Brand Growth Heroes

Episode 69: Freja Foods, Founder Ed Armitage How to Hit a £10m Run Rate in 3 Years! In this latest episode, Fiona talks to Ed Armitage, founder of Freja Bone Broth, who shares the secrets behind his award-winning, digital-first, scaling food business. With a vision to become Europe's No. 1 bone broth brand, you'll hear how husband and wife team Ed and Jess built a multi-million-pound brand in just over three years - during extremely difficult economic conditions. Investors like Harry Cain, the ex-MD of innocent smoothies Giles Brook and the ex CEO Unilever Paul Polman, have all invested in the business, find out why here! By the way, we do a quick-fire Q&A at the end, and Ed is incredibly generous with his tips on how to grow a Direct-to-Consumer (DTC) brand profitably, so make sure you stay around and don’t miss these valuable nuggets. Here are the top 5 things you will learn from this episode: I hope you enjoyed this episode and that it has helped you and your business in some way! If it has, please hit FOLLOW to subscribe and keep an eye out for the next episode, where I'll talk to another successful founder of a challenger brand who will share more valuable insights into driving growth. Your FOLLOW makes a big difference to me and to my business, thank you. Click the Follow button beside Brand Growth Heroes by finding it on your favourite podcast app here. Useful links: Freja's Website Find the founders on LinkedIn: Jessica Higgins & Ed Armitage Freja on Instagram Freja on Facebook Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Follow us on social: Brand Growth Heroes on LinkedIn, Facebook, Instagram, X and TikTok. Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here. Thanks to my Sound Engineer, Gyp Buggane, Ballagroove.com and my producer, Kathryn Watts, Social KEWS. ★ Support this podcast on Patreon ★

Founder Barney Mauleverer describes Fuel10k as 'a 12 year overnight success' In Part 2 of our two part series covering the growth journey & sale of the protein breakfast brand Fuel10k to Premier Foods, learn: three reasons perfect fit 10 years 2.5 years magic number A favour! Could you #Payitforward? I really hope that you enjoyed this episode & that it has helped you in some way! If so, would you take 3 mins to click FOLLOW on your podcast app, as well as leave a review? This small gift from you has a big impact on me ... and on MY business. Thank you 🙏 Don't miss your favourite brands talk about how they grew their inspirational businesses! Click the Follow button beside Brand Growth Heroes on your podcast app Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin Become part of the Brand Growth Heroes community! Sign up here for news and information on Brand Growth Heroes Accelerator Programme ★ Support this podcast on Patreon ★

Are you curious to know what it's like for a founder in the week before a sale of their business? ➡ If you're building your consumer packaged goods business with the hope of one day selling it, and if you've ever wondered what it would be like to sell your branded business, then you've got to listen to this. Last week, FUEL10K (protein breakfast range) was sold to renowned UK CPG business Premier Foods. In a two part series, Brand Growth Heroes host Fiona Fitzpatrick talks to Barney😜 Mauleverer about: - How he & his team BUILT FUEL10K - Why it was the right FIT for Premier Foods, and - What it was like for him in the WEEK BEFORE the sale of the business at the end of October 2023. First up - we revisit our episode with Barney from 2020, where the business was already turning over £12M in revenue and present in multiple international markets. Barney Mauleverer cut his teeth in food and drink during the front five years of early stage Innocent Drinks. Leaving in 2006 as European Manager, Barney sought a more entrepreneurial route of his own and set up food brand exporting company Fresh Marketing with pal Alex Matheson. Listen to how Barney and his team built the Fuel 10K business, and in the next episode launching soon, we'll explore what it took to sell the business to Premier Foods. A favour! Could you #Payitforward? I really hope that you enjoyed this episode & that it has helped you in some way! If so, would you take 3 mins to click FOLLOW on your podcast app, as well as leave a review? This small gift from you has a big impact on me ... and on MY business. Thank you 🙏 Don't miss your favourite brands talk about how they grew their inspirational businesses! Click the Follow button beside Brand Growth Heroes on your podcast app Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin Become part of the Brand Growth Heroes community! Sign up here for news and information on Brand Growth Heroes Accelerator Programme ★ Support this podcast on Patreon ★

COOK is an award winning frozen meals company based in the UK. It’s impressive turnover of £130M comes from its it 98 retail stores and 1000 concessions that it supplies from its own manufacturing facilities. Yet some 28 years from inception, the business STILL doesn’t sell to any major UK grocery retailers! Founder Ed Perry tells me how he has managed to keep the business 100% privately owned, how their passion for creating a great company culture plays a central role in what they do, and how- to achieve their mission- they still cook using the same ingredients and techniques that a good cook would use at home in order Here are the top 5 things you'll learn : still 100% privately owned!core brand promisemeasure your company culture for the long term better outcomes for society A favour! Could you #Payitforward? I really hope that you enjoyed this episode & that it has helped you in some way! If so, would you take 3 mins to click FOLLOW on your podcast app, as well as leave a review? This small gift from you has a big impact on me ... and on MY business. Thank you 🙏 Don't miss your favourite brands talk about how they grew their inspirational businesses! Click the Follow button beside Brand Growth Heroes on your podcast app Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin Become part of the Brand Growth Heroes community! Sign up here for news and information on Brand Growth Heroes Accelerator Programme ★ Support this podcast on Patreon ★

I've been in love with the bright, punchy and delicious Rude Health brand since it launched in 2006. Originally a muesli business, Rude Health's revenue now comes predominantly from alt. milks, although this is something Camilla never would have imagined when they first launched them! A well-known and much-loved brand in 4 major markets, Rude Health is admired for it's brightly coloured boxes and cartons which inject joy into mornings across the U.K, Portugal & Benelux. Co-founder Camilla Barnard began the business 18 years ago with her ex-husband, with the intention of making healthier eating a celebration, not a sacrifice for as many people as they could. Compared to the expectations of many founders starting out today, you could say that the business has grown relatively slowly, however there's a massive upside to this: Rude Health is still over 90% privately owned, with their only 'major' minor shareholder being....PepsiCo! Here are the Top 9 things you'll learn : obsessedbrand-design processclothing' your brand wears not marketing budget now vs. 3 years agonew product developmentright peopleCould you #Payitforward? If you enjoy this episode & it has helped you in some way, will you take 3 mins to leave a review on your podcast app? This small gift from you has a big impact on me ... and on my business. Thank you 🙏 Don't miss your favourite brands talk about how they grew their inspirational businesses! Click the Follow button beside Brand Growth Heroes on your podcast app Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin Become part of the Brand Growth Heroes community! Sign up here for news and information on Brand Growth Heroes Accelerator Programme Email Fiona for a 1-1 coaching session: fiona@fionafitzconsulting.com See how Fiona can help you design and develop group-coaching programmes for your senior commercial and marketing teams: Fiona Fitz Consulting ★ Support this podcast on Patreon ★

"What is Susan who's 40 talking about with her friends when she picks the kids up from school? Or what is Dave who's 50, who's a builder, sharing in his WhatsApp group? What kind of videos are you sharing that you're seeing online? Or what kind of TV shows are they watching and talking about with their friends?' Subscribe now by hitting the followbutton beside Brand Growth Heroes on your podcast app. As a rule, I don't interview marketing agencies on Brand Growth Heroes, but I made an exception when I reached out to our next guest. Dan Knowlton is one half of Knowlton, a digital and social media market agency that has me in stitches with the videos they create and post on LinkedIn. If you don't follow them yet, I suggest you do. Both Dan and his brother Lloyd Knowlton are hilarious. But why is this of value to you? Well, since I interviewed Jake Carls of Midday Squares and then Teddy and Marissa of Perfect Ted a few episodes ago, I've been exploring how the concept of advertainment works and why it's way more important to you as a grocery brand leader than just posting product shots. Dan knows way more about advertainement than I do, so I thought a good chat with him would be of real value to us all. Here are the top 5 things you'll learn : understand your Target Audience, in a way you never have beforeConnect with What Really Matters to your AudienceTrigger their EmotionsBuild Trust and Overcome Objections Allocate your Budget in your marketing funnel Please leave a review on your podcast app if you enjoyed this episode! Don't miss your favourite brands talk about how they grew their inspirational businesses! Click the Follow button beside Brand Growth Heroes on your podcast app Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin Become part of the Brand Growth Heroes community! Sign up here for news and information on Brand Growth Heroes Accelerator Programme Email Fiona for a 1-1 session: fiona@fionafitzconsulting.com See how Fiona can group-coach your senior commercial and marketing teams internally: Fiona Fitz Consulting ★ Support this podcast on Patreon ★

ODDBOX is a D2C (Direct-to-Consumer) BCorp business with a bold vision: a world where all food grown is eaten. Husband & wife team Deepak Ravindran and Emilie Vanpoperinghe founded the business 8 years ago, and have allowed their passion for sustainability to design their clever business model. ODDBOX delivers boxes of fruit, vegetables, and other products that are at risk of waste to their 500,000 D2C customers. Working closely with growers and suppliers, they originally focused on produce that may not meet cosmetic specifications or size requirements set by retailers but is still perfectly good to eat. In this episode, they share their journey from coming up with the idea for ODDBOX and testing it with 20 customers, to eventually growing the business to £32 million You’ll learn : Don't miss your favourite brands talk about how they grew their inspirational businesses! Click the Follow button beside Brand Growth Heroes on your podcast app Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin Become part of the Brand Growth Heroes community! Sign up here for news and information on Brand Growth Heroes Accelerator Programme Email Fiona for a 1-1 session: fiona@fionafitzconsulting.com See how Fiona can group-coach your senior commercial and marketing teams internally: Fiona Fitz Consulting ★ Support this podcast on Patreon ★

Get ready for a dose of entrepreneurial truth bombs as the vivacious trailblazer, Amelia Christie-Miller, spills the beans on one of the blunders she made whilst venturing towards business triumph! Bold Bean Co. YOU too can be featured on Brand Growth Bloopers! Just send me a WhatsApp on +447418605547 and tell me the following: What's in it for you?sharing your website, instagram and LinkedIn handles to thousands of listeners around the world. You could even do what Simona Deifta did in one of our first bonus episodes, and share a coupon code so that listeners can buy your product with an exclusive discount!So that you don't miss your favourite brands talk about how they grew their inspirational businesses, click the Follow button beside Brand Growth Heroes on your podcast app (on apple podcasts it's three dots like this (...) Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin Become part of the Brand Growth Heroes community! Sign up here for news and information on Brand Growth Heroes Accelerator Programme Email Fiona for a 1-1 session: fiona@fionafitzconsulting.com See how Fiona can group-coach your senior commercial and marketing teams internally: Fiona Fitz Consulting ★ Support this podcast on Patreon ★

As the founder or leader of a grocery brand, have you ever thought it would be GREAT to pool your central costs with other brands like yours? Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin I certainly considered it when I was launching GU Chocolate Puds in France years ago, and as a result, I created a shared field sales team with Innocent France for the French market, and it was certainly something worth doing for the period of time it worked for both businesses. I wanted to explore what this looks like today, so in this next episode, I talk to Ben Arib, founder of Rebel Kitchen, and more recently Nurture Brands, a cohort of eight better-for-you brands - Rebel Kitchen & Myracle Kitchen, Primal Pantry, Doisy & Dam, Emily, Jax Coco, Indie Ba - that share the same platform (and equity) in order to mutualize a lot of their costs. Ben explains how the Nurture Brands' shared model works, why he started it, and all the economics behind it. So that you don't miss the leaders of your favourite brands talk about how they grew their inspirational businesses, click the Follow button beside Brand Growth Heroes on your podcast app (on apple podcasts it's three dots like this (...) Become part of the Brand Growth Heroes community! Sign up here for news and information on Brand Growth Heroes Accelerator Programme Email Fiona for a 1-1 session: fiona@fionafitzconsulting.com See how Fiona can group-coach your senior commercial and marketing teams internally: Fiona Fitz Consulting ★ Support this podcast on Patreon ★

Renée Elliott is the original founder of much-loved UK organic retailer Planet Organic...and now she's back: to rescue the business out of administration. At the time of recording, we are 3 weeks into this rescue deal. All the latest insider info is right inside this episode, along with some invitations to suppliers to join Planet Organic on their new journey, as well as information on Renée's upcoming women's retreat (www.womentree.uk). ★ Support this podcast on Patreon ★

Have you ever messed up and felt like you were the only founder in the world to make such a stupid mistake? Simona Deifta, female powerhouse and founder of the brilliant sauces and dressings Nojo London, shares one of the biggest brand growth bloopers she's made along the way to getting national listings with Ocado, Co-Op, Wholefoods and Amazon. YOU can be featured on Brand Growth Bloopers! Just send me a WhatsApp on +447418605547 and tell me the following: What's in it for you?sharing your website, instagram and LinkedIn handles to thousands of listeners around the world. You could even do what Simona did, and share a coupon code!So that you don't miss your favourite brands talk about how they grew their inspirational businesses, click the Follow button beside Brand Growth Heroes on your podcast app (on apple podcasts it's three dots like this (...) Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin Become part of the Brand Growth Heroes community! Sign up here for news and information on Brand Growth Heroes Accelerator Programme Email Fiona for a 1-1 session: fiona@fionafitzconsulting.com See how Fiona can group-coach your senior commercial and marketing teams internally: Fiona Fitz Consulting ★ Support this podcast on Patreon ★

Hear how Marisa and Teddy learned from their big-green-explosion-mistake, whilst preparing for their first-ever show - the London Coffee Festival! If you'd like the chance to be featured on Brand Growth Bloopers, please send us a WhatsApp on +447418605547 and tell us the following: Click the Follow button beside Brand Growth Heroes on your podcast app (on apple podcasts it's three dots like this (...) Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin Become part of the Brand Growth Heroes community! Sign up here for news and information on Brand Growth Heroes Accelerator Programme See how Fiona’s group coaching programmes can help develop your senior commercial and marketing teams internally: Fiona Fitz Consulting ★ Support this podcast on Patreon ★

Perfect Ted, the natural energy drinks brand powered by matcha green tea, has taken the UK food and drink industry by storm. Despite launching just 18 months ago, Marisa, Teddie, and Levi have grown their business to a run-rate of £5M, secured a national listing with Tesco UK across three different in-store categories, and even won offers from all five dragons on Dragon's Den. What's more, they've accomplished this by successfully taking a niche ingredient that they are passionate about into the mass market. Make sure you get the latest from Brand GrowthHeroes -> Click the follow or ... dropdown button beside Brand Growth Heroes on your podcast app now! You can also follow Brand Growth Heroes here on Instagram, Tiktok and Linkedin. In this episode, Marissa and Teddie chat with Fiona about their journey to success. They discuss the biggest mistakes they've made, how they struggled with positioning their brand and the role of matcha, and how they ultimately hit on the winning solution through their work on The Growth Strategy Programme. They emphasize the importance of focusing on product benefits rather than just ingredients and reveal the advice they would give to any founders preparing for a pitch to investors, buyers or Dragons! The duo also share their experience on Dragon's Den and how it was by far the biggest risk they've taken to date. They talk about the impact the show has had on their sales, and the personal investment necessary to grow their business. Additionally, they discuss the benefits of having a strong multi-channel customer base and reveal how they secured their first Michelin star listing. Finally, Marisa and Teddie answer the question everyone wants to know: what it's like to have Dragon and serial entrepreneur Steven Bartlett as a mentor!! Tune in to hear their inspiring story and valuable insights into building a successful brand. Become part of the Brand Growth Heroes community! Sign up here for news and information on Brand Growth Heroes Accelerator Programme Email Fiona for a 1-1 session: fiona@fionafitzconsulting.com See how Fiona can help develop your commercial and marketing teams internally: Fiona Fitz Consulting Perfect Ted Instagram Perfect Ted Tiktok Perfect Ted website Teddie Linkedin Marisa Linkedin ★ Support this podcast on Patreon ★

Mid-Day Squares is the Canadian functional chocolate sensation that EVERYONE in the food and drink industry is talking about. Click the subscribe or 'bell' button beside Brand Growth Heroes on your podcast app to make sure you get the latest from Brand Growth Heroes podcast Follow Brand Growth Heroes on Instagram, Tiktok, Linkedin Launched in 2018, this family-led business is planning to disrupt the $8 billion dollar health bar market in the USA. But they're also disrupting what Food & Bev marketers define as best practice, in terms of approach to Social Media! Forbes 30 under 30 co-founderJake Karls talks Fiona through: Want to work with Fiona? Email Fiona for a 1-1 session: fiona@fionafitzconsulting.com See how Fiona can help develop your commercial and marketing teams internally: Fiona Fitz Consulting Mid-Day Squares Instagram Mid-Day Squares Tiktok ★ Support this podcast on Patreon ★

Click the subscribe or 'bell' button beside Brand Growth Heroes on your podcast app to make sure you get the latest from Brand Growth Heroes podcast Follow Brand Growth Heroes on Instagram, Tiktok, Linkedin CPG Founders: Want to know the secret *three NEW must-haves* that investors are insisting on in the current economic climate? Verlinvest is the investment company behind your favourite insurgent brands like Tony's Chocolonely, Oatly, Mutti, Vita Coco and Who Gives a Crap. Their investment - and their team - is helping to build some of the world's largest consumer brands. In this episode (recorded a few months back), I speak to Director Ben Black and I get some top advice for founders looking for funding. But most importantly...we'll let you in on a secret: There are THREE NEW THINGS that investors are looking for in today's economic climate. These are not listed here, you’re going to have to listen to the show! And as a bonus…you'll also learn: it's KEYI hope you enjoy this latest episode and learn as much as I did recording it! Want to work with Fiona? Email Fiona for a 1-1 session: fiona@fionafitzconsulting.com See how Fiona can help develop your commercial and marketing teams internally: Fiona Fitz Consulting ★ Support this podcast on Patreon ★

As the founder of Veganuary, Veg Capital, Vegan Fried Chick*n or VFC, and most recently a new venture capital fund called Sentient Ventures, Matthew Glover is a business activist and a serial founder whose initiatives have contributed significantly to the changes we are all experiencing in how we eat today. (Follow Brand Growth Heroes on Instagram, Tiktok, Linkedin) In this episode, Matthew shares how he left his career in double-glazing to fight animal cruelty; the exact steps he and his wife took to create the Veganuary movement and, arguably, how it has been the tipping point for the plant-based revolution in our eating habits and in the food industry today. He also tells us why he's made the decision to 'invest in growth up-front' in the VFC (Vegan Fried Chick*n) brand. Finally, we learn about his venture capital businesses - Veg Capital and Sentient Ventures, including what they look for when evaluating new investments. I hope you enjoy this latest episode and learn as much as I did recording it! Get Fiona on your brand team here: The Growth Strategy Programme and Fiona Fitz Consulting Click the subscribe or 'bell' button beside Brand Growth Heroes on your podcast app to make sure you get the latest from Brand Growth Heroes podcast ★ Support this podcast on Patreon ★

If you work in the food industry, you need to start swotting up on this subject area: **Regenerative Agriculture** (Follow Brand Growth Heroes on Instagram, Tiktok, Linkedin) Wildfarmed is a regenerative food brand bringing together farmers, food businesses and consumers to build the largest soil and biodiversity restoration programme on British arable land. But uniquely, they are making delicious food grown in healthy soils widely available to the high street customer, whilst guaranteeing a stable price committed to the farmer who makes the transition to regenerative practices. Fiona speaks to Edd Lees, who along with Andy Cato of Groove Armada and George Lamb, is one of the co-founders of this revolutionary new business. Founded in 2018, Wildfarmed’s overriding premise is to 'fix the planet by fixing food'. Wildfarmed prioritises soil health and never uses pesticides, herbicides or fungicides, so the land is left rich for future harvests. This in turn ensures that any Wildfarmed loaf of bread will always be chemical-free and nutrient-dense. There are now 40 farmers growing under contract with Wildfarmed (with an ever-growing waitlist), representing a staggering 1% of British arable land. Wildfarmed’s first ever bakery partner was Jolene in Newington Green, London and soon Pizza Pilgrims, HIDE, Twelve Triangles, all joined the movement. They’re now up to a total of nearly 230 customers who bake, cook and educate consumers through using Wildfarmed flour. If you work in the food industry, how can you engage with regenerative farming practices? Find out more about Wildfarmed here. and on mob here Get Fiona on your brand team here: The Growth Strategy Programme and Fiona Fitz Consulting Don't miss further episodes! Click the subscribe or 'bell' button beside Brand Growth Heroes on your podcast app to make sure you get the latest from Brand Growth Heroes podcast ★ Support this podcast on Patreon ★

waterdrop® is the $100M insurgent beverage brand that may not yet be on your radar...at least if you're based in the U.K. But you need to be all over it...here's why: What is waterdrop®? (Follow Brand Growth Heroes on Instagram, Tiktok, Linkedin) waterdrop® is a 'microdrink' company that offers dissolvable cubes of flavour that you can carry with you and drop into tap water whenever you want a drink. Their flavour-cubes are plant-based, sugar-free, and even include vitamins, teas and energy. From a marketing strategy point of view, the cube becomes a carrier to deliver solutions to many different types of people, needs and occasions. waterdrop®'s purpose is to make it easy for everyone to drink more tap water, more often. The ecosystem of products and 'water-tech' that the company is building in order to deliver on its purpose is so clever that your eyes will water. They are present in 14 countries, and have 25 waterdrop® stores across the world, including a presence in supermarkets and high street beauty stores, as well as concessions in shopping malls. Believe it or not, they are now the largest seller of drinkware in Europe...and they've just launched an intelligent water bottle cap so you can keep track of how much water you're drinking. The business performance stats are astonishing too. In under 5 years, the company has turned over $100M, with over north of 100M drinks sold. They’ve recently raised a series B round of $60M, to invest in conquering the US market. We talk to founder Martin Murray about why and how he started the company, the mistakes he made along the way…and something I know you’re going to love – how martin and his co-founders persuaded their co-manufacturers to pay for the machinery and trials they needed to make waterdrop cubes a reality. What you'll learn in this episode: - How Martin came up with the idea for waterdrop® while he was on an aeroplane with his mother - Why it made NO sense for anyone to try and do what they did... - How they got their co-manufacturer to pay for their R&D and machinery, each time they needed to scale. - How they are aiming to help more people to drink more clean water, more easily. - Why D2C was a blue ocean for beverages - How to create massive barriers to entry to the market you've created - Why you should never accept the status quo Find out more about waterdrop® here. Get Fiona on your brand team here: The Growth Strategy Programme and Fiona Fitz Consulting Don't miss further episodes! Click the subscribe or 'bell' button beside Brand Growth Heroes on your podcast app to make sure you get the latest from Brand Growth Heroes podcast ★ Support this podcast on Patreon ★

Scott McCulloch and his wife Karris started their vegan subscription box from the living room of their flat in 2013. Nine years later, The Vegan Kind Supermarket is a multi-million pound UK online vegan grocer, the first and largest of its kind. Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin. In this episode - our first with a grocery retailer - you'll learn: - Why and how Scott and Karris started their vegan subscription box business - including the steps they took to find their first 50 subscribers - How the business evolved to become the UK's biggest online exclusively-vegan supermarket - The exact steps YOU need to take to get YOUR retail buyer's attention... - Scott's view on what the vegan market/landscape will look like in 5 years' time (and it's radical...) - How you're going to have to get ready to compete with significant private-label/retailer own-brand vegan ranges over the coming year or so... - and why the time is right for him and his wife Karris to step back from running the day-to-day of their multi-million pound online supermarket. Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin. Follow The Vegan Kind Supermarket here. Come to Fiona's workshop at Bread and Jam Festival in London 18/19 July 2022 here Learn more about the opportunity to work with Fiona's here: The Growth Strategy Programme and Fiona Fitz Consulting Don't miss further episodes! Click the subscribe or 'bell' button beside Brand Growth Heroes on your podcast app to make sure you get the latest from Brand Growth Heroes podcast. ★ Support this podcast on Patreon ★

Follow Brand Growth Heroes on Instagram, Tiktok, Linkedin. Serial founder and bestselling author Mike Stevens talks to Fiona about his new book 'The Direct-To-Consumer Playbook', and shares his learnings from 20 years in consumer packaged goods - and from being one of the first challenger food brands to sell directly to consumers. Hear how Mike and his co-founder built a successful DTC business with Peppersmith; why he sold the business; how and why he went about writing his best-selling business book; the secrets to winning at DTC straight from the mouths of the most successful founders and brands in this space...and finally, what Mike would do differently, knowing what he knows now. What you'll learn : Find Mike's book here. Meet Mike at Bread and Jam Fest here Come to Fiona's workshop at Bread and Jam Fest here ★ Support this podcast on Patreon ★