Beyond The Gym Floor
Health & Wellness Podcasts
STClearn is a business coaching team that gets personal trainers more clients & more income in less time.
Location:
United States
Genres:
Health & Wellness Podcasts
Description:
STClearn is a business coaching team that gets personal trainers more clients & more income in less time.
Language:
English
Website:
https://stcfitlearning.com
Episodes
Ep 250 - If I started my PT business all over again
5/5/2024
What would we do if we had to start from scratch? Here are our exact steps from zero to full books, and beyond.
This week's topics:
1. We're being targeted by ads & bots 3:29
2. Face-to-face is the best route 19:30
3. Balancing face-to-face, adding online 40:04
4. How much money podcasting makes 52:13
5. Leveraging our experience & A.I. 56:40
Value Compass: Access
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Duration:01:03:46
Ep 249 - How to work with more advanced clients
4/28/2024
If you're wondering when you get to train more serious or advanced clients, this is the episode for you.
This week's topics:
1. Fitness expos have changed 15:53
2. Was getting an expo booth worth it? 27:38
3. Is cafe productivity real? 40:11
4. Developing your niche will take time 56:22
5. What if you don't want competitors? 1:09:11
Value Compass: Access
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Duration:01:23:28
Ep 248 - Why your content isn't making sales
4/21/2024
Are you still posting for likes? Wondering why no one's filled out your link-in-bio form? Here's a better approach.
This week's topics:
1. Creating YouTube & blog content again 3:31
2. What to do when business is slow 14:27
3. Putting together cohesive content 21:11
4. What F2F coaches get wrong online 37:51
5. Here's exactly what our campaign is 55:48
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Duration:01:14:08
Ep 247 - What not to look for in a business coach
4/14/2024
The biggest red flag we see with business coaching nowadays...
This week's topics:
1. Coffee snob or not? 2:28
2. Business coaches that sell 'potential' 13:22
3. What new business owners rush 34:52
4. How do you recognise burnout? 50:42
5. Why PTs fail to sell on social media 59:54
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Duration:01:18:02
Ep 246 - Does your business depend on one app?
4/7/2024
Would you be crushed? How would you rebuild? Here's what we'd do.
This week's topics:
1. Ben's near-death F1 encounter 15:02
2. What we'd do if Instagram died... 18:21
3. A.I. tools we've been looking at 42:04
4. What are we doing at an expo? 59:22
5. Putting out fires as a sole trader 1:07:08
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Duration:01:17:15
Ep 245 - How to become an online personal trainer
4/1/2024
Here's our checklist on what to expect, and how to thrive, as an online coach.
This week's topics:
1. Self: The 1000 hour pre-requisite 8:07
2. Service: Talk to clients, not coaches 28:12
3. Systems: What are you tracking (or not)? 53:15
4. Sales: Does your product suit them? 1:00:48
5. Skills: What you're paid to do 1:11:46
Sales podcast episode: Ep 210
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Duration:01:24:24
Ep 244 - Why you lost the 'fun' in your work
3/24/2024
Feeling burnt out? Too many clients complaining? Tired of going through the motions? Here's something to reframe your thinking.
This week's topics:
1. When debate becomes personal attack 6:33
2. "Working in" / Gym equipment etiquette 14:54
3. Limiting training / work distractions 27:32
4. What's causing the unfulfilled feeling 43:32
5. Put out what you want to receive 1:09:32
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Duration:01:26:17
Ep 243 - What we learned from the Gold Coast
3/17/2024
The boys recount the Programming Workshop weekend that just went by in Queensland.
This week's topics:
1. More followers =/= More sales 1:13
2. Good times on the Gold Coast 8:01
3. Workshop delivery reflections 26:31
4. It all comes back to Jetstar... 40:45
5. Is the annual biz upswing here 52:07
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Duration:00:58:21
Ep 242 - How to scale a personal training business
3/11/2024
Whether you're just starting out, or at capacity and wondering what's ahead - here's how your future could look.
This week's topics:
1. It all starts with your flagship 26:40
2. When to offer a lower tier 45:12
3. Before you put on coaches... 52:39
4. The right time to go online 1:02:27
5. The costs of opening a gym 1:09:02
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Duration:01:16:53
Ep 241 - The long game of lead acquisition
3/5/2024
Paid ads, workshops, call lists, free resources, challenges, giveaways... Which is the best for lead gen?
This week's topics:
1. The easiest ways to gain sessions 6:07
2. Likes & followers =/= Paid clients 22:29
3. Two steps back, to go three forward 36:21
4. It's tough when you don't see returns
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Duration:00:56:01
Ep 240 - Business is relentless
2/25/2024
There are times to push... and times to find people to help you push.
This week's topics:
1. Unfamiliar with discomfort 12:52
2. Influences on your work ethic 23:32
3. The concept of balance 39:10
4. The importance of role models 56:08
5. Advice from the right people 1:06:26
Gold Coast programming workshop: Tickets
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Duration:01:14:25
Ep 239 - Improving skills, positions & muscle mass
2/18/2024
A deep dive into assessing, periodising, and maximising outcomes for both physique and strength athletes.
This week's topics:
1. Periodising strength vs. hypertrophy 15:30
2. Weight classes & time between comps 22:28
3. Numbers won't tell you everything 38:41
4. The hierarchy of exercise selection 51:12
5. Assessing physique/morphological needs 1:14:10
Gold Coast programming workshop: Tickets
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Duration:01:29:40
Ep 238 - The foundation of every training program
2/12/2024
When you first meet a client, what's your process to formulating their first program, and the one after that?
This week's topics:
1. Who'd rule the post-apocalyptic world? 9:05
2. How to initially assess movement online 24:52
3. Planning long-term program progress 29:26
4. Everyone needs a foundation of strength 37:34
5. Determining recovery & volume 49:23
Gold Coast programming workshop: Tickets
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Duration:01:12:23
Ep 237 - You can't rush experience
2/5/2024
With some recent mandatory time off, Buff Daddy (TM) Ben drops some newly philosophised epiphanies.
This week's topics:
1. Lewis Hamilton, Maxibons & armchair critics 3:56
2. Training your decision-making skill 31:48
3. Being able to hand over responsibility 42:22
4. Be mindful of what takes your energy 57:35
5. More action & creation than consumption 1:18:32
Gold Coast programming workshop: Tickets
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Duration:01:31:03
Ep 236 - Misconceptions about running a business, ft. Annie Mac
1/28/2024
Are you in your 1st / 2nd year of PT, and not sure what the future holds with scaling or sustainability? This ep is for you.
This week's topics:
1. The first steps the "creating" a business 9:33
2. Becoming a coach without having a coach 21:53
3. When do you "get better clients"? 32:31
4. The compounding effect of wasting time 43:41
5. Mistakes that we didn't have to make 1:03:50
Finding Food Freedom tickets: Grab yours
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Duration:01:09:41
Ep 235 - Why you should run a workshop (& how), ft. Loz Read & Annie Mac
1/21/2024
Feel like you have no right standing up there presenting to a group of people? Here's why you should do it regardless.
This week's topics:
1. What if no one buys a ticket / comes? 3:22
2. Embracing the uncomfortability 12:03
3. Your values will decide everything 21:21
4. How do you write a workshop? 45:55
5. Talking through our biggest fears 1:00:20
Finding Food Freedom tickets: Grab yours
Create your own Value Compass: Access
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Duration:01:11:06
Ep 234 - What's in/out in 2024 for fitness businesses
1/14/2024
Decline of powerlifting? Rise of evidence-based? Posting crying videos on IG? Here's what we've seen, and predict, for the industry.
This week's topics:
1. To-do lists shouldn't be schedules 7:53
2. How we sell online is changing 20:20
3. The comeback of evidence-based 29:31
4. How training styles match life stages 41:53
5. What's happening to fitness in Victoria? 59:51
6. People crying on the internet 1:07:36
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Duration:01:15:15
Ep 233 - Realities of owning a business with staff, ft. Laura Fox (Fox Physio)
1/7/2024
In this ep, our online physio / Allied Health coach Laura describes going from being an employee to an employer, and all the lessons learned.
Laura: https://instagram.com/LauraFox93
This week's topics:
1. The power of word-of-mouth 6:31
2. Attracting more experienced clients? 14:21
3. Opening a brick & mortar in lockdown 25:21
4. Your responsibility with a team 33:12
5. Benefits of having a podcast? 47:57
6. Fox & STC joint announcement 52:52
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Duration:01:09:00
Ep 232 - We're assembling the Avengers
12/17/2023
A lot of cool stuff has happened in 12 months... Here's what we can remember, and what we learned!
This week's topics:
1. Is Aussie drinking culture real? 2:27
2. Learning to accept compliments 14:32
3. Introducing our new team 29:16
4. Lessons from ended relationships 42:04
5. Price of living a higher standard 1:03:46
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Duration:01:18:17
Ep 231 - How to not lose business over the holidays
12/10/2023
Haven't been able to take a holiday without fear of losing clients? This one's for you.
This week's topics:
1. Are stringers making a comeback? 16:42
2. Should I make yet another Xmas resource? 28:39
3. How does your ideal client actually think? 38:07
4. The bare minimums of a good business 51:55
5. The friction behind your to-do list 1:02:50
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Duration:01:18:19