The eCommerce Growth Show UK
Business & Economics Podcasts
Browse all our current episodes, as well as pre-register for upcoming podcasts as we’re joined by eCommerce experts spanning a variety of interesting backgrounds. Plug in at your leisure for the latest thought leadership topics for your eCommerce brand to help you keep abreast of the industry and pick up those all important marginal gains to help you continue to grow! Find out more at https://www.segmentify.com/ecommerce-growth-show
Location:
United States
Description:
Browse all our current episodes, as well as pre-register for upcoming podcasts as we’re joined by eCommerce experts spanning a variety of interesting backgrounds. Plug in at your leisure for the latest thought leadership topics for your eCommerce brand to help you keep abreast of the industry and pick up those all important marginal gains to help you continue to grow! Find out more at https://www.segmentify.com/ecommerce-growth-show
Language:
English
Episodes
What's in the Box? The Black Friday Madness - Yetkin Yüce
11/8/2022
Welcome to the special episode of the eCommerce Growth Show!
In this episode, we have a special guest who is familiar with vampires and the walking deads. Onur Teler, VP of Marketing from Segmentify, and Yetkin Yüce, Product Manager, have a thrilling conversation on a variety of topics, mainly on Black Friday and eCommerce.
Teler and Yüce speak about the main challenges of the Black Friday and Cyber Monday periods and how the challenges shifted after the pandemic, Black Friday’s impact on...
Duration:00:18:18
Examining SEO Trends and Competitor Evaluations - Ozan Ketenci - ZEO Agency
8/18/2022
Welcome to the second episode in the SEO series of our eCommerce Growth Show UK!
We speak with Ozan Ketenci of ZEO Agency.
Ozan shares insights and approaches to understanding the differences between business and SEO competitors. He emphasizes the importance of starting with a SERP analysis. This episode details the investments in SEO from keywords and content, to tools and resources.
Watch to learn the steps involved with keeping up with SEO trends and conducting competitor...
Duration:00:32:53
Customer Journey Mapping - Winning Potential Consumers - Christopher Hofman - IMPACT Extend
8/8/2022
Welcome to the first episode in the SEO series of our eCommerce Growth Show UK!
This episode is the first delivered jointly by Kamal and Segmentify. Speaking with Christopher Hofman, the lead SEO Consultant by IMPACT Extend.
Christopher shares a method of understanding your prospects' conversation with Google in a new way and enabling the data by visualizing it.
Watch for the steps involved with customer journey mapping with Google, grouping the keywords into intentions, and the process...
Duration:00:36:23
How to Be Different and Re-Invent the Marketplace? - Cas Paton - OnBuy.com
5/13/2022
Welcome to the first episode in the fifth series of our The eCommerce Growth Show UK!
This episode is the first delivered jointly by Joanne from Checkout.com and Kamal, Segmentify. Speaking with Cas Paton, the founder and CEO of OnBuy.com, the fastest-growing marketplace in the world.
Cas, whose career is routed within various online industries, ranging from Ecommerce, marketplaces and web development. While his experience is primarily built within online business, his fast paced and...
Duration:00:43:03
Why is Latin America such a prime market for e-commerce at the moment?
7/28/2021
In the fifteenth vlog of the eCommerce Growth Show, Mario Shiliashki, CEO of Global Payments at PayU, talks to Phill about why Latin America is such a prime market for e-commerce at the moment!
Duration:00:34:06
Surviving as a Bricks and Mortar Brand during COVID! - Aphrodite Malama
7/14/2021
In the latest vlog of the eCommerce Growth Show, Aphrodite Malama, Head of eCommerce at Mothercare Greece, talks to Phill about how a fundamentally bricks and mortar brand had to adapt to a step change in eCommerce trading in lightning speed when COVID struck!
Duration:00:35:33
What is "Holistic Growth"? - Chris Nawrocki
6/30/2021
In the fourteenth vlog of the eCommerce Growth Show, Chris Nawrocki, Founder of the Heur consultancy, talks to Phill about "holistic growth" and the importance of knowing your strategy intimately before you start!
Duration:00:32:18
What are the "3 Stages" of the Content Journey? - Rob Thomas
6/16/2021
In the thirteenth vlog of the eCommerce Growth Show, Rob Thomas, Senior Partner Manager at STYLA, talks to Phill about the "3 stages" of the content journey, and the importance of getting this journey "right" in the light of Core Web Vitals!
Duration:00:32:28
"Seekers v Customers", Raj De Datta Explains! - Raj De Datta
6/1/2021
In the twelfth vlog of the eCommerce Growth Show, Raj De Datta, CEO and Co-Founder of Bloomreach, talks to Phill about succeeding as an entrepreneur, AI v ML, and introduces his new book, "The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences!”
Duration:00:37:48
What is the "Apex" B2B Accelerator all about?!! - Alastair Brodie - Tadgh Bowe
5/18/2021
In the eleventh vlog of the eCommerce Growth Show, Alastair Brodie and Tadhg Bowe of Monsoon Consulting, tell us all about how they have rolled up their years of B2B experience into the "Apex" B2B Accelerator!
Duration:00:43:55
What's going on with marketplaces?! - Graham Broguhton
5/5/2021
In the tenth vlog of the fourth series of the eCommerce Growth Show, Graham Broughton, Co-Founder of Storesome, talks to Phill about the acceleration of brands adopting their own marketplaces!
Duration:00:27:57
"Bricks and Mortar" is not dead! - Sophie Wilson
4/21/2021
In the ninth vlog of the fourth series of the eCommerce Growth Show, Sophie Wilson, Digital Consultant at Astound Commerce, talks to Phill about the importance of "joining up" the on and offline retail experience!
Duration:00:28:54
Tim Educates Phill about D2C! - Tim Willis
3/30/2021
In the eighth vlog of the fourth series of the eCommerce Growth Show, Tim Willis, Head of eCommerce, South West at Magento agency PushON, talks to Phill about how all things D2C!
Duration:00:31:59
The Importance of a Brand "Story" - Sarah Braud
3/16/2021
In the seventh vlog of the fourth series of the eCommerce Growth Show, Sarah Braud, Consultant Content Strategist, talks to Phill about how important it is to have a story behind our brands!
Duration:00:30:58
We're "In Bed" with Our Customers, Let's Look After Them! - Eva Pascoe
3/1/2021
In the sixth vlog of the fourth series of the eCommerce Growth Show, Eva Pascoe, Founder of The Retail Practice, talks to Phill about how advanced personalisation really can help us look after our customers better, with more relevant experiences through genuinely real-time machine learning!
Duration:00:26:03
What to Prioritise in 2021! - Jamie Huskisson
2/9/2021
In the fifth vlog of the eCommerce Growth Show, Jamie Huskisson, CEO of JH, talks to Phill about what to focus on in 2021, internally, externally and by leaning on our learnings as we battled in the trenches during an unprecedented 12 months!
Duration:00:32:17
Maintaining Your CX In The Ever Changing World of Digital Transformation! - Deri Jones
2/3/2021
In the fourth vlog of the fourth series of the eCommerce Growth Show, Deri Jones, Founder and CEO of Think Tribe, talks to Phill about how we can rest in bed at night knowing our sites are still providing the optimal customer experience at the same time as driving constant transformation during this unprecedented acceleration of online retail! Tune in to hear all about the inherent challenges in this balancing act, and what Think Tribe does to solve them!
Duration:00:31:38
It's all about the "authority"! - Chris Thomas
1/19/2021
In the third vlog of the fourth series of the eCommerce Growth Show, Chris Thomas, Founder of Yonder Agency, talks to Phill about the importance of "taking authority" in the space that our brands reside! Tune in to hear about the importance of, and how Yonder can help guide brands to gain an authoritative position in their verticals; through passion, creativity and perseverance!
Duration:00:38:04
What Is "Conversation Marketing"? - Stephen Carl
12/10/2020
In the second episode of the fourth series of the eCommerce Growth Show, Stephen Carl, with more than 20 years of experience in our space and Founder of Brooklyn based Digital Marketing agency "Needle Movement", talks to Phill about the growing trend in "Conversation Marketing". Tune in to hear about Stephen's excellent insights about what it is and how to fit it into your marketing strategy!
Duration:00:48:19
What the Heck is EOS?! - Andrew Stevens
12/3/2020
In the first vlog of the fourth series of the eCommerce Growth Show, Andrew Stevens, Co-Founder of Commercial Optimisation, talks to Phill about how eCommerce leaders can optimise the realisation of their goals, using the EOS framework to build the right teams from the ground up to succeed! Tune in to hear insights about the fundamental building blocks of business success, implemented using a tried and tested methodology starting with integrity, accountability and self awareness!
Duration:00:31:06