Insight Unpacked
Business & Economics Podcasts
These days, it’s easy to build a brand. So easy, in fact, that the world is full of them. So if you want your brand to stand out, you will need to build an amazing brand. And that’s a lot harder to do. Welcome to Insight Unpacked, where we delve into a complex business topic and emerge with insights from the esteemed faculty of the Kellogg School. For our first season, we learn all about how to build a new brand (or revive an old one), from naming and logo design to brand storytelling and measuring brand health. We’ll also take you behind the scenes as we build a brand of our own.
Location:
United States
Description:
These days, it’s easy to build a brand. So easy, in fact, that the world is full of them. So if you want your brand to stand out, you will need to build an amazing brand. And that’s a lot harder to do. Welcome to Insight Unpacked, where we delve into a complex business topic and emerge with insights from the esteemed faculty of the Kellogg School. For our first season, we learn all about how to build a new brand (or revive an old one), from naming and logo design to brand storytelling and measuring brand health. We’ll also take you behind the scenes as we build a brand of our own.
Language:
English
Insight Unpacked BONUS | Why Canada Goose Soared and Shinola Sputtered
Duration:00:13:52
Insight Unpacked BONUS | So You Want to Be a Luxury Brand
Duration:00:16:43
S1E5 | Is Your Brand Working?
Duration:00:26:44
S1E4 | How Will You Tell Your Brand’s Story?
Duration:00:23:54
S1E3 | What Should Your Brand Look (and Sound and Smell) Like?
Duration:00:21:20
S1E2 | What Should You Name Your Brand?
Duration:00:26:10
S1E1 | Why Does Your Brand Need to Exist?
Duration:00:22:23
Introducing Insight Unpacked
Duration:00:01:34