Practice Advantage

In this Tales From The Trenches episode, we sit down with Dr. Emily Ridge, owner of Elite Eye Care in Hernando, MS. Emily started her practice nearly 3 years ago and has learned a lot along the way, growing faster than she planned. Key Takeaways: What Emily is Reading: The Housemaid SeriesSara J Maas seriesPractice Advantage Reading List ** Don't miss out on an extra $10 rebate for all commercial VSP Eye Exams this year! Earn up to an additional $60,000 in 2025 just by taking great care of patients. Visit www.pecaaexamrebate.com now!**

In this episode, we sit down with the founders of the 2 Blind Brothers apparel company Brad and Bryan Manning to discuss the positive impact their wildly successful clothing brand has had on blindness research and treatment advancement for Stargardt's maculopthy, a condition both brothers have. Key Takeaways: What Brad and Bryan are reading: Shoe DogWhat Got You Here Won't Get You ThereLearn more about 2BB: FramesApparelPractice Advantage Reading List ** Don't miss out on an extra $10 rebate for all commercial VSP Eye Exams this year! Earn up to an additional $60,000 in 2025 just by taking great care of patients. Visit www.pecaaexamrebate.com now!**

In this episode, we sit down with Dr. Danny Clarke, Chief Business Officer of Amplify Hearing USA to discuss the demand and opportunity of offering audiology and hearing care to your patients. Key Takeaways: What Dr. Clarke is reading: Thinking in BetsPractice Advantage Reading List ** Don't miss out on an extra $10 rebate for all commercial VSP Eye Exams this year! Earn up to an additional $60,000 in 2025 just by taking great care of patients. Visit www.pecaaexamrebate.com now!**

The light sensitivity and photophobia associated with migraines can be debilitating for many of the patients who walk through our doors. In this episode, we sit down with Derek Johnson from Avulux to discuss the role Avulux's lenses play in alleviating the symptoms of migraines. Key Takeaways: What Derek is reading: Start with WhyPractice Advantage Reading List ** Don't miss out on an extra $10 rebate for all commercial VSP Eye Exams this year! Earn up to an additional $55,000 in 2024 AND an additional $60,000 in 2025 just by taking great care of patients. Visit www.pecaaexamrebate.com now!**

In this episode, we sit down with Shelley Paxton, Chief Soul Officer of Soulbattical to discuss an inward look at ourselves as leaders and business owners to make our work, the why behind what we do, more fulfilling. Key Takeaways: Shelley's Book: Soulbattical: A Corporate Rebel's Guide to Finding Your Best Life What Shelley is Reading: Four Thousands Weeks: Time Management for MortalsPractice Advantage Reading List ** Don't miss out on an extra $10 rebate for all commercial VSP Eye Exams this year! Earn up to an additional $55,000 in 2024 AND an additional $60,000 in 2025 just by taking great care of patients. Visit www.pecaaexamrebate.com now!**

In this episode, we sit down with Catherine Bornbaum, PhD, MBA, Chief Business Officer at RetiSpec, an AI company that uses fundus photography to detect Alzheimer's disease risk and development. Key Takeaways: What Catherine is reading: Build: An Unorthodox Guide to Making Things Worth MakingPractice Advantage Reading List ** Don't miss out on an extra $10 rebate for all commercial VSP Eye Exams this year! Earn up to an additional $55,000 in 2024 AND 2025 just by taking great care of patients. Visit www.pecaaexamrebate.com now!**

In this episode, we're continuing our focus on the Future of Eye Care with frequent Practice Advantage guest, Shelby Wade, PECAA's Marketing Business Advisor to discuss how marketing will evolve in the future and what things we'll need to pay attention to as we communicate with our patients in the future. Key Takeaways: What Shelby is Reading: The Seven Husbands of Evelyn HugoJust for the Summer Practice Advantage Reading List ** Don't miss out on an extra $10 rebate for all commercial VSP Eye Exams this year! Earn up to an additional $55,000 in 2024 just by taking great care of patients. Visit www.pecaaexamrebate.com now!**

In this episode, we're continuing our focus on the Future of Eye Care with Jim McGrann and David Spear, CEO and President and Chief Strategy Officer, respectively, of Advancing Eye Care to discuss the future of equipment technology. Key Takeaways: What Jim is reading: The Situation RoomDie With ZeroPractice Advantage Reading List ** Don't miss out on an extra $10 rebate for all commercial VSP Eye Exams this year! Earn up to an additional $55,000 in 2024 just by taking great care of patients. Visit www.pecaaexamrebate.com now!**

In today's episode of the Future of eye Care Series, we discuss the opportunities within dry eye management with dry eye implementation expert Michelle Schnabel. Key Takeaways: What Michelle is Reading: Start With Why Practice Advantage Reading List ** Don't miss out on an extra $10 rebate for all commercial VSP Eye Exams this year! Earn up to an additional $55,000 in 2024 just by taking great care of patients. Visit www.pecaaexamrebate.com now!**

In this episode, we sit down with the CEO of Visibly Brent Rasmussen to discuss the future of eye care and the role remote vision testing could play, especially in private practice. Key Takeaways: What Brent is reading: Leading with the HeartPractice Advantage Reading List ** Don't miss out on an extra $10 rebate for all commercial VSP Eye Exams this year! Earn up to an additional $55,000 in 2024 just by taking great care of patients. Visit www.pecaaexamrebate.com now!**

In this episode, we sit down with the founder of Digital Optometrics to discuss tele-optometry and the role of a patient-in, doctor-out model, today and as part of the future of care. Key Takeaways: What Howard is reading: Start With WhyPractice Advantage Reading List ** Don't miss out on an extra $10 rebate for all commercial VSP Eye Exams this year! Earn up to an additional $55,000 in 2024 just by taking great care of patients. Visit www.pecaaexamrebate.com now!**

In this episode of the Future of Eye Care series, we sit down with PECAA's Kathy Long to discuss strategies for success in implementation. The future of eye care will bring all sorts of new technologies, new services, and significant change to how we take care of patients. Implementing these changes successfully is key. Key Takeaways: What Kathy is reading: Lifescripts: What to Say to Get What You Want Out of Life's Toughest Situations** Don't miss out on an extra $10 rebate for all commercial VSP Eye Exams this year! Earn up to an additional $55,000 in 2024 just by taking great care of patients. Visit www.pecaaexamrebate.com now!**

In this first episode of the Future of Eye Care series, we sit down with the head of VSP's Global Innovation Center, Ruth Yomtoubian to discuss the future of eye care and how innovation happens. Key Takeaways: What Ruth is Reading: Outlive: The Science and Art of LongevityPeter Attia MDMove Fast and Fix ThingsAnne MorrissFrances FreiAdditional Resources: VSP Global Innovation Center LinkedIn PageVSP Global Innovation Center pageFuture of Benefits reportFuture of Generative AI in Healthcare reportFuturist Reports pageEmerging Tech Accessibility GuideHybrid Care Insights ReelSXSW 2024 Official Panel: Future Eye: 10 Vision Trends That Will Transform Healthcare

In this short episode, Dr. Manning introduces the Future of Eye Care Series, a new series from the Practice Advantage podcast. Over the coming weeks, we'll be exploring the demands of the patient consumer in the future, the advancements technologies and technology companies are making in healthcare and eyecare. Artificial intelligence is a huge topic of conversation in all industries. In this series, we'll talk through how the industry is evolving and how other companies view innovation. We'll also talk through change management and how to successfully make process changes or bring in new opportunities to your practice. We look forward to you joining us on this journey! There's a new resource available from the Practice Advantage podcast! Download the Practice Advantage Reading List to see all the books recommended by our distinguished guests over the last 3 years.

Setting goals is critical to business success. In this episode, Dr. Manning shares goal setting tips for accomplishing the success you want this year. Key Takeaways: ** Don't miss out on an extra $5 rebate for all commercial VSP Eye Exams this year! Earn up to an additional $30,000 in 2024 just by taking great care of patients. Visit www.pecaaexamrebate.com now!**

In today's episode, I sit down with Dr. Jerry Robbin to discuss the clinical and business impacts of dehydrated amniotic membranes in practice and his paradigm shifting experience with the PECAA K-DISK. Key Takeaways: What Jerry is reading: The Lifestyle Investor** Don't miss out on an extra $5 rebate for all commercial VSP Eye Exams extended through December 31, 2024. Earn up to an additional $15,000 in 2023 and up to $30,000 in 2024. Visit www.pecaaexamrebate.com now!**

In today's episode, I sit down with Dr. Mila Ioussifova and Roger Kennedy to discuss the clinical and business impacts of cryopreserved amniotic membranes in practice, especially with patients with dry eye. Key Takeaways: What Mila and Roger are reading: Think AgainShift Your BrillianceBecoming Supernatural** Don't miss out on an extra $5 rebate for all commercial VSP Eye Exams extended through December 31, 2024. Earn up to an additional $15,000 in 2023 and up to $30,000 in 2024. Visit www.pecaaexamrebate.com now!**

Gratitude is a critical skill for leaders managing people. Leaders that express gratitude on a regular basis have dramatic impacts on their culture, their people, and their business's performance. Key Takeaways: References: Research Reveals 3 Reasons Why Gratitude Is An Important Leadership QualityHow to Express More Gratitude at Work & Why Gratitude in Leadership is ImportantResearch: More Powerful People Express Less Gratitude** Don't miss out on an extra $5 rebate for all commercial VSP Eye Exams extended through December 31, 2024. Earn up to an additional $15,000 in 2023 and up to $30,000 in 2024. Visit www.pecaaexamrebate.com now!**

In this episode, I sit down with PECAA's Marketing Member Business Advisor, Shelby Wade, to discuss the importance of launching a 'Use It or Lose It' campaign to drive more patient exams into your office. Key Takeaways: What Shelby is Listening To: How I Built This with Guy Raz** Don't miss out on an extra $5 rebate for all commercial VSP Eye Exams extended through December 31, 2024. Earn up to an additional $15,000 in 2023 and up to $30,000 in 2024. Visit www.pecaaexamrebate.com now!**

** Don't miss out on an extra $5 rebate for all commercial VSP Eye Exams extended through December 31, 2024. Earn up to an additional $15,000 in 2023 and up to $30,000 in 2024. Visit www.pecaaexamrebate.com now!** In this episode, my guest is Founder & CEO of focalCenter, Dr. Ron Krefman to discuss the power of leveraging demographic data in understanding who your patients are, how to market to them, and how to grow. To get PECAA member pricing on localEyes, visit localEyes and use Discount Code "PECAA". Key Takeaways: What Ron is reading: The Tetris Effect