FutureWork Playbook

“Those that are equipped with and know how to ably use AI are going to be outdoing those lawyers and law firms that do not.” The FutureWork podcast episode 6 features Dr. Lance Eliot, a regular Forbes contributor and AI Fellow at Stanford University and Dazza Greenwood, a renowned Fortune 100 legal tech advisor and the Executive Director of Law.MIT.edu. Both guests have industry-leading research and publications, and they routinely counsel attorneys, CEOs, educators, and business leaders. Lance and Dazza are also on the cutting edge of GenAI trends–developing roadmaps for legal teams, engineers and executives to transform the future. Viewing generative AI as an effective tool for lawyers and not something to fear, Lance and Dazza provide listeners with suggestions for the most effective uses of legal prompt engineering and generative AI as a whole. From summarizing discovery material to identifying ambiguities in a legal document, generative AI can be a huge asset to the legal field. However, they caution that the results are only as good as the prompts. Tune in as Natalie, Lance, and Dazza discuss key steps in creating a framework for the responsible use of generative AI in the practice of law, crucial techniques for how to boost your prompt engineering skills as a lawyer, high value use cases for generative AI in the practice of law, and why lawyers are in a great starting position to use generative AI. Key Highlights 💡 Meet Your Host 💡 Name: Natalie Pierce Organization: Gunderson Dettmer Connect: LinkedIn 💡 Featured Guests 💡 Name: Dr. Lance Eliot Organization: Stanford University Center for Legal Informatics Connect: LinkedIn Name: Dazza Greenwood Organization: Civics.com | law.mit.edu Connect: LinkedIn Contact ☑️ Connect with us: LinkedIn | Twitter | Gunderson Dettmer Website ☑️...

The FutureWork podcast episode 5 features Charlene Li, an expert in transformative technologies that disrupt the business landscape. Charlene is a keynote speaker, Fortune 100 advisor and author. Her upcoming book "Mega Transformations" is set to release in early 2024. Charlene Li's expertise in generative AI provides valuable insights into the future of work and the potential of AI to drive innovation and transform industries. Companies can benefit from embracing generative AI and leveraging its power to analyze data, enhance collaboration, and create new customer experiences. Natalie Pierce and Charlene discuss what companies can do to start their generative AI journey and how to develop a strategy in the first 90 days. Key Highlights 💡 Meet Your Host 💡 Name: Natalie Pierce Organization: Gunderson Dettmer Connect: LinkedIn 💡 Featured Guest 💡 Name: Charlene Li Connect: LinkedIn Contact ☑️ Connect with us: LinkedIn | Twitter | Gunderson Dettmer Website ☑️ Subscribe to the FutureWork Playbook in your preferred podcast app so you never miss an episode. This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.

Who said the legal industry is slow to adopt novel technology? Generative AI has made it possible to shift even the most reluctant of industries to create a new paradigm for reading, writing and reasoning. And beyond that, the era of generative AI is helping develop a new mindset about how these tools can augment human intelligence and strategic planning. In this episode, Natalie dives into the world of AI-powered business contracts and how the legal industry may be leading the way, with special guest, Cai GoGwilt. Cai, the co-founder and chief architect of Ironclad, discusses the transformative impact of generative AI tools and Ironclad’s commitment to responsible AI deployment. Tune in to learn how Ironclad has revolutionized the way contracts are created, reviewed, and managed, and discover the incredible potential of AI technology in the legal industry. From securing a monumental funding round to sharing their generative AI policy, Ironclad is at the forefront of AI adoption and responsible usage. Don't miss out on this captivating episode where Natalie and Cai uncover the future of work and the power of AI in the world of contracts. 💡 Meet Your Host 💡 Name: Natalie Pierce Organization: Gunderson Dettmer Connect: LinkedIn 💡 Featured Guest 💡 Name: Cai GoGwilt What he does: Cai GoGwilt is the co-founder and Chief Architect of Ironclad, the leading digital contracting platform. Cai leads research, strategy, and development for Ironclad AI, and has always been passionate about building products that make people more effective at their jobs. He is an MIT graduate in Computer Science and Physics, as well as a former software engineer at Palantir Technologies. By day, he’s a celebrated software engineer and thoughtful leader; by night, he’s a concert cellist and karaoke enthusiast. Organization: Ironclad Connect: LinkedIn Contact ☑️ Connect with us: LinkedIn | Twitter | Gunderson Dettmer Website ☑️ Subscribe to the FutureWork Playbook in your preferred podcast app so you never miss an episode. This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.

“Right now, we have this great opportunity to create a balanced and reasonable law that works for an industry that also protects individuals.” In this episode, Natalie welcomes Anna Westfelt, the Head of Gunderson Dettmer’s Data Privacy Practice, to discuss the growth of AI technology, the possible negative and positive effects, and how individuals can prepare themselves for this changing landscape. Gunderson boasts an emerging company and venture capital (EC/VC) firm focused on, as Natalie puts it, “building the firm of the future.” For example, generative AI can potentially turn data into a gold mine. As the world continues to receive more regulatory updates in the privacy space with AI, Anna’s team is working diligently to provide counsel and education to clients who are eager to leverage these powerful tools with privacy and security at the core of their development. Tune in to learn more about generative AI regulations and what the Gunderson Dettmer team expects on the horizon. 💡 Meet Your Host 💡 Name: Natalie Pierce Organization: Gunderson Dettmer Connect: LinkedIn 💡 Featured Guest 💡 Name: Anna Westfelt Organization: Gunderson Dettmer Connect: LinkedIn Contact ☑️ Connect with us: LinkedIn | Twitter | Gunderson Dettmer Website ☑️ Subscribe to the FutureWork Playbook in your preferred podcast app so you never miss an episode. This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.

When it comes to integrating AI technology in the workplace, uncertainty and fear can blind business from innovation and advancement. In this episode, host Natalie Pierce, dives back into the discussion of generative AI. The episode kicks off with a discussion of the recent Generative AI webinar series presented by guests and colleagues Katie Gardner and Aaron Rubin, two partners in Gunderson Dettmer’s Strategic Transactions & Licensing Practice. Katie and Aaron report the wild success of their informational webinar series about AI technology, but both guests also caution against the uncertainties of this rapidly developing field. With Gunderson’s focus on the venture-backed ecosystem, key concerns that clients are raising include the risks of using AI for code development and concerns over how employees are sharing company data while using generative AI technology. Tune in to hear about applying generative AI to the workplace as well as an insightful discussion on why the fear and uncertainty about AI may be eased through the implementation of learning tools. 💡 Meet Your Host 💡 Name: Natalie Pierce Organization: Gunderson Dettmer Connect: LinkedIn 💡 Featured Guest 💡 Name: Katie Gardner Organization: Gunderson Dettmer Connect: LinkedIn Name: Aaron Rubin Organization: Gunderson Dettmer Connect: LinkedIn Contact Connect with us on Twitter and LinkedIn. Subscribe to FutureWork Playbook in your preferred podcast app so that you never miss an episode. This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.

We're back for Season 5 and we're diving into the fascinating world of generative AI! This season, we'll explore the technology underpinnings, the exciting advancements made so far, the ethical and legal considerations it brings to the forefront, and the possibilities it opens up for the future. Tune into this first episode as host Natalie Pierce speaks with two colleagues from Gunderson's practice innovation group, Chief Innovation Officer Joe Green and Legal Engineering & Data Strategy Manager John Scrudato. 💡 Meet Your Host 💡 Name: Natalie Pierce Organization: Gunderson Dettmer Connect: LinkedIn 💡 Featured Guests 💡 Name: Joe Green Organization: Gunderson Dettmer Connect: LinkedIn Name: John Scrudato Organization: Gunderson Dettmer Connect: LinkedIn Contact Connect with us on Twitter and LinkedIn. Subscribe to FutureWork Playbook in your preferred podcast app so that you never miss an episode. This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.

The ESG standards have seen much attention from the SEC in the last several years. Now, the debate of including an “H” stands in line to extend the framework and consider the well-being of individuals with a more concentrated pillar. In this week’s episode, host Natalie Pierce speaks with Dr. Bonny Forrest, a Principal at FirmLeader. Bonny is a renowned psychologist and former big law litigator and in-house counsel who now serves as a Board Consultant and Advisor. Bonny advises company boards on how to evaluate and implement ESG practices and provides coaching to board members on creating value with ESG for their companies. Natalie and Bonny discuss the importance of incorporating mental health programming as part of companies’ ESG framework. While some have been slower to buy in, companies that are currently investing in mental health are largely focusing on employee burnout and depression, and allowing flexibility in order to keep everyone engaged and thriving. 🗝️ Key Points 🗝️ Top takeaways from this episode ★ Benefits of Prioritizing Mental Health: When organizations prioritize mental health, it benefits both employer and employee alike–it helps employers retain talent and leads to more progress and bigger profits. ★ Successful ESG Initiatives: In order to successfully incorporate mental health into the company culture, organizations must have someone who both manages its initiatives and champions them. While many companies have yet to fully dive into the mental health space, companies that are currently addressing mental health focus on burnout, depression, and flexibility. ★ How Companies Can Prioritize Mental Health: The best ways to prioritize mental health within your organization are to listen to your employees, start small, identify leaders with healthy habits for success within your company, learn how to resolve conflicts, and embrace difficult conversations. 💡 Meet Your Host 💡 Name: Natalie Pierce Organization: Gunderson Dettmer Connect: LinkedIn 💡 Featured Guest 💡 Name: Dr. Bonny Forrest Organization: Firm Leader Connect: LinkedIn Contact Connect with us on Twitter and LinkedIn. Subscribe to FutureWork Playbook in your preferred podcast app so that you never miss an episode. This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.

“The term ESG, it's a term that gets applied to a lot of things, but at the end of the day, we're really just talking about looking at the risks and opportunities of investing in a company. And we're making it good data.” In this week’s episode, host Natalie Pierce speaks with Lorraine Wilson, the Chief Sustainability Officer of Novata, to discuss the importance of ESG metrics and how Novata helps companies incorporate them. Novata's goal is to empower private markets to achieve a more inclusive and sustainable form of capitalism. They make it easy for organizations to incorporate ESG metrics so that value is measurable. 🗝️ Key Points 🗝️ Top takeaways from this episode ★ Novata’s ESG Initiatives: Novata's mission is to make it straightforward for companies to incorporate ESG metrics so that value is measurable. This empowers private markets to achieve a more inclusive and sustainable form of capitalism. ★ Leveraging ESG Practices to Attract Investors: Novata helps companies report their ESG metrics, offering features like data quality guardrails and benchmarking and analytics to contextualize the data. ★ The Future of ESG Reporting and Tracking at Novata: Novata will continue to incorporate more regulatory frameworks as they develop. They’ll also focus on content creation to support growing demand. 💡 Meet Your Host 💡 Name: Natalie Pierce Organization: Gunderson Dettmer Connect: LinkedIn 💡 Featured Guest 💡 Name: Lorraine Wilson Organization: Novata Connect: LinkedIn Contact Connect with us on Twitter and LinkedIn. Subscribe to FutureWork Playbook in your preferred podcast app so that you never miss an episode. This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.

In this episode, Sarah Milby, the founder and CEO of Valor Performance, joins host Natalie Pierce to discuss the importance of coaching and upskilling in the modern workforce. Valor Performance combines human coaching with technology to provide a personalized coaching experience for leaders while offering data-driven insights to organizations to help make decisions around leading their workforce. We also hear of examples of how Valor's coaching programs have helped brands increase sales, retain top talent, and enhance work engagement, showing the positive impact of investing in human performance. 🗝️ Key Points 🗝️ Top takeaways from this episode ★ The Power of Personalized Coaching: Sarah emphasizes the power of combining human coaching with technology to provide tailored coaching experiences for leaders. This can lead to better decision-making, improved retention, and higher engagement in the workplace. ★ Coaching Fosters Behavior Change and Connection: By focusing on areas such as communication and confidence, coaching can promote behavior change and help remote workforces use digital platforms to grow connections and contribute to company culture. ★ Prioritizing Human Performance Sustainability: Sarah envisions a world where brands value the sustainability of human performance alongside financial growth, with coaching as a vital tool to achieve this goal. This focus on human capital can lead to increased sales, retention of top talent, and improved work engagement. 💡 Meet Your Host 💡 Name: Natalie Pierce Organization: Gunderson Dettmer Connect: LinkedIn 💡 Featured Guest 💡 Name: Sarah Milby Organization: Valor Performance Connect: LinkedIn Contact Connect with us on Twitter and LinkedIn. Subscribe to FutureWork Playbook in your preferred podcast app so that you never miss an episode. This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.

In this week’s episode, host Natalie Pierce speaks with attorneys Alexa Belonick and Andy Thorpe from Gunderson Dettmer's Public Companies and Capital Markets practice. The three discuss the increasing focus on ESG factors in the venture capital landscape and by public companies. 🗝️ Key Points 🗝️ Top takeaways from this episode ★ The Rising Importance of ESG Initiatives: ESG initiatives have gained significance in recent years. There’s an increased focus from regulators, institutional investors, and the public on the ESG goals and policies of companies. This shift has been driven by high-profile events, the rise of mission-aligned consumers and employees, and the growth of ESG investing portfolios. ★ Adopting ESG Frameworks and Investor Considerations: Businesses can adopt and disclose against existing ESG frameworks, like TCFD, SASB, and GRI. These frameworks can help companies better align with stakeholder expectations and report on ESG performance. Investors are also increasingly considering ESG factors in their decision-making processes through methods including impact investing, negative screening, and setting minimum ESG standards. ★ Challenges and Controversies in ESG Implementation: There are various challenges and controversies surrounding the focus by companies on ESG initiatives. Some stakeholders express skepticism about the link between ESG initiatives and the capital markets, questioning whether ESG initiatives materially improve business performance or address material risks. There are also concerns about "greenwashing," where brands may exaggerate or misrepresent their commitment to ESG principles. Plus, the pace of regulatory changes, such as the SEC's adoption of climate change rules, adds another layer of complexity to ESG implementation. But despite these challenges, businesses and investors must navigate the evolving ESG landscape to remain competitive and meet the demands of an increasingly socially and environmentally conscious market. 💡 Meet Your Host 💡 Name: Natalie Pierce Organization: Gunderson Dettmer Connect: LinkedIn 💡 Featured Guests 💡 Name: Alexa Belonick Organization: Gunderson Dettmer Connect: LinkedIn Name: Andy Thorpe Organization: Gunderson Dettmer Connect: LinkedIn Contact Connect with us on Twitter and LinkedIn. Subscribe to FutureWork Playbook in your preferred podcast app so that you never miss an episode. This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.

In this week’s episode, host Natalie Pierce interviews Alberto Yépez, Co-Founder and Managing Director of Forgepoint Capital, a leading cybersecurity-focused venture capital firm, about incorporating environmental, social, and governance (ESG) initiatives into all they do, including the firm’s investing principles. Our first episode of the year highlights the growing importance of ESG considerations in the venture capital industry and the steps that firms like Forgepoint Capital are taking to integrate these principles and initiatives into their investment strategies and operations. Forgepoint also provides examples in its portfolio like CyberCube, which is taking actionable steps towards ESG goals. To learn more, check out Forgepoint’s blog on ESG and get a copy of Forgepoint’s ESG Handbook. 💡 Meet Your Host 💡 Name: Natalie Pierce What she does: Natalie is the Chair of Gunderson Dettmer’s labor and employment practice. Her practices focuses on the needs of start-ups, emerging growth companies, venture capital firms and private equity funds. She also counsels companies developing and/or incorporating robotics, telepresence, generative AI, and other enhancement technologies into the workplace. Organization: Gunderson Dettmer Connect: LinkedIn 💡 Featured Guest 💡 Name: Alberto Yépez What he does: Alberto is Co-Founder & Managing Director of Forgepoint Capital, the largest and most active sector-focused cybersecurity venture capital firm with over $1B AUM and forty portfolio companies. A serial entrepreneur, executive, and investor in cybersecurity, Alberto has a track record of building global businesses and leading them to successful exits. At Forgepoint, he led investments in Attivo Networks (acquired by SentinelOne) Area 1 (acquired by Cloudflare), BehavioSec (acquired by LexisNexis Risk Solutions/RELX) and currently serves on the boards of Constella Intelligence, Huntress, NowSecure, ReversingLabs, and Uptycs. Organization: Forgepoint Capital Connect: LinkedIn | Twitter Contact Connect with us on Twitter and LinkedIn. Subscribe to FutureWork Playbook in your preferred podcast app so that you never miss an episode. This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.

Last year, VTEX went public on the New York Stock Exchange and became the first Latin American company in its niche to do so. On a mission to show other Latin American companies that it’s possible, they accomplished their goal — but not without adequate preparation. Going public is not as easy as setting a date and expecting it to happen. The team at VTEX was preparing years in advance. For co-founder Alex Soncini and General Counsel Juliana Lopes, going public came with its share of challenges and changes in their respective fields. In this season finale episode of the FutureWork Playbook, Alex and Juliana join host Natalie Pierce to talk about company growth, personal improvement and achieving your biggest goals. They discuss how their company, VTEX, went public on the New York Stock Exchange and how they prepared for the shift. They also share expert tips on seeking new opportunities, building a stable company, and growing in your personal and professional life. 💡 Meet Your Host 💡 Natalie Pierce | Gunderson Dettmer | LinkedIn 💡 Featured Guests 💡 Name: Alex Soncini What he does: Alex Soncini brings over 20 years of experience in the digital commerce industry and a passion and appreciation for the accelerated transformation of brands and retailers. With a Computer Engineering, Master's Degree in Project Management, and part of the alumni network of Harvard Business School graduated in the GMP, Alex has participated in hundreds of digital commerce projects spearheading the digital transformation of Fortune 500 companies across diverse industries. A co-founder of VTEX, the enterprise digital commerce platform, he has successfully propelled the company’s expansion and dominance in Latin America, currently serving over 3,200 online stores in more than 38 countries. Alex has also coordinated the E-commerce Platform Committee of the Brazilian Chamber of Electronic E-commerce for two years and is an international speaker and subject matter expert for main emerging markets digital commerce events. He also gave digital commerce classes at the most prestigious universities and higher learning institutions in Latin America. Organization: VTEX Connect: LinkedIn Name: Juliana Tavares Lopes What she does: Juliana is the Head of Legal and Data Privacy at VTEX, and for the past few years, she has assisted VTEX in the IPO, fundraisings, and multiple M&As. Ms. Lopes has held various legal positions in Maritime Business dealing with corporate affairs. She holds a law degree from the Federal University of Rio de Janeiro (UFRJ) and a Master of Laws Degree (LLM) in Business Law from Fundação Getúlio Vargas (FGV). She is a member of "CAJE", the Commission on the Legal Aspects of Entrepreneurship and Startups of the Brazil Bar Association (OAB/RJ). Organization: VTEX Contact Connect with us on Twitter and LinkedIn. Subscribe to FutureWork Playbook in your preferred podcast app so that you never miss an episode. This podcast is for informational and...

In just two short years, Treinta and its co-founders raised over $60M in funding and is bringing its already 5 million small business customers to the digital age. On this episode of the FutureWork Playbook, Lluís Canadell, founder and CEO of Treinta, joins host Natalie Pierce to discuss the opportunity to build impact with small businesses in Latin America by creating a digital platform for a more connected global market. Lluis brings his insights on finding a great co-founder, someone he trusted and with skills that complement his own, getting into Y Combinator, and overcoming one of the most difficult challenges in closing a big Series A round. Lluís’s passion for helping small Latin American businesses drove him to take the leap. He felt there was a gap in fintech where he could make his mark while simultaneously helping people and businesses. “We have focused on [customer service] since day one,” said Lluís. “For example, one of the metrics that we have for customer experience teams is that we need to have an answer to a WhatsApp message from our users in less than a minute, which is challenging sometimes because the inflow can be more than expected. That is something that we want to maintain, always.” From the beta phase and fundraising to maintaining an edge in an extremely competitive market, Lluís and Natalie discuss best practices and how Treinta has managed to be so successful. 💡 Meet Your Host 💡 Natalie Pierce | Gunderson Dettmer | LinkedIn 💡 Featured Guest 💡 Name: Lluís Cañadell What he does: Lluís is the co-founder of Treinta, where he fulfills his passion for helping small Latin American businesses become more efficient. Organization: Treinta Connect: LinkedIn 🗝️ Key Points 🗝️ Top takeaways from this episode ★ Start off strong. When trying to get a startup off the ground, Lluís says the beta phase is incredibly important. Having benchmark competitors to look to for valuation and qualified numbers can really help founders understand where they stand and what they need to do. ★ Maintain your focus. There are many twists and turns when starting a business, but keeping a tight focus on the company’s core values and mission is pivotal for any young company. ★ Hire the right people. Maintaining a positive company culture is also a crucial ingredient to a business’s success. Lluís discusses the importance of hiring people that you feel embody the culture and values you want to promote. Contact Connect with us on Twitter and LinkedIn. Subscribe to FutureWork Playbook in your preferred podcast app so that you never miss an episode. This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.

Growing a company is a marathon, not a sprint. Every task from leading a company and developing your team to scaling your culture and building partnerships take time. And for one CEO, Kadu Monguilhott, the marathon led to one great acquisition. Working with Neoway for nearly 10 years, Kadu saw the ups and downs of building a business. Working his way up from the sales team to executive roles, Kadu became close with the customers and employees, and he understood the vision of the company. Now, as the CEO, Kadu is taking Neoway to even greater heights. In late 2021, the company was acquired by the Brazilian stock exchange for 1.8 billion Brazilian reais. But it didn’t happen overnight. Great things — like the Brazilian stock exchange acquisition — take time. For leaders, this means dedicating time to really understand the company’s needs and shape yourself around the company. And don’t just focus on the short-term goals. Plan a strategy for how you’re going to scale, adapt, and continue evolving. When it comes to partnerships, the same rule applies. Great partnerships (and mergers) don’t happen instantly. You need to keep your connections open, decide on the right path, and develop a collaborative strategy that aligns with each partner’s goals. When you invest time into your plan, you’ll see significant growth and reach incredible achievements. In this episode of the FutureWork Playbook, Kadu joins host Natalie Pierce to discuss how his company, Neoway, was acquired by the Brazilian stock exchange. Kadu also details his leadership journey, the secrets to a great partnership and growth-centered organization, and how Neoway is working to improve economic growth in Brazil. 💡 Meet Your Host 💡 Natalie Pierce | Gunderson Dettmer | LinkedIn 💡 Featured Guest 💡 Name: Kadu Monguilhott What he does: Kadu is the CEO of Neoway, a Brazil-based company that develops big data analytics and AI solutions that generate precision for decision-making and productivity. Their efforts are focused on areas including marketing, compliance, fraud prevention, legal analysis, and credit management. Kadu studied economics at the University of California, Davis before joining Neoway’s sales team in 2013. Organization: Neoway Connect: LinkedIn Contact Connect with us on Twitter and LinkedIn. Subscribe to FutureWork Playbook in your preferred podcast app so that you never miss an episode. This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.

With fearless energy, a little luck, and great connections, Matias Muchnick was able to pitch to top-tier investors and take his business to new heights. However, Matias says that there’s more to building a sustainable business than your investors and revenue. Getting in front of high-level investors and achieving unicorn status are great accomplishments, but they shouldn’t be your end goal. Your business should always be looking for ways to change the world. That’s exactly what Matias is doing with his company, NotCo. Although he’s achieved unicorn status and has been backed by top investors like the Bezos Expedition, Matias cares more about how his products are disrupting the industry and bringing positive change. NotCo combines AI technology and human knowledge to develop and scale plant-based foods. Instead of asking why plant-based, they’re asking why not? While catering to consumers’ needs, NotCo is reinventing the food industry by avoiding animal products and protecting the planet without compromising flavor. And it doesn’t stop there. Matias and his team are constantly looking for ways to improve and expand their reach. They’re continuing to train their algorithm and ensure that it meets consumers’ changing needs. Their brand has launched in seven countries, with its most recent launch in the North American market. Through the challenges, they’ve kept two key things in mind to succeed: the consumer and their vision. In this episode of the FutureWork Playbook, Matias joins host Natalie Pierce to talk about how he took his company, NotCo, from startup to successful venture. He discusses the mindset that every founder should have, how he scaled NotCo and continues to disrupt the industry, and the must-read book for founders in any industry. 💡 Meet Your Host 💡 Natalie Pierce | Gunderson Dettmer | LinkedIn 💡 Featured Guest 💡 Name: Matias Muchnick What he does: Matias is the Founder and CEO of NotCo, a food tech company that combines AI and human knowledge to quickly and accurately develop and scale plant-based foods that appeal to the mass market. Previously, Matias founded Eggless Company, which developed plant-based foods, and Chooz, an app created to incentivize healthy living. Matias received his bachelor’s degree from the Universidad de Chile and went on to further his education at the University of California, Berkeley, Stanford University Graduate School of Business, and Harvard Business School. Organization: NotCo Connect: LinkedIn Contact Connect with us on Twitter and LinkedIn. Subscribe to FutureWork Playbook in your preferred podcast app so that you never miss an episode. This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.

Inspired and supported by various people throughout his life, Eduardo della Maggiora made it his mission to help people do better, live better, and be better. Now, his company, Betterfly, has taken off to massive heights, becoming Latin America’s first billion-dollar social impact unicorn. Eduardo was just 15 when his father suffered a heart attack that left him nearly immobile and in very poor health. His father died three years later when Eduardo was 18 years old. Like many Latin American families, Eduardo endured the struggles of losing a loved one without life insurance coverage. This was the first seed planted towards Betterfly. Decades later, after working in finance for a long time, Eduardo volunteered in Africa. While there, he faced the reality of childhood malnutrition — a preventable disease that takes the lives of millions of children. Around the same time, Eduardo began training for Ironman triathlons. He began losing pounds of weight, and an idea crossed his mind. He thought, “What if I could convert the pounds I lost exercising into pounds of food for these kids I worked with in Africa? What if we could convert the calories of exercise into calories of food? And what if we could use technology to combine the power of giving back with helping people to live their best lives?" Thus, Betterfly was born. For just four dollars per month — comparable to a Netflix or Spotify subscription — employees and individuals can live healthier lives while giving back to those in need. Betterfly’s full-stack platform helps people generate healthy habits, gain life insurance coverage, and make an impact on their communities and our planet. In this episode of the FutureWork Playbook, Eduardo joins host Natalie Pierce to talk about his journey to founding Betterfly. Eduardo shares stories about the inspiration behind the platform, how real people’s lives have changed through Betterfly, and how it’s generating positive impacts across the globe. 💡 Featured Guest 💡 Name: Eduardo della Maggiora What he does: Eduardo is the CEO and Founder of Betterfly. This benefits program enables employees to build healthy habits and companies to get credit for social impact. Prior to Betterfly, Eduardo founded Tyndall Group and PIC Parks, was the CEO of the Pan-American Games, and was Vice President of M&A at J.P. Morgan for 10 years. Among many achievements, Eduardo has been recognized as one of Chile’s 100 Young Leaders, was the EY Chile Entrepreneur Of The Year™ in 2022, and is a 2x World Champion runner-up in the Ironman 70.3 World Championships in his category in 2016 and 2017. Organization: Betterfly Connect: LinkedIn Contact Connect with us on Twitter and LinkedIn. Gunderson Dettmer Website: www.gunder.com Subscribe to FutureWork Playbook in your preferred podcast app so that you never miss an episode. This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.

Today on the show we talk with CEO of Lyndra Therapeutics, Dr. Patricia Hurter, and President and COO Jessica Ballinger. Lyndra Therapeutics is reinventing the way we take medicine with game-changing technology that helps patients take oral medications less frequently, using a long-acting delivery system. In this episode, they discuss how Lyndra Therapeutics has created a diverse and mission-focused team to overcome the challenges surrounding the need to take life-improving medicine on a daily basis. What we discussed: Helpful links: Lyndra Therapeutics Website Dr. Patricia Hurter LinkedIn Jessica Ballinger LinkedIn Be sure to connect with us and reach out with any questions/concerns: LinkedIn: www.linkedin.com/company/gunderson-dettmer Twitter: www.twitter.com/GundersonLaw Gunderson Dettmer Website: www.gunder.com This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.

Today on the show we feature Scott Chetham, Ph.D. and CEO of Faro Health, a company that is leading the charge when it comes to integrated clinical development that simplifies the design and authoring of complex clinical studies. In this episode, Natalie and Scott discuss the importance of collecting data with a patient-centric approach and how Faro Health strives to simplify the process for project teams and design clinical studies that could account for a diverse population. What we discussed: Helpful Links: Faro Health Website Scott Chetham LinkedIn Be sure to connect with us and reach out with any questions/concerns: LinkedIn: www.linkedin.com/company/gunderson-dettmer Twitter: www.twitter.com/GundersonLaw Gunderson Dettmer Website: www.gunder.com This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.

Replicate Bioscience are designing and delivering RNA-based treatments that revolutionize the practice of medicine In this episode, Natalie talks with immunologist Nathaniel Wang, CEO of Replicate Biosciences. You may have heard a lot about RNA vaccines over the past year so Natalie take this opportunity to ask Nathaniel to explain the science behind the technology and how it has become a breakthrough in providing critical care to many. What we discussed: Helpful Links: Replicate Science Website Nathanial Wang LinkedIn Be sure to connect with us and reach out with any questions/concerns: LinkedIn: www.linkedin.com/company/gunderson-dettmer Twitter: www.twitter.com/GundersonLaw Gunderson Dettmer Website: www.gunder.com This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.

Biomilq is empowering parents with a new option for supplemental feeding—one that’s as close to breastmilk as possible and cultivated under safe conditions using their first-of-its-kind technology. Frame Fertility is a digital fertility advisor that enables the early detection of underlying fertility conditions. In this episode, Natalie talks with the two founders of these companies, Michelle Egger from Biomilq and Jessica Bell van der Wal from Frame Fertility. Michelle and Jessica discuss the motivation behind forming their companies and the challenges faced as they bring their companies to market. What we discussed: Helpful Links: Biomilq Website: www.biomilq.com Frame Fertility Website: www.framefertility.com Michelle Egger on LinkedIn: https://www.linkedin.com/in/michelleegger/ Jessica Bell van der Wal on LinkedIn: https://www.linkedin.com/in/jbellvanderwal/ Be sure to connect with us and reach out with any questions/concerns: LinkedIn: www.linkedin.com/company/gunderson-dettmer Twitter: www.twitter.com/GundersonLaw Gunderson Dettmer Website: www.gunder.com This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.