The DTC Deep Dive

Welcome to The DTC Deep Dive. For this episode, we are joined by both Claudia Laurie and Alex Craciun, Co-CEO and Co-founders of Prive, a service that sets up and manages subscription technology for brands to use. We’ll be going over how to build the perfect subscription model, and how to avoid the pitfalls that many brands fall into when going down the subscription route. Follow Fraser on Twitter Follow Claudia on Twitter Follow Alex on Twitter Work with Fraggell Follow us on...

Welcome to The DTC Deep Dive. Today we’re joined by Callum Mckeefery, founder and CEO of Reviews.io. A reviews collection service that has been responsible for some huge growth for multiple brands. Callum will be sharing his learnings on the importance of reviews, how to curate them and which types to keep an eye on. Follow Fraser on Twitter Follow Callum on Twitter Work with Fraggell Follow us on Twitter Watch all the episodes on YouTube

Welcome to the dtc deep dive. Today we speak with Siân Rigby, Director of Growth at Kosas, a clean makeup and skincare brand. In this episode, we go over brand strategy from the perspective of a beauty brand, which means diving deep into influencer marketing, TikTok vs. Instagram and what to look for in a head of growth. Follow Fraser on Twitter Follow Siân on Twitter Work with Fraggell Follow us on Twitter Watch all the episodes on YouTube

Welcome to the DTC deep dive. Today we’re joined by Juliana Casale, Head of Brand & Community at Wonderment, an order tracking service that helps improve retention and increase upsells. In this episode, we go into detail about post-purchase, and how to give your customers the best possible experience after placing their order. Start your 14 free trial of Motion today Follow Fraser on Twitter Follow Juliana on Twitter Work with Fraggell Follow us on Twitter Watch all the episodes on...

Welcome to the dtc deep dive. Today we’re speaking with Olly Hudson, co-founder of For You Advertising, a DTC growth agency that specializes in TikTok. We discuss tips and tricks for doing well on TikTok, reasons for the platform’s success in the past few years and what kind of creative works the best. Start your 14 free trial of Motion today Follow Fraser on Twitter Follow Olly on Twitter Work with Fraggell Follow us on Twitter Watch all the episodes on YouTube

Welcome to the dtc deep dive. Today we’re joined by Charles Tichenor IV, founder of Disrupter School, and a Facebook Marketing expert. We discuss the flaws in the argument that ‘Facebook Ads is Dead’ and what marketers should be focusing on when planning creative. Start your 14 free trial of Motion today Follow Fraser on Twitter Follow Charles on Twitter Work with Fraggell Follow us on Twitter Watch all the episodes on YouTube

Welcome to the dtc deep dive. Today we have a chat with Mordechai Hoffmann, director of Red Moose, a shoe care DTC brand that also sells on Amazon.. Mordechai gives us a crash course on using Amazon to its fullest potential, and how it can enhance your DTC operations. Start your 14 free trial of Motion today Follow Fraser on Twitter Follow Mordechai on Twitter Work with Fraggell Follow us on Twitter Watch all the episodes on YouTube

Welcome to the dtc deep dive. Today, our guest is Chase Mohseni, head of marketing at Pencil. A service that uses AI to create ad variations in large quantities from fed-in pieces of content assets. We’ll be going over the importance of experimenting with your creative to avoid stagnation, why AI is a tool rather than a replacement for creators and how to avoid relying too much on your past data. Start your 14 free trial of Motion today Follow Fraser on Twitter Follow Chase on...

Welcome to the dtc deep dive. In this episode, we’re joined by Trace Crawford, director of eCommerce and marketing at Supply. A DTC razor blade company. We discuss various strategies for marketing a built-to-last product online and using organic content to get amazing results. Start your 14 free trial of Motion today Follow Fraser on Twitter Follow Trace on Twitter Work with Fraggell Follow us on Twitter Watch all the episodes on YouTube

Welcome to the dtc deep dive. In this episode, we welcome Jack Rubin Co-CEO of Purdy & Figg, a sustainable cleaning brand that Jack runs with his brother Charlie. We discuss what makes a good cleaning brand, running their own fulfilment centre and aggressively testing content to find a winner. Join Triple Whale and use code 'DEEPDIVE10' at checkout for 10% off. Start your 14 free trial of Motion today Follow Fraser on Twitter Follow Jack on Twitter Work with Fraggell Follow us on...

Welcome to the dtc deep dive. This week, we’re joined by Brian Singer, Growth Marketing Manager at Jones Road Beauty. We go over his strategies for testing winning content, holistic approaches to marketing and how to switch off from your job at the end of the day. Join Triple Whale and use code 'DEEPDIVE10' at checkout for 10% off. Start your 14 free trial of Motion today Follow Fraser on Twitter Follow Brian on Twitter Work with Fraggell Follow us on Twitter Watch all the...

Welcome to the DTC deep dive. This week, we sit down with Jay Moskowtiz, CEO of Bimble, who produces a CBD drink made using ethically sourced honey. We talk about Jay’s past on Wall Street, his move to beekeeping, and eventual growth into a CBD brand to tackle stress. Join Triple Whale and use code 'DEEPDIVE10' at checkout for 10% off. Start your 14 free trial of Motion today Follow Fraser on Twitter Follow Jay on Twitter Work with Fraggell Follow us on Twitter Watch all the...

Welcome to the dtc deep dive. This week, we talk E-com with Sean McGinnis, President & Integrator at KURU Footwear, a shoe brand whose mission is to sell products that bring an end to any and all foot pain, while still looking stylish. Join Triple Whale and use code 'DEEPDIVE10' at checkout for 10% off. Start your 14 free trial of Motion today Follow Fraser on Twitter Follow Sean on Twitter Work with Fraggell Follow us on Twitter Watch all the episodes on YouTube

Welcome to the dtc deep dive. This week we talk with Jack Griffiths from Snuggy and discuss what it’s like to run a successful brand through lockdown and Jack’s experience during the Suez Canal Blockage incident, in which a container full of Snuggy stock was stranded on the Evergreen ship, and how he has adjusted his shipping strategies since then. Join Triple Whale and use code 'DEEPDIVE10' at checkout for 10% off. Start your 14 free trial of Motion today Follow Fraser on Twitter Work...

Welcome to the dtc deep dive. This week I chat with David Michael Powell from 304 Clothing and listen to what he has to say about Influencer Marketing, Partnering, Fast Fashion, and picking yourself back up when disaster strikes your brand. Join Triple Whale and use code 'DEEPDIVE10' at checkout for 10% off. Start your 14 free trial of Motion today Follow David on Twitter Follow Fraser on Twitter Work with Fraggell Follow us on Twitter Watch all the episodes on YouTube

Welcome to the dtc deep dive. This week I sit down with Jason Deutchman from Yoga Strong and talk about his journey from being an injured ex-basketball player to a yoga ecom store founder: Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off. Follow Jason on Twitter - https://twitter.com/JDeutch Follow Fraser on Twitter - https://fraggell.pro/PjHzG9 Work with Fraggell - https://fraggell.pro/wO97hF Follow us on Twitter -...

Welcome to the dtc deep dive. This week I sit down with Adam Reed from Crown and Paw and talk about his journey from selling items on eBay as a teenager to now owning a multi-million-pound print-on-demand business. This week we cover Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off. Check out Plastiq - https://www.plastiq.com/ Follow Adam on Twitter - https://twitter.com/adzreed Follow Fraser on Twitter -...

Welcome to the dtc deep dive. This week's conversation is with Cory P. Nicholson, co-founder of Peachy Shapewear and we talk about his journey from his early drop shipping days, to running a 7-figure DTC brand and the challenges and wins in their marketing. This week we cover: Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off. Check out Plastiq - https://www.plastiq.com/ Follow Corey on Twitter -...

Welcome to the dtc deep dive. This week I sit down with Sarah Levinger, a creative strategist and UGC producer, and talk about the importance of understanding your consumer and the power of UGC content. This week we cover: Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off. Check out Plastiq - https://www.plastiq.com/ Follow Sarah on Twitter - https://twitter.com/SarahLevinger Follow Fraser on Twitter -...

Welcome to the dtc deep dive. This week I sit down with Clodagh Bell from Hair Burst and talk about her journey from launching her own business to now working with an amazing team at Hair Burst. This week we cover: Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off. Check out Plastiq - https://www.plastiq.com/ Follow Clo on Linkedin - https://www.linkedin.com/in/clodaghbell/ Follow Fraser on Twitter -...