Masters in Travel
Arts & Culture Podcasts
Become a Paid Subscriber: https://podcasters.spotify.com/pod/show/mastersintravel/subscribe Become a Paid Subscriber: https://podcasters.spotify.com/pod/show/mastersintravel/subscribe Become a Paid Subscriber: https://anchor.fm/mastersintravel/subscribe How did the most successful travel advisors grow their business and what advice do they have for those newer to the industry? What can we learn from professionals outside the travel industry? How can travel advisors best approach their businesses as an entrepreneur? The travel industry is filled with successful advisors, each of whom are finding success in different ways. Each week, I’ll be interviewing travel advisors at all points in their businesses so that you can learn from your peers as well as from leaders in the industry. We’ll also welcome guests outside the travel industry to provide a new perspective on running a small, service based business and who will push us to grow and to think bigger. Masters in Travel is for travel advisors who are ready to accelerate their success. Subscribe now and tune in each week for advice, insights, and resources to maximize your potential.
Location:
United States
Genres:
Arts & Culture Podcasts
Description:
Become a Paid Subscriber: https://podcasters.spotify.com/pod/show/mastersintravel/subscribe Become a Paid Subscriber: https://podcasters.spotify.com/pod/show/mastersintravel/subscribe Become a Paid Subscriber: https://anchor.fm/mastersintravel/subscribe How did the most successful travel advisors grow their business and what advice do they have for those newer to the industry? What can we learn from professionals outside the travel industry? How can travel advisors best approach their businesses as an entrepreneur? The travel industry is filled with successful advisors, each of whom are finding success in different ways. Each week, I’ll be interviewing travel advisors at all points in their businesses so that you can learn from your peers as well as from leaders in the industry. We’ll also welcome guests outside the travel industry to provide a new perspective on running a small, service based business and who will push us to grow and to think bigger. Masters in Travel is for travel advisors who are ready to accelerate their success. Subscribe now and tune in each week for advice, insights, and resources to maximize your potential.
Language:
English
Episodes
Ep 171 Shop Talk: Free Podcast, Team Delegation & Client Budgets
4/30/2024
Welcome back to Shop Talk, where Brianna and Whitney share about what is going on in their businesses right now. This week they delve into the dynamics of team workflow efficiency and delegation, particularly the transition from task delegation to autonomy in decision-making. Brianna shares about how she handled unforeseen travel incidents, and Whitney is systematizing responses to enhance client communication Lastly, they talk about why they dropped the podcast paywall and the bigger picture for Masters in Travel moving forward! (Oh, and there’s a little bit of healthy venting about problematic clients…we know you know).
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Duration:00:55:26
Ep 170 The difference between having a hobby and being a business owner
4/23/2024
Is there a difference between treating your work as a travel advisor like a hobby and a business? In this episode, Brianna and guest Sandy Saburn dive into what it means to be a successful professional in the travel industry. Hear their seasoned insights on how to have an entrepreneurial mindset, effective marketing strategies, and the importance of understanding the numbers that drive a profitable travel business.
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Duration:00:50:02
Ep 169 How to host client events as a marketing strategy
4/16/2024
Join Brianna as she chats with Megan Vatnsdal, the passionate entrepreneur behind Onyx and Evergreen Travel, to discuss the ins and outs of attracting new clients and crafting value in our sometimes competitive industry. They explore marketing, but with a twist – how to use events as a way to showcase your value and serve as a catalyst for travel business growth. Plus, they also chat about mentorship, networking, and growing into your entrepreneurial mindset.
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Duration:00:47:26
Ep 168 Shop Talk: Marketing + Maximizing Team Output
4/9/2024
It's time for Shop Talk, where Brianna and Whitney talk about what is going on in their businesses right now. Whitney is preparing for maternity leave, and both she and Brianna are thinking about how to work with their teams to achieve proactive client management and nurturing client relationships. Plus, they chat about their individual strides toward aligning marketing efforts with business goals to continue attracting their ideal clientele.
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Duration:00:52:33
Ep 167 Client Experience Master Hour
4/2/2024
Pull back the curtain on a Master Hour inside the Advisor Accelerator, where Sarah Williams of Rebel Office Inc and the host of IT'S A VIBE Podcast joins us to talk about client experience! We dive into topics like client retention, the art of client onboarding/offboarding, and the power of nurturing long-term relationships with clients. Plus, we cover nuanced topics like how to create personalized touch-points that strike a balance between professional boundaries and friendly engagement + incentivizing referrals in a way that feels authentic rather than transactional.
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Duration:00:59:38
Ep 166 How to create content while traveling
3/26/2024
Ever come home from a trip with hundreds of photos and videos, only to struggle with actually using them to create marketing content for your travel business? On this week's episode, Brianna (Masters in Travel's queen of social media!) is joined by two other travel advisors – Julie Patterson and Kate Sullivan – to talk about the nuances of crafting content for your business even while traveling. They cover the creative process, importance of authenticity, and practical tips that will help get your photos out of an album and out into the world.
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Duration:00:50:10
Ep 165 How to plan for an extended leave without slowing down your momentum
3/19/2024
Every business owner will inevitably need to take time off. In this episode, we're talking about an extended leave that Whitney is about to embark on – maternity leave! To prepare, she chats with guests Madeline and Kristen of Steuber Travel Group, as the mother-daughter duo (and business partners) have recently navigated Madeline's own maternity leave. They share their experiences and perspectives on the nuances of preparing for leave, how to actually disconnect during it, and the physical and mental healing process mothers go through. They also chat about delegating tasks, trusting the team, and the financial considerations of taking leave. This is a conversation to bookmark!
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Duration:00:48:32
Ep 164 Shop Talk: Financial Goals, Hiring, and Marketing Evolution
3/12/2024
In this Shop Talk episode, Master in Travel leaders Whitney and Brianna have their monthly conversation where they compare notes about running their travel businesses. Buckle up, because this week the convo covers several topics, including finance coaching, marketing strategies, client segmentation, and the mental shift required as an entrepreneur shifts into a CEO role. Plus, both are currently thinking about or preparing to hiring new team members and are exploring all the intricacies of financial planning and properly delegating. Both hosts are over seven years into business in the travel industry, but their conversations are repeatedly inspiring and insightful for other advisors at any stage in business.
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Duration:00:50:04
Ep 163 How to scale + grow your travel business with an employee model
3/4/2024
Join Brianna and guest Erica Carr for a conversation on their innovative approaches to scaling a travel business with an employee model, from implementing unique incentive programs to understanding the evolving roles within a travel agency. They delve into the significance of hiring ahead of growth, the shift in industry norms post-Covid, and the vital role of technology in adapting to change. Plus, they share their personal experiences in assembling teams that complement their strengths and drive business success, highlighting the balance between independent contractors and employees, the value of understanding employee motivations, and strategic hiring decisions that prioritize team dynamics and client satisfaction.
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Duration:00:44:21
Ep 162 Increase sales in your travel business without that "sales ick"
2/26/2024
Love travel and planning it, but hate the sales part? In this episode, Brianna and guest Glenda from The Art of Selling Travel delve into the art of sales and client relations. Glenda shares her seasoned approach to pricing negotiations and reframing rejection, all while maintaining an authentic human connection. She provides invaluable insights on asking the right questions and building rapport that help build connections with clients. Through this candid discussion and personal stories, they unravel the complexities of selling travel experiences, advocating the power of conversation over assumption.
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Duration:01:01:05
Ep 161 How to find the best host agency fit for your travel business (for both new and experienced advisors!)
2/19/2024
Host agencies...how do you find the right fit for you? Whitney delves into this world with special guest Steph Lee, the founder of Host Agency Reviews. They discuss the importance of transparency in the travel industry, the challenges and opportunities that come with reviewing host agencies, and tips for travel advisors on switching host entities. Steph shares her personal journey from managing a host agency to creating a vital industry resource that helps travel professionals make informed decisions based on honest reviews and comprehensive directories.
Discover more at: https://www.mastersintravelpod.com/podcast
Get Brianna's free "Branding Your First Impression" webinar: https://mastersintravel.myflodesk.com/dmyliai2lk
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Duration:00:54:44
Ep 160 Shop Talk: Strategies for Efficient Travel Planning and Rapid Responses
2/13/2024
In the ever-candid Shop Talk episode, Whitney and Brianna take a behind-the-scenes dive into the inner workings of their travel businesses, sharing industry insights, frustrations, and successes. In today's episode, they grapple with the intricate dynamics of trip planning and client expectations to the broader questions of workload management and goal-setting. Get tried-and-true experiences and tactical approaches to ensure client satisfaction and business growth, even while managing a team and the intricacies of being a CEO and travel advisor. This episode is a must-listen for travel professionals seeking insights into balancing the fast-paced world of travel planning with sustainable business practices.
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Duration:01:13:48
Ep 159 The secret of specialization and becoming a destination expert
2/6/2024
Is there a certain part of the world that tugs at your heart strings? If you want to learn more about developing a travel planning niche, this is the episode for you! Brianna chats with Lori Gold, the travel savant behind Mexperts, who has built an impressive career curating personalized trips in the Mexican Caribbean AND as an expert advisor with resources to share. Lori shares her evolution from a generalist travel agent to a specialized advisor, the challenges of entrepreneurship, and how her love for the Mexican Caribbean fueled her niche expertise. From this discussion, you'll gain insights on the importance of passion in your work, the possibility of becoming an expert that can support other advisors, and how your career can take unexpected turns.
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Duration:00:44:38
Ep 158 How to harness the power of lead magnets and email marketing to grow your business
1/30/2024
In this episode of Masters in Travel, Whitney dives into the art of marketing with the experienced Kaytee Fisher, founder of Moxie & Fourth, and guru about all things email marketing for travel advisors. They dissect the strategic layers of marketing: the importance of understanding your target audience, the value of consistency, and tools and tricks for upping engagement. Plus, Kaytee shares her insights on the balance between using various marketing platforms and concentrating on a few that yield the highest ROI. Whether you are just starting as a new advisor and need the basics, or are a seasoned advisor who needs some marketing fine-tuning, this episode has insights for you!
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Duration:01:06:26
Ep 157 How to plan a self-guided FAM trip
1/23/2024
In this insightful episode, Brianna and special guest Kate Sullivan peel back the curtain on the concept of self-fam trips in the travel advisory world. From their personal experiences to the nuances of independent hotel site inspections and strategic relationship building, they offer a deep dive into the professional benefits and challenges of self-organizing familiarization trips. Plus, they discuss the intricacies of planning, executing, and capitalizing on these experiences to enhance their service offerings and bolster their expertise in the luxury travel market.
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Duration:00:58:28
Ep 156 How to market and promote the destinations you want to sell most
1/16/2024
Looking to improve your marketing? In this episode, Whitney is joined by Madeline Steuber of Steuber Travel Group. Madeline shares about her successful marketing efforts in driving business to specific destinations and strategies for identifying client segments and tailoring her marketing strategy to each segment's needs. They also chat about the importance of authenticity, addressing pain points, and building trust with clients. Plus, learn about the value of repetition and the impact it has on profitability.
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Duration:00:54:40
Ep 155 How HAR's Travel Advisor Report reveals income and experience trends
1/9/2024
Steph Lee, founder of Host Agency Reviews, joins Whitney on the Masters in Travel Podcast this week to discuss the annual travel advisor surveys and reports. These annual reports provide valuable data like the average earnings of travel advisors, the percentage of advisors charging fees, the length of time advisors have been in the industry, and more. For example, 2023 data shows that the average annual income of a hosted travel advisor is $47,000, while the average annual income of an independent advisor is $68,000. Check out this episode for more insights that any travel advisor will gain from!
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Duration:00:58:56
Ep 154 Shop Talk: Year End and Beginning Reflections and Goals
1/2/2024
Happy New Year! In this episode of the Masters in Travel podcast, Whitney and Brianna discuss their end-of-year reflections and goals for the upcoming year. Get tips on the importance of journaling and reflecting on client feedback, plus hear their experiences with time-consuming tasks and the need to delegate or eliminate them. Lastly, they talk about the significance of setting goals and tracking key performance indicators (KPIs) to measure progress. Start your new year off strong with this informative episode!
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Duration:00:48:30
Ep 153 How intrinsic motivation can transform your team
12/26/2023
Join Whitney and special guest Whitney Warren for this week's episode as they delve into the intricacies of self-sabotage and the fascinating landscape of intrinsic motivation within business leadership. They talk about how certain Enneagram personality types can lead to entrepreneurs inadvertently hindering their own success. Plus, they offer unique insights into the world of business ownership, discussing the balancing act of power, control, and personal growth, all while understanding the different motivational drives that fuel us.
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Duration:01:20:36
Ep 152 How to build a travel business with a work-life balance
12/19/2023
Joining Brianna on the podcast this week is Haleigh Scott, owner of Next Exit Travels. Both Brianna and Haleigh have been in the travel industry for many years, and in this episode, they discuss how to create a business that fits your lifestyle and achieve a good work-life balance. Haleigh shares her journey of starting her own travel business and how building strong relationships with her clients helped her streamline her processes, set healthy boundaries, and learn how to balance her professional and personal time.
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Duration:00:42:58