On Record PR
Business & Economics Podcasts
Our multi-award-winning podcast dives deep into the strategies and insights that matter most to law firm leaders tasked with driving growth, innovation, and success. Our weekly episodes are created for decision-makers at law firms. Whether you are a managing partner, chief, executive committee member, or practice or industry group chair, our show is your resource for navigating complex challenges, fostering strategic growth, and staying ahead in an evolving legal landscape. We welcome topic ideas at podcast@onrecordpr.com.
Location:
United States
Description:
Our multi-award-winning podcast dives deep into the strategies and insights that matter most to law firm leaders tasked with driving growth, innovation, and success. Our weekly episodes are created for decision-makers at law firms. Whether you are a managing partner, chief, executive committee member, or practice or industry group chair, our show is your resource for navigating complex challenges, fostering strategic growth, and staying ahead in an evolving legal landscape. We welcome topic ideas at podcast@onrecordpr.com.
Language:
English
Episodes
The Three Issues Defining the Legal Market Today
2/17/2026
Gina Rubel and Jennifer Simpson Carr break down three shifts reshaping the legal market: selective pricing power, fragmented client loyalty, and the growing AI credibility gap. From premium rates for high-stakes work to clients unbundling spend and demanding proof of innovation, this conversation offers law firm leaders a practical lens for 2026 decision-making.
Duration:00:23:19
How to Communicate a Law Firm Merger to Build Trust
2/2/2026
One of the greatest risks in a law firm merger has nothing to do with structure, scale, or strategy. It is how the merger is communicated. In this episode, Gina Rubel and Jennifer Simpson Carr explain why merger communications have become a core leadership responsibility, shaping trust, talent retention, and client confidence long before a deal is ever announced.
Duration:00:28:15
Why Newswires Matter More in the Age of Generative AI
1/20/2026
As generative AI reshapes search, newswires are no longer simply distribution tools; they are authority signals. In this episode, Sarah Larson joins Jennifer Simpson Carr to discuss how trusted, high-domain sources influence generative engine results, why consistent presence matters more than clicks, and how law firms can future-proof visibility by feeding machines the right information.
Duration:00:21:36
What Comes Next for Law Firm Leaders in 2026
1/5/2026
As firms enter 2026, many of last year's pressures haven't disappeared—they've intensified. In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr examine what law firm leaders are already grappling with: flexibility that must translate into action, talent shifts reshaping culture, and AI's growing impact on pricing, leadership, and client trust. This is a conversation about priorities, not predictions—and the cost of standing still.
Duration:00:20:50
5 PR Trends Law Firm Leaders Must Navigate in 2026
12/8/2025
Gina Rubel and Jennifer Simpson Carr break down PR Daily's top five trends for 2026 and translate them into practical implications for the legal industry. They explore how narrative intelligence, GEO, AI monitoring, video, and data governance intersect with crisis preparedness, business development, talent recruitment, and long-term reputation management.
Duration:00:28:05
Replay: The Role of General Counsel in Times of Crisis
12/1/2025
In this episode of On Record PR, Gina Rubel goes on record with Maria Feeley, the Chief Legal Officer of Washington and Lee University, to discuss the important role of the general counsel in times of crisis and GC's expectations of outside counsel.
Duration:00:44:44
How AI Is Rewriting Media Relations: What Law Firms Must Know About Media, Credibility & Visibility
11/24/2025
Director of Media Relations Becky Bergman joins Jennifer Simpson Carr to discuss how PR and media strategy are evolving in the era of AI. From newsroom changes to AI-driven research, they explore what law firms must do to strengthen visibility, credibility, and discoverability. Becky shares actionable steps firms can take this week to future-proof their media strategy.
Duration:00:13:34
Inside LMA's TWxSW Conference: GEO, AI, Silos, and the Rule of Law
11/17/2025
To mark episode 200, host Jennifer Simpson Carr is joined by teammates Kim Miller, Mahalet Ropar, and Kyla Thompson to discuss top takeaways from LMA's 2025 TWxSW Conference. They explore GEO and gated content, breaking down silos, responsible AI adoption, evolving pricing models, and a powerful fireside chat on the rule of law.
Duration:00:50:32
How Law Firms Turn Trusted Voices into Reputation Capital
11/3/2025
From the C.O.P.E.S. method to "rules and tools," Gina Rubel and Jennifer Simpson Carr unpack what really moves the needle: speaking invites, media citations, backlinks, and peer referrals. Plus, a 5-step framework to activate authentic advocates without adding to the billable hour burden.
Duration:00:22:17
Emotion, Trust, and AI: Your Law Firm’s Digital Footprint
10/27/2025
From the reality that 95% of decisions are driven by emotion to the rise of nano-influencers and ethical AI, Gina Rubel and Jennifer Simpson Carr give law firm leaders practical steps to build credibility, manage risk, and convert digital trust into business outcomes.
Duration:00:21:39
Relationships at the Speed of AI
10/20/2025
Fresh off the Women, Influence & Power in Law Conference, hosts Gina Rubel and Jennifer Simpson Carr discuss a core theme reshaping the profession: in an AI-accelerated world, relationships are the differentiator. From client trust and judgment to reverse mentorship and “clear is kind” communication, they share a practical framework and rituals leaders can use to retain clients and talent.
Duration:00:25:43
How Law Firms Can Build Collaborative Growth Models
10/13/2025
Deb Ruffins, a member of Furia Rubel’s International Faculty, returns to On Record PR to continue the conversation on why law firms must evolve beyond the billable hour. In this episode, she and Jennifer Simpson Carr explore how leaders can break down silos, incentivize collaboration, and implement accountability systems that drive sustainable growth and stronger client relationships.
Duration:00:13:08
Beyond the Billable Hour: What Clients Really Want from Law Firms
10/6/2025
Former Big Law CMO and International Faculty member Deb Ruffins joins Jennifer Simpson Carr to examine the future of the billable hour. They explore why clients are pushing for new models, the risks firms face if they remain locked into traditional metrics, and how attorneys can shift from service providers to trusted business partners.
Duration:00:13:56
How Google Knowledge Panels Build Trust in the Age of AI
9/29/2025
Leslie Richards returns to demystify Google’s knowledge panels —what they are, why they matter, and how they intersect with GEO (generative engine optimization). They unpack how panels signal authority to both humans and AI, the realistic limits of “optimization,” and the practical steps attorneys can take now to build credibility before anyone clicks.
Duration:00:15:26
GEO vs. SEO: How AI-Driven Search Is Rewriting Law Firm Visibility
9/22/2025
Leslie Richards joins Jennifer Simpson Carr to demystify GEO—generative engine optimization—and its impact on law firm marketing. From zero-click results to authority signals across the digital ecosystem, they unpack how AI summaries cite sources and what that means for traffic, reputation, and referrals.
Duration:00:23:40
Why Public and Media Relations ROI Can’t Always Be Measured
9/15/2025
From AVEs to attribution dashboards, law firms often struggle to prove the ROI of public and media relations. Jennifer Simpson Carr and Sarah Larson discuss why the most meaningful outcomes—trust, reputation, and credibility—can’t always be measured in clicks. They share strategies for reframing PR success, identifying alternative metrics, and helping law firm leaders recognize the long-term business value of communications.
Duration:00:17:32
Leading Through RTO: Talent, Culture, and Communication
9/8/2025
From Am Law 50 in-office mandates to firms doubling down on virtual models, RTO is reshaping culture, collaboration, mentorship, and talent retention across the legal industry. In this episode, Gina and Jennifer share strategies for transparent communication, defining benefits clearly, and building internal champions to drive buy-in during this pivotal shift.
Duration:00:21:25
Developing Tomorrow’s Law Firm Leaders: From Water Cooler Moments to Leadership Academies
8/29/2025
In this follow-up to last week’s On Record PR episode on partner leadership, host Jennifer Simpson Carr sits down again with Mark Beese, leadership consultant and member of Furia Rubel’s International Faculty, to focus on the next generation of law firm leaders, including senior associates, junior partners, and rising stars preparing to take on leadership roles.
Duration:00:20:33
Why Partner Development is the Key to Law Firm Resilience
8/22/2025
International Faculty member Mark Beese discusses the need for partner-level leadership development in today’s volatile, uncertain, complex, and ambiguous (VUCA) environment. Mark shares his perspective on the lack of formal leadership training in law firms, the real costs of that gap for engagement and retention, and practical ways firms can build leadership capacity to meet the challenges of today.
Duration:00:18:27
Meeting the Moment: How Lawyers Can Unite to Protect Democracy and the Rule of Law
8/15/2025
Katayun Jaffari, Chancellor of the Philadelphia Bar Association, discusses Meeting the Moment, a movement mobilizing lawyers to defend democracy, safeguard judicial independence, and expand access to justice amid escalating political polarization and legal uncertainty.
Duration:00:23:11