about being a freelancer and running her own business. She discusses the ups and downs of income, the impact of stress on her body, the challenges of managing taxes, losing clients, and her struggles with being a boss. Through these truths, she emphasiSes the importance of being open and authentic, learning from mistakes, and finding what works best for oneself. Takeaways: Being a freelancer comes with both highs and lows in terms of income, and it's important to plan and manage finances accordingly.Stress is a common part of running a business, and it's crucial to develop a healthy relationship with stress and find effective ways to manage it.Managing taxes can be challenging, and it's important to stay organized and seek professional advice to avoid mistakes.Losing clients is a normal part of freelancing, and it's important to see it as an opportunity for growth and new opportunities.Being a boss and managing contractors can be difficult, and it's important to find a management style that works best for oneself and the business. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys! Ellen xx ~~~ Mentioned in today's episode: My "Social Media is Fake" TikTok Post: https://www.tiktok.com/@ellenmackenzieee/photo/7350062321009544456?lang=en Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

Join my new course - DISHING UP INSTAGRAM Work with me over 8 weeks to build a personalised, bulletproof Instagram strategy utilising your unique personal brand. Enrol Now: https://www.ellenmackenzie.com/dishing-up-instagram ~~~ In this episode, Ellen discusses the effectiveness of 30-day posting challenges on Instagram. She shares her own experiences with posting challenges and provides insights into the results she has achieved. Ellen emphasizes the importance of setting realistic goals and creating a custom strategy that aligns with individual capabilities and preferences. She also highlights the significance of quality content and audience research in driving Instagram growth. Overall, Ellen concludes that while 30-day posting challenges can be beneficial, they should be tailored to each person's unique circumstances and goals. Takeaways: If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys! Ellen xx ~~~ Mentioned in today's episode: My 30 Day Reels Challenge episode from 2022: https://pod.link/1576083467/episode/a0c176bfe929933e6a3e0cb01235d8fa Watch my YouTube video from my 1 April 2024 Episode: How to Create a Social Media Strategy in 2024Episode on Paid Ads: https://pod.link/1576083467/episode/b4480c522c5b53ba4bc06f3fb922f4a8 Manychat Automations: https://manychat.com/ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

Sign up for my Free Live Workshop happening this Friday 12 April (NZT): https://www.ellenmackenzie.com/Instagramworkshop ~~~ In this episode, Ellen reflects on her 10-year journey on Instagram and shares 10 lessons she has learned as a creator. She emphasizes the importance of content creation as a skill that needs to be developed over time. She also discusses the significance of having a reason for people to follow you, rather than just having a niche. Ellen highlights the importance of putting effort into content creation and the ups and downs of engagement. She also talks about the evolution of content formats and trends on Instagram, and the balance between curation and authenticity. Ellen emphasizes the power of connection and the importance of trusting oneself and listening to one's own opinions. Takeaways: Content creation is a skill that needs to be developed over time.Having a reason for people to follow you is more important than having a niche.Putting effort into content creation leads to better results.Content formats and trends on Instagram change over time.Connection with the audience is the most important outcome of social media.Metrics will always go up and down, so don't focus too much on vanity metrics.Size doesn't matter on Instagram; connection and engagement are more important.There is a balance between curation and authenticity on Instagram.Trust yourself and listen to your own opinions and instincts.Don't be afraid to mute industry leaders and listen to yourself. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys! Ellen xx ~~~ Mentioned in today's episode: Ellen’s first Instagram Post: https://www.instagram.com/p/SHuCbOgUQg/ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this conversation, Ellen shares five effective tips for building a social media strategy in 2024. She emphasises the importance of setting goals, conducting competitive research, choosing the right platform, creating a posting schedule, and developing content themes. She also provides insights into her own personal social media strategy for 2024, highlighting the importance of aligning goals with content and adapting strategies based on different phases of business. Ellen emphasises the need for personalised strategies that cater to individual goals, audience needs, and content preferences. TAKEAWAYS: Setting clear goals is essential for building an effective social media strategy.Conducting competitive research and audience analysis helps in validating content ideas and identifying unique value propositions.Choosing the right platform(s) and creating a posting schedule are crucial for reaching and engaging the target audience.Developing content themes and a social media funnel helps in organizing and structuring content for maximum impact.Personalizing the strategy based on goals, audience needs, and content preferences is key to success. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys! Ellen xx ~~~ Mentioned in today's episode: https://youtube.com/@EllenandTara?si=qfpesQsxauPToyhR Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Please note that this episode was recorded prior to the news coming out that Kate Middleton has been undergoing chemotherapy. In this episode, Ellen discusses the Kate Middleton drama and its connection to authentic marketing on social media. The manipulated photo released by Kate and William sparked a conversation about the expectations of audiences and the importance of authenticity. Ellen compares the Royal Family's approach to that of Rare Beauty, a brand that embraces authenticity and community. The discussion also touches on the trend of extreme authenticity on social media, using Nara Smith as an example. The episode concludes with a call for more authentic content in 2024. Takeaways If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys! Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episode, Ellen discusses the differences between viral and low-performing posts on Instagram and introduces the concept of a social media funnel. She explains how different types of content serve different purposes within the funnel and emphasizes the importance of understanding where each piece of content fits in the overall strategy. Ellen also shares examples from her own experience and highlights the fluctuations in engagement and views that even successful creators like Jenna Kutcher experience. She concludes by mentioning upcoming episodes and inviting listeners to join her Instagram group coaching program. View the posts here: Viral - https://www.instagram.com/p/C4bS3A2y_I8/ "Flop" - https://www.instagram.com/p/C4WJEZASdL7/ Takeaways If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys! Ellen xx ~~~ Mentioned in today's episode: Waitlist now for my NEW Instagram Group Coaching Course (open to all service based entrepreneurs, not just Social Media Managers): https://www.ellenmackenzie.com/dishing-up-instagram Jenna Kutcher on Instagram: https://www.instagram.com/jennakutcher/ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episode, Ellen interviews Jade, a successful social media manager, about her journey in the industry. Jade shares how she transitioned from studying psychology to pursuing her passion for social media management. She discusses the challenges she faced in scaling her business and going full-time. Jade emphasizes the importance of increasing prices and targeting established businesses to achieve financial success. She also shares her strategies for finding clients, including in-person meetings, cold pitching, and engaging in Facebook groups. Jade highlights the challenges of work-life balance and organization in social media management and offers insights into maintaining healthy habits and morning routines. She shares her biggest milestone of booking an international client and discusses her future plans for her business. Jade concludes by reflecting on the impact of the Dishing Up Digital School and the importance of perseverance in the industry. Follow Jade over on Instagram https://www.instagram.com/jade.mc.neil/ Takeaways Transitioning from a different field to social media management is possible with passion and determination.Increasing prices and targeting established businesses can lead to higher income and better work-life balance.Finding clients can be achieved through in-person meetings, cold pitching, and engaging in Facebook groups.Maintaining healthy habits and morning routines is crucial for productivity and work-life balance.Perseverance and not giving up are key to success in the social media management industry. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys! Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episode, Ellen discusses strategies for booking clients as a social media manager. She emphasises the importance of changing your mindset and realising that there are clients everywhere. Ellen shares her own experiences with cold pitching and pitching in Facebook groups, highlighting the need for a well-written pitch and a strong set of services. She also explores the power of personal connections and networking, encouraging listeners to attend in-person events and build their network. The episode concludes with a call to action to take proactive steps in finding clients. Takeaways There are clients everywhere, and it's important to change your mindset and believe in the abundance of opportunities.Cold pitching and pitching in Facebook groups can be effective strategies for finding clients, but it's crucial to have a well-written pitch and a strong set of services.Utilizing personal connections, such as family and friends, can help you gain social proof and build your portfolio.Building your network and making in-person connections through events and networking groups can lead to referrals and new clients. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys! Ellen xx ~~~ Mentioned in today's episode: Get access to my FREE training series, PRICING UNLOCKED! What to charge as a Social Media Manager in 2024: https://www.ellenmackenzie.com/pricingunlocked Watch my YouTube video on 30 Steps to Becoming a Social Media Manager Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ FREE 3 Day LIVE Training Series: Pricing Unlocked! What to Charge as a Social media Manager https://www.ellenmackenzie.com/pricingunlocked ~~~ In this episode, Ellen interviews Kelly, a social media manager and graphic designer, about her journey in entrepreneurship. Kelly shares her experiences and challenges in starting her own business and offers advice for overcoming self-doubt and fear. She discusses the importance of networking and finding clients in her niche industry. Kelly also emphasizes the value of pushing oneself and taking bold steps to achieve personal and professional growth. She highlights the benefits of the Dishing Up Digital School in providing relatable and practical guidance for aspiring social media managers. Takeaways: Overcoming self-doubt and imposter syndrome is a common experience for entrepreneurs and social media managers.Networking in person can be a powerful way to find clients and build relationships in a niche industry.Taking bold steps and embracing fear is essential for personal and professional growth.Financial independence and the ability to support oneself are crucial for making difficult decisions and leaving toxic situations. Check out Kelly over on her Instagram page: https://www.instagram.com/kelchadesign/ I love you supporting me by listening to this podcast, but you can go one step further by subscribing and/or reviewing this podcast - it really helps me to continue to make and produce this content for you. Have a great week Guys! Ellen xx ~~~ https://www.dishingupdigital.com/ https://www.dishingupdigital.com/courses https://www.instagram.com/ellenmackenziee/ https://www.tiktok.com/@ellenmackenzieee?lang=en https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital Summary In this episode, Ellen Mackenzie discusses the importance of defining personal goals and creating one's own definition of success. She shares her experience of turning down a potential $30,000 client and reflects on how her goals and priorities have evolved over time. Ellen emphasises the need to resist societal pressures and stay true to one's own vision of success. She encourages listeners to define their own goals and recenter themselves on what they truly want to achieve in their business. Takeaways Take the time to define your own goals and create your own definition of success.Don't let societal pressures or others' definitions of success impact your own vision.Reflect on your personal growth and how your goals and priorities have evolved over time.Stay true to your own vision and focus on what brings you joy and fulfillment in your business. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys! Ellen xx ~~~ Mentioned in today's episode: $0 - $5K Months: My Journey as Social Media Manager: https://open.spotify.com/episode/3js8gqYRAL67sVLq5OrYqP?si=51a5149bd7ca415c https://www.dishingupdigital.com/https://www.ellenmackenzie.com/pricingunlockedhttps://www.dishingupdigital.com/courseshttps://www.instagram.com/ellenmackenziee/https://www.tiktok.com/@ellenmackenzieee?lang=enhttps://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital In this episode, I interview Christine, a social media manager who recently went full-time in her business. We discuss her journey from being a mechanical engineer to starting her own social media management business. Christine shares her experiences in scaling her business and getting more clients, as well as the challenges she faced in making the transition to full-time. We also discuss the highs and lows of being a social media manager and Christine's recommendation of the Dishing Up Digital School. Takeaways: Starting a business requires taking messy action and not waiting for everything to be perfect.In-person outreach and networking can be an effective way to find clients.Quitting a corporate job to pursue your own business can be terrifying, but it's important to trust in yourself and your abilities.The favorite aspects of being a social media manager include content creation and the creative freedom it offers.The most challenging aspects of being a social media manager include managing client expectations and task management. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys! Ellen xx ~~~ Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Watch Ellen's Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

If you're a long time listener of the podcast, you'll know that I'm a Swifty. So, there was bound to be a Taylor Swift episode at some point! Don't worry, we are short and succinct! In this episode, Ellen discusses Taylor Swift's journey and the perception of failure in society. She highlights the lessons in resilience and building a business that can be learned from Swift's experiences. Ellen explores Swift's comeback and success, as well as the challenges and doubts she faced in her career. She also emphasizes the importance of reclaiming past work and embracing failure as a means of growth and success. Takeaways: If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys! Ellen xx ~~~ Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Watch Ellen's Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

Yes, it’s another juicy episode and it’s a little longer than usual too! This topic came from my Instagram DMs - so if you have any topics you’d like me to explore on the podcast, please reach out! Now, ads are not something I completely understand too much - I’m an organic girly at heart, but I do run ads in my business and help facilitate them for some of my clients. I definitely understand how they can work for you and your business. In this episode, I chat through the Pros & Cons of running ads, how to set up a strategic ads campaign, and let you know what happened when I stopped running my own ads for a month If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys! Ellen xx ~~~ Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Watch Ellen's Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

Ok Guys, I recorded this episode fresh off the plane from the USA and I was in a super productive, thriving mindset. I had even unpacked my suitcase and cleared my emails! I hadn't felt like this in a long time, so it made sense to record this episode on mindset. TBH the New Year's fever hadn't hit me and I was just too tired to set my goals and forecast the year. And I think we just need to give ourselves permission to relax, take it easy - we don't need to subscribe to the New Year hype of starting the year with a bang and rearing to go. But now I've settled in, I'm fresh from having a holiday, and I'm feeling ready to go. And to do that, we get our mindset in check. I'm seeing this a lot in our community at the moment and that's how much your mindset affects your ability to book clients. This is what I'm un-packing in this episode. I hope you're excited to listen! If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys! Ellen xx ~~~ More Episodes on Mindset: https://open.spotify.com/episode/2BLFh24NP2TLka9Lbrj1LT?si=aef37f12d6ff4fc4https://open.spotify.com/episode/2KtOWUPyA6SSeFu8xgN030?si=745ab439ff09438fhttps://open.spotify.com/episode/6x7rqldgzGyzQLPRpOoi7b?si=fa32552f6a204b4ahttps://open.spotify.com/episode/3FswHurwiJlmZMx9aMQt2c?si=edb7d26193b043d3https://open.spotify.com/episode/2TK03TBNyYBunVKmRrn31J?si=99bd12377a8f485fhttps://open.spotify.com/episode/1kw1A62ZvqrenS4X0ns4TH?si=8c97c9d367e5478a Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Watch Ellen's Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

Today is all about Outsourcing vs Hiring a Coach. I, in no way, prefer one over the other, but instead it's more about the timing of them. You guys know I'm an advocate for outsourcing and how essential it is for business owners who want to scale. Any time I've reached an income cap or I haven't been able to reach a certain goal, hiring a specialist or a contractor has been the way to help me break through that boundary. However, I think that hiring a coach can be another way to break those boundaries as well. It really just comes down to where you are in your business. So listen as I go through how each of these have impacted my business, and when I've found that the timing is right for going with either of these options. If you haven't already, listen to my previous episode on outsourcing here: Outsourcing as an Online Business Owner And as always, I'd love to hear what you think. Flick me a DM and tell me if you've invested in a coach for your business, or if you've started outsourcing. You can also message me any questions you have. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys! Ellen xx ~~~ Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Watch Ellen's Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

We're back with my case study on growing the Instagram Page for my content studio: Mackenzie Studios. If you haven't already, I recommend you listen to part one here: How to Start an Instagram Account From 0 This episode looks at the results I got from executing my content plan, as well as some strategies I didn't end up doing, and we look at what I'm planning in 2024. Reflecting on the results we were successful by using the following: Thanks for listening this week. If you haven't already, I'd really appreciate anyone who has the time to leave me a review on Apple Podcasts, or rate & subscribe on Spotify, this really helps me to know to keep going on producing this content for you for free! I'm really excited for you to listen to this episode guys! Have a great week guys! Ellen xx ~~~ Follow Mackenzie Studios on TikTok: mackenziestudios.nz Watch my Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

Part 2 of my 2023 recap. Listen to my 1 January episode here: I didn't Achieve my Coals for 2023! Today's episode is going through my expenses and the financial figures for 2023. Did I reach my intended financial goal for 2023? What were my new expenses for 2023? A lot happened over 2023, so it's another long episode for you. Let me know if you want a part 3 to this, going over the goals I'm setting for 2024, and as always, let me know how your financial goals went for 2023. You know that I always want to hear your feedback about the show as well as any topics you want to hear me talk about. And while you're at it, I'd love if you could leave a podcast review on Apple or a rating on Spotify! I hope these first few days of 2024 have been going well for you Happy New Year! Ellen xx ~~~ Mentioned on this episode: How Much Money I Made in 2022Cubicle to CEO Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book Follow Mackenzie Studios: https://www.instagram.com/mackenziestudios.nz/

This is part 1 of 2 episodes that I'm releasing the first week of 2024. Today is all about my 2023 goals and if I achieved them or not - spoiler alert, I didn't! I'll go through a mix of my personal and business goals, chatting about how and or why I didn't achieve them. Also about why it's ok to move the goal posts to make room for other exciting things. Let me know how you went on with your goals for 2023 - I always want to hear from you. Did you have similar goals to mine? And while you're at it, I'd love if you could leave a podcast review on Apple or a rating on Spotify! Enjoy the start to your new year, and I'll be back on Thursday with part 2! Happy New Year Ellen xx ~~~ Mentioned on this episode: How Much Money I Made in 2022https://www.ellenmackenzie.com/offers/DwKaVUZd/checkout Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book Follow Mackenzie Studios: https://www.instagram.com/mackenziestudios.nz/

First of all, I want to wish you a Merry Christmas, or Happy Holidays if you don't celebrate. This episode is released on Christmas Day here in New Zealand and I hope you are all having a lovely break. I know this can be a time where you've maybe got some time off during your regular 9-5 job, and it means you can really focus on your side hustle. So, I thought it was important to keep these episodes coming over the holiday break so you can get some really good upskilling happening! In this episode, I discuss the importance of increasing prices and provide you strategies for raising prices with existing clients. I emphasise the timing of price increases and the need to evaluate prices regularly. I also share tips for justifying the price increase and present a strategy from my Dishing Up Digital School. I then advise on how to present the price increase to clients and offer encouragement for dealing with rejection. Takeaways: Increasing prices is important for business growth and profitability.Timing is crucial when raising prices, and the end of the year is a great opportunity.When raising prices with existing clients, consider the amount of experience, the last price increase, and potential additional services.Justify the price increase by highlighting achievements and the value provided.Present the price increase strategically, focusing on the client's wins and offering a discounted rate compared to new clients.Don't be afraid of rejection; losing clients who don't value your work can lead to better opportunities. Thank you all so much for your support throughout the year. It really means a lot to me. Be kind to yourself this holiday season and I'll see you all in the new year! Take Care Ellen xx ~~~ Mentioned on this episode: How to Become a Social Media Manager Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book