Bagley Talks to an Important Person

Lawrence Melilli is a Creative Director at Wieden+Kennedy in Portland where he has spent the last decade. In his time there he’s overseen and worked across brands like KFC, Jordan Brand, Nike, EA Sports, EAFC (formerly FIFA), Old Spice, HBO, Trolli, Expedia, P&G, Ford and Fox Sports. These opportunities have led him to some interesting situations including: being patched into a conference call with Michael Jordan, standing in a buffet line with Ice Cube, reanimating the corpse of Colonel Sanders, being one half of an awkward hug with the reigning NBA MVP, cowering in the corner of a hotel suite while the creators of Game of Thrones recounted having their hands broken by Aquaman, performing an epic troll job on 300 million gamers, and being sent to the last known whereabouts of El Chapo to shoot a deodorant commercial. 2x Cannes Lions Grand Prix winner, One Show Jury Member, 10 year Wieden+Kennedy Veteran, and my work has been featured on Saturday Night Live, Kim Kardashian's Instagram, The Tonight Show with Jimmy Fallon, Late Night with Seth Meyers, the Atlantic, and the NY Times to name a few. Jason’s Free Masterclass Training: https://school-of-astonishing-pursuits.mykajabi.com/webinar-registation?li_fat_id=577593ee-297a-430f-bffa-140222b8df9a Learn The Secrets And Techniques Of The World's Best Advertising Pros: https://schoolofastonishingpursuits.com/ Follow Jason on Linkedin: https://www.linkedin.com/in/jason-bagley-96b33612/ Lawrence’s Website: https://www.lawrencemelilli.com/

Jaclyn Crowley has been working in advertising for 20 plus years. She has worked with some of the smartest minds and kindest humans advertising has to offer. While at W+K, she developed award-winning work for brands like HBO, Delta, Duracell and AT&T. In 2019, Jaclyn led and helped win W+K NY's largest client win in its history, McDonald's global. Before that, she got her start as an art director at Bozell, where she focused on the infamous "Got Milk?" campaign. Recently, she stepped away from advertising, though keeping a toe in for the thrill of it. Currently, she’s cooking up a fledgling little platform called GrannieHQ, a place committed to making women feel less horrible about getting older. Jason’s Free Masterclass Training: https://school-of-astonishing-pursuits.mykajabi.com/webinar-registation?li_fat_id=577593ee-297a-430f-bffa-140222b8df9a Learn The Secrets And Techniques Of The World's Best Advertising Pros: https://schoolofastonishingpursuits.com/ Follow Jason on Linkedin: https://www.linkedin.com/in/jason-bagley-96b33612/

Yahkeema is a writer and creative director at Wieden+Kennedy Portland and has helped create campaigns for TurboTax, Quilted Northern, Apple, Visa, Nike, The Grammys, and Facebook. Before W+K she created great work for Droga5, Facebook, Media Arts Lab and Brunner. She's been a finalist for AdAge's Creative of The Year. Enjoy the conversation! Watch the Podcast: https://www.youtube.com/watch?v=OJ6beIz2EUc Creative Megamachine Website: https://schoolofastonishingpursuits.com/ Yahkeema’s Works: https://vimeo.com/yahkeema

In this episode, Jason Bagley and legendary creative leader Chris-Beresford-Hill discuss the industry's pitiful lack of training for CD's, and share powerful insights and advice for on how to be a great creative leader. Chris Beresford-Hill is North America President and Chief Creative Officer of Ogilvy, joining in 2021. By 2023 Ogilvy was AdAge Comeback Agency of the Year, one of Fast Co’s most Innovative, as well as 2023 Global Effies Network of the Year, and 2022 Cannes Network of the Year. Previously, Chris spent four years as Chief Creative Officer at TBWA\Chiat\Day New York, helping lead a transformation resulting in the best Cannes performance and most creative awards in the office’s history, while growing the business 180%, with no layoffs during COVID. TBWA returned to the AdAge Agency A-List, after a decade long absence, as well as Fast Co’s Most Innovative list, remaining there every year under his leadership. TBWA was also ADWEEK Network of the Year twice. Individually, Chris was back-to-back finalist for AdAge’s CCO of the year, and Campaign US Creative Person of the Year. Prior to TBWA, Chris spent eight years as Executive Creative Director at BBDO New York, steering some of the agency’s most iconic work, alongside partner Dan Lucey, helping the shop earn multiple AdAge Creativity, and ADWEEK Agency of the Year honors, AdAge A-List appearances, and Network of the Year honors at Cannes, including Network of the Decade. He F'd up and did not go work for Bagley in 2009. But the two remain friends, maybe even better for it. Chris previously held Creative Director and Writer positions at Saatchi NY, Goodby, Silverstein & Partners SF, and Modernista! in Boston - where he stared out as an unpaid intern in 2002, writing automotive brochures for General Motors. He has been included in ADWEEK Best Creatives, the ADWEEK 100, Business Insider’s Most Creative People in Advertising, and the AdAge 40 Under 40, back when he was under 40. Jason’s Free Masterclass Training: https://school-of-astonishing-pursuits.mykajabi.com/webinar-registation?li_fat_id=577593ee-297a-430f-bffa-140222b8df9a Subscribe to A.S.A.P Newsletter: https://school-of-astonishing-pursuits.mykajabi.com/cd

Join former Wieden+Kennedy Jason Bagley, and creative legend Eric Kallman as they showcase some of the award-winning 15-second and 6-second commercials Eric and his teams have created over the years, while breaking down some of the keys to making great 15 and 6-second commercials. Eric Kallman is co-founder of ad agency Erich & Kallman, and one of the most awarded creatives in advertising history.

Christen and Bertie have worked together as a team since 2007, aka donkey’s years (that’s British for “a very long time”). They are the creatives behind countless iconic and award-winning campaigns for brands like Old Spice, Nike, RXBAR, HP, KFC, Samsung, Coca-Cola, TurboTax, Honda, and Finish. They are currently CDs at Wieden + Kennedy Portland where they try their best to make work that people maybe possibly hopefully don’t completely ignore. Register for the free training with Jason Bagley: https://school-of-astonishing-pursuits.mykajabi.com/webinar-registation Christen & Bertie website: http://www.christenandbertie.com/

Jason talks to Commercial Director Sheena Brady about her creative process for some of the most recognizable spots from the last 20 years. Brady walks through how she prints her own identify on a spot no matter what it's for. To access the full episode, and all other full episodes of Bagley Talks To An Important Person, check out Jason Bagley's 8-week mentorship program, Creative Megamachine, where you’ll learn the secrets and techniques of the world's best creatives: https://schoolofastonishingpursuits.com/ Watch the pod on YouTube: https://youtu.be/2i5BI4Ofsjg Sheena's Website: https://sheenabrady.tumblr.com/

Jason talks to Guto Araki, the new CCO of R&R Partners about very often, the most surprising thing a creative can do is tell the truth. To access the full episode, and all other full episodes of Bagley Talks To An Important Person, check out Jason Bagley's 8-week mentorship program, Creative Megamachine, where you’ll learn the secrets and techniques of the world's best creatives: https://schoolofastonishingpursuits.com/ Watch the podcast on YouTube: https://youtu.be/DrgRBPxVyTc Guto's website: http://meetguto.com/

W+K veteran on Nike and creative icon Emma Barnett gives a detailed presentation of her creative process and the “10 THINGS I HATE ABOUT ADVERTISING.” Emma has created a laundry list of iconic Nike campaigns such as Dream Crazier, the Kobe tribute spot “Better”, Never Stop Winning, Together (Lebron’s return to Akron), and Come Out of Nowhere (Lebron) just to name a few. Hosted by former Wieden+Kennedy ECD Jason Bagley. To access the full episode, and all other full episodes of Bagley Talks To An Important Person, check out Jason Bagley's 8-week mentorship program, Creative Megamachine, where you’ll learn the secrets and techniques of the world's best creatives: https://schoolofastonishingpursuits.com/ Watch the podcast on YouTube: https://www.youtube.com/watch?v=QcE_d2b4OlA&t=12s Emma's website: https://www.therealemmabarnett.com/

Nathaniel Lawlor, one of the most award-winning comedy creatives in the industry breaks down his creative process and exactly how he and Ruth Belotti (and a rockstar DDB crew) created Skittles, the Broadway Musical. Creative Megamachine Website: https://schoolofastonishingpursuits.com/ Nathaniel's Website: https://nathaniellawlor.com/

Eric Baldwin, the former Executive Creative Director of Wieden+Kennedy Portland, and the creative director who helped resurrect brands like Old Spice and KFC, shares how he used art direction to create some of the world's most iconic campaigns. Watch the Podcast: https://www.youtube.com/watch?v=OJ6beIz2EUc Creative Megamachine Website: https://schoolofastonishingpursuits.com/ Eric Baldwin's Website: https://genericbaldman.com/

W+K veteran Andy Laugenour gives us a detailed breakdown of his creative process and reveals the secrets to how he consistently does great work. Podcast Video Version: https://www.youtube.com/watch?v=VU5G7Tf2dx8&t=14s Creative Megamachine: https://schoolofastonishingpursuits.com/