eCommerce Impact Podcast

Jordan West takes us through the secrets to his incredible success with TikTok shop! Jordan is a multiple eComm brand owner, eComm agency owner all around e-Commerce growth expert and he has a tonne to share with us today, In this episode, we talk about- Twitter- @jordantwestecom Website- https://upgrowthcommerce.com/

Join us this week as Shopify maestro Clayton Bates shares the ultimate secrets to uplevel your Shopify store. Don't miss out on the insider tips from a true veteran of Shopify: Find Clayton- Youtube - Clayton Bates Shopify Expert Website - www.inspiresmallbusiness.com

Webtopia’s Email marketing lead Mo Magdy talks us through the ideal flow strategy that doubled a client’s revenue. This is a special episode where we discuss how a brand’s monthly email flow revenue percentage went from 10% to 17.6% using email flows

Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing - today she is here to talk about how behavioural economics affect your business and consumer psychology. Find Melina - Website : thebrainybusiness.com / @thebrainybiz Try before you buy : Get a free chapter of any of Melina’s books by going to: www.thebrainybusiness.com/jessie

Something a little different this week - a fireside chat between Webtopia’s CMO/Founder - Jessie Healy, our CEO Tristram Dyer and our Head of Growth - Ben Dyer about the 4 key marketing shifts to become a $10M eCommerce brand. We are lucky to have a view ‘under the hood’ of 30 fast-growing eComm brands - we have noticed some key shifts that brands need to make to their marketing to make break the $10M ceiling. Listen up as we cover:

This week I chatted to Emeric Ernoult, the Co-Founder of Agorapulse (social media management platform used by more than 11,000 businesses across 180 countries) about social media strategies that convert social engagement into revenue (with real business examples). How organic social media ROI is not a myth, but you have to change your approach to get results. This is what we cover: Find Emeric on LinkedIn- https://www.linkedin.com/in/ernoult/

With more than a decade of experience in eCom & digital marketing, retention marketing expert Alex Greifeld shares her insights on life cycle marketing. In this episode, we dive deep on topics of- Key phases to customer life cycle: prospect phase, nurture phase and loyalty phaseWhy your strategy should be different for loyal customers vs new customers Strategies to convert a one time customer into a loyal customerHow 50% of the loyalty is built before first-time purchase via brand marketingHow promoting best sellers on your most expensive channels lift your conversation rate The 30 first golden days of communication: Period to retain more customersWhat mistakes brands make which don’t help customer retention What metrics to use for brands to check their retention strategies Strategies for direct mail for ecomm brands Mistakes commonly made during loyalty programs How to strategically approach your retention in 2024 Find Alex Greifeld on - https://nobestpractices.co/ https://twitter.com/heyitsalexP http://nobestpractices.co/newsletter/

Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing - today she is here to blow our minds with insight into the way we price products. Her new book - The Truth About Pricing is out next month and explains the neuroscience of consumer behavior and how we can use it to improve pricing, increase sales and create better “brain-friendly” messaging about our prices. To hear more from Melina follow her at @thebrainybiz pretty much everywhere (also “Melina Palmer” and “The Brainy Business” on LinkedIn). Follow #TruthAboutPricing to connect and see insights from others. Get a free chapter of any of Melina’s books by going to: www.thebrainybusiness.com/jessie

With more than half a BILLION in ad spend under his belt - Barry Hott knows a thing or two about making ads that convert. In this episode he dishes the dirt on both his unique approach to Ugly Ads and how he structures ad accounts to give the algorithm the best data to find winners.

This week I sat down with one of the sharpest minds in marketing - Hawk Media CEO Eric Huberman, Hawke Media is now valued at over $150 million, and one of the fastest growing marketing agencies in the United States. Find Erik on LinkedIn : https://www.linkedin.com/in/erikhuberman/

In this podcast episode, we cover topics on- Find Hamish on LinkedIn: https://www.linkedin.com/in/hamishconway/

This week, I sat down with Webtopia’s very own email marketing lead Mo Magdy to chat - Mo breaks down the exact playbook we are running for our 7 and 8 figure clients so you can steal our secrets. In this episode you will learn:

If you have been avoiding the data in your eComm business - then this is the episode for you. Courtney Lindau Lee is here to make it easy for you to get comfortable with your eComm data - and learn how to gain insights that could uncover hidden profit and allow you to grow faster. We cover: Find Courtney on LinkedIn- Courtney Lindau Lee - https://www.linkedin.com/in/courtneylindau/

This week, join us as we take a deep dive into: How to maximize average order valuesThe biggest conversion rate optimization mistakes - and how to avoid themHow you can review and edit AI-generated content via OptimonkHow user-centric feature development can help identify features that resonate with your usersTackling CRO and Facebook ads challengesUnderstanding the difference between zero party and first party dataEffective ecommerce strategies - email marketing, product videos, and live demonstrations Hungry for more ecomm insights? Check out Optimonk’s incredible resource library at https://www.optimonk.com/templates/use-cases Follow Eric on LinkedIn- https://www.linkedin.com/in/ericmelchor/

This weeks episode is a special one! I sat down with the senior media-buyers from Webtopia - to find out what is working now in the ad accounts - stay tuned to find out more on: On the pod was: Charlotte Sargeant - Head of Paid Social Strategy Ben Dyer - Head of Growth Seif Quattan - Senior Paid Social Strategist -Meta Arun Easwaran - Senior Paid Social Strategist -Google

This week I sat down with the hilarious and whip-smart Jess Cervellon from Feastables, to chat about all things customer experience. In this jam-packed episode you’ll learn: How to make each customer feel like a VIP customer What stage should brands focus on customer experience Why you need to make a detailed map of post and pre purchase customer behavior The importance of a product feedback loop What metrics your CX team should be tracking What are the best tools for CX In house or Outsourced CX team - what is better for your brand How to use feedback and product review to understand what your customer Reach Jess at - Jess Cervellon on LinkedIn Website - https://jesscervellon.com/

Show Notes- Insider secrets to a massive Kickstarter campaign Pre-campaign preparation and lead generation for Kickstarter Ekster’s journey: From initial campaign to phenomenal growth Building a strong team and performance marketing strategies Mastering the art of advertising and scaling A peek behind the curtain of an 8-figure creative process Nailing short form viral video as a product brand Becoming a B Corp: Sustainability and Growth How to navigate setbacks Olivier's Socials Instagram - @oliviermomma / @eksterwallets

This week I sat down with Kurt Elster - the internet’s resident expert on all things Shopify. If you are wondering why to pay attention to in this latest update, and how it is all going to work - then listen up, we dive into: Kurt's Twitter- @kurtinc Jessie's Twitter- @Jessie_Webtopia

Host Jessie is here to spill the beans and empower you with insider knowledge that'll revolutionise your ad game! In this special episode Jessie shares a training on her agency’s framework to create winning ads and embrace the power of psychology! Tune in to find out * How emotion and storytelling can be the powerhouse behind your ad success * Stand Out, Be Bold: Embrace Uniqueness: how to stand out from your competitors and create ads that break the mould and mesmerise your audience! * How to evaluate data and harness customer and review research * Reel Them In: The Power of Hooks in Ads! Craft irresistible hooks and keep them captivated throughout! Your ads are about to level up with these game-changing strategies!

Ready to take your brand to new heights? This week we are joined by fast-growing recycled baby-gear Good Buy Gear's Brand Communications Lead, Maddy McLean. In this episode we dive into valuable insights and practical tips to help you master key aspects of brand growth. *Mastering the Posting Cadence: Discover the art of thoughtful posting that keeps your audience engaged and craving more. We'll share expert techniques to strike the perfect balance between frequency and quality, ensuring your brand stays top-of-mind without overwhelming your followers. *Influencer Marketing Unleashed: Learn how Good Buy Gear harnesses the reach and influence of social media stars to drive your brand's growth. *Positioning for the Pinnacle: We'll explore the importance of crafting a unique brand identity that captures hearts and minds. Rise above the competition and secure your spot at the top! *Landing an Investment for Your Brand: Maddy shares invaluable tips and tricks to attract investors and secure the funds you need for growth. Growing Your Customer Base from TikTok: Explore the untapped potential of TikTok and learn how brand X is harnessing this channel to great success. The Importance of Testing Content on Social Media: Discover why testing content is a game-changer for your brand's social media success. The Power of Authenticity in Driving Traffic: Learn how being honest in your blogs can drive more traffic to your brand. The benefits of honesty in building a loyal following. Don't miss out on these valuable insights and actionable tips! Download this episode now and accelerate your brand's journey to success.