B2B Social Growth: Presented By Tribal Impact
Business & Economics Podcasts
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Sarah Winter from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
Location:
United States
Description:
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes. Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives. Join Sarah Goodall, Justyna Brownbridge and Sarah Winter from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
Language:
English
Website:
http://www.tribalimpact.com
Episodes
How To Bring Employee Stories To Life With Dianne Henderson From Maximus
4/10/2024
Stories are 22x more memorable than facts. What stories are your employees' telling?
Join Tribal Impact's Sarah Goodall and Dianne Henderson, Communications Manager, Social Media at Maximus, as they delve into employee storytelling and the power of a strong employee advocacy program.
We'll be covering:
Duration:00:50:59
The Influence Of Employee Voices In Employer Branding With Charu Malhotra
3/27/2024
Join Tribal Impact's Sarah Goodall and leading Talent authority Charu Malhotra, who'll be exploring how to build a compelling employer brand through inclusive culture-building.
We’ll be deep-diving into these topics:
Duration:00:49:20
How To Leverage Social Media For Sales With Paul Lewis From Pitney Bowes
2/28/2024
78% of individuals using social media for sales outperform their peers who do not engage in social selling (LinkedIn).
Tribal Impact’s Sarah Goodall will be speaking to Paul Lewis, Head of Digital, Social Media Marketing & Sales Enablement at Pitney Bowes, about how he enables global sales teams to leverage the power of social media.
We’ll be covering:
Duration:00:41:55
The Challenges Of Scaling Social Selling In IT With Sandy Adam From Quest Software
2/7/2024
Tribal Impact’s Sarah Goodall will be speaking to Sandy Adam, global sales enablement senior manager at Quest Software, about the challenges of scaling a social selling program in the IT industry and how to overcome these.
We’ll be covering:
Duration:00:40:00
How To Elevate Your Content Strategy Through Employee Advocacy With Purna Virji From LinkedIn
1/31/2024
When employees share content, the content achieves a 200% higher click-through rate (CTR) than when the company shares it.
Join Tribal Impact’s Justyna Brownbridge, who’ll be speaking to Purna Virji, Principal Consultant at LinkedIn and author of High-Impact Content Marketing, about the synergy between your content marketing strategy and employee advocacy program.
We’ll be covering:
View our upcoming schedule here: https://www.tribalimpact.com/resources/upcoming-linkedin-lives
Duration:00:51:59
The Power Of Bringing Employee Value Proposition And Advocacy Together With Vicki Saunders
1/24/2024
Tribal Impact’s Sarah Goodall speaks to Vicki Saunders, Founder of The EVP Consultancy, about the intersection of Employee Value Proposition (EVP) and Employee Advocacy in modern business landscapes.
We’ll be covering:
Duration:00:45:55
Building A Talent Magnet: How social media enhances your employer brand With Steven Brand From EY
12/6/2023
Nearly half of Gen Z and Millennials post content about their employer on a weekly basis (Edelman).
Join Tribal Impact's Sarah Goodall and Steven Brand, head of employer brand at EY, as they delve into the power of social media in shaping and amplifying your organisation's employer brand.
We'll be covering:
Duration:00:50:02
How Can Communications And HR Collaborate To Attract Top Talent? With Jessica Tompkinson From Unilever
11/23/2023
80% of jobseekers look up the social media profiles of current staff when applying or even considering a position (Capitalize).
Join Tribal Impact’s Sarah Goodall, and Jessica Tompkinson, Global Head of Communications & Corporate Affairs at Unilever, about how comms and HR can join forces with employee advocacy and how employee recognition can enhance your employer brand. We'll be covering:
Duration:00:45:02
Rethinking B2B Marketing Budgets: Paid vs. Organic Media In 2024 With Rand Fishkin From SparkToro
11/9/2023
Currently planning your 2024 marketing budget? You won’t want to miss this episode.
Join Tribal Impact's Justyna Brownbridge and Rand Fishkin from SparkToro, who’ll be discussing why paid media took such a large part of 2023 marketing budgets and whether this should be reconsidered for 2024.
We'll be covering:
Duration:00:43:10
How Can Social Media Transform Your Employer Branding? With Maria Dinu from Coca-Cola HBC
11/1/2023
75% of job seekers consider an employer’s brand before even applying for a job (LinkedIn).
Join Tribal Impact's Sarah Goodall and Maria Dinu from Coca-Cola HBC, who’ll be discussing the link between employer branding, employee-generated content and social media.
We'll be covering:
Duration:00:46:23
How To Amplify Your Social Selling Through Channel Partners With Alexandra Fraysse From Henkel
10/18/2023
Alexandra Fraysse, Channel Digital Engagement Manager at Henkel, will be discussing how a shared strategy with your channel partners can not only amplify your own social selling efforts, but bring joint success.
Sarah Goodall, Anna Troidl and Alexandra will be discussing:
Duration:00:45:51
How To Become A Thought Leader And Grow On LinkedIn With Ashley Faus from Atlassian
10/11/2023
Thought leadership is one of the most effective tools an organisation can use to demonstrate its value to customers during a tough economy (Edelman).
Join Tribal Impact's Sarah Goodall who’ll be talking to Ashley Faus from Atlassian about how to become a thought leader.
We'll be covering:
Duration:00:43:23
The Power Of Employee Advocacy At IBM
9/27/2023
76% say they’re more likely to trust content shared by individuals over content shared by brands (Adweek).
Join Tribal Impact’s Sarah Goodall, and Nada Alkutbi from IBM, who'll be discussing IBM's approach to employee advocacy and how it fits into IBM's wider social strategy. We'll be covering:
Duration:00:47:14
How To Boost Sales Through Storytelling With Lucy Thorpe
9/20/2023
Content shared by employees gets 8X more engagement than content shared through branded channels.
Join Tribal Impact’s Sarah Goodall, and Lucy Thorpe, who'll be discussing how sales and marketing can collaborate to create engaging stories to attract customers. We'll be covering:
Duration:00:42:14
How To Encourage Leaders To Be Active On LinkedIn With David Perry from WSP
9/13/2023
56% of professionals say an executive’s presence on social media positively influences their purchase decision.
Join Tribal Impact’s Sarah Goodall, and David Perry from WSP, who'll be discussing the importance of leaders being visible on LinkedIn and how to support their social media journey. We'll be covering:
Duration:00:50:55
How Senior Leaders On Social Media Build Brand Trust With Charlotte Lander from Standard Chartered Bank
7/19/2023
Leaders who use social media are trusted more than those who don't by a ratio of 6 to 1 (Brunswick).
Join Tribal Impact’s Sarah Goodall and Charlotte Lander from Standard Chartered Bank, who'll be discussing the role of social media in building trust for brands, including challenges faced and the role senior leaders have to play. We'll be covering:
Duration:00:45:17
How To Become A Trusted Advisor Through Social Media With Ignacio Lancuba From Generali
7/5/2023
Join Ignacio Lancuba de Caro from Generali, a leader within the insurance industry, who will be sharing how they turn agents into trusted social advisors. Ignacio is joined by Tribal Impact’s Justyna Brownbridge.
You will learn:
Duration:00:43:38
Global Employee Advocacy: Challenges And Truths With Joe Morris From Capgemini
4/26/2023
In today's fast-paced business landscape, employee advocacy is quickly becoming a core part of how B2B companies go to market.
However, rolling out a company-wide program can be daunting and there are several common barriers to success.
Join Joe Morris, global B2B social media and employee advocacy leader at Capgemini, and Tribal Impact’s Sarah Winter, who'll explore what it takes to embed employee advocacy on a large scale. We'll be covering:
Duration:00:52:06
Leading The Way: Why Senior Leaders On Social Is Essential In 2023 With Sara Atkinson From Ciena
4/5/2023
Employees trust connected, digitally active leaders by a 3 to 1 ratio (Brunswick 2022).
In today's world, having your senior leadership active and showing up on social media is essential.
Join Tribal Impact's Sarah Winter and Sara Atkinson, EMEA Director of Field and Channel Marketing at Ciena, as they discuss how digitally active senior leaders are leading the way online. We'll be covering:
Duration:00:35:02
The Power Of Storytelling In B2B: A conversation with Carole Scott
3/22/2023
Join Tribal Impact's Sarah Goodall and Carole Scott, who'll be talking about the power of storytelling in B2B and how we enable employees to tell great stories.
Topics covered will include:
Duration:00:43:53