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The Platform Marketing Show

Business & Economics Podcasts

The more LOCAL your marketing is, the better. Learn from the most creative real estate agents in the country how they are using the "Platform" local marketing strategy to build a community brand that attracts warm listing leads and referrals.

Location:

United States

Description:

The more LOCAL your marketing is, the better. Learn from the most creative real estate agents in the country how they are using the "Platform" local marketing strategy to build a community brand that attracts warm listing leads and referrals.

Language:

English


Episodes
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Marketing Lessons Learned Growing From Zero To $60 Million In Sales Volume

4/24/2024
Adam Hertz (Realtor in Missoula, Montana) shares how he and his wife Brittni "accidentally" built an extremely successful real estate team.

Duration:00:57:56

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How To Charge Higher Commissions

4/10/2024
Keri Martin (Realtor in Virginia) shares how she strengthened her personal brand with social media marketing, and avoids having to discount her commissions in negotiations with sellers.

Duration:00:49:57

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So, What's This "Girls With Grit" Thing All About?

4/9/2024
Jamie, Lauren, & Tara (the founders of Girls With Grit) share the story of how it all began, and what makes their community of ladies so successful at selling real estate.

Duration:00:58:22

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The Future Of Buyers Agents (And Some Marketing Ideas To Consider, Following The NAR Lawsuit Settlement)

4/3/2024
Grant Botma (founder/CEO of Stewardship Financial) discusses the consequences of the NAR lawsuit with Platform CEO Tim Chermak, focusing on new marketing ideas for ambitious realtors.

Duration:01:46:49

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How To Get A 15X ROI With Listing Leads

3/31/2024
Jae VonBank (Realtor in Minnesota) shares the marketing strategy that generated a 15:1 return on investment, focusing on seller leads. 

Duration:00:57:31

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Thinking Differently About Community "Sponsorships" As A Marketing Strategy

3/5/2024
Brandon Smith shares how he created a 20:1 return on his marketing investment by sponsoring youth sports teams in his hometown.

Duration:01:00:54

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How To Sell 80 Homes A Year With Facebook Ads

1/22/2024
Kara Newton (Realtor in North Carolina) shares the specific Facebook marketing she uses to sell 80 homes a year.

Duration:00:52:26

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The Missing Piece In Most Realtors' Marketing Strategy

11/13/2023
Amanda Downs (Realtor in Virginia) shares how she finally figured out the missing piece in her local marketing plan as a real estate agent.

Duration:00:50:52

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So...What Is Platform Marketing?

10/25/2023
Platform Marketing founder/CEO Tim Chermak explains what makes the "Platform" marketing strategy so different from other marketing programs for Realtors.

Duration:01:34:42

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How I Added 5 Deals In 6 Months With The "Platform" Marketing Strategy

9/27/2023
Michelle Clemons (Realtor in Missouri) shares the specifics of how she used the Platform Marketing program to generate quick business.

Duration:00:44:42

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Why I Quit Spending $5,000/Month On Zillow

9/25/2023
Nancy Brook (a Realtor in Montana) used to buy leads from Zillow. It worked...until it simply got too expensive. Now she's embracing the "Platform" local marketing strategy and is already seeing results. 

Duration:01:01:35

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How Seth Bailey Generated Listing Leads In His First 120 Days

7/24/2023
Seth Bailey (Realtor in Missouri) shares how he generated multiple listing leads within the first few months he started the "Platform" marketing strategy.

Duration:00:42:20

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The Future Of Small Town Marketing And Small Business Growth

7/20/2023
Platform founder/CEO Tim Chermak shares why he's so optimistic about small towns. We are in a unique time in American history where cultural (and technology) trends are making it easier than ever before to live in an affordable small town....but still have access to the amenities that were previously available only in big cities. Recorded live at Platform's "Small Nation" marketing mastermind in Bellefontaine, Ohio.

Duration:00:51:29

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It Took Two Years, But It Was Worth It

7/19/2023
Thom Collier (Realtor in Ohio) shares the local marketing strategy he used to scale his business from $7m to almost $20m in sales volume.

Duration:01:08:56

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What Happens When You Spend $1,000 Promoting Every Listing Video

6/16/2023
Michele Weaver (realtor, NC) shares how she grew her business from $3m to $15m in sales volume by focusing on the social media exposure of her listing videos.

Duration:00:41:51

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The Specific Kind Of Marketing That Attracts Listing Leads

5/20/2023
Molly Myers (realtor in North Carolina) shares how she attracted more seller leads at a higher price point.

Duration:00:41:20

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How To "Borrow" Listings In A Low Inventory Market

5/11/2023
Sandi Smith (Realtor in Florida) shares how she built her local brand as a new realtor by "borrowing" listings. In just her first year full-time as an agent, she's on pace for 50 transactions.

Duration:00:53:03

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How To Become Famous In Your Small Town

4/15/2023
Jenny Graham (realtor in Idaho) shares the local marketing strategies she used to promote her small town, and build a brand for herself in the process.

Duration:00:35:11

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The Real Reason I Moved Back To KW

4/5/2023
Ken Pozek (realtor in Orlando, FL) shares the marketing plan that helped his team sell almost $250 million last year. Over $100m of that volume can be directly tracked to leads from his local Youtube videos. Ken also dives into his recent decision to move back to Keller Williams from Real, and why "rev share" isn't always the most important thing.

Duration:00:44:57

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Lessons Learned Building A Team That Sells 500+ Homes A Year

4/5/2023
Angie Cole (Realtor in North Carolina) shares the specifics of how she built a successful team that sold over $225 million last year, creating $5.5m in total GCI.

Duration:00:55:48