Wharton Marketing Matters

Wharton's Barbara Kahn and Dr. Americus Reed speak with Peter Adams, Senior Reporter of Marketing Dive about banning TikTok, internet cookies, Sprite's new Chill soda. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with AJ Pulvirenti and Lilia Souri, Senior Strategists at Movers+Shakers, and co-hosts of the Gen Z on Gen Z podcast about Gen Z and money, how they react to marketing, branding at Coachella, brand identity, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Annie Wilson speak with Luz Corona, Community editor at Adweek, about the latest news coming out of social media week, the popularity of long-form social media content, the importance of content creators in the coming election, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Annie Wilson speak with Charlotte Tansill, North America President of Ogilvy PR, Social & Influence and Adam Kornblum, Global Chief Creative at L'Oréal about the success of CeraVe's Super Bowl ad, working with Michael Cera, the beauty brand landscape, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Suzanne Kapner, a reporter at The Wall Street Journal about the changes at Macy's, the brand issues facing Brady Melville, The Gap marketing campaigns, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Mark Singer, Deloitte Digital's US Chief Marketing Officer and US agency lead about the marketing agency space, customizing your brand to your customer, using generative AI in marketing, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed have a live LinkedIn Q&A with Chip Bergh, former President & CEO of Levi Strauss & Co., discussing global retail, online fashion, brand relevance, creating successful marketing campaigns, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Annie Wilson speak with Erica Martin, Marketing Communications Manager at Ford, about their Dear Car Girl campaign, and their marketing efforts geared towards women. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Annie Wilson speak with Sabrina Sanchez, Senior Reporter of Creativity at Ad Age about women-focused marketing campaigns, and how companies are marketing during Women's History Month. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Annie Wilson speak with Emily May, President, Co-Founder and Lead Executive Officer of Right To Be (In partnership with L'Oreal) about their mission, their methods of de-escalating harassment, their partnership with L'Oreal and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Connor Blakley, the founder of Youth Logic about the founding of the company, reaching Gen Z with marketing, what brands are getting wrong about marketing to Gen Z, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Americus' daughter, Zora Fabiana Reed, about branding to Gen Z, brand identity, brand positioning, new brands vs established brands, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn speaks with Pauline Brown, Longtime Leader in the Luxury Goods Sector and Pioneer in the Business of Aesthetics about the state of luxury, emotional experience, the post-pandemic luxury market, brand expansion, the role of the Chinese consumer, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn speaks with Stuart Weitzman, Founder and Chairman Emeritus of Stuart Weitzman Shoe Company about the decision to manufacture in Spain, brand values, innovative marketing ideas, branching out into the Asian market, and much more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn speaks with Jeff Scott, Vice President for Hockey Development & Industry Growth at the NHL, about his background, increasing inclusivity in hockey, and how the NHL is celebrating Black History Month. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed speaks with Jeff Beer, Sr. Staff Editor at Fast Company about McDonald's marketing campaign, LVMH's brand entertainment division, and Wendy's dynamic pricing. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dave Reibstein speak with Jazmyn Williams, Director of Brand Marketing for The Honey Pot Company about the background of the company, their marketing strategy, their "Reclaiming Wellness Campaign", and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dave Reibstein speak with Devo Harris, CEO and founder of Adventr, about the brand story, their interactive content software, connective media, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dave Reibstein speak with Andre Woolery, Senior Vice President of Branded Content at REVOLT about Revolt's engagement with the community, how they connect brands with artists, how they incorporate tech and AI into the platform, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Alyson Griffin, State Farm's Head of Marketing, about their top-ranked Super Bowl ad, celebrity partnerships, working with Jimmy Kimmel, and strategic ad placement. Hosted on Acast. See acast.com/privacy for more information.