The Life of a Social Media Manager

What steps should you follow when creating a social media strategy? Where can you find inspiration for strategies and content pillars? Join us in this episode of The Life of a Social Media Manager podcast as we talk with Corrie Jones, Head of Social Media for StrategiQ about her approach to measuring success on social media and the key metrics she keeps a close eye on. Tune in to get insights on developing effective social media strategies and measuring their success. Visit to discover what Corrie is doing: https://www.linkedin.com/in/corriejones/ Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry. Follow Socialinsider: https://twitter.com/socialinsiderio https://www.linkedin.com/company/socialinsider https://twitter.com/AdinaJipa https://www.linkedin.com/in/adinajipa/

How to develop and execute social media strategies? How to keep users engaged and active? I talked with Jeremy Linaburg, Social Media Specialist for SwimOutlet, about his social media content creation process, from ideation to publication. Tune in to discover insights about the best times to post on social media and much more. Visit to discover what Jeremy is doing: https://www.linkedin.com/in/jeremylinaburg/ Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry. Follow Socialinsider: https://twitter.com/socialinsiderio https://www.linkedin.com/company/socialinsider https://twitter.com/AdinaJipa https://www.linkedin.com/in/adinajipa/

How to craft a powerful social media strategy? What metrics should you focus on when measuring success on social? I talked with Maggie Carey, Social Media Strategist at Master It Media, about the steps for creating a social media strategy, measuring success in social these days, social media today, and much more. Tune in and discover how to build trust with clients and overcome the challenges along the way. Visit to discover what Maggie is doing: https://www.linkedin.com/in/maggie-carey/ Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry. Follow Socialinsider: https://twitter.com/socialinsiderio https://www.linkedin.com/company/socialinsider https://twitter.com/AdinaJipa https://www.linkedin.com/in/adinajipa/

How can Social Media Managers overcome challenges and learn from failures? How to boost creativity and find inspiration for creating social media content? Join us in this episode of the Life of a Social Media Manager podcast as we talk with Ashley DiFranza, Social Media and Content Manager for Central Insurance, about overcoming challenges and finding inspiration for creating social media content. Tune in to discover practical tips for developing effective social media strategies and measuring success. Visit to discover what Ashley is doing: https://www.linkedin.com/in/ashleydifranza/ Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry. Follow Socialinsider: https://twitter.com/socialinsiderio https://www.linkedin.com/company/socialinsider https://twitter.com/AdinaJipa https://www.linkedin.com/in/adinajipa/

How to build relationships based on trust with clients? What role do objectives play in measuring success? On this episode we spoke with Christina Miller, Head of Social Media at VMLY&R and former Marketing Intern at the same company. As the Head of Social Media, Christina discusses the importance of establishing clear objectives to measure success, how to balance organic and paid content, and what it takes to become a Social Media Manager. Learn how to succeed in the social media field by listening to this podcast episode. Visit to discover what Christina is doing: https://www.linkedin.com/in/christina-miller-2858714a/ Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry. Follow Socialinsider: https://twitter.com/socialinsiderio https://www.linkedin.com/company/socialinsider https://twitter.com/AdinaJipa https://www.linkedin.com/in/adinajipa/

What are the key steps in developing a successful social media strategy? How important is authenticity in terms of generating engagement? The ability to think outside the box and act quickly on trends defines a Social Media Manager. Marga Camps, Head of Content and Strategy at Colvin and former Social Media Strategy Manager at Cocunat, discussed why treating your audience like a best friend and learning about their needs is a critical step for a successful social media strategy, especially since social media is constantly evolving and standards are changing. Listen to this podcast episode to learn how targeting your audience can be the key to increasing social media engagement. Visit to discover what Marga is doing: https://www.linkedin.com/in/margacamps/ Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry. Follow Socialinsider: https://twitter.com/socialinsiderio https://www.linkedin.com/company/socialinsider https://twitter.com/AdinaJipa https://www.linkedin.com/in/adinajipa/

How do you scale video content creation when you are a small team? How do you create authentic content, TikTok-style content? Everyone is looking at top brands on social media, hoping for overnight success. Brian Da Silva, Social Media Manager for Preply, and former Community Manager at Microsoft, shared what it means to work for a smaller company, what the differences are between working for a brand compared with working on the agency side, how to scale the video content process and create more authentic content, and the top social media metrics. Listen to this podcast episode and discover how to measure success in social media. Visit to discover what Brian is doing: https://www.linkedin.com/in/dasilvabrian/ Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry. Follow Socialinsider: https://twitter.com/socialinsiderio https://www.linkedin.com/company/socialinsider https://twitter.com/AdinaJipa https://www.linkedin.com/in/adinajipa/

How would you describe the Instagram strategy for World Health Organization (WHO)? How do you build an efficient social media approval process? Diya Banerjee - Global Head of Social Media at WHO, shared: And much more. Listen to this podcast episode and discover how to measure success in social media. Visit to discover what Diya is doing: https://www.linkedin.com/in/diyabanerjee/ Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry. Follow Socialinsider: https://twitter.com/socialinsiderio https://www.linkedin.com/company/socialinsider https://twitter.com/AdinaJipa https://www.linkedin.com/in/adinajipa/

Why is it important to communicate as an employee on social media? What’s the most challenging thing people have to do when developing employee advocacy programs? Emma Heath, Social Media and Content Strategy for Asia Pacific and Japan for VMWare, shared how to work with different stakeholders to be active on social media as professionals and why it’s important to have a manager who understands social. Listen to this podcast episode and discover what you get when being active on social media as a professional. Visit to discover what Emma is doing: https://www.linkedin.com/in/emmagraceheath/ Go to https://www.socialinsider.io/free-social-media-industry-reports and get the latest social media industry benchmark reports.

Educate, inspire, entertain. No need to over complicate it. When working in social media, test and fail mindset needs to be adopted as well as using data to back up results. Dominic Edmundson, Senior Content and Channels Officer at Brunel University London shares his strategies for getting results from social media. Always plan, plan, plan. Benchmark what success looks like and remember to be flexible to adapt to current trends. Visit to discover what Dominic is doing: https://www.linkedin.com/in/dominic-edmundson/ Go to https://www.socialinsider.io/free-social-media-industry-reports and get the latest social media industry benchmark reports.

The key metric for a successful campaign in social media is the number of shares. Katie McKiever, Social Media Consultant, shares the key elements for creating successful social media strategies and why people share brands’ posts. Listen to this podcast episode and discover the challenges you sometimes face when working in social media. Visit to discover what Katie is doing: https://www.linkedin.com/in/katiemckiever/ Go to https://www.socialinsider.io/free-social-media-industry-reports and get the latest social media industry benchmark reports.

How to create viral content today? Why do people share brands’ posts? We spoke with Emily Kinnersley - Founder and Freelance Social Media Consultant in this podcast episode. As a freelance and business consultant, Emily shares why LinkedIn is a great traction channel for getting clients, how to price your services, and why getting to know your audience is important. Visit to discover what Emily is doing at https://www.linkedin.com/in/emilykinnersley/ Go to https://www.socialinsider.io/blog/tag/studies/ to get the latest social media studies, trends, and insights.

Creative, driven, with a strategic mindset, high attention to detail, and ability to manage multiple competing priorities simultaneously. Able to work in a fast-paced environment, proactive and result-oriented; at ease with risk-taking, test-and-learn experimentation. I bring change. I challenge people to grow. I assign tasks that seem impossible at first, and I broaden the horizons of my team’s minds. I define the “what” and let them figure out the “how. My team members have advanced in their careers much faster than employees in other departments. Today you will meet Olga Andrienko, VP of Brand Marketing @ Semrush. Connect with Olga: https://www.linkedin.com/in/olgandrienko/ Go to https://www.socialinsider.io/blog/ to get the latest social media strategic insights.

Organic vs. paid - friends or enemies? Why are people sharing brands’ posts on social media? In this podcast episode, we spoke with Carys Dorritt, Founder of The Polka Marketing agency. As a business owner and strategic digital marketer, Carys explains how important it is to create social media messages tailored to your audience that drive emotions. Tune in and discover why paid and organic social media are friends and how to combine these two on a longer-term strategy. Visit to discover what Carys is doing: https://www.thepolka.co.uk/ Go to https://www.socialinsider.io/blog/tag/studies/ to get the latest social media studies, trends, and insights.

Organic vs. paid on social media? Which one wins the game long-term? Jon-Stephen Stansel - Director of Social Media at Chaotic Good Studios, describes some key elements for creating a good social media strategy, why people share brands' posts and how to measure success in social media today. Jon-Stephen describes why engagement should be describing social media and why you need to be flexible and always willing to learn when you are working in social media. Listen to this podcast episode and understand why community means everything to a brand or business. Go to https://www.socialinsider.io/blog/tag/studies/ to get the latest social media studies, trends, and insights.

Silvia is a forward-thinking digital enthusiast, leading and executing the social media strategy at KEBA eMobility to achieve their business goals. With 7 years of experience in digital marketing, social media, and corporate communications, Silvia is a strategic thinker with a creative eye and a quality-first mindset.

Today we will meet Sarah Sunderbrink - Teamlead Social Media @Zooplus. Sarah thinks that the internet was invented for pets. Since joining Zooplus, Sarah has known about the power cats' content can have. Listen to this podcast episode and learn more about: - strategy - content - the essential skills to become a social media manager - top social media tips for a new social media manager, and more.

Denise discusses the value of a well-planned social media strategy and what defines "great content" for her. Denise is a comedienne in her spare time and a free spirit who is filled with originality and charm. Cozy up and listen to Denise's story from the beginning to the end to discover what motivated her throughout her career, how she overcame challenges, and what advice she has for the listeners.

Nicole is an analytical-driven individual with a great sense of humor and creativity. She talks about the skills needed for someone who’s working in social media, the challenges she has faced, and why she thinks that social media today is more of a wild west.

What does it mean to be a social media manager these days? How is social media today? We spoke with Michael Ibe from Great Wolf Lodge about his life journey. Michael details his process for tapping into how to create value with your content for your audience and why social media today is a test & learn environment. Listen to this podcast episode and discover why people share posts from brands on social media.