Design Disciplin

Alex McDowell is a production designer who has created environments for movies including The Crow, Fear and Loathing in Las Vegas, Fight Club, Minority Report, The Terminal, Corpse Bride, Watchmen, Fantastic Mr. Fox, and Man of Steel. He has done graphic design work with musicians like The Clash, Iggy Pop, The Cure, Depeche Mode, Queen, Neil Young, Madonna, Michael Jackson, ZZ Top, and Aerosmith. He has produced commercials for brands like Nike, Coca Cola, Pepsi, Chanel, and Sony with director David Fincher. Currently Alex runs Experimental Design, powered by his “World Building” practice, doing innovation and design work for companies like Boeing, Ford, Volvo, and MoMA. VISIT OUR AFFILIATES TO SUPPORT US - Framer – the best website builder: https://www.framer.com/?via=designdisciplin - ProtoPie – the best hi-fi prototyping tool: https://www.protopie.io/?ref=designdisciplin - LucidChart – the best way to create diagrams: https://try.lucid.co/dd PRODUCTS MENTIONED - How Innovation Works by Matt Ridley: https://geni.us/how-innovation - Butter: https://en.wikipedia.org/wiki/Butter ON OUR WEBSITE http://designdisciplin.com/alex-mcdowell SOCIAL Website: http://designdisciplin.com​ Twitter: http://twitter.com/designdisciplin/ TikTok: https://tiktok.com/@designdisciplin Instagram: http://instagram.com/designdisciplin/ Main YouTube: http://youtube.com/@designdisciplin Podcast YouTube: http://youtube.com/@designdisciplin_podcast Apple Podcasts: https://podcasts.apple.com/podcast/design-disciplin/id1553829029 Spotify: https://open.spotify.com/show/6VqYFGscuM2UVgtdZfk1hr CHAPTERS 00:00 Intro 04:08 Realizes that design is a job 09:20 Style, philosophy, method, narrative 13:45 "The only control you have...." 19:55 What is production design? 29:48 World Building 35:10 Building worlds for a living 43:02 Collaborations 47:51 The teams who build worlds 51:17 Influences 54:04 The most amazing design products of all time 56:35 What's next?

Bengi is the co-CEO of ATÖLYE, a strategic design and innovation consultancy based in Istanbul and Dubai. They help organizations tackle complex challenges to create lasting impact using a unique community-centered approach. Before joining ATÖLYE, Bengi served as studio director and head of creative innovation and design at Deloitte Digital in Turkey, where she led service design, UX design, and innovation strategy. She has had tremendous influence in developing service design and UX design competences in Turkey and the broader Middle East. Bengi is a second-generation leader at ATÖLYE, founded a decade ago by Kerem Alper and Engin Ayaz. ATÖLYE operates a unique, international design practice, and among other achievements, they have their place as a member of the Kyu Collective alongside giants of the design industry like Ideo, Sid Lee, and Godfrey Dadich. VISIT OUR AFFILIATES & SPONSORS TO SUPPORT US - Framer – the best website builder: https://www.framer.com/?via=designdisciplin - ProtoPie – the best hi-fi prototyping tool: https://www.protopie.io/?ref=designdisciplin - LucidChart – the best way to create diagrams: https://try.lucid.co/dd PRODUCTS MENTIONED + Designing Interactions by Bill Moggridge: https://geni.us/designing-interactions + The Hacker Ethic by Pekka Himanen: https://geni.us/hacker-ethic + Creative Confidence by Tom Kelley and David Kelley: https://geni.us/creative-confidence + The Art of Innovation by Tom Kelley: https://geni.us/art-of-innovation + The Ten Faces of Innovation by Tom Kelley: https://geni.us/ten-faces + Reinventing Organizations by Frederic Laloux: https://geni.us/reinventing-org ON OUR WEBSITE http://designdisciplin.com/bengi-turgan SOCIAL Website: http://designdisciplin.com​ Twitter: http://twitter.com/designdisciplin/ TikTok: https://tiktok.com/@designdisciplin Instagram: http://instagram.com/designdisciplin/ Main YouTube: http://youtube.com/@designdisciplin Podcast YouTube: http://youtube.com/@designdisciplin_podcast Apple Podcasts: https://podcasts.apple.com/podcast/design-disciplin/id1553829029 Spotify: https://open.spotify.com/show/6VqYFGscuM2UVgtdZfk1hr CHAPTERS 00:00 Intro 02:17 Bengi’s story 19:56 Service design success stories 29:08 Bengi meets ATÖLYE 33:50 What is ATÖLYE? 48:50 ATÖLYE's clients 54:39 Teaching and leadership 59:49 ATÖLYE's design philosophy 1:03:22 Bengi's influences 1:04:39 Advice for young designers 1:09:10 Book recommendations 1:12:13 To be replaceable 1:13:45 Closing

Jake is currently Senior Manager of Digital Technologies at adidas, where he’s leading teams in Computational Design, Digital Technologies, and Pattern Engineering. He is also the co-founder of Out of Architecture: a career consulting firm that helps architects and designers find work that fulfills them. VISIT OUR AFFILIATES & SPONSORS TO SUPPORT US - Framer – the best website builder: https://www.framer.com?via=designdisciplin - ProtoPie – the best hi-fi prototyping tool: https://www.protopie.io/?ref=designdisciplin - LucidChart – the best way to create diagrams: https://try.lucid.co/dd EPISODE LINKS - Out of Architecture by Jake Rudin and Erin Pellegrino: https://geni.us/outofarchitecture - The Golden Spruce by John Vaillant: https://geni.us/goldenspruce - Adidas Samba – Jake's sneakers: https://geni.us/adidas-samba - Adidas Ultraboos – Baytaş' sneakers: https://geni.us/adidas-ultraboost-dd ON OUR WEBSITE http://designdisciplin.com/jake-rudin SOCIAL Website: http://designdisciplin.com​ Twitter: http://twitter.com/designdisciplin/ TikTok: https://tiktok.com/@designdisciplin Instagram: http://instagram.com/designdisciplin/ Main YouTube: http://youtube.com/@designdisciplin Podcast YouTube: http://youtube.com/@designdisciplin_podcast Apple Podcasts: https://podcasts.apple.com/podcast/design-disciplin/id1553829029 Spotify: https://open.spotify.com/show/6VqYFGscuM2UVgtdZfk1hr CHAPTERS 00:00 Intro 01:52 The power of the breakup 06:10 Non-design jobs for designers 09:53 Jake's first book: writing and publishing 18:30 Leading innovation at Adidas 25:11 Getting hired: how to grab the manager's attention 31:23 How to collab with Adidas 39:00 Excelling at multi-disciplinary work 47:00 Advice from Jake: greatest hits 52:50 Book recommendations 53:54 Design object recommendations 55:13 Jake's design secrets 56:30: What's next & how to find Jake

Fabian is a young designer from Malmö in Sweden, who specializes across logo design, brand identity, and creative direction. He is known for his design work and sense of humor that he shares actively on social media. VISIT TO SUPPORT US - Framer: https://www.framer.com?via=designdisciplin - ProtoPie: https://www.protopie.io/?ref=designdisciplin ON OUR WEBSITE http://designdisciplin.com/fabian-arbor SOCIAL Website: http://designdisciplin.com​ Twitter: http://twitter.com/designdisciplin/ TikTok: https://tiktok.com/@designdisciplin Instagram: http://instagram.com/designdisciplin/ Main YouTube: http://youtube.com/@designdisciplin Podcast YouTube: http://youtube.com/@designdisciplin_podcast Apple Podcasts: https://podcasts.apple.com/podcast/design-disciplin/id1553829029 Spotify: https://open.spotify.com/show/6VqYFGscuM2UVgtdZfk1hr CHAPTERS 00:00 Intro 03:18 Fabian's design discipline 04:30 How social media supports design practice 10:29 What makes a good logo? 15:02 Fabian's early design memories 18:08 Who does Fabian look up to? 20:25 Going to school in Sweden for graphic design 24:15 Design classics vs. current trends 25:23 Fabian's future vision: specialize or explore 26:48 Anatomy of a logo design project 30:26 Time as the raw material of design 33:45 Piecewise vs. holistic brand identity work 38:00 Fabian's posters 39:17 High-leverage actions 41:57 Social media strategy vs. self-expression 49:50 Designing for larger companies 50:44 Resources recommendations 52:08 What is next for Fabian Arbor? 58:45 Closing

:: Resources that Inspired this Episode* + The Creative Act: A Way of Being — https://geni.us/creative-act + The 4-hour Workweek — https://geni.us/the-4-hour-workweek + Rework — https://geni.us/rework-dd + Org Design for Design Orgs — https://geni.us/org-design-for-design + Principles for Dealing with the Changing World Order — https://geni.us/changing-world-order + Trainings by Visualize Value — https://shop.visualizevalue.com?sca_ref=2199061.e9BKrbEmIi :: Connect with Design Disciplin + Website: http://designdisciplin.com​ + Podcast: http://podcast.designdisciplin.com​ + Instagram: http://instagram.com/designdisciplin/​ + Twitter: http://twitter.com/designdisciplin/​ + YouTube: http://youtube.com/designdisciplin + Community: http://designdisciplin.com​/community + Products and Services: http://designdisciplin.com​/offerings # Episode Bookmarks 00:00 Intro 00:57 Why you should care about remote work 06:41 Tip 1 10:10 Tip 2 13:27 Tip 3 16:41 Tip 4 19:39 Closing * Affiliate links.

https://www.designdisciplin.com/the-secret-to-great-design/ 00:00 Intro 01:33 Challenge/Opportunity 02:38 Inspiration/Mysticism 03:56 What Is Great Design? 05:51 How to Unlock Great Design

Ron Wakkary is a professor of design at Simon Fraser University’s School of Interactive Arts and Technology in Canada. He is also a professor, holding the Chair of Design for More Than Human-Centered Worlds, in the industrial design department at Eindhoven University of Technology in the Netherlands. Ron is the founder of the design research studio Everyday Design Studio (EDS). At EDS, he works with Will Odom and an evolving cast of students to produce multi-disciplinary design research that is highly engaged with the practice and craft of design. For UX designers and industrial designers looking for ideas and inspiration from social sciences, humanities, and philosophy executed in design artifacts, the work from EDS is a fantastic resource. Ron recently published the book Things We Could Design: For More Than Human-Centered Worlds via MIT Press. The book packages his research focused on “post-humanist design” rather than human-centered design, bringing non-human stakeholders like nature, climate, and biological diversity into the focus of design methodology. Transcript: https://designdisciplin.com/ron :: Related Links + Book: Design Research through Practice by Koskinen et al.: https://geni.us/design-research-thr + Book: Discipline & Punish by Michel Foucault: https://geni.us/discipline-and-punish + Everyday Design Studio: https://eds.siat.sfu.ca/ + Book: In Praise of Shadows by Junichiro Tanizaki: https://geni.us/in-praise-of-shadows + Book: Reinventing Organizations by Frederic Laloux: https://geni.us/reinventing-org + Book: Staying with the Trouble by Donna Haraway: https://geni.us/staying-with-the-troub + Book: The Age of Surveillance Capitalism by Shoshana Zuboff: https://geni.us/age-of-surveillance + Book: The Overstory by Richard Powers: https://geni.us/the-overstory + Book: The Spell of the Sensuous by David Abram: https://geni.us/spell-of-the-sensuous + Book: Things We Could Design by Ron Wakkary: https://geni.us/things-we-could-design + Book: Vibrant Matter by Jane Bennett: https://geni.us/vibrant-matter + Book: What Things Do by Peter-Paul Verbeek: https://geni.us/what-things-do Full list of related links: https://designdisciplin.com/ron :: Connect with Design Disciplin + Website: http://designdisciplin.com​ + Podcast: http://podcast.designdisciplin.com​ + Instagram: http://instagram.com/designdisciplin/​ + Twitter: http://twitter.com/designdisciplin/​ + YouTube: http://youtube.com/designdisciplin :: Connect with Ron + Twitter: https://twitter.com/ronwakkary + Everyday Design Studio: http://eds.siat.sfu.ca/ :: Episode Bookmarks 00:00:00​ Intro 00:01:26 Ron's Story 00:13:35 Research through Design 00:18:54 Ron's Practice 00:22:26​ The Core Message in Ron's Book 00:27:30 How To Put the Book in Practice 00:34:45 "Designer as Biography / Force / Speaking Subject / Intensities and Origins" 00:51:57 The Scope of Design vs. Other Disciplines 00:58:50 "Nomadic Practice" 01:21:55 Book Recommendations 01:27:00 What's Next for Ron 01:33:00 Closing

Born in Turkey and educated in the UK, Irmak Nur Sunal Lutkin is currently based in London, serving as Director of Digital Design at Reuters. She looks after a design team that contributes across Reuters News products and services. Previously she has worked with Atlantic Records, Sony Music, Puma, Adidas, CNN International, The Wall Street Journal, and XOXO Magazine. She cultivated more than 10 years of experience and insights in the design industry across the worlds of branded content, editorial publishing, news, and high-end digital, UX, UI, and print design. We talked about her journey – from struggling to find internships to being a design director at one of the largest media companies in the world. We spoke about how her work has evolved at a hands-on level, as she progressed from junior to director level, with the the methodologies and know-how that she’s been deploying. For the benefit of our student audience, we talked about how to get hired as a designer, as well as her approach to hiring and team-buildling. This has been a rare and insightful look inside the head of a senior design leader, bringing value to all of us navigating design careers. https://designdisciplin.com/irmak :: Related Links + ADPList: https://www.adplist.org/ + Atlantic Records: https://www.atlanticrecords.com/ + CNN International: https://edition.cnn.com/ + Loughborough University School of Design and Creative Arts: https://www.lboro.ac.uk/schools/design-creative-arts/ + Parallax Scrolling on Wikipedia: https://en.wikipedia.org/wiki/Parallax_scrolling + Reuters: https://reuters.com/ + Sony Music: https://www.sonymusic.com/ + Sprint by Jake Knapp: https://geni.us/sprint-dd + Strategy and Tactics in Design on Design Disciplin: https://www.designdisciplin.com/strategy-and-tactics-in-design/ + The Story of Design Thinking on Design Disciplin: https://www.designdisciplin.com/the-story-of-design-thinking/ + The Wall Street Journal: https://www.wsj.com/ :: Connect with Design Disciplin + Website: http://designdisciplin.com​ + Podcast: http://podcast.designdisciplin.com​ + Instagram: http://instagram.com/designdisciplin/​ + Twitter: http://twitter.com/designdisciplin/​ + YouTube: http://youtube.com/designdisciplin + Bookstore: http://designdisciplin.com​/bookstore :: Connect with Irmak + LinkedIn: https://www.linkedin.com/in/irmaknursunal/ :: Episode Bookmarks 00:00​ Intro 04:10 Irmak's story: from struggling intern to director of design 13:32 What does a design director do? 19:16 Irmak's design approach, working with developers 22:22 Should designers code HTML? 24:49 Irmak's approach to hiring 28:10 Irmak's advice to herself in the past: "Find mentors" 30:51 Freelancing vs. employment 32:47 What do UX designers and researchers contribute? 34:42 How to procure UX insights: research vs. best practices 36:36 Individuals' responsibilities and divisions of labor in design teams 39:53 The power of being nice and finding the right culture 44:52 Self-promotion and finding role models as a woman 47:45 Closing

https://designdisciplin.com/rtd-intro :: Related Books, Links, Resources* + Bowers (2012). The Logic of Annotated Portfolios: Communicating the Value of ‘Research through Design’. In Proc. DIS: https://dl.acm.org/doi/abs/10.1145/2317956.2317968 + Change by Design by Tim Brown: https://geni.us/change-by-design + Conversation with Virgil Abloh on Vestoj: http://vestoj.com/does-your-jacket-have-three-armholes/ + Design Issues Journal: https://direct.mit.edu/desi + Design Studies Journal: https://www.journals.elsevier.com/design-studies + Desmet, Overbeeke, & Tax (2001). Designing Products with Added Emotional Value: Development and Appllcation of an Approach for Research through Design. The Design Journal https://www.tandfonline.com/doi/abs/10.2752/146069201789378496 + DiSalvo, Forlizzi, & Gemperle (2004). Discovering and Extracting Knowledge in the Design Project. In Proc. DRS: https://dl.designresearchsociety.org/cgi/viewcontent.cgi?article=2169&context=drs-conference-papers + Drone Chi: https://www.baytas.net/research/dronechi/ + Hauser, Oogjes, Wakkary, & Verbeek (2018). An Annotated Portfolio on Doing Postphenomenology through Research Products. In Proc. DIS: https://dl.acm.org/doi/abs/10.1145/3196709.3196745 + La Delfa et al. (2020). Designing Drone Chi: Unpacking the Thinking and Making of Somaesthetic Human-Drone Interaction. In Proc. DIS: https://dl.acm.org/doi/abs/10.1145/3357236.3395589 + La Delfa et al. (2020). Drone Chi: Somaesthetic Human-Drone Interaction. In Proc. CHI: https://dl.acm.org/doi/abs/10.1145/3313831.3376786 + Lesko (1997). Industrial Design at Carnegie Institute of Technology, 1934–1967. In Journal of Design History: https://academic.oup.com/jdh/article-abstract/10/3/269/337126 + Odom et al. (2016). From Research Prototype to Research Product. In Proc. CHI: https://dl.acm.org/doi/10.1145/2858036.2858447 + Odom et al. (2018). Attending to slowness and temporality with olly and slow game. In Proc. CHI: https://doi.org/10.1145/3173574.3173651 + Odom et al. (2019). Unpacking the Thinking and Making Behind a Slow Technology Research Product with Slow Game. In Proc. C&C: https://doi.org/10.1145/3325480.3326567 + RTD | Research through Design Conference: https://www.researchthroughdesign.org/ + Slow Game by Will Odom: http://willodom.com/portfolio/portfolio/slow-game/ + Sprint by Jake Knapp: https://geni.us/sprint-dd + The Double Diamond by the Design Council: https://www.designcouncil.org.uk/our-work/news-opinion/double-diamond-universally-accepted-depiction-design-process/ + The Lean Startup* by Eric Ries: https://geni.us/lean-startup-dd :: Connect with Design Disciplin + Website: http://designdisciplin.com​ + Podcast: http://podcast.designdisciplin.com​ + Instagram: http://instagram.com/designdisciplin/​ + Twitter: http://twitter.com/designdisciplin/​ + YouTube: http://youtube.com/designdisciplin + Bookstore: http://designdisciplin.com​/bookstore :: Episode Bookmarks 00:00 Intro 02:00 Who is this for and what to expect 05:18 Origin: What is RtD and why does it exist? 12:13 Purpose: What is RtD good for? 15:15 Example: Xerox (1980s) 17:52 Example: Slow Game (2018) 20:29 Example: Drone Chi (2020) 22:27 Recap and Closing *: May contain affiliate links – at no extra cost to you, we earn a commission if you purchase from these links.

Timmy Ghiurau is an innovation leader at Volvo Cars, and Carlos Calva is an AI and augmented reality entrepreneur. Both of them are experts in virtual reality, augmented reality, game engines, and other 3D interactive technologies, with experiences spanning design, engineering, and business. Timmy originates from the worlds music, fashion, and culture; while Carlos has been building projects for clients that include NASA and multiple branches of the US military. We had this conversation in front of a small live audience at Timmy’s workspace, the Open Innovation Arena at Volvo Cars – a multi-disciplinary platform within the company that makes preparations for a diverse range of futures and great uncertainties. The themes of our conversation, recorded at the end of 2021, were the hot topics of the year: the metaverse, AI, and NFTs. These trends dominate conversations in tech today. The metaverse is expanding new graphics and interaction technologies to a massive role in our lives. NFTs embody value, identity, and symbolism that is digital-native (and metaverse-ready). AI promises immense convenience and creative possibilities in the digital world. But how far have we come towards realizing these promises today, and what is on the horizon? How do these technologies serve the needs and desires of human societies – like safety, prosperity, diversity? How are established companies, like Volvo, integrating these trends into their business? In a wide-ranging conversation, we tried to answer these questions with our stories and insights. Special thanks to David Peterson, who kindly stepped in last minute to help us record the video for this episode. Visit: http://designdisciplin.com/oia :: Connect with Design Disciplin + Website: http://designdisciplin.com​ + Podcast: http://podcast.designdisciplin.com​ + Instagram: http://instagram.com/designdisciplin/​ + Twitter: http://twitter.com/designdisciplin/​ + YouTube: http://youtube.com/designdisciplin + Bookstore: http://designdisciplin.com​/bookstore :: Episode Bookmarks 00:00:00​ Intro 00:04:16 How did Carlos and Timmy meet? 00:08:09 What is the metaverse? 00:13:54 Metaverse projects that stand out 00:17:48 NFTs, business, identity, community 00:33:17 Carlos and Timmy's work with NFTs and the metaverse: culture, dev tools, and design approaches for the virtual world 00:42:05 Carlos and Timmy's work with AI: hyper-realistic rendering, fooling human senses, assisted driving, engaging NPCs 00:30:56 Safety, prosperity, and diversity: how to achieve them through technology 01:06:08 Closing

OP.™ – short for Office of Possibilities – is a multi-disciplinary design studio that creates objects and spaces based on well-informed strategic ideas. Their competences span architecture, art direction, exhibition design, industrial design, brand strategy, graphic design and innovation strategy. I've been following them since they moved into their Gothenburg studio, in the same building where I was living at the time. Since then, they have built a formidable portfolio of projects involving brand identity, product design, architecture, exhibition design, and more; with clients such as Volvo, Ikea, H&M, Voi Scooters, and Elektron Music Machines. For this conversation, I went back to my old neighborhood and sat down with co-founders Petter Hillinge and Caspar Andrén. We talked about their personal journeys that led to owning a design studio together; how they grew their company 100% during a pandemic (partly due to their experience in functioning as a remote, distributed team); how they communicate, sell, and execute truly multi-disciplinary work; the great designers that they have learned from; the tensions between business and creativity; and other topics that shed light on their practice of design. https://designdisciplin.com/op :: Books, Links, Resources* + Alvar Aalto: https://en.wikipedia.org/wiki/Alvar_Aalto + BIG (Bjarke Ingels Group): https://big.dk/ + Charles and Ray Eames: https://en.wikipedia.org/wiki/Charles_and_Ray_Eames + Deglabbet: https://www.deglabbet.se/ + Forsman & Bodenfors: https://forsman.co/ + Grid Systems in Graphic Design by Josef Müller-Brockmann: https://geni.us/grid-systems + Gunnar Asplund: https://en.wikipedia.org/wiki/Gunnar_Asplund + Josef Müller-Brockman: https://en.wikipedia.org/wiki/Josef_M%C3%BCller-Brockmann + Kilo: https://kilodesign.dk/ + Louisiana Museum of Modern Art: https://louisiana.dk/en/ + Ogilvy on Advertising by David Ogilvy: https://geni.us/ogilvy-on + Pål Svensson: http://www.palsvensson.se/ + Sigurd Lewerentz: https://en.wikipedia.org/wiki/Sigurd_Lewerentz + Skewed: https://skewed.com/ + Sprint by Jake Knapp: https://geni.us/sprint-dd + The Futur: https://thefutur.com/ :: Connect with Design Disciplin + Website: http://designdisciplin.com​ + Podcast: http://podcast.designdisciplin.com​ + Instagram: http://instagram.com/designdisciplin/​ + Twitter: http://twitter.com/designdisciplin/​ + YouTube: http://youtube.com/designdisciplin + Bookstore: http://designdisciplin.com​/bookstore :: Connect with OP.™ + Website: https://op-web.se/ + Instagram: https://www.instagram.com/op_update/ :: Episode Bookmarks 00:00:00​ Intro 00:02:32 What does OP.™ do? 00:06:50 Co-founders' stories 00:15:10 Investments that led to success 00:19:27 Remote work experiences, tools of the trade, and getting hands-on 00:24:40 Research trips 00:27:53 Job titles at a small design studio 00:30:56 Scoping and managing projects of different sizes 00:40:55 The good design brief 00:43:59 Achieving creative satisfaction 00:49:00 Saying "no" 00:51:39 Reputation, making a mark, and attention to detail 00:55:34 OP.™'s design philosophy and style 01:02:12 Influences 01:05:19 Books and resources 01:06:56 Failures that lead to success 01:09:10 Iteration, evolution, and imitation in design 01:12:07 How to do research 01:15:50 Advice for students and aspiring creatives 01:21:56 What is next for OP.™? 01:23:41 Parting advice and food for thought 01:26:25 Closing *: May contain affiliate links – at no extra cost to you, we earn a commission if you purchase from these links.

April Dunford spent 25 years running marketing, product, and sales teams as a startup executive. Creating a systematic way of positioning tech products and companies became her life's work, informing her consulting practice where she has advised 100+ companies. Her best-selling book Obviously Awesome offers a methodology that any leader or entrepreneur can follow. I found great value in April's positioning methodology as I figure out directions for my own projects, including Design Disciplin. Even though her experience comes from leading business-to-business marketing, she offers lessons that we can adapt to a whole range of situations – including but not limited to how our design projects speak to their audience, and how to position ourselves towards potential employers and clients. https://designdisciplin.com/april-dunford :: Books, Links, Resources + Obviously Awesome by April Dunford: https://geni.us/obviously-awesome + The Challenger Sale by Matthew Dixon and Brent Adamson: https://geni.us/challenger-sale + The Four Steps to the Epiphany by Steve Blank: https://geni.us/four-steps-to + The Lean Startup by Eric Ries: https://geni.us/lean-startup-dd :: Connect with Design Disciplin + Website: http://designdisciplin.com​ + Podcast: http://podcast.designdisciplin.com​ + Instagram: http://instagram.com/designdisciplin/​ + Twitter: http://twitter.com/designdisciplin/​ + YouTube: http://youtube.com/designdisciplin + Bookstore: http://designdisciplin.com​/bookstore :: Connect with April Dunford + Website: https://aprildunford.com/ + Twitter: https://twitter.com/aprildunford :: Episode Bookmarks 00:00​ What is "positioning"? 02:02 April's story 06:19 "Marketing" vs. "design" vs. "product" 09:21 Design methods, lean vs. service-driven, "positioning baggage" 15:54 What the product is vs. who the product is for 22:55 Positioning for consumer products, professional services, and individual careers 33:15 Skills and advice for younger professionals 35:53 Execution: a question no-one asks 39:00 Books 40:46 What is next for April Dunford? 41:44 Extracurriculars 43:16 Closing

https://designdisciplin.com/hci-profession # Related Books, Links, and Resources - Conceptions of the Discipline of HCI: Craft, Applied Science, and Engineering by John Long and John Dowell: https://discovery.ucl.ac.uk/id/eprint/15292/1/15292.pdf - Essence and Existence in Thomistic Philosophy: https://aquinasonline.com/essence-and-existence/ - HCI Research as Problem-Solving by Antti Oulasvirta and Kasper Hornbæk: https://dl.acm.org/doi/10.1145/2858036.2858283 - HCI Theory: Classical, Modern, and Contemporary by Yvonne Rogers: https://www.morganclaypool.com/doi/abs/10.2200/S00418ED1V01Y201205HCI014 - Human–computer interaction: A stable discipline, a nascent science, and the growth of the long tail by Alan Dix: https://www.sciencedirect.com/science/article/pii/S0953543809000952 - Human Computer Interaction - Brief Intro by John M. Carroll: https://www.interaction-design.org/literature/book/the-encyclopedia-of-human-computer-interaction-2nd-ed/human-computer-interaction-brief-intro - Interaction Criticism: A Proposal and Framework for a New Discipline of HCI by Jeffrey Bardzell and Shaowen Bardzell: https://dl.acm.org/doi/abs/10.1145/1358628.1358703 - Making epistemological trouble: Third-paradigm HCI as successor science by Steve Harrison, Phoebe Sengers, and Deborah Tatar: https://ieeexplore.ieee.org/document/8149660 - Post-cognitivist HCI: Second-Wave Theories by Victor Kaptelinin et al.: https://dl.acm.org/doi/10.1145/765891.765933 - Revisiting the Three HCI Waves: A Preliminary Discussion on Philosophy of Science and Research Paradigms by Emanuel Felipe Duarte and M. Cecília C. Baranauskas: https://dl.acm.org/doi/10.1145/3033701.3033740 - The Psychology of Human-Computer Interaction by Stuart Card, Thomas Moran, and Allen Newell: https://geni.us/psychology-of-hci - The Three Paradigms of HCI by Steve Harrison, Deborah Tatar, and Phoebe Sengers: https://people.cs.vt.edu/srh/Downloads/HCIJournalTheThreeParadigmsofHCI.pdf - The Three Waves of HCI: A Perspective from Social Sciences by Mayra Sousa Resende, Willian Perpétuo Busch, and Roberto Pereira: http://capaihc.dainf.ct.utfpr.edu.br/artigos/CAPA17_paper_5.pdf - Third-Wave HCI, 10 Years Later – Participation and Sharing by Susanne Bødker: https://interactions.acm.org/archive/view/september-october-2015/third-wave-hci-10-years-later-participation-and-sharing - When Second Wave HCI Meets Third Wave Challenges by Susanne Bødker: https://dl.acm.org/doi/10.1145/1182475.1182476 # Connect with Design Disciplin - Website: http://designdisciplin.com​ - Podcast: http://podcast.designdisciplin.com​ - Instagram: https://instagram.com/designdisciplin/​ - Twitter: https://twitter.com/designdisciplin/​ - YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w - Bookstore: http://designdisciplin.com​/bookstore # Episode Bookmarks 00:00 Intro 05:05 HCI is academic research 09:48 HCI is computer science 12:22 HCI builds on social sciences and humanities 16:29 Closing

Martin Stellar is a coach and consultant for ethical sales and business growth, as well as a former monk, tailor, and copywriter. Martin has lived an incredibly rich life, with many creative and introspective adventures. He draws on his experiences and years of study in psychology and business, to provide guidance for professionals and entrepreneurs. I met Martin earlier this year as I took up his offer on a coaching call, curious to see how his experience and framework would apply to this project, Design Disciplin. He gave me food for thought on the ethics and psychology of entrepreneurship that was far more useful and wider-ranging than I expected. In this conversation, we revisit some of those ideas, find some new ones, and dig into Martin's extraordinary story. We discuss mental models that have value reaching far beyond sales and business – we arrive at frameworks we can use to align our professional and personal lives. https://designdisciplin.com/martin-stellar # Books, Links, and Resources - Clients from Hell: https://clientsfromhell.net/ - Getting Everything You Can Out of All You've Got by Jay Abraham: https://geni.us/getting - How to Win Friends and Influence People by Dale Carnegie: https://geni.us/how-to-win-friends-dd - Mindfulness, Bliss, and Beyond by Ajahn Brahm: https://geni.us/mindfulness-bliss - Never Split the Difference by Chris Voss: https://geni.us/never-split - Pitch Anything by Oren Klaff: https://geni.us/pitch-anything - Spent by Geoffrey Miller: https://geni.us/spent-dd - The Futur: https://thefutur.com/ - The Ten Faces of Innovation by Tom Kelley: https://geni.us/ten-faces - Zen Mind, Beginner's Mind by Shunryu Suzuki: https://geni.us/zen-mind-dd # Connect with Design Disciplin - Website: http://designdisciplin.com​​ - Podcast: http://podcast.designdisciplin.com​​ - Instagram: http://instagram.com/designdisciplin/​​ - Twitter: http://twitter.com/designdisciplin/​​ - YouTube: http://youtube.com/channel/UCtXM3JdnE...​ - Bookstore: http://designdisciplin.com​/bookstore​ # Connect with Martin Stellar - Website: https://martinstellar.com/ - Twitter: https://twitter.com/martinstellar # Episode Bookmarks 00:00​ Designing personal presence and conversational experience 03:36 Ethical Sales 08:05 Having conversations and being interested, at scale 14:56 The rewards and troubles of curious living and reinventing oneself 20:46 The path and philosophy of a monk 25:51 Becoming a tailor and entrepreneur 29:40 What design is the right design? 34:48 Aligning business goals and self-goals 41:35 Books 43:28 Places and tools for work 44:10 What's next for Martin Stellar 45:11 Closing

Jofish Kaye is a computer scientist who aligns design, data, and qualitative exploration for human-centered product innovation. His superb track record as a scholar includes more than 100 publications and affiliations with MIT, Cornell, and Microsoft Research. Surprisingly, his career has been in corporations: following stints at Nokia, Yahoo, and Mozilla, he is now a director of AI and UX at Anthem. I have been a fan of his work for many years – he is a brilliant research writer whose takes are as entertaining as they are rigorous and instructive. In the longest episode of Design Disciplin to date, we had a massively wide-ranging conversation on pretty much all of our mutual interests: research, philosophy, social sciences, leadership, and more. https://designdisciplin.com/jofish-kaye # Books, Links, and Resources - Jofish Kaye on the Changing Academic Life Podcast by Geraldine Fitzpatrick: http://www.changingacademiclife.com/blog/2019/2/2/jofish-kaye - The Mundanity of Excellence: An Ethnographic Report on Stratification and Olympic Swimmers by Daniel F. Chambliss: https://academics.hamilton.edu/documents/themundanityofexcellence.pdf - The Structure of Scientific Revolutions by Thomas Kuhn: https://geni.us/structure-of-sci - Undisciplined disciples: everything you always wanted to know about ethnomethodology but were afraid to ask Yoda by Alan F. Blackwell, Mark Blythe, and Jofish Kaye: https://doi.org/10.1007/s00779-017-0999-z # Connect with Design Disciplin - Website: http://designdisciplin.com​​ - Podcast: http://podcast.designdisciplin.com​​ - Instagram: http://instagram.com/designdisciplin/​​ - Twitter: http://twitter.com/designdisciplin/​​ - YouTube: http://youtube.com/channel/UCtXM3JdnE...​ - Bookstore: http://designdisciplin.com​/bookstore​ # Connect with Jofish Kaye - Personal Website: http://jofish.com/ - Twitter: https://twitter.com/jofish - LinkedIn: https://www.linkedin.com/in/jofish # Episode Bookmarks 00:00:00​ What does Jofish mean? 00:02:00 Being a Scientist in Design 00:06:05 Methods for Understanding Users 00:10:17 Ethnomethodology 00:13:04 Epistemology 00:16:00 On Books and Papers 00:18:53 On Videos, Documents, and Slide Decks 00:25:52 Tactical Design 00:28:13 New Job as Director of UX and AI 00:33:49 Studying at MIT and Cornell 00:38:00 Academia vs. Corporations, and the HCI Research Community 00:43:32 Being a Scientist at a Corporation 00:46:49 Productivity, Priorities, and Balance 00:58:30 Publishing Research, at Corporations 01:06:27 The Meaning of Design 01:07:27 Places and Tools for Work 01:08:33 Life Outside Work 01:09:44 Closing

Design Thinking has become a religion. This is the story of how a philosophical idea was turned into a product with a worldwide following in the hands of a business genius. https://designdisciplin.com/the-story-of-design-thinking # Related Books, Links, and Resources - Change by Design by Tim Brown: https://geni.us/change-by-design - Creative Confidence by Tom Kelley and David Kelley: https://geni.us/creative-confidence - Creative Engineering by John E. Arnold: https://geni.us/creative-engineering - David Kelley: From Design to Design Thinking by Maria Camacho: https://www.sciencedirect.com/science/article/pii/S2405872616300065 - Good to Great by Jim Collins: https://geni.us/good-to-great-dd - Homo Deus: A Brief History of Tomorrow by Yuval Noah Harari: https://geni.us/homo-deus-dd - Ideo’s David Kelley on “Design Thinking”: https://www.fastcompany.com/1139331/ideos-david-kelley-design-thinking - Interview with David Kelley by Alex Pang: http://web.stanford.edu/dept/SUL/sites/mac/primary/interviews/kelley/trans.html - Religion for Atheists by Alain de Botton: https://geni.us/religion-for-atheists - Sapiens: A Brief History of Humankind by Yuval Noah Harari: https://geni.us/sapiens-dd - The Art of Innovation by Tom Kelley: https://geni.us/art-of-innovation - The Ten Faces of Innovation by Tom Kelley: https://geni.us/ten-faces - The Roots of IDEO's Design Thinking Process by Dexter Francis: https://www.linkedin.com/pulse/roots-ideos-design-thinking-process-dexter-francis/ # Connect with Design Disciplin - Website: http://designdisciplin.com​ - Podcast: http://podcast.designdisciplin.com​ - Instagram: https://instagram.com/designdisciplin/​ - Twitter: https://twitter.com/designdisciplin/​ - YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w - Bookstore: http://designdisciplin.com​/bookstore # Episode Bookmarks 00:00 Intro 01:06 The Philosophy of Design Thinking 03:50 The Process of Design Thinking 07:00 The Product: Design Thinking 10:55 Productization 14:27 The Religion of Design Thinking

Erik Stolterman is Professor of Informatics at Indiana University Bloomington, as well as a professor at the Institute of Design at Umeå University, Sweden, where he originates. A prolific scholar of design theory and philosophy, he has co-authored 5 books and more than 150 academic publications with a focus on the design of digital and interactive systems. His work has been immensely useful to mine. In his writings, I find the words I need to articulate my ideas. He writes, among other things, on the relationships between people and products, on the value and ideals of various design research approaches, and on the synergy of design research and design practice. I spoke with him about the basics: How does he know what he knows? And what can designers learn from philosophy? https://designdisciplin.com/erik-stolterman # Books, Links, and Resources - Back to the Rough Ground by Joseph Dunne: https://geni.us/back-to-the-rough - Things That Keep Us Busy: The Elements of Interaction by Lars-Erik Janlert and Erik Stolterman: https://geni.us/things-that-keep-us - The Design Way by Harold G. Nelson and Erik Stolterman: https://geni.us/design-way - The Examined Life by Robert Nozick: https://geni.us/the-examined-life - The Idea of History by R.G. Collingwood: https://geni.us/the-idea-of-history - The Nature and Aesthetics of Design by David Pye: https://geni.us/the-nature-and-aesth - The Systems Approach by C. West Churchman: https://geni.us/the-systems-approach - Thoughtful Interaction Design by Jonas Löwgren and Erik Stolterman: https://geni.us/thoughtful-interaction # Connect with Design Disciplin - Website: http://designdisciplin.com​​ - Podcast: http://podcast.designdisciplin.com​​ - Instagram: http://instagram.com/designdisciplin/​​ - Twitter: http://twitter.com/designdisciplin/​​ - YouTube: http://youtube.com/channel/UCtXM3JdnE...​ - Bookstore: http://designdisciplin.com​/bookstore​ # Connect with Erik Stolterman - Personal Website: http://transground.blogspot.com/ # Episode Bookmarks 00:00​ Who is Erik Stolterman? 01:43 Design Philosophy as a Carreer 06:46 Research Methods 09:54 Design Competences 14:49 Theory's Value Proposition for Professionals 21:50 Transfering Knowledge from Scholarship to Practice 24:51 Standing Out in Academia 30:04 Books 36:04 A Warning on Design Thinking 39:33 Next Steps 41:17 What else does Erik Stolterman do? 43:00 Closing

"Design research" means different things to different people. This episode illuminates the three faces of design research: research for, into, and through design. https://designdisciplin.com/the-three-faces-of-design-research # Related Books, Links, and Resources - Christopher Frayling speaking at the Research Through Design 2015 Conference: https://vimeo.com/129775325 - Creative Confidence by Tom Kelley and David Kelley: https://geni.us/creative-confidence - Design Research Through Practice by Ilpo Koskinen et al.: https://geni.us/design-research-thr - Designing Brand Identity by Alina Wheeler: https://geni.us/designing-brand - Detail in Typography by Jost Hochuli: https://geni.us/detail-in-typography - Grid Systems in Graphic Design by Josef Müller-Brockmann: https://geni.us/grid-systems - How To by Michael Bierut: https://geni.us/how-to-dd - How to Fly A Horse by Kevin Ashton: https://geni.us/how-to-fly-a-horse - Making and Breaking the Grid by Timothy Samara: https://geni.us/making-and-breaking - Research in Art and Design by Christopher Frayling: https://researchonline.rca.ac.uk/384/3/frayling_research_in_art_and_design_1993.pdf - The Art of Innovation by Tom Kelley and Jonathan Littman: https://geni.us/art-of-innovation - The Ten Faces of Innovation by Tom Kelley and Jonathan Littman: https://geni.us/ten-faces - Thinking with Type by Ellen Lupton: https://geni.us/thinking-with-type-dd # Connect with Design Disciplin - Website: http://designdisciplin.com​ - Podcast: http://podcast.designdisciplin.com​ - Instagram: https://instagram.com/designdisciplin/​ - Twitter: https://twitter.com/designdisciplin/​ - YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w - Bookstore: http://designdisciplin.com​/bookstore # Episode Bookmarks 00:00 Intro 04:32 Research in Art and Design by Christopher Frayling 06:30 Research for Design 12:53 Research into Design 15:31 Research through Design 20:20 Closing Remarks

Håkan Lidbo is a musician, artist, innovator, designer, and founder of the Rumtiden Idea Lab, an unconventional creative workspace in Stockholm. The work of Håkan and his collaborators stretches across music, art, installations, games, robots, software, public installations, and more. It's quite difficult to define exactly what they do, which is a testament to their vision: "bringing totally new ideas into the world that weren't here before." Håkan himself is wildly prolific (he has released more than 350 records and held a world record for the fastest-releasing musical artist in the early 2000s) and an embodiment of innovation. I sat down with him to talk about how he's able to place himself outside conventional structures and traditions while thriving as a productive and creative leader. http://designdisciplin.com/hakan-lidbo # Related Books, Links, and Resources - Antifragile by Nassim Nicholas Taleb: https://geni.us/antifragile-dd - Change by Design by Tim Brown: https://geni.us/change-by-design - Creative Confidence by Tom Kelley and David Kelley: https://geni.us/creative-confidence - Creative Selection by Ken Kocienda: https://geni.us/creative-selection-dd - Elektron Music Machines: http://elektron.se/ - Homo Deus by Yuval Noah Harari: https://geni.us/homo-deus-dd - How To by Michael Bierut: https://geni.us/how-to-dd - How to Fly a Horse by Kevin Ashton: https://geni.us/how-to-fly-a-horse - Reason Studios (formerly Propellerhead Software): https://www.reasonstudios.com/ - Sapiens by Yuval Noah Harari: https://geni.us/sapiens-dd - Simone Giertz: https://www.simonegiertz.com/ - Teenage Engineering: https://teenage.engineering/ - The Almanack of Naval Ravikant by Eric Jorgenson: https://geni.us/almanack - The Art of Innovation by Tom Kelley: https://geni.us/art-of-innovation - The Bed of Procrustes by Nassim Nicholas Taleb: https://geni.us/bed-of-procrustes - The Ten Faces of Innovation by Tom Kelley: https://geni.us/ten-faces - Zoom H1N (Håkan's voice recorder): https://geni.us/zoom-h1n # Connect with Design Discipline - Website: http://designdisciplin.com​ - Podcast: http://podcast.designdisciplin.com​ - Instagram: https://instagram.com/designdisciplin/​ - Twitter: https://twitter.com/designdisciplin/​ - YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w - Bookstore: http://designdisciplin.com​/bookstore # Connect with Håkan Lidbo - Personal Website: https://www.hakanlidbo.com/ - Website for Rumtiden: https://www.rumtiden.com/ - Twitter: https://twitter.com/hakanlidbo - Instagram: https://www.instagram.com/hakan_lidbo/ # Episode Bookmarks 00:00:00 What does Håkan Lidbo do? 00:04:29 The Structure of Rumtiden 00:12:26 Håkan's Story 00:28:08 From Art to Platform 00:35:05 Learning Imagination 00:41:40 "Design" 00:55:14 Books 00:56:24 Places and Tools 00:57:47 Lego 01:02:21 Swedish Synthesizers 01:06:14 Collaboration and Singing Tunnels 01:12:54 Failure and Art 01:16:34 Inspirations 01:22:02 Closing

Design, in all its shapes and flavors, involves two kinds of activities: Picking problems, and solving them. Making decisions, and executing them. Reasoning, and crafting. The concepts “strategy” and “tactics” capture what these two sides of the coin. This is a useful mental model and language for how to think and talk about design, and what it means to be a designer. http://designdisciplin.com/strategy-and-tactics-in-design # Related Books, Links, and Resources - Creative Strategy and the Business of Design by Douglas Davis: https://amzn.to/30JkGC5 - Designing Brand Identity by Alina Wheeler: https://amzn.to/3qEY7Ju - High Resolution: https://www.highresolution.design/ - Joseph La Delfa: https://cafeciaojoe.com - The Art of War: https://amzn.to/3bKK3K7 - The Win Without Pitching Manifesto by Blair Enns: https://amzn.to/3qPXFrH - Visualize Value: http://visualizevalue.com/ - How To by Michael Bierut: https://amzn.to/30KVVp2 # Connect with Design Discipline - Website: http://designdisciplin.com​ - Podcast: http://podcast.designdisciplin.com​ - Instagram: https://instagram.com/designdisciplin/​ - Twitter: https://twitter.com/designdisciplin/​ - YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w - Bookstore: http://designdisciplin.com​/bookstore # Episode Bookmarks 00:00 Intro 01:09 Inspirations 02:05 What does "design" mean? 04:53 What do "strategy" and "tactics" mean? 06:15 Why is this useful? 11:47 What does it look like? 15:34 Closing