The Growth Hub Podcast

In this episode, you won’t hear from one guest, but from 9! In the past year, we asked our guests to share a piece of advice they received that helped them advance in their careers and become better at their jobs. From inspiring thoughts on how to break silos to setting OKRs for yourself, building a support network you can rely on to advance in your career or advice on how to turn challenges into opportunities, you should have you mind buzzing with positive thoughts by the end of this episode. So, here we go for this Growth Hub Podcast special with 9 inspiring advice to live by from CEOs, Founders, CMOs & Head of Growth. Hear from: Steven Schneider,Michael KamleitnerUdi LedergorChris SilvestriKarla Jo HelmsSri Ganesan,Jean BonnenfantKathryn StrachanJoel Gaudeul ❤️ Don't forget to like and subscribe ❤️ About the show: The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth. ⬇️ Useful links ⬇️ ⬇️ Find us on ⬇️

All content marketers and creators out there have a love/hate relationship with SEO. After all, if you leverage it well, it has the potential to carry your business to new heights. Now, the fast pace at which search algorithms evolve makes it difficult to keep up with best practices, especially since SEO isn’t just Google (79% of traditional search engine shares as of March 2025), Bing (12%), or Yahoo (3%) nowadays. Today, SEO also encompasses new usages such as voice or AI search. And that’s a lot. To cover this topic, we invited Steven Schneider, co-founder and CEO of TrioSEO, an agency that helps B2B brands design and implement ROI-focused SEO strategies. Before TrioSEO, Steven co-owned a portfolio of 40 blogs, managed hundreds of articles monthly, and scaled to 7 figures relying only on SEO - without using advertising, without using social media, or any other channel, for that matter. ❤️ Don't forget to like and subscribe ❤️About the show: The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.⬇️ Useful links ⬇️ Find us on

With only 35 million users worldwide as of early 2025 and 1 to 2 million daily engaged users on the platform, BlueSky is still worlds away from well-established platforms like Instagram, LinkedIn, TikTok, Threads, or even Elon Musk’s X - formerly Twitter. However, it’s also true that BlueSky has been living a second life since the end of 2024, with millions of new users making the shift from Twitter, due to the close ties between Musk and Trump. Now, politics aside, this newly found attractiveness puts BlueSky on the map for businesses, as they should obviously aim to be active where their audience is. In episode 111 of the Growth Hub Podcast, we're joined by Michael Kamleitner, Founder of Walls.io and Swat.io, both SaaS designed to help businesses improve their presence on social media platforms, including BlueSky. Michael has been living and breathing social media for over 15 years now, and through Walls.io and Swat.io, he has privileged access to witness firsthand what moves the needle on social media platforms.

In episode 110 of the Growth Hub Podcast, we're joined by Udi Ledergor, Chief Evangelist Officer at Gong. Udi joined Gong in 2016 as employee #13 and was the first of what is now a team of 60 talented marketers. Along the way, he contributed to taking Gong from a couple hundred thousand in revenue into a business making hundreds of millions of dollars in annual revenue. We cover: ❤️ Subscribe to support the show ❤️ About the show: The podcast for all things B2B marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth. ⬇️ Useful links ⬇️ advanceb2b.com/thegrowthhubadvanceb2b.com/advanceb2b.com/advance-insider ⬇️ Find us on ⬇️ SpotifyYouTubeApple PodcastSoundcloud

In episode 109 of the Growth Hub Podcast, we're joined by Chris Silvestri, Founder of Conversion Alchemy. He’s been exploring the intricacies of messaging and how to balance customer research, user experience or even psychology to help brand craft messages that resonate with their audience. We cover: - Why (too) many companies need help with messaging - The importance of empathizing with customers - The unique framework Chris uses to understand one’s audience better - How to use AI in your messaging work - How often should you revisit your messaging - And a bunch of other things you’ll want to hear and bring home with you. ❤️ Don't forget to subscribe ❤️ About the show: The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth. ⬇️ Useful links ⬇️ More episodes: www.advanceb2b.com/thegrowthhub Visit: www.advanceb2b.com/ Become an Insider: www.advanceb2b.com/advance-insider ⬇️ Find us on ⬇️ Apple Podcast: podcasts.apple.com/us/podcast/the-…st/id1219957221 Spotify: open.spotify.com/show/66pDW5uwWT1n7164vvYdZi Soundcloud: @thegrowthhub

PR is something that all B2B tech companies want, but if we’re being honest, too few do it right (or invest in it, to begin with). In this episode of the Growth Hub Podcast, Clem is joined by Karla Jo Helms, a hardened PR professional with over 15 years of experience in PR and founder of JOTO PR Disruptors. The episode, in short - The meaning of Anti-PR and what’s wrong with traditional PR? - The latest PR playbook one should follow - How should B2B professionals prioritize their PR efforts - How to get on journalists' or market influencers’ radar - How to go beyond “brand mentions” with reporting and measuring PR efforts and their effects on brand reputation and trust? - Common mistakes B2B companies make with PR, and how to avoid them? - As well as a few more well-guarded secrets from Karla Jo. Happy Listening! About the show: The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth. ⬇️ Useful links ⬇️ More episodes: www.advanceb2b.com/thegrowthhub Visit: www.advanceb2b.com/ Become an Insider: www.advanceb2b.com/advance-insider ⬇️ Find us on ⬇️ Apple Podcast: https://podcasts.apple.com/us/podcast/the-growth-hub-podcast/id1219957221 Spotify: open.spotify.com/show/66pDW5uwWT1n7164vvYdZi Soundcloud: https://soundcloud.com/thegrowthhub

In episode 107 of the Growth Hub Podcast, you'll hear about some of the most critical topics for B2B Tech companies and especially B2B founders and leaders: scaling effectively, securing funding, and what to do after that! To cover all of this and more, we received Sri Ganesan, Co-founder of Konotor, and co-founder and CEO of Rocketlane, a SaaS Company specializing in customer onboarding that recently secured 24M in series B funding to supercharge its efforts to integrate advanced AI technology. We cover: - How to secure funding (and avoid crashing after it) - How to build for scalability - Rocketlane's creative funding announcement methods - How to balance innovation with immediate customers' needs and requests - What Sri and Rocketlane have in store for the future - And a couple more pieces of advice from Sri Rocketlane's announcement: https://www.youtube.com/watch?v=nqXBvAKE7H0 Happy listening! About the show: The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth. ⬇️ Useful links ⬇️ More episodes: www.advanceb2b.com/thegrowthhub Visit: www.advanceb2b.com/ Become an Insider: www.advanceb2b.com/advance-insider ⬇️ Find us on ⬇️ Apple Podcast: podcasts.apple.com/us/podcast/the-…st/id1219957221 Spotify: open.spotify.com/show/66pDW5uwWT1n7164vvYdZi Soundcloud: https://soundcloud.com/thegrowthhub

In episode 106 of the Growth Hub Podcast, you’ll hear from Jean Bonnenfant, Head of Growth at Trezy. Jean has been playing a LOT with Engineering as Marketing in the past and has many concrete examples to share as well as amazing advice to get it done the right way. The episode, in short - Jean gives a thorough definition of what Engineering as Marketing is - shares his experience with this practice, - shares advice to limit the number of unqualified leads free stuff usually generates, - and what you need to be careful about not to damage your sales when giving too much away for free and what you should focus on to track the performance of your free tools. ❤️ Don't forget to like and subscribe ❤️ About the show: The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth. ⬇️ Useful links ⬇️ More episodes: https://www.advanceb2b.com/thegrowthhub Visit: https://www.advanceb2b.com/ Become an Insider: https://www.advanceb2b.com/advance-insider ⬇️ Find us on ⬇️ Apple Podcast: https://podcasts.apple.com/us/podcast/the-growth-hub-podcast/id1219957221 Spotify: https://open.spotify.com/show/66pDW5uwWT1n7164vvYdZi Soundcloud: https://soundcloud.com/thegrowthhub

In episode 105 of the Growth Hub Podcast, you’ll hear from Kathryn Strachan, Founder and CEO of CopyHouse, a UK Content Marketing agency that recently successfully entered the US … without a US team. The episode, in short: - CopyHouse’s GTM playbook, - How to enter a country without a dedicated team, - Whether marketing or sales should come first - How they had to rework messages that resonated in the UK, but not in the US. About the show: The Growth Hub Podcast—the podcast for all things B2B SaaS marketing—is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.

In episode 104 of the Growth Hub Podcast, we invited Joel Gaudeul to discuss a topic we all face: team misalignment. Joel had quite a lot to say - and he took the gloves off, no-bullshit-style. "I am not going to be popular by saying that (...) but you need to work, to make it work". Joel worked in B2C and B2B in companies like Ubisoft, Ulule, Mention, France Digitale, and Alma. He's worn the hats of brand manager, product marketer, CMO, COO, and CRO. The episode, in short: - How did wearing so many executive hats change the way he does marketing? - What metrics should sales, marketing, CS, and product follow together? - Joel's routine to ensure that alignment efforts stick - Go-to tools to make it happen About the show: The Growth Hub Podcast—the podcast for all things B2B SaaS marketing—is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.

How much revenue can you tie to your content marketing operations? Should you place your Content Marketing Strategy in the hands of AI? To discuss this, we’re joined by Alexis Chevallier, Former CMO, now Part-Time CMO, who’s successfully achieved 3M in ARR directly attributed to content marketing operations for Content Marketing Agency YouLoveWords. We cover: > What does a part-time CMO do? > What are the requirements for Content Marketing to become a growth engine? > What would prevent Content Marketing from supporting growth? > How do you get your CEO to understand content marketing? > How to achieve 3M in ARR from content marketing > How to build a high-performing marketing team? > The right split between long and educational content and snack content? > What AI is really bringing to content marketing Tune in to hear from Alexis Chevallier, Content-Led Part-Time CMO. About the show: The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.

Communities can be super powerful. They carry trends, they generate awareness, and if you play your cards right, they can even significantly affect your overall business growth. Now, communities are far from easy to build. To explore the topic, we invited Alex Theuma, founder of SaaStock a successful community helping SaaS founders and their teams connect via expert conferences around the world. In this episode, we cover: - The origins of SaaStock - How to start a community - How to keep your audience engaged to grow the community - The KPIs of community building - More advice for aspiring community builders - And, as per usual, the Fast Five. So, is community building just a nice to have, or should SaaS B2B companies really try to benefit from it? Answer in episode 102 of the SaaS Growth Hub Podcast, with Alex Theuma, founder of SaaStock.

Are you really making good use of video to promote your SaaS company, products, and services? If not, the latest SaaS Growth Hub Podcast episode might be of interest to you as it is about ... video marketing, and everything it touches. To cover this creative topic, we invited Nora Sandell, Head of Marketing at Videoly, a leading product video platform, serving over 1000 online retailers and brands around the world. We discussed: - The evolution of how we consume content - Video marketing trends B2B SaaS marketers absolutely need to know about - How to produce professional and engaging content when you’re an absolute rookie in the field. - How to measure performance of your video marketing efforts - And a couple of DOs and DON’Ts to help you get started Tune in to hear from Nora Sandell, Head of Marketing at Videoly. About the show The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.

After Joining Supermetrics as employee number 32 — and marketer number 4 — in 2019, Edward is now Demand Generation Director at Supermetrics, a fast-growing SaaS company with a stunning 50M ARR, in a very competitive space. In this exceptional episode with Edward, we cover: — The secret sauce to Supermetrics’ growth — Who should be driving growth? — What's the next stage at Supermetrics? — A full-funnel brand test Supermetrics ran (and what they learned from it) — Where is 'marketing data' going? — The alternatives to the traditional attribution models — Is there a go-to funnel for B2B SaaS companies? Tune in to hear from Edward Ford, Demand Generation Director at Supermetrics. About the show The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.

- What’s an efficient process for creating customer stories? - Can one scale the process? - Do you have a secret formula to get around this and still tell compelling stories? - How to tell stories when you can’t share numbers - How to hook the visitor from the get-go? Tune in to hear from Joel Klettke, Founder at Case Study Buddy. About the show The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.

- Why are customer stories so important? - Why is it so difficult to create and publish quality customer stories? - How to ensure customer stories serve business and revenue goals? - How should marketers measure the ROI of a case study? - How to ask a customer for a story? Tune in to hear from Joel Klettke, Founder at Case Study Buddy. About the show The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.

What is the role of LinkedIn in a B2B advertising strategy? What is the best use of LinkedIn ads? Is LinkedIn really expensive? What's the Future of LinkedIn Ads? Tune in to learn from Gabriel Ehrlich, CEO at Remotion and LinkedIn Ads expert. About the show The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.

What makes it so difficult to make LinkedIn ads work? How should marketers approach targeting on LinkedIn ads? What does a good LinkedIn ads campaign look like? Tune in to learn from Gabriel Ehrlich, CEO at Remotion and LinkedIn Ads expert. About the show The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.

What should founders do to fix sales and marketing alignment once and for all? Dave Kellogg is an Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO. In other words, he has a lot to say about sales and marketing. Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podcast to hear his thoughts on how founders should kickstart selling and what they can do to ensure a strong alignment between Marketing and Sales. In the second part of our chat, Dave discusses marketing and sales alignment, how to do it right, and what founders should do from the get-go to make it happen. Hope you enjoy it! > Why are sales and marketing so often misaligned? > … and what to do about it > What founders & CEOs should understand about marketing > How to find the right balance between building and scaling sales and marketing? Happy listening!

How much do founders know about Sales and Marketing? How much should they? Dave Kellogg is Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO. In other words, he has a lot to say about sales and marketing. Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podcast to hear his thoughts on how founders should kickstart selling and what they can do to ensure a strong alignment between Marketing and Sales. In the first part of our chat, Dave tells us about the importance of understanding the basics of sales. > CMO vs. CEO: What’s best? > What do founders need to know about selling? > How can a founder become a good “Chief Salesperson”? > The impact of technology in the sales landscape. Happy listening!