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Trusted Authority - The Podcast

Business & Economics Podcasts

Welcome to the Trusted Authority! The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I’m your host Petra Zink, and I’m on a mission to make the smartest voices heard and recognised, not the loudest. Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry. And that’s a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started! Hop over to impaccct.com/freebies and enjoy the gifts!

Location:

United States

Description:

Welcome to the Trusted Authority! The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I’m your host Petra Zink, and I’m on a mission to make the smartest voices heard and recognised, not the loudest. Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry. And that’s a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started! Hop over to impaccct.com/freebies and enjoy the gifts!

Language:

English


Episodes
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144. The Business Case For Personal Branding

4/28/2024
If you thought personal branding was just a vanity metric activity, think again, because today's podcast episode is a mini masterclass in the financial side of investing in your brand. Get ready to uncover the equations, formulas, and frameworks that demonstrate the tangible value of investing in your personal brand. In detail, we cover the following metrics: 🧮. Return on Personal Branding Investment (ROIPBI): This formula calculates the financial return generated by your personal branding efforts relative to the resources invested. ROIPBI = (Revenue Generated from Personal Branding - Investment in Personal Branding) / Investment in Personal Branding 🧮. Personal Brand Value Proposition (PBVP): This formula measures the potential Brand Value by combining your expertise and unique selling proposition with market demand, aka: the potential of creating an economy of one by tapping into your unique expertise coupled with trends in the industry. PBVP = (Expertise + Unique Selling Proposition) * Market Demand 🧮. P²C = This formula measures the potential profitability through building a portfolio career with multiple income streams based on your unique systemised and packaged IP into a Signature Framework/ Solutionlutions with various Monetization Strategies. P²C = (Customised Expertise + Packaged Solutions) * Monetisation Strategies ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Check out the *brand new* 32-min on-demand masterclass: 3.) Get your personalised Authority Score with the free Scorecard: 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at

Duration:00:23:11

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143. Leading in a Dynamic World: Managing Change for Modern Leaders [Toni Martignetti]

4/21/2024
If there’s one skill leaders have to master in today’s and tomorrow’s landscape, it's change. We not only experience change more often but also more significantly. Whether it's the evolving expectations from the five generations in the workforce, the diverse makeup of teams, including hybrid, AI, and onsite members, or the dynamic market landscape requiring swift pivoting in product, marketing, and positioning—leaders must learn how to thrive in this constantly changing world by adapting. Let’s not forget, leaders face immense pressure, often making decisions without all the answers and impacting beyond their roles. It's a lot to consider, and since strong people leadership comes down to having strong self-awareness, it's essential for leaders to continually develop and refine their skills to effectively lead their teams through uncertainty and change. Today, we have the pleasure of speaking with an expert in leadership development, someone who understands the intricacies of navigating change and leading with purpose in today's complex environment. With over two decades of experience as a leadership coach and consultant, Tony has helped numerous leaders enhance their leadership capabilities, navigate change, and achieve their goals. He is the founder and Chief Inspiration Officer of , and his insights into leadership and change management are invaluable. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Check out the *brand new* 32-min on-demand masterclass: 3.) Get your personalised Authority Score with the free Scorecard: 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at

Duration:00:30:12

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142. Build Your Next Level Network

4/14/2024
If you can't be seen, you can't be considered. However, it's not about being seen by everyone. It's about being seen by the right people and for the right reasons. This is where strategic networking comes in, which involves building connections with decision-makers, door-openers, and those who can make introductions, rather than just building a network of peers. In this episode, you will learn valuable insights and actionable strategies for strategically expanding your network and gaining visibility with key stakeholders. You will get inspiration from real world examples which include: Internal workshop organisation Whitepaper research + release Build your own network and event Whether you're aiming for career advancement, business growth, or personal development, this episode will provide you with the tools and inspiration to elevate your networking game and achieve your goals. __________________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at

Duration:00:21:10

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141. Connect & Convince: The Power of Strategic Leadership Communication [Mel Kettle]

4/7/2024
Not only has the way we work together changed significantly over the last few years, but also the makeup of the workforce continues to evolve. So while we're trying to find our feet in this next world of work, we're already facing the next challenge, whether it's the constant pressure to do more with less, changing market conditions, or increased competition. This certainly puts a lot of stress on leaders in particular, and we have to rethink how we interact, connect, and engage with the teams and people around us. This is where strategic leadership communication comes in, which goes beyond getting your message across. It comes down to inspiring, motivating, and aligning your team toward a common goal. So the question is: how do you lead in 2024 and beyond? In this interview, we have the privilege of speaking with Mel Kettle, an internationally recognised expert in fully connected leadership and communication. With more than two decades of experience, Mel is a valuable asset to leaders and teams that want to achieve real connection and sustained engagement. She is the host of the podcast This Connected Life and author of two books, the best-selling Fully Connected and The Social Association. We cover a lot but the key take aways are: Navigating Workplace Challenges: Best ways to navigate the hurdles faced in modern workplaces, such as remote work, hybrid environments, and financial stress, which brings out the importance of adaptability and effective communication. Prioritising Self-Care and Boundaries: Self-care and boundary-setting in leadership roles are non-negotiable, to mitigate burnout and fostering healthy work environments. Building Trust and Relationships: Trust-building emerges as a central theme, with insights shared on fostering trust among team members, navigating professional relationships, and demonstrating genuine interest in colleagues' lives. Seizing Opportunities and Building Resilience: Obstacles can be opportunities when managed the right way, examples are navigating career transitions, and building resilience in the face of challenges, highlighting the importance of perseverance and preparedness. Practical Strategies for Effective Communication: Practical strategies for enhancing communication skills are discussed, including the use of love languages, asking probing questions, and leveraging social proof to strengthen professional relationships. Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at

Duration:00:40:06

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140. The Trifecta To Amplify Your Brand's Value and Perception.

3/31/2024
Building a powerful personal brand isn't just about what you do or say; it's about how others perceive you and the value you bring to the table. In this episode, we're uncovering the three key elements that form the trifecta for enhancing your brand's impact and influence: Credibility through assets, systems and processes Community and connections to validate your authority and POV Content and thought leadership to demonstrate originality ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at

Duration:00:15:56

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139. Communi-Gagement: The Art & Science Of Building Communities [Elise Green]

3/24/2024
Strong leadership comes down to getting results and that comes from getting buy in for a topic or cause, the support to make an inspiring vision come true and of course a level of accountability to step up, especially when things are hard or have gone wrong. And this is where communities come to play. Especially the last few years, communities have seen an increase in popularity, relevance and importance and that’s for a good reason. However, in the second there are emotions, different agendas as well as competing priorities are involved, it takes the complexities how to actually achieve results to another level. Today we are joined by Elise Green, the Founder and Chief Problem Solver at Assent Communication who provide COMMUNIGAGEMENT - communications advisory services that facilitate problem-solving between government and communities. She has mastered the art and science of becoming a translator of 2 very different parties by developing not only a solid framework around her expertise for herself but helping her clients build StoryFrameworks so they can convey their message effectively by establishing mutual understanding, shared goals, and commitment to action between government and communities. We cover a lot in this conversation, but the big topics we discuss are: The role communities (and that means: each and everyone of us) play in the decision-making process Why it is so importance to build communities as they not only take pressure off the government but contribute to creating the future of living and working Success factors that contribute to building a strong, healthy and sustainable community Challenges that come up in the process and how to go about solving them And trends for 2024 that will make a big difference as they are the response from the bigger changes we’re seeing Learn more about Assent Communications: http://assentcommunications.com.au Connect with Elise on LinkedIn: https://www.linkedin.com/in/elise-green/ ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at

Duration:00:50:46

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138. If I was your Authority Brand Coach, This Is What I Would Do

3/17/2024
Becoming a trusted authority in your industry isn't easy. It's a journey that requires consistent effort and the right actions. But because everyone's goals, resources, and backgrounds are unique, there's no one-size-fits-all approach to personal branding. The coaching industry adds another layer of complexity because it lacks regulation. Different strategists may focus on different things based on their background and expertise. However, there are essential elements that are crucial for effective personal branding, and focusing on the shiny marketing assets usually comes in way too early. Your personal brand is your reputation. To succeed in personal branding, you need to understand how you see yourself, how others see you, and where you want to go. This self-awareness is key to building a solid strategy. That's why I specialise in personal branding. With my clients, we don't just wait for the future to happen but we actively dessign and shape it. Whether it's building on strengths or forging a new path, strategic personal branding is about creating a future that matches your goals and dreams. In this episode, I cover the first 5 essential steps in developing a strategic roadmap to clarify and enhance your personal brand presence and profile: Define Your Brand Promise and Performance Develop Your Signature Framework Visual and Verbal Identity Development Visibility and Network Building Strategies Consistent Brand Communication and Delivery ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at

Duration:00:23:52

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137. Revolutionising Business Leadership with Advisory Boards [Louise Broekman]

3/10/2024
Starting growing and scaling businesses certainly has never been easy. However, in the last few years we have seen increased complexities from cyber attacks to requirements to meet ESG standards and everything in between. And clearly the pressure on boards and leaders has increased. Now with that said, over the last few years also the importance and relevance of advisory boards has seen a big increase in the market, which is great to see. I'm so excited to be joined by the driving force and the trusted authority behind advisory boards. We are joined by . Louise is the founder and CEO of the and I'm really excited to explore the topic of advisory boards, the role it plays and the future of leadership. In this interview we cover: 📌 What sets governance and advisory boards apart 📌 The roles and responsibilities of each and how they connect 📌 The key features of an effective advisory board structure 📌 Where advisory boards offer the most value in various sectors and situations 📌 Signs indicating when advisory boards might not offer the needed support 📌 ... and of course, how to get started! ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at

Duration:00:33:41

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136. Reputation Management Blueprint: Controlling Your Narrative

3/3/2024
We live in a world filled with knowledge, data, and information, which levels the playing field and intensifies competition, one crucial factor sets you apart and positions you as the chosen one: your reputation. As the saying goes: Your reputation is your REP - the reason everyone pays you. It's not just about credibility; it's your currency, influencing how future decision-makers perceive and trust you. As Warren Buffett said: 'It takes 20 years to build a reputation and five minutes to ruin it.' If you think about that, you'll do things differently. Let’s dive in to explore ways you can build, protect and control your reputation. Strategy 1: Face-to-Face / One-on-One relationships Invest time in building strong, face-to-face relationships because being with someone in person fast-tracks the trust and relationship building because we can see and observe how someone behaves, how they act and communicate. Personal connections and positive word-of-mouth play a significant role in attracting paying clients. However, don’t confuse face-to-face with offline only. Video is the next best thing after being with someone in person and you can use it to send someone a personalised short message, add video to a proposal or shoot a short, 60 sec video that you use for social media where you let people get to know you, personally and professionally. Strategy 2: Professional associations When I research for my Trusted Authority framework what it takes to build and boost credibility, I found that there are only 3 ways to do so and I summarised them in the 3-O’s: Own, on the go and others. Other people’s reputation and credibility is often used to fast-track the trust building because we associate ourselves with someone who’s already established a strong and trustworthy relationship with someone we want to get closer to. It may be that you join an industry body, that you volunteer at a professional association and become a member in networks where you can not only learn from but also find potential new clients, suppliers, partners or staff. So brand building by association is a great way to enhance your own credibility and improve your reputation! Strategy 3: Have A Plan for Conflict Resolution [Before You Need It] Conflicts, disputes and upset people happen. It’s how we deal with them that makes all the difference. This is where a solid risk mitigation plan comes in - developed before you need it so the emotion is taken out of the equation and you can think clearly, you can align the language to your brand positioning and you can practice how you approach the situation. Every tough conversation is an opportunity to build stronger relationships when done right, meaning: when both parties can save faith. Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at

Duration:00:32:13

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135. Legally Branded: [How To] Protect Your IP The Right Way [Donna Patane]

2/25/2024
TM, verified badges, digital certificates, and everything in between - it’s safe to say that in today's world of abundant information, access to knowledge, and the rise of deep fakes, we're all searching for who’s legit and who we can trust. This is where the legal side of branding steps in, and it’s safe to say, it can be overwhelming. Figuring out what's what, where to start, and how to protect yourself and your intellectual property can be a real challenge. As we are going deeper into the topic of developing your signature frameworks around your IP and monetising it, we can't ignore the business and legal side of things. And if you think it's not crucial or relevant to you, think again because we're also talking about trademarking your name, aka your personal brand. There’s no better person to shed some light on this usually quite dry topic of law than today’s guest: We crossed paths last year at the Tropical Innovations Festival in Cairns, where she served as the MC for my keynote and wowed the audience with her keynotes. Let me tell you - I’ve never heard anyone make law so fun and easy to understand. So, needless to say, Donna is the Trusted Authority on all things IP and trademark law for start-ups and scale-ups. Make sure to check out - her business and connect with Donna on LinkedIn because she is one handy lady to know. In this conversation we cover: The difference between a business name and a trademark The changes we have seen over the last few years when it comes to protecting IP The type of IP you can and can’t legally protect The difference between trademark, copyright, patents Signature frameworks: Can you trademark a process or framework or just the name? With OpenAI tools and sources, as well as blockchain, how the landscape has changed, and how it continues to evolve … and a ton more! Learn more about DRIPL: Connect with Donna Patane on LinkedIn: ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at The Trusted Authority 🎉 THANK YOU!

Duration:00:36:37

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134. Unlock Creativity: Getting Your Mojo Back for Futures Thinking

2/17/2024
Looking around the corner, being strategic with decision-making, and also being creative with reimagining how we can future-proof our careers, teams, and businesses is becoming a necessity. And yet, so many are stuck in a rut and can’t think beyond this week, this month, or this year. If you feel a bit blah with your visionary thinking and want to rekindle your creativity - this episode is for you! Strategy 1: Reframing your situation Strategy 2: Content diet check Strategy 3: Movement over motivation Strategy 4: Proximity is power Strategy 5: Let loose when creativity is striking ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at The Trusted Authority 🎉 THANK YOU!

Duration:00:13:37

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133. Executive Excellence: CEO Mindset Strategies [Carmen Reed-Gilkison]

2/10/2024
We’re seeing more and more executives and experts stepping out of corporate and into entrepreneurship. For some it’s a choice, for others its a necessity. Whatever camp you may be in, your mindset is what either gets you to where you want to be or not. And whilst it’s often thought of a woohoo topic, today we’re shedding some light on what a true CEO mindset is all about, no matter if you’re an employee, entrepreneur or someone who’s on a cross road. We’re joined by Carmen Reed Wilkinson who gives us a mini masterclass in how to start, fix up (as he calls it) and scale a knowledge / service based business. Carmen Reed-Gilkison is an Online Business Manager, a Whole Person Certified Coach with over 25+ years of marketing experience, and the co-founder of Encore Empire. Carmen specializes in mindset in entrepreneurship and marketing. Carmen and her business partner, Deirdre Harter, teach their clients the business of business through their year-long coaching programs with the goal of helping ambitious women scale their service-basedbusinesses without all the guesswork. Just as no two people are the same, no two businesses are the same. For that reason, they don’t believe in making their clients fit into cookie-cutter frameworks. They work with female B2B service providers & consultants providing holistic business coaching & mentoring where they help build the strategies, systems, and support their clients need to create more consistent revenue while getting back their time. Both Carmen and Deirdre believe in providing easy access to the experts, which is why they have set out to provide high-touch programs where their clients have direct access to them five days a week. The Encore Empire programs not only focus on optimizing your online presence, sales, marketing, productivity, mindset, and systems, but they do so while teaching clients how to step into the role of CEO. They teach them how to track the metrics that matter to help inform decisions and understand how to evaluate opportunities going forward to determine whether or not they should pursue them. Carmen takes us behind the scenes on Which traits to focus on when you step into a business vs scale it The truth of getting your first and next client Best practise marketing that works, today and tomorrow How to overcome the fear of putting yourself out there Ways to build and monetise a community, also when you start from scratch, without being overwhelmed or feel sleazy about it … and a whole lot more. Learn more about Encore Empire:: Download your Free resource: ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at

Duration:00:35:38

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132. The Visual Edge - Mastering Communication 2.0

2/3/2024
The one big difference between an expert, often the best-kept secret, and an authority, the Go-To in their industry, is mastering the art and science of communication. The importance of cut-through communication is nothing new, but I truly believe it’s becoming more sophisticated and more complex in 2024. Why? Because the expectations are higher, the competition has increased, and the tools available are endless. So, there is no excuse in 2024 not to elevate your executive presence and brand through effective communication. The question is - which aspects of communication should you focus on? This is what this episode is all about. Visual Communication Dominance Elevate Your [Personal Brand] Marketing Assets Rise of Video Communication ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at

Duration:00:21:00

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131. Communication As Your Competitive Advantage [Nadia Bourboulas]

1/27/2024
When you can speak well, you can easily outshine others and whilst communication is more an art than a science, this week’s episode will give you practical tips, tactics and approached to become a better speaker so you can make communication your competitive advantage. We are joined by someone who has made communication her profession: Nadia is a Masters qualified Corporate Communications Professional. She holds experience as a Private Communications Coach to children, young adults and professionals, as well as contributing to her former universities as a Lecturer and Tutor - Queensland University of Technology and Griffith University. More recently she has worked for large global aviation organisations – Qantas and Emirates and architecture and design practices – Populous and Hassell. Nadia loves helping people present as the best versions of themselves, and believes that using their voice to do so is a very powerful tool in the process. In this conversation we are exploring how you can go from being a good speaker to become a great speaker. We cover: The 2 main traits a strong communicator needs The 4 pitfalls when it comes to public speaking How to structure any presentations the right way to ensure the audience is engaged and you can cut through the noise Ways to manage anxiety and nervousness before a big event … and a whole lot more Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at

Duration:00:41:32

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130. Decoding 2024 Leadership: Challenges, Opportunities, and Strategies

1/21/2024
Being a leader has always been challenging but I’d argue that it’s now more challenging than ever before as we’re facing more complexity, more uncertainty and of course, consistent change which comes with a new set of challenges and opportunities. Since the way we work, act and live is changing, we also need to rethink leadership, reprioritise their contribution and focus on skills required to navigate this landscape. This is exactly what we cover in this episode and there are 3 challenges/ opportunities that are becoming apparent to focus on: The Rise of Digital Leadership Profit and purpose need to go hand in hand Personal Branding as a Competitive Advantage ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at The Trusted Authority 🎉 THANK YOU!

Duration:00:13:06

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129. Futures Thinking and Strategies for Tomorrow: A Futurist's Exploration of the World of Work [Dr. Elissa Farrow]

1/14/2024
Who wouldn't love to have a glimpse into a crystal ball every now and then? 🔮👋 But the next closest thing to preparing for the future — with a more scientific aspect — is to talk to a futurist. And that's exactly what we do in this week's Trusted Authority - The Podcast interview. We're joined by Dr. Elissa Farrow, who specialises in working with companies and leaders to reimagine the future of their industry and business, assisting them in bridging the gap between the now and then. This conversation was beyond fascinating as we dove into aspects of this topic, feeling like we were opening a can of worms. In the end, we're not only facing more challenges but also more complex situations than ever before, without being able to follow a 'paint-by-the-numbers' approach, simply because we've never had to deal with these kinds of events before. But this is what we have to come to terms with: Disruption is the new normal and to prepare for what’s next, we need to be able to anticipate and respond to change, no matter the role, profession or industry we are in. And the only way to reimagine what the future might look like is to learn and apply the art and science of futures thinking. Dr Elissa Farrow gives us a glimpse of how we can do that and a lot more: → The role of a futurist [and how to see what's ahead in 50+ years] → A recap of trends, changes and updates that shape what's next → What the future of work actually means and how it will look like → The impact of Ai and working in a hybrid [AI + Humans] world of work → Skills to focus on to future-proof careers and businesses → How to make decisions [without having all the answers] Connect with Dr Elissa Farrow on Linkedin: Visit her website over at: ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at The Trusted Authority 🎉 THANK YOU!

Duration:00:41:10

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128. Navigating The Next Normal: 3 Predictions Reshaping Authority, Influence, and Impact in 2024

1/7/2024
2024 is here, and if 2023 has taught us one thing, it's that change is inevitable, and disruption is the new normal. Being able to look around the corner and prepare for what’s next is how you can not only future-proof your career, your team, and/or your business but create an economy of one! The question is - what is ahead in 2024, and how does it impact the ways we build authority, influence, and impact? This is exactly what I cover in this very first episode for 2024! The big 3 shifts I'm seeing are: The need for transparency Adaptability in the Age of AI (which impacts how we think about value creation aka monetisation) Changed work behaviours and the rise of portfolio careers ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at The Trusted Authority 🎉 THANK YOU!

Duration:00:25:28

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127. Beyond Trends: Insights on Future-Proofing Your Career [Interview with Richard Triggs]

12/17/2023
The world is changing and so is the job market. Some skills that were in hot demand only a few years ago have become a commodity. Mass redundancies, more competition with a global talent pool, rising interest rates and the impact of Ai overall have been in discussion over the last few months and will continue in 2024. The question is - how do you prepare for uncertain times to ensure your status not only relevant but get ahead? This is exactly what we discuss in this week’s episode where we are joined by a trail blazer in the career space. Richard Triggs has been in senior exec and board directors recruitment space for 15 years and has seen it all so who better to ask the tough questions than him? In this conversation, we cover: The current job market and economical landscape Navigating through a recession What the hidden job market is all about and how you can take advantage of it Practical steps to stand out [hint: they are not new but more relevant than ever before] Marketing material to consider when you go for the more senior and less mainstream roles in particular .. and a whole lot more. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

Duration:00:44:47

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126. 5 Things To Do Before The End Of The Year To Set Yourself Up For [Career] Success in 2024

12/10/2023
The Christmas period is the perefct time to reflect, rest but also use to plan the year ahead. This episode gives you 5 practical strategies you can follow to set yourself up for success: Step 1: Mindset Check Reflect and Evaluate Set Boundaries and Prioritise Diversify and Innovate in your personal life Step 2: Audit Your Skills Step 3: Enhance Your Online Presence Step 4: Amplify Your Influence Step 5: Review and Boost Your Income ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

Duration:00:34:46

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125. The Now, The Next and The New in AI [+ The Impact On The Future of Work] - Interview with Denver Naidoo

12/3/2023
No matter which camp you find yourself in regarding AI—whether you're an enthusiast or a skeptic—one thing remains undeniable: artificial intelligence is shaping the future in ways we couldn't have imagined just a few years ago. With constant changes and evolution happening literally daily, there are, of course, numerous concerns and questions regarding its impact on skill sets, careers, and industries. In this episode, we are joined by someone who not only stands at the forefront of leveraging AI to shape the future of work but is actively creating it. Our guest this week is , the founder of , which officially launched its brand in Las Vegas in October 2023. And yes, if you've been following me on LinkedIn, that was the reason I was there too. The truth is, the future is AI, and it is both exciting and complex. I firmly believe that the genie is out, and there's no turning back. Instead of fearing or, even worse, resisting the change that is already happening, I am fully committed to being proactive in figuring out how we can best integrate it into our daily lives. If you haven't had a look at Zeligate yet, make sure to check it out. While we are currently in beta, the waitlist is quickly filling up, and as you might know, there is always limited access to early innovation like this. Now, before we dive into the interview with Denver Naidoo to explore the current state of AI, as well as his insights on its future trajectory, impact on careers, skill sets, and industries, ethics in AI, and how it will revolutionize education, let me provide some background. Denver and I have known each other for nearly a decade. We initially crossed paths through a company where he held the position of Head of Architecture, and I was engaged as a consultant to assist them in developing their brand and marketing strategy. Between then and now, Denver has founded and successfully exited multiple startups, serving as an architect and senior technology leader over the past two decades. Since childhood, Denver has maintained a passion for emerging technologies, a passion he carried throughout his career, including completing his Bachelor’s Degree in Computer Science from London. Inspired by the potential for technology to unlock more of our human potential, Denver developed expertise in AI and machine learning, which ultimately sparked the vision for Zeligate. As the CTO of Zeligate, Denver is determined to use AI to empower people to be the best they can be. Connect with Denver on Check out details on ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

Duration:00:44:35