Whats Best For The Patient Is Best For Business

In this episode, the third in our 3 part series with Second Door Health, we continue our exploration of innovative approaches in physical therapy with Zach, the head of clinical strategy. Having previously discussed the foundations and business aspects with co-founders Scott and Ryan, this conversation with Zach goes deeper into the clinical implications and transformative potential of direct-to-employer healthcare services. Zach shares his extensive background and the pivotal transitions from hands-on clinical work to developing broad-scale health strategies that aim to redefine patient care. We discuss the critical role of personalized care plans, the importance of understanding patient needs beyond the clinical environment, and how physical therapists can leverage their expertise to deliver holistic, impactful health outcomes. The discussion also covers the necessity of integrating educational outreach and behavioral health into physical therapy practice, challenging traditional treatment models. Tune in to gain insights into how physical therapy can evolve from a service-based to a value-based profession, enhancing both patient well-being and professional satisfaction. If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

Welcome back to part 2 where we dive deep into the transformative world of direct care models in physical therapy, brought to you by Second Door Health. In the first episode, we laid the groundwork by discussing the 'why'—the core motivations and the targeted audience of direct care. Transitioning to this episode, we shift gears to focus more tactically on the 'how'—the concrete steps and strategies required to operationalize these innovative care models within your practice. Joined by Scott and Ryan from Second Door Health, this session explores the practical aspects of integrating direct care into existing practices. Learn about creating efficient workflows, reducing administrative burdens, and utilizing Second Door Health’s software solutions designed to enhance care delivery, streamline billing, and maximize return on investment. We discuss the importance of starting with familiar connections in your community, leveraging relationships to ease into direct contracting with local employers. Whether you're a seasoned practice owner or a newcomer curious about direct care, this episode provides a comprehensive roadmap and real-time insights into making the transition smoother and less intimidating. From benefit design and enrollment marketing to the final steps of showing tangible results and getting paid, every facet of implementing a successful direct care strategy is covered. If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

Welcome back to the What's Best for the Patient is Best for Business podcast where today we will dive into the evolving world of physical therapy, focusing on the cutting-edge approach of direct care models. Join Jerry Durham and the founders of Second Door Health as they discuss the transformative shift from traditional patient management to innovative strategies that engage directly with self-insured employers, sidestepping the usual insurance pathways. Scott and Ryan bring their rich backgrounds in technology and physical therapy into the conversation, sharing their journey from creating StriveLabs to founding Second Door and how these experiences have shaped their current mission. Explore how engaging directly with employers and adopting direct-to-consumer models are opening new doors for physical therapy practices to flourish amid staffing, inflation, and cost challenges. The trio also delves into the crucial role of physical therapy in slashing musculoskeletal costs — the heftiest expense for employers — through intelligent, aligned healthcare strategies. Listen in as our guests lay out actionable steps for PT practices to implement these models, stressing the critical need to target self-insured employers eager to curb spiraling healthcare costs. This episode is packed with insights into the physical therapy business landscape today and a forward-looking perspective on making practices more sustainable and profitable by embracing direct care. Tune in for a deep dive into the future of physical therapy, where reducing healthcare costs and enhancing patient outcomes are paramount. And make sure you catch part two of our discussion, where we'll delve even deeper into making these innovative care models a reality. If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

In this week's episode, Jerry Durham welcomes business strategist and growth expert April Shprintz to discuss the transformative power of cross-industry insights and the "generosity culture" in scaling businesses. April shares her journey from a humble beginning through a stellar career that spans over 94 industries, providing listeners with actionable strategies that any business can implement to enhance their operations and customer relationships. What You'll Learn: April's Background and Diverse Experience: From military service to leading a startup to a $7 billion IPO, April's unique path has equipped her with unparalleled insights into business growth and client care across multiple sectors, including healthcare, software, and more . The Generosity Culture: April explains how her framework focuses on investing in people—employees, clients, and the community—to drastically increase business revenue while reducing working hours. Cross-Industry Innovation: Discover how experiences in one industry can revolutionize standard practices in another, as April provides examples from her work in the MediSpa and software sectors. Client-Centric Strategies: Learn about the importance of understanding customer needs and how to leverage unhappy customer feedback to drive business improvements. The Power of Giving First: April and Jerry discuss the benefits of providing value without immediate expectations, enhancing brand loyalty and client referrals through genuine service. Networking and Referrals: Insights into how a culture of cooperation rather than competition with peers can lead to surprising business growth and community benefits. Practical Takeaways: From restructuring sales strategies to the simple act of picking up the phone, this episode is packed with practical advice that can be applied immediately to any business setting. Key Quotes: "Your unhappiest clients and customers are going to give you the best ideas." "The easier you make it to say no, the better quality of people you have saying yes." "I do all of this based on my framework that incorporates what I call the generosity culture, which allows people to be super successful by focusing on pouring into their people, their clients, and their community." [00:05:20] April shares her journey from broadcasting in the Air Force to becoming a top salesperson by focusing on client care. [00:12:30] Exploration of the "generosity culture" and its impact on business success. [00:25:45] April discusses specific examples of how applying software industry tactics helped a MediSpa increase its sales. [00:38:10] Discussion on the importance of adapting business models based on client feedback and industry needs. [00:52:20] April and Jerry delve into the ethics and efficacy of "giving away" valuable advice and content to build long-term business relationships. [01:15:35] They discuss the significance of referrals and networking, sharing personal anecdotes that underscore the value of transparency and assistance over hard sales. Contact April: Email: april@drivenoutcomes.com Social: https://www.linkedin.com/in/aprilshprintz/ https://www.instagram.com/aprilshprintz/ https://www.facebook.com/AprilLShprintz https://www.threads.net/@aprilshprintz https://www.tiktok.com/@aprilshprintz https://www.youtube.com/channel/UCd3-7foc4_nVtub5Lb0LDkg Websites: www.drivenoutcomes.com www.winningmindsetmasterypodcast.com www.magicbluerocks.com If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

In this episode, we welcome a special guest, Paul Singh, the entrepreneurial force behind Strata. Paul shares his fascinating journey, starting from his early days in Northern Virginia to becoming a pivotal figure in the tech and investment world. Our conversation delves into Paul's unique experiences, from his first job at America Online during its nascent stages to his venture into the world of startups and high-volume angel investing. Paul candidly recounts the lessons learned from his first business venture in web hosting, leading to the establishment of data centers that, unbeknownst to many, handle a significant portion of the world's internet traffic. Listeners will find inspiration in Paul's stories about his time at the White House Office of Science and Tech Policy, his approach to angel investing post-2008 financial crash, and his role in founding the renowned 500 Startups (now 500 Global). His global investment experience, involving over 3200 companies across 56 countries, offers invaluable insights into the entrepreneurial landscape. In a heart-to-heart segment, Paul also touches upon his personal life, discussing the joys and challenges of being a father to four children and his foray into healthcare with the creation of Bump Health. This episode is a treasure trove of wisdom for anyone interested in entrepreneurship, investment strategies, and the ever-evolving dynamics of the tech world. Join us in this engaging and enlightening conversation with Paul Singh, a true maverick in the entrepreneurial sphere. You don't want to miss this!

In this latest episode of the Kate and Jerry Show, we dive deep into the complexities of the healthcare revenue model, particularly in the U.S. Join us as Kate candidly shares her puzzlement over terms like 'cash-based', 'in-network', and 'out of network' often flaunted in the healthcare scene. Jerry provides a high-level perspective, emphasizing that like all businesses, the revenue in healthcare comes from its customers. However, we question: Why is the healthcare model in the U.S. so intricate? Why does it often seem to prioritize payment methods over patient care? Drawing parallels with non-healthcare businesses, Jerry highlights the fundamental disconnect and confusion in how healthcare businesses present themselves. Kate further delves into the vulnerability of depending heavily on insurance companies and the importance of proving the effectiveness of one's service. In an era where value and experience are paramount, we discuss the pitfalls of basing a practice solely around insurance reimbursements. Listen in as we emphasize the importance of getting back to business basics, understanding your clientele, and ensuring an experience that's truly centered around them.

Join Kate Markland and I as we delve into profound discussions on the pivotal importance of establishing a strong foundation for your healthcare practice before bringing it to life. Drawing inspiration from the Kissing Bridge in Copenhagen, we unravel the essence of mastering the fundamentals, ensuring financial security, and setting a firm foundation for your aspirations. Whether you're an entrepreneur, a visionary, or just someone with a budding idea, this episode offers insights to guarantee that your foundations stand tall, granting you the liberty to infuse your unique creativity. Dive into our shared experiences and insights, and discover how to metamorphose hurdles into launchpads and dreams into realities.

Join us for a deep dive into the tyranny of societal dogma and the trap of debt slavery. Kate and Jerry share their perspectives on the education system, societal constructs, and the challenge of financial obligations that shape the path of many from a young age. They challenge the status quo and ask, "What if there's a different way of doing things?" Listen in for insights on personal responsibility, the quest for curiosity, and the courage it takes to forge your own path in life. Key Takeaways: Tune in to get inspired and rethink the path you're on, or reinforce the choices you've made. Whether you're a student, a young professional, or years into your journey, there's something here for everyone.

In today's episode, I'm joined by Kate Markland, as we embark on a transatlantic conversation, highlighting the universality of healthcare challenges, both in the U.S and the UK. While we might be miles apart, Kate and I quickly realized that the core issues impacting clinicians and clinic owners are quite universal. Despite cultural nuances, there's a shared struggle: local practitioners feeling overwhelmed and crushed by the looming corporatization of healthcare. This corporatization often overshadows the personalized and unique care these local practitioners bring to the table. Through our conversation, we dive deep into understanding the need for solid foundations in any healthcare practice. Drawing inspiration from successful corporations like Starbucks and McDonald's, we discuss the importance of not just emulating their business strategies, but also ensuring an optimal patient experience. We emphasize that while creativity and personalization are crucial, the basics and foundational work can't be ignored. The potential in healthcare is immense, and both Kate and I believe that with the right approach, small practitioners can offer transformative experiences to their communities, ones that even the big corporations can't rival. Liked this conversation, want to hear more? Connect with Kate https://www.katemarkland.com/grow Follow Kate on LinkedIn https://www.linkedin.com/in/kate-markland/ Join Kate's group of like mind practitioners "Self-Proficient Health-preneurs Stand Together" https://lnkd.in/eW6isTy3 Or prefer to start conversations the old-fashioned way? Call Kate here: https://calendly.com/kate-markland/schedule-a-call-with-me

In today's episode, I'm thrilled to have Ryan Smith from APHPT (Applied Prevention and Health Promotion Therapies) as my guest. We dig deep into how APHPT is revolutionizing healthcare through a proactive approach, especially in employer-sponsored programs. Ryan and I explore the philosophy that "What's best for the patient is best for the business," and we talk about how physical therapists can serve as guides in clinics or as facilitators in community healthcare initiatives. I also share a transformative experience I had when I spent a day with Mike Eisenhardt of ProActivity. His insights fundamentally shifted how I think about healthcare and where we, as therapists, should focus our energies for maximum impact. So, if you're a healthcare professional, a business leader, or just someone interested in the future of preventative healthcare, you won't want to miss this discussion. We delve into the intersection of health, business, and community, and discuss how you can be a part of this important shift toward a more sustainable and holistic healthcare system. Tune in! Connect with Ryan Link to Course Info an Sign up Follow APHPT on Instagram ryan.smith@aphpt.org

Are you a clinician or clinic owner in the physical therapy world tired of the status quo? Looking for new ways to treat underserved populations and differentiate your practice? Then you're in the right place! In this episode, we sit down with Dr. Gretchen Hawley, an MS certified specialist in physical therapy, who is revolutionizing how MS patients are treated and cared for. What You'll Learn: Dr. Gretchen reveals her three-step framework for providing specialized MS care, involving thorough education, hands-on treatment techniques, and goal-setting, all focused on enhancing the neural pathways. Learn how this fresh approach has not only improved her patients' lives but also changed how insurance companies view treatment efficacy. Whether you're a clinician wanting to upskill or a clinic owner striving to broaden your services and impact, this episode is packed with insights that could transform your practice. Stop sitting around waiting for change—become future-ready today! Connect with Gretchen: https://www.doctorgretchenhawley.com The MS Therapist Toolkit Info The MS Therapist Toolkit Waitlist

Mike Major, PT is BACK and we're talking about all things front desk and metrics! Why? Because we both agree that your front desk is your most IMPORTANT asset to your business. And if you're not setting them up for success and measuring the right things.. the success of your business will suffer. About Mike: Within the first year of his physiotherapy career, Mike worked for a national physiotherapy company and played a key role in the design, development and opening of a 6,000 square foot clinic. From there he was quickly promoted to manage 10 clinics at various stages of growth. Mike’s next project was to determine the feasibility of rapidly opening 8 multidisciplinary clinics valued at $2 million, all centered on service excellence. Confident he could run a successful business focused on the client journey, he worked with various business leaders and entrepreneurs to help build a business model that changed the way rehabilitation clinics could run. Originally a Sergeant in the Canadian Army Reserves, at 21 Mike was already teaching at the Canadian Military’s Leadership School. His career as a physiotherapist has included working on the Board of Directors of the Ontario Physiotherapy Association, an active member of their education committee, planning medical services during the Pan Am/Parapan Am Games, working alongside orthopedic surgeons, and has consulted nationally on thousands of physiotherapy cases. Mike knows what physiotherapy looks like across Canada in all aspects. ClinicDash is an app born from his expertise, and propelled by his vision of the future of the industry. www.clinicdash.ca

In this week's episode, Jerry Durham dives deep with Zach Smith, PT, DPT, a physical therapist with a penchant for understanding the importance of the patient experience. As Zach reflects on his journey from a fresh graduate focusing on mastering PT skills to realizing the significance of the customer experience and therapeutic alliance, we discover that success in the PT world isn't just about clinical expertise. Whether you're a budding PT or an established clinic owner, this conversation is one worth listening to! About Zach Smith, PT, DPT Dr. Zach Smith attended the University of New Mexico where he graduated summa cum laude with a Doctorate in Physical Therapy and magna cum laude with a Bachelor of Science in Exercise Science. Zach currently works as a physical therapist and strength and conditioning coach. He specializes in orthopedic and sports rehabilitation and injury prevention as well as sports performance. Zach works with all levels of athletes including members of the profession football, baseball, and basketball players as well as a variety of collegiate and high school athletes. Zach uses a fully integrated approach through the unique use of both physical therapy and exercise science principals to help clients perform at their optimal level while avoiding or recovering from injury. Zach uses his knowledge of physiology, kinesiology, anatomy, and his experience as a division I athlete to safely and effectively maximize performance and recovery. Zach uses a science and evidence based approach to administer the most effective and current forms of training and injury prevention. Zach grew up with a passion for movement, fitness, and athletics. He competed at a national level in track and field and was a multi-sport athlete through his childhood. He received a scholarship for track and field from the University of New Mexico, where he specialized in long jump, triple jump, and short sprints. Through his athletic journey he has overcome several serious injuries that required physical therapy. From these experiences he found a strong passion for helping others return to and maintain peak physical health. He takes pride his ability to return clients to the things they love. Connect with Zach: HIDEF Physical Therapy Follow him on instagram: @zachthept Follow him on LinkedIn

In this week's episode, we look into the concept of POTENTIAL and how it ties everything together in our business. Just like when we evaluate a patient, we look at their future state, their current state, and the gap between them. The same applies to our business. We need to identify the potential for GROWTH and SUCCESS, understanding the journey of our clients and how to bridge that gap! By focusing on the right metrics, maximizing retention, and creating a distinctive experience, we can fulfill that potential and see positive results. Taking a step back and strategically planning each phase of growth will lead to a successful and fulfilling business journey. So let's explore the potential in your business and start making a bigger impact! Looking to take your business to the next level with individualized, one on one consulting? Schedule a call today and let's see if I can help. https://calendly.com/jerry-11/letstalkaboutbiz Learn more about The Client Experience Company here: https://www.clientexperiencecompany.com Want to be the first to hear about offers and get weekly business advice straight to your inbox? Sign up for emails here.

Today I got to talk with Mike Major, Physiotherapist and Found of ClinicDash. Mike discusses his background in the military and leadership training, which instilled in him the importance of communication and teamwork. He also talks about his experience working for a national company and managing multiple clinics, which ultimately led him to realize the misalignment between his values and the prevailing model of seeing multiple clients per hour. Determined to create a clinic that prioritizes patient care and provides a great experience, Mike embarked on a journey of financial modeling and patient-centric design. He mapped out the patient experience, identified leading indicators, and developed spreadsheets to measure and track progress. Over time, these spreadsheets evolved into ClinicDash, a software that encompasses the entire patient experience and provides valuable data and insights. Through his story, Mike emphasizes the importance of aligning business models with values, focusing on the patient experience, and utilizing data-driven metrics for sustainable growth. Connect with Mike: LinkedIn ClinicDash

Courageous leadership and self-awareness are both important for the success of your healthcare practice. In this episode, learn what a true courageous leader does to set their business apart and create differentiation among them and other practices. Hint: Courageous leaders don't run transactional businesses. They run relationship-focused businesses. Let's talk about how you can do the same and create a real impact in your community, business and team!

Today I'm talking about the importance of prioritizing RELATIONSHIPS over transactions in your healthcare. Discover how prioritizing genuine connections can be systematized, and the importance of using metrics that reflect patient, client, and customer success. Not only do we need to prioritize relationships, we need to PROVE our commitment to building relationships. THE RESULT of a RELATIONSHIP over TRANSACTION business is more.. ARRIVE PAY and STAY!

In this episode, I talk with Dr. Rebecca Seagraves, DPT, who is revolutionizing the way occupational and physical therapists serve clients in the hospital. Dr. Seagraves focuses on training acute care therapists to support individuals undergoing birth and pelvic surgery within 24 to 48 hours. The importance of this work becomes evident when considering that cesarean sections are the most common surgery in the United States, outnumbering knee replacements. Dr. Seagraves emphasizes the need for equitable care and highlights the alarming rates of maternal deaths in the country, particularly among black women. By expanding the role of therapists in the hospital setting, Dr. Seagraves aims to make a life-saving impact during the critical first few days after surgery. She has already trained therapists in over 60 hospitals and continues to create job opportunities for acute care therapists. The podcast concludes with a discussion on the potential for greater impact by addressing the needs of patients earlier in their healthcare journey. A message from Dr. Rebeca Segraves, DPT: "After undergoing several major surgeries to correct the length of my leg, I have a deep appreciation for the mental, physical, and financial impact that’s associated with recovery. I recognize that our current medical, educational, and business models simply do not include the time and resources needed to prioritize wellness and maximize success. I am dedicated to enhancing women’s health and financial literacy throughout the lifetime and enabling those I teach to do the same. We deserve to perform at our best. Our autonomy is a priority." Connect with her: Twitter | @pelvicnetwork @rebecasegraves Instagram | @rebecasegraves_ @pelvichealthnetwork Website | Pelvic Health Network Program | Enhance Recovery After Delivery

There are countless ways that Physical Therapy can make an impact in Healthcare and today I got to talk to another leader in the PT world, Rebekah Griffith, who's changing the way people get care by integrating PT in the ED of hospitals. Today we talk about how physical therapy can be a huge opportunity for the healthcare system to not only save costly resources but how patients can actually get much better care by utilizing PT in emergency department situations. Connect with Rebekah Griffith: Website LinkedIn Email: theeddpt@gmail.com You can also listen to her new podcast, In The ED Now.

Strap in because you're about to hear from Katie O'Bright, PT, DPT, OCS, Owner of Redefine Health Education. Katie's mission with her professional career is to get more PT’s integrated into primary care practice whether that means being located in a primary care clinic or a stand along PT/clinic with a model that has primary care access. In this episode, we talk about how we, as a profession, can create a BIGGER IMPACT and find our greatest POTENTIAL. Connect with Katie O'Bright: Website: https://www.redefinehealthed.com/ LinkedIn: https://www.linkedin.com/company/redefinehealthed/ Twitter: https://twitter.com/redefineconed Instagram: https://www.instagram.com/redefinehealthed/ Facebook: https://www.facebook.com/RedefineHealthEd/