The Manufacturing Marketer
Business & Economics Podcasts
The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by Gorilla 76 Senior Strategists Mary Keough and Brendon Forrest; marketers who cut their teeth in-house at manufacturing companies. Each week listen to a mix of Industrial Marketing Live events, topic deep dives, and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.
Location:
United States
Description:
The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by Gorilla 76 Senior Strategists Mary Keough and Brendon Forrest; marketers who cut their teeth in-house at manufacturing companies. Each week listen to a mix of Industrial Marketing Live events, topic deep dives, and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.
Language:
English
Episodes
Knowledge Extraction: SME Interviews w/ Allen Fennewald and James Boeckmann | Industrial Marketing Live
5/9/2024
On today's IML, we’re joined by our own Senior Writer, Allen Fennewald, and Content Director, James Boeckmann, to talk about knowledge extraction. How do you get the most out of your SME Interviews?
Duration:00:44:56
Paid Search vs. Paid Social: How They Work Together
5/2/2024
Today, we’re talking about paid search vs paid social, and how these two channels ultimately work best together. Aren's here to outline exactly what each channel is best for, and how using them in harmony with one another unlocks stronger opportunities.
Duration:00:39:12
Reporting WITHOUT a CRM with Moby Hayat | Industrial Marketing Live
4/25/2024
Make data-driven marketing campaign decisions without CRM or MAP software. Our Gorilla 76 Thinker and Senior Strategist, Moby Hayat, is an expert on making the most of a limited tech stack. Moby demonstrates how to gain key insights with finite data resources.
Duration:00:39:45
Classic and not-so-classic content frameworks w/ Grace Halverson and Rose Hansen
4/18/2024
This week, we’re thinking more about how to package your positioning effectively. In other words, we’re talking content. We want to figure out exactly what makes good content sing, and how you can use classic or more novel frameworks to make that happen.
Duration:00:46:35
What's Working for Industrial Startups w/ Julian Schaaf | Industrial Marketing Live
4/11/2024
Today, we’re talking about what’s working for industrial startups and how it might work for you with the help of our guest Julian Schaaf, inventor of IML. Plus, we have a bonus special guest - G76 co-founder, Joe Sullivan, here to make a special announcement.
Duration:00:49:00
Digging into Conversion Copy Tricks and LPs w/ Allen Fennewald
4/4/2024
This week, we’re digging deep into the craft of conversion copywriting. We want to identify the tactics and tricks that really drive readers to take action. And we want to see what techniques science has to offer us. The goal here is to figure out exactly what kind of writing makes for a strong LP. Let’s get into it. For more science-backed conversion tips (and TikToks!) from Allen, check out his LinkedIn: https://www.linkedin.com/in/allen-fennewald-b0256984/
Duration:00:46:03
Landing Pages That Convert | Industrial Marketing Live
3/28/2024
We’re talking about the big L-P! Landing Pages! Our thinking on how to structure and write landing pages has changed a bit over the past year, and we wanted to talk about it! We’re joined by some G76 writers - Mary Tomlinson and Nihal Shetty.
Duration:00:45:17
A 6 Month LinkedIn Ads Blueprint Breakdown with Justin Rowe and JD Garcia
3/21/2024
Last week, we were joined by Justin Rowe and JD Garcia from Impactable to talk about LinkedIn Ads strategy on Industrial Marketing Live. Today, they’re back! And we’re going to get a little more tactical and walk through their 6 month LinkedIn Ads blueprint.
Duration:00:51:03
BONUS: 2024 State of Marketing to Engineers Report with CJ Haight of GlobalSpec
3/15/2024
We’re talking about how to reach the technical buyer, and we’ve got data. CJ Haight from GlobalSpec is here to unpack the 2024 State of Marketing to Engineers Report. Along with CJ, we’ve also asked former Gorilla (and former engineer), Matthew Wolfe, to weigh in on the conversation.
Duration:00:41:53
LinkedIn Tactics with Justin Rowe and JD Garcia | Industrial Marketing Live
3/14/2024
Two of the top content creators on LinkedIn get tactical about paid media efforts on that very platform. Justin Rowe and JD Garcia join us from Impactable, a company that's made a name for itself as a top LinkedIn Ads Agency.
Duration:00:46:40
Going Deep on Content Plans
3/7/2024
Aren and Nihal tackle content plans: What goes into them and how make them into tight, effective road maps for delivering your messaging. We’ll dig into how we do content plans at Gorilla and what we think makes a good one strong.
Duration:00:41:33
The Art of the CTA with Allen Fennewald and Mary Tomlinson | Industrial Marketing Live
2/29/2024
A call-to-action is much more than a "buy now" button. Most of your potential buyers aren't in buy mode, so you must meet them where they are today if you want to be their chosen solution tomorrow. Gorilla 76 senior writers Allen Fennewald and Mary Tomlinson join this weeks IML to talk all things CTA.
Duration:00:45:22
PR and Earned Media Part 2: A Tactical Deep Dive with Elianna Novitch
2/22/2024
Elianna Novitch, PR and content strategy specialist at Two Rivers Marketing, is back with us on the podcast to dive into some more tactical execution that’ll help you get started on your PR strategy. Among other things, we’ll tackle how to write a strong press release and pitch to editors.
Duration:00:43:38
PR: How to Get it and Why it Matters w/ Elianna Novitch | Industrial Marketing Live
2/15/2024
Public relations = trade publication placements? Think again. From talking points to building social capital that will earn you media placements, Elianna Novitch joins us as our resident expert to introduce us to the power of PR and how it plays into your go-to-market strategy.
Duration:00:52:02
Lessons Learned From Agency Life
2/8/2024
As former in-house industrial marketers, we're taking some time this week to reflect on that experience as well as our time working on the agency side at Gorilla 76. We'll cover some of our biggest aha moments from the past couple of years working in an agency, AND how we would apply them as an in-house marketer.
Duration:00:39:05
Industrial Websites Part 2 with Beth Bauer and Tim Roenicke
2/1/2024
On our last episode, we talked about industrial websites with special guests, Beth Bauer and Tim Roenicke from Fullerton Tool. Fullerton has a GREAT website, but they’re kind of unique, because they have an in-house developer (hi Tim!) who has hard coded a lot of the unique features they have. In this follow up episode, we talk more about different routes to building your website, whether it's DIYing it with a CMS like Wordpress, or bringing on a part time, 3rd party developer to help you get started.
Duration:00:47:08
Industrial Websites with Beth Bauer | Industrial Marketing Live
1/25/2024
How do you create a website that turns potential buyers into new customers? Lots of love and care. This week Beth Bauer joined IML to share how she manages her industrial website's best features, tips learned from mistakes made along the way and resources that will help you improve your own digital address. We also got to hear from the website's developer, Tim Roenicke. Check out their site for inspiration! fullertontool.com
Duration:00:49:35
Leveraging Live Events for Networking and Content Creation with Moby Hayat
1/18/2024
We know tradeshows and other live events are a big part of marketing for industrial companies. You spend a lot of money and time on them, and it’s important to squeeze out every ounce of value can from those live events. Special guest, Moby Hayat, shares his insights on utilizing live events such as tradeshows and conferences to maximize networking opportunities and create compelling content. Moby has a wealth of experience in this area, having successfully implemented similar strategies at events like SXSW.
Duration:00:37:15
Google Ads 201: Campaign Management | Industrial Marketing Live
1/11/2024
We're back to celebrate the new year with a fresh conversation about paid search on Google Ads! Our performance marketers Kevin McClary and Patrick Cronin discuss what's new and how to create and analyze your paid search campaigns successfully.
Duration:00:56:02
BONUS: 2023 Ask Me Anything | Industrial Marketing Live
1/5/2024
It's an "Ask Me Anything" episode to close out 2023! The Gorilla 76 team and a community of industrial marketers tackle the group's top-of-mind marketing questions.
Duration:00:54:41