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LEAP Listens

Business & Economics Podcasts

LEAP Listens is a bitesize podcast hosted by Sara MacGregor and Roger Cayless who are both leaders in Employer Branding, Candidate Experience and Recruitment Marketing. In this ongoing series of podcasts they tackle client and industry themes and along the way host expert guests who provide opinion, stories and advice on the world of ‘people communications’.

Location:

United States

Description:

LEAP Listens is a bitesize podcast hosted by Sara MacGregor and Roger Cayless who are both leaders in Employer Branding, Candidate Experience and Recruitment Marketing. In this ongoing series of podcasts they tackle client and industry themes and along the way host expert guests who provide opinion, stories and advice on the world of ‘people communications’.

Language:

English


Episodes
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Episode 62 | Transforming workplace communication through the art of storytelling with Jamie Mackenzie

5/13/2024
In to the latest episode of LEAP Listens hosts Roger and Sara chat with bestselling author Jamie Mackenzie. In this episode Jamie shares how a story about sprouts kickstarted his career and shares examples of how storytelling has been instrumental in leading his teams to success and improved day to day communication in the workplace. Tune in now to level up your communication skills today! LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Duration:00:21:04

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Episode 61 | How brands are failing at anti-racist marketing with Lydia Puricelli

4/29/2024
Join hosts Roger and Sara on the latest episode of LEAP Listens as they chat with Lydia Puricelli, Marketing Specialist and Director at Conscious Culture Coach. Together, they delve into the topic of racism in marketing. Lydia shares insights into how she assists brands in dismantling racism and stereotypes in their campaigns. From tackling tokenism to championing diversity in an authentic manner, Lydia discusses how brands can create inclusive and equitable representations within the industry. Tune in now. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Duration:00:18:10

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Episode 60 | Designing an employer branding dashboard with Pavi Ratnakar

4/15/2024
In the latest episode of LEAP Listens, Roger and Sara are joined by Pavi Ratnakar, Employer Brand Specialist at Hitachi Rail. Get ready for a ride through the world of employer branding dashboards as Pavi shares her top tips for success. In this episode she explains that EB dashboards aren’t a one size fits all and how you can tailor information for different departments to keep everyone on track and happy. Tune in now for expert advice that’s guaranteed to take your dashboard to the next level, all in just 15 minutes! LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Duration:00:15:10

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Episode 59 | How employer brand advocacy skyrockets talent attraction, with Alex Her

4/2/2024
In episode 59 of LEAP Listens, Roger and Sara are joined all the way from Austin, Texas by Alex Her, Co-founder of The EB Space and Head of Employer Brand at GoDaddy. In this episode, Alex talks about the benefits of employee advocacy and the methods he uses to get employees to partake. They also discuss the common misconceptions that come with advocacy programmes and the key metrics that matter most. Tune in now. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Duration:00:19:39

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Episode 58 | The shop window – how to launch a new careers website in retail.

3/25/2024
We jump straight into Season 5 of LEAP Listens as Roger and Sara are joined by Olivia Williams, Employer Branding Manager at Dunelm. In this episode, Olivia speaks about her career in employer branding and the many roles she's had. She also talks about how she's been spearheading the launch of Dunelm's new career website, and everything she's learnt along the way, as well as implementing new initiatives on LinkedIn to put employees in the spotlight. Listen now. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Duration:00:22:47

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Episode 57 | Stop ignoring the power of Young Professionals Networks with Jazmine Frost

3/4/2024
In Episode 57 of LEAP Listens, Sara and Roger chat with CGI Finance consultant, Jazmine Frost about her role in leading the young professionals network and its impact on employee retention, engagement, and professional growth. Tune in to discover Jazmine’s insights and the potential benefits for your organisation. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Duration:00:11:54

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Episode 56 | Why user-generated content is right for your employer brand with Chris Woods

2/21/2024
In Episode 56, Roger and Sara are joined by Chris Woods, Employer Branding expert. In this episode, Chris talks about employee-generated content (EGC) sharing his experience, talking about the successful initiatives he has implemented to create significant engagement. They also discuss the freedom given to employees when posting to company social media channels and some common misconceptions. Tune in now. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Duration:00:24:40

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Episode 55 | Why most employer brand content marketing, isn’t content marketing with Chris Le’cand Harwood

2/5/2024
Join Roger and Sara as they chat with employer brand expert, Chris Le'cand-Harwood. In this episode, Chris shares his insights on content marketing within employer branding and why so many people get it wrong. They also discuss how companies can guarantee their content keeps a personal touch and remains authentic with the ever-evolving influence of AI. Tune in now and take your content to the next level. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Duration:00:20:25

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Episode 54 | How accurate data boosts effective hiring and competitive advantage with Michael Moonesinghe

1/22/2024
Join Roger and Sara as they chat with Michael Moonesinghe, CEO of Glover Daniels International. With over three decades of experience under his belt, Michael shares his insights into CRM systems, emphasising the importance of maintaining accurate information about your talent pool. Michael said that a whopping 90% of company’s CRM data is most likely outdated, leaving them with ineffective hires and poor retention rates. Tune in now to get the most out of your data. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Duration:00:17:39

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Episode 53 | The relationship between corporate, consumer, and employer brands with Melony Gouna

1/8/2024
As the new year begins, let's start 2024 on a high note! Join Roger and Sara as they chat with EB expert, Melony Gouna. In this episode Melony shares her expert tips and insights, shedding light on the differences between attracting talent and appealing to consumers. She talks about how you can go about aligning the two to maximise the impact of your brand. Melony doesn’t beat around the bush with her advice, listen in now and take your employer brand to the next level! LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Duration:00:16:45

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Going back to basics with your employer brand strategy with Ben Phillips

12/4/2023
In Episode 52, Roger and Sara were joined by Ben Phillips, Employer Branding expert. They talked about going back to basics with your employer brand and how brands can really overcomplicate things. Ben didn’t hold back and cut the fluff when talking about content strategy. "Do people care about Jane celebrating her work anniversary, It’s not engaging. You need to add value to my life or I'm out!" Listen in now and get your employer brand right. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Duration:00:19:35

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Episode 51 | Is there such thing as ‘best practice’ in internal communications with Joanna Parsons

11/27/2023
Join Roger and Sara as they speak to Internal Comms expert Joanna Parsons. Joanna addresses a commonly asked question: "What's best practice in internal comms?" Get ready for Joanna's candid answer as well as valuable insights on achieving success in the internal comms world. ‌ LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Duration:00:19:02

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What EB can learn from the fundamentals of marketing with Glenn Lester

11/20/2023
How can we use the four P’s in marketing to build a robust employer brand? Join Roger and Sara as they speak to Glenn Lester, employer branding expert at Amazon with over 15 years of experience. Glenn talks about going back to basics and how companies can build a strong foundation with employer branding using traditional marketing methods. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Duration:00:22:02

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Episode 49 | Leveraging your ATS data to maximise your recruitment marketing with Bradley DiPaolo

10/25/2023
Join Sara and Roger as they speak with recruitment marketing specialist, Bradley DiPaolo. In this episode, Brad talks about the importance of Applicant Tracking Systems (ATS) in recruitment and how companies can use this data effectively. Brad also speaks about why giving candidates a good experience in the hiring process is key when it comes to attracting top talent. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Duration:00:22:42

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Episode 48 | Employer brand imagery; a photographer’s perspective with Ben Gold.

10/9/2023
Join Sara and Roger as they chat with the perpetually cheerful photographer, Ben Gold. In this episode, Ben shares his method for capturing genuine and authentic content that allows brands to tell their unique stories. He also provides practical tips for putting people at ease and ensuring clients have a positive experience on the shoot. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Duration:00:13:12

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Episode 47 | Capturing authentic stories in front of the camera with Tony Estrada

10/2/2023
Join Sara and Roger as they chat with Anthony Estrada, an LA-based director, writer, and producer. In this episode, Tony takes us on his journey on how he found his passion for photography, all the way to working with celebrities like Nicki Minaj and Jennifer Lopez. Tony also offers his insights about capturing authentic moments and getting the best out of your employees in front of the camera. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Duration:00:18:00

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Episode 46 | Debunking the myths about starting your employer brand with Simon Rutter

9/25/2023
Join Sara and Roger as they chat with award-winning communications strategist and copywriter, Simon Rutter. In this episode, we talk about the early stages of building an employer brand. Simons gives his key insights on some common myths and misconceptions surrounding new employer brands, and offers valuable advice for those looking to build their employer brand on a tight budget. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Duration:00:19:59

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Episode 45 | Shattering the norms: Lewes FC's pioneering equality in football with Karen Dobres

9/18/2023
Join Roger and Sara as they speak with Karen Dobres, Co-owner of Lewes FC. In this episode, Karen takes us on her journey from once fearing football matches to being instrumental in driving the club's equality initiatives. Karen shares the genius marketing strategies she uses to attract even more fans to the women's game. Don't miss this empowering episode! LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Duration:00:33:13

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Episode 44 | Gen Z’s expectations from the workplace with Lucy Kemp

9/11/2023
We have all heard lots about Gen Z - they aren't loyal to their jobs, they expect too much, they are impossible to please! But is any of this true? Join Roger and Sara as they speak to employee experience specialist Lucy Kemp. In this episode, Lucy shares her expertise and insights on what Gen Zs really wants from work, offering valuable insights to employers and shedding light on how this generation is reshaping the workplace for the future. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Duration:00:35:43

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Episode 43 | Navigating employer branding in turbulent times with Jess Matthewman

9/4/2023
Join Sara and Roger as they chat to employer brand specialist Jess Mathewman. In this episode we talk about working in the employer branding space when times get tough. We delve into how businesses can still communicate and nurture an employer brand during difficult periods, and how businesses can adapt and shift their focus from hiring, to internal growth. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Duration:00:18:08