Think with Google Firestarters

All great advertising is just a matter of taste, says Sophie Lewis, CSO at M&C Saatchi. Hear her discuss why understanding cultural influences is the secret to creating real impact, how advertisers should think outside of their bubble, and why she has 64,000 photos on her phone. Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

How can agencies sell stand out ideas to their clients? What are the secrets of establishing truly beneficial and sustainable client and agency relationships? In this fascinating episode Jason Oke, Global Client President at Dentsu, talks about how to sell great creative thinking to clients, the importance of understanding how ideas move through organisations, and why agencies need to be more confident. Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

Marketing is the mortar that holds any business together, says marketing transformation consultant and former IBM CMO Alison Orsi. Tune in for her insights on mastering the art of customer experience, breaking down the silo mentality and fostering collaboration across teams. Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

How do you capture someone’s attention in under 3 seconds? Listen to design consultant and former creative director of Rolling Stone, Andy Cowles, on the art of effective visual communication and why the role of design is so often misunderstood. Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

How do you create a community and maintain a culture in the digital age? Listen to futurist, tech visionary, artist, and activist Adah Parris on why we need a more thoughtful, holistic, and sensory approach to technology. Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

What are the best techniques for making your content marketing really fly? Matt Locke is the founder of the agency Storythings, and a renowned thinker on gaining attention through content. He joins Neil to talk about the need to understand how your content can fit into the lives of your audience, appreciating the media moments when it's possible to engage, and the formats that will work. Check out our YouTube video series at: https://goo.gle/3t13pWt

Why is optimism and letting go of what we know so important when considering technology futures? How can we challenge unexamined assumptions to come up with new ideas? In this wide-ranging, insights-packed episode, Kevin Kelly talks about the role of imagination in understanding the future, why we should focus on enabling technologies, how to make creativity a habit, and the importance of lifelong learning, curiosity, and making new mistakes. Check out our YouTube video series at: https://goo.gle/3t13pWt

Don’t leave workshop energy at the door — bring it into your business. Listen to Alison Coward, founder of Bracket and author of “Workshop Culture: A Guide to Building Teams That Thrive”, as she joins Neil to discuss leadership lessons and prompts for creating meaningful conversations and work environments that foster psychological safety, commitment, creativity, empathy, and high-performance amongst teams. Check out our YouTube video series at: https://goo.gle/3t13pWt

Is media planning becoming the impossible job? Michael Lee, Chief Strategy Officer at VCCP and former Chair at the Account Planning Group, joins Neil to talk about the challenges of the ever-changing media landscape, the importance of “T-shaped” knowledge, the skills that can’t be replaced by AI, and why data can’t predict if a radical idea will be successful. Check out our YouTube video series at: https://goo.gle/3t13pWt

How can brands use consumer feedback, community, and authenticity to truly engage with their audiences? Claire Hennah, Beauty & Wellbeing Chief Customer & Digital Commerce Officer at Unilever, joins Neil armed with invaluable insights into how one of the biggest packaged goods companies in the world drives brand growth through consumer connection. Check out our YouTube video series at: https://goo.gle/3t13pWt

Are you making the most of your data? Rishad Tobaccowala, award-winning strategist, podcaster and best-selling author, joins Neil to discuss why storytelling is key to unlocking its true value and how successful companies combine ‘maths and magic’ in marketing. Check out our YouTube video series at: https://goo.gle/3t13pWt

Jerry Daykin VP & Head of Global Media at Beam Suntory — and former EMEA Senior Media Director at GSK*, speaks to Neil about the future of media, 'lazy endism', balancing hyper-personalisation with wider insight and empathy, and the power of context in media. *This episode first came out in September 2021. Check out our YouTube video series at: https://goo.gle/3t13pWt

Emma Cookson is a partner at The Brandtech Group (formerly You & Mr Jones) which positions itself as being built around in-housing, rooted in technology, and founded on transparency. Neil speaks to her about the power of simplicity, and how the ability to simplify complexity is a superpower for strategists. She also discusses some of the biggest and most disruptive shifts in marketing including the benefits of inhousing and the emergence of virtual worlds. And she describes what it's like to trend globally on Twitter (and not in a good way). Check out our YouTube video series at: https://goo.gle/3t13pWt

Is finding opportunity in constraints the key to inventiveness? Neil speaks to Adam Morgan, highly respected author and the founder of eatbigfish, who describes how asking 'propelling questions' that combine a bold ambition with a constraint can help everyone to think more transformatively, reframe challenges, and get 'productively uncomfortable'. Check out our YouTube video series at: https://goo.gle/3t13pWt

What is aspiration in the modern world? How do we achieve it, and how do we differentiate and signal our taste to others through knowledge and curation? Esprit's Global Chief Brand Officer, Ana Andjelic, talks about the premise behind her book on how social, cultural, and environmental capital changes brands. Check out our YouTube video series at: https://goo.gle/3t13pWt

Brand consultant Helen Edwards is a columnist for Marketing Week, adjunct professor at London Business School, and the author of a new book ‘From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come From the Fringes – and how to get there first’. In this thought-provoking episode she discusses why marketers need to look beyond the usual places to drive sustainable growth in an increasingly competitive world. Check out our YouTube video series at: https://goo.gle/3t13pWt

What are the parallels between planning and parenting? As both the Planning Director at VCCP and the father of a toddler, Rob Estreitinho distills some brilliant lessons for strategists and marketers. Rob talks about the importance of context in decision-making, flexibility and continuous learning, and creating the conditions in which solutions can emerge. Check out our YouTube video series at: https://goo.gle/3t13pWt

Sarah Salter has been named by Campaign as one of the UK advertising industry's most renowned and authoritative voices on innovation. In this fascinating episode, Sarah discusses the power of conversations as a path to learning, plus the potential of new technologies such as NFTs to drive brand and consumer value. Check out our YouTube video series at: https://goo.gle/3t13pWt

Behavioural science is a powerful tool for advertising, but many marketers overlook it, says Richard Shotton, best-selling author of The Choice Factory. Tune in to hear how it can be used to tap into mood, situation, and human biases to craft more impactful campaigns. Check out our YouTube video series at: https://goo.gle/3t13pWt

What are the key levers of effectiveness? What’s the value of difference in driving brand growth? How can brand value be a multiplier to profitability? Kantar MD, UK Insights and Marketing Effectiveness, Dom Boyd, reveals a gold mine of insights into advertising effectiveness. Delving into the current disconnect between advertising effectiveness evidence and spend, and the confidence that marketers have in their marketing strategies and mix. Check out our YouTube video series at: https://goo.gle/3t13pWt