Fuse - The PR, Marketing and Communications Podcast

Welcome to Fuse, the global podcast for PRCA, where we explore the evolving landscape of global communications. In this episode, host Dan Gold engages in an insightful conversation with Iain Anderson, Co-Founder & Executive Chairman of Cicero Group, and prominent advocate for workplace diversity and LGBTQ+ rights. Iain is a founding shareholder and Executive Chairman of Cicero Group, boasting over 30 years of experience as a political adviser, business journalist, and CEO. Recognised as one of the Financial Times Global 100 LGBTQ Executives and appointed as the UK's first LGBTQ+ Business Champion, Iain brings a wealth of expertise to the conversation. In This Episode, We Explore: Connect with Iain Twitter: @iain_w_anderson www.cicero-group.com Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide -david@curzonpr.com Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

In this episode, Farzana Baduel chats with Emma Woollcott, Partner in Mishcon Private and Head of the Reputation Protection and Crisis Management group. With her expertise in defamation, privacy, and data protection, Emma offers invaluable insights into managing reputational challenges. Emma's illustrious career spans over 16 years at Mishcon, where she's become a trusted advisor to high-net-worth individuals and organisations. Recognised for her excellence in reputation law, Emma's accolades include Spears Wealth Management's Index and nominations in prestigious legal publications. In This Episode, We Explore: Collaboration Between Lawyers and PRs Managing Reputational Risks Legal options to deal with defamation Ethical Client Selection Pre-emptive Resilience Planning Crisis Management Strategies Connect with Emma LinkedIn: Emma Woollcott Website:www.mishcon.com/people/emma-woollcott Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide -david@curzonpr.com Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Join us for an enlightening episode of Fuse as host Dan Gold sits down with Richard Bagnall, global co-managing partner and CEO of Europe and the Americas at CARMA, to explore the intricate world of PR, communication measurement, and the future of the industry. With over three decades of experience in advising international clients and shaping the PR measurement landscape, Richard brings a lot of depth to the conversation. From his early days in PR to pioneering media intelligence and measurement practices, Richard has been at the forefront of industry value innovation. In this episode, we delve into: The growth of PR measurement and evaluation Strategies to advance the synergy between public relations and measurement practices. The impact of AI-generated content on PR measurement. The pivotal role of industry bodies like PRCA and CIPR in shaping the measurement conversation. The unique approach of CARMA in an increasingly competitive measurement landscape. Connect with Richard Twitter: @richardbagnall www.carma.com Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide -david@curzonpr.com Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Join us on an insightful episode of Fuse as host Farzana Baduel engages in a compelling conversation with Crispin Manners, CEO of Onva Consulting, as they delve into the world of PR, leadership, purpose and the blueprint for agency growth. With a remarkable career spanning three decades, Crispin brings a wealth of experience to the table. From his pioneering days at Kaizo to his current role at Onva Consulting, he has left an indelible mark on the PR industry. In this episode, we explore: Strategies for managing growth within agencies and creating a conducive work environment. Innovations in client servicing, including the introduction of a value proposition during times of crisis. Reflections on the pitfalls of growth-driven agency models and the importance of aligning business strategies with a clear purpose. Insights into energy management for agency leaders and the role of purpose in energising teams. Connect with Crispin Twitter: @crispinluke Check out Crispin’s Books: Grow, Build, Sell, Live: A Practical Guide to Running and Building an Agency and Enjoying It (PRCA Practice Guides) How to Sell Value – Demystified: A Practical Guide for Communications Agencies (PRCA Professional) Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide -david@curzonpr.com Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Tune in to an engaging episode of Fuse as host Dan Gold sits down with Mark MacGregor, Managing Director of Public Affairs at Penta, to explore the intricate world of power, politics, and public affairs. With 3 decades of experience, Mark has advised a wide range of organisations on tackling reputational, political, and regulatory issues. From his early days as CEO of the Conservative Party to his current role at Penta, Mark's journey is filled with insights and lessons learned. In this episode, we delve into: Mark's career beginnings and scaling a company in the 1990s. The evolving landscape of PR and public affairs. Memorable communications moments during his tenure at the Conservative Party. The power of measurement in PR and leveraging AI for media scanning. Strategies for proving benefits to clients and using research for future planning. Connect with Mark Twitter: @Mark_Macgregor. Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide -david@curzonpr.com Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Join us on this insightful episode of Fuse, as Dan meets the influential PR power couple, Stephen and Sarah Waddington. Stephen, a seasoned business advisor and Visiting Professor at Newcastle University, brings over two decades of experience, having founded and led agencies like Ketchum, Metia, Rainier PR, and Speed. As a former President of the CIPR and a prolific author, his contributions to public relations theory and practice are widely acknowledged. Sarah, with 20+ years in PR, is a trailblazer in helping organisations articulate purpose and achieve social impact, earning her a CBE in 2021 and the CIPR’s Sir Stephen Tallents Medal for exceptional PR achievements. Together, they epitomise a power couple driving excellence, innovation and elevating social mobility in the PR sphere. In this episode, we explore: The PR Power Couple's individual career journeys and the dynamics of working together. Social Mobility and the birth of Socially Mobile. Addressing diversity and inclusivity issues in PR. The intersection of AI and social mobility: The pivotal role of PRCA and CIPR in advancing the PR industry and fostering social mobility. Connect with the Waddington’s Twitter: @wadds | @Mrs_Wadds Website: www.wadds.co.uk | www.sociallymobile.org.uk/ Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide -david@curzonpr.com Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Join host Farzana Baduel as she engages in an insightful conversation with Tom Mayne, a leading academic, who has worked with leading think tanks such as Chatham House and Foreign Policy Centre. His research focuses on anti-money laundering legislation, especially in regards to grand corruption and kleptocracy. Tom examines how professional service firms can act as enablers. In this episode, we explore: The Chatham House Kleptocracy Report PR industry Report with the Foreign Policy Institute The role of PRs in combating dirty money. SLAPPs and their impact on freedom of speech Reputation laundering Case study - Bell Pottinger The role of PR Industry bodies. Connect with Tom Mayne Twitter: @TomMayne16 Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Join host Farzana Baduel as she engages in an insightful conversation with Paul Gerrard, the Campaigns, Public Affairs & Board Secretariat Director at Co-op. With a background spanning nearly two decades in the UK Civil Service, Paul shares his journey, experiences, and the impactful campaigns he leads at the world's oldest co-operative business. In this episode, we explore: The dynamics of public affairs and public relations Lobbying as a tool for good The success and strategy behind Co-op's modern slavery and shoplifting campaigns Paul's involvement in Marcus Rashford's initiative to feed school children How to maintain mental health and well-being in a demanding professional landscape Connect with Paul Gerrard Twitter: @paulgerrard1971 LinkedIn: Paul Gerrard Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Join us for an electrifying interview with Srin Madipalli as he shares his incredible journey, from founding the groundbreaking startup Accomable to advising startups, VCs, and established companies on the forefront of technology. Discover his passion for angel investing, where he seeks out tenacious founders tackling society's toughest challenges, regardless of sector or geography.But that's not all! Srin's impactful advocacy work for disability inclusion in the workplace and his powerful insights as an entrepreneur with a severe physical disability will captivate and inspire you. In a riveting conversation hosted by Dan Gold, delve into intriguing topics like Open AI, the quest against boredom, and uncovering pathways to innovation. Connect with Srin Madipalli Website: https://srinmadipalli.com/ Twitter: @SrinMadipalli LinkedIn: Srin Madipalli Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduelExecutive Producer: David OlajideDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Join host Dan Gold in this riveting episode of Fuse as he engages in a thought-provoking conversation with the visionary Shayoni Lynn, CEO and Founder of the multi-award-winning behavioural science communications consultancy, Lynn Group. Shayoni, a PRCA and CIPR Fellow, is recognised as a PR industry luminary, listed in the top 5 PR leaders outside of London in the PRWeek Power Book. In 2023, she earned a spot on the Innovator 25 EMEA and Global 15 to Watch list by PRovoke Media, along with receiving the prestigious Mark Mellor Award for Outstanding Contribution to the Industry. In this conversation, discover: The influence of behavioural science on PR. Building and scaling the Lynn team The Three-Part Lynn Framework for Measurement. Exploring the impact of AI in combating misinformation and disinformation through Lynn's Disinformation Cell. Connect with Shayoni Lynn Website: https://lynn.global/ Twitter: @shayonislynn LinkedIn: Shayoni Lynn Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Join our host Farzana Baduel on this episode of PRCA Fuse, as she delves into the world of marketing and strategy with the illustrious Nirmalya Kumar. As a Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University, and a renowned polymath, Nirmalya Kumar's insights redefine the landscape of strategic thinking. In this compelling conversation, Farzana and Nirmalya unravel the unique career journey that propelled him to the forefront of marketing innovation, starting with his transformative experiences in the US. From scaling the heights of success to navigating the challenges along the way, discover the remarkable trajectory that shaped Nirmalya's groundbreaking approach. Explore the evolution of strategic thinking in marketing and learn how global giants leverage modern techniques to achieve unparalleled success. Connect with Nirmalya Kumar: nirmalyakumar.com - website @ProfKumar - Twitter Google Scholar Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Join host Dan Gold in this Fuse podcast episode as he sits down with the award-winning Co-Founders of Palm PR, Emily and Liam Keogh. Emily, a creative strategist with a passion for Travel and hospitality and Food and drink sectors, and Liam, a seasoned entrepreneur and PR specialist, co-founded Palm in 2010. Together, they've shaped Palm into an industry leader, working with brands like Ennismore, Nobu, and Moving Mountains. In this conversation, discover: The dynamics of working closely as a family. Maintaining a healthy work-life balance in the fast-paced PR world. Palm's strategic planning and entrepreneurial work culture. The challenges of remote work and the influence of Gen Z in the PR landscape. The secrets to Palm's success Making an impact beyond PR - The Trading Standards Petition. Connect with Palm PR : www.palm-pr.com - website @palm_pr - Twitter @palmpublicrelations - Instagram Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

In this exciting episode of PRCA Fuse, Farzana Baduel chats with Ayeni Adekunle, the visionary founder and CEO of BHM, a Nigerian consultancy with headquarters in the UK. Ayeni has been at the forefront of reshaping the global PR landscape, utilising platforms like World PR Day, Africa PR Report, NECLive and Plaqad to bring Africa into the global discourse. With offices in Lagos, London, Edinburgh, Nairobi, and Accra, BHM is on a mission to become the first global communications services firm from Africa. In this episode, Farzana and Ayeni explore various facets of the PR industry and Ayeni's journey, including: The pivotal moment that led Ayeni from journalism to PR. Challenges and innovations within the PR industry. Building a global PR company with a strong African identity. The Africa PR and Communications report. Bridging the knowledge gap between Africa, Asia and the rest of the world. The Global Day of Influence and World PR Day. Raising the reputation of the global PR industry Connect with Ayeni Adekunle: Twitter& Instagram: @ayenithegreat BHM - https://wwwbhmng.uk | https://wwwbhmng.com Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Episode book recommendations: Twelve Causes of Dishonesty - Henry Ward Beecher Propaganda - Edward Bernays The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty - Clayton M Christensen, Efosa Ojomo, and Karen Dillon Post Corona: From Crisis to Opportunity - Scott Galloway Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It - Tien Tzuo & Gabe Weisert Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

On this episode of Fuse, Dan Gold chats with Advita Patel, an internal communications professional and the founder of CommsRebel, a consultancy with a mission to make a lasting impact on how people feel at work. Notably, Advita has been named as the CIPR's 2024 President-Elect. In this enlightening conversation, we explore: The roots of Advita's rebellion and the inspiration behind her CommsRebel movement. Strategies for building confidence in leaders to navigate change and embrace difficult conversations. Reshaping the narrative around diversity in the workplace. Empowering underrepresented women in their career progression. Join us as we unravel the layers of internal communications, diversity, and empowerment with Advita Patel, a true rebel with a cause. Connect with Advita: CommsRebel: https://www.commsrebel.com/ Twitter: @Advita_p Follow Dan & Farzana on Social media Instagram: @Dangoldmedia | @FarzanaBaduel Twitter: @Dangoldmedia | @FarzanaBaduel Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. Produced by Dan Gold and hosted with Farzana Baduel. Production and editing supported by Martin Charlton Communications --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

On this episode of Fuse, Farzana Baduel chats with Mehreen Khan, Economics Editor of The Times. Mehreen brings a wealth of experience from her time as a Brussels correspondent at the Financial Times, reporting on the European Union, Brexit, and the political economy of the eurozone. In this episode, they explore: Breaking the age stereotypes in journalism The importance of financial literacy for women and underserved communities. Bridging socio-economic gaps in the media sector. Regional perspectives in a London-centric industry. Journalism as a public service. Follow Mehreen Khan: Twitter: @MehreenKhn Follow Dan & Farzana on Social media Instagram: @Dangoldmedia | @FarzanaBaduel Twitter: @Dangoldmedia | @FarzanaBaduel Watch our discussion on our YouTube channel here Produced by Dan Gold. Produced by Dan Gold and hosted with Farzana Baduel. Production and editing supported by Martin Charlton Communications --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

In this enlightening episode of PRCA Fuse, hosts Dan Gold and Farzana Baduel sit down with award-winning author and global PR strategist David Gallagher. With 25 years of experience at Ketchum, Omnicom and leadership roles in British and global trade groups, David's journey from journalism to PR is both inspiring and insightful. Discover how purpose, resilience, and impact are at the core of David's career as he discusses: The transition from journalism to PR and its influence on modern communications. How authentic marketing and communications wins in the purposeful age Building and nurturing professional communities, like his WhatsApp group, for innovation and collaboration. Valuable advice for agency owners contemplating selling their businesses. Essential tips for young PR professionals embarking on their careers. The top three skills every outstanding PR professional must possess in today's interconnected world. Get David’s book Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age Follow David Gallagher: Twitter: @TBoneGallagher Website: www.davidgallaghernow.com Watch on Youtube: Follow Dan & Farzana on Social media Instagram: @Dangoldmedia | @FarzanaBaduel Twitter: @Dangoldmedia | @FarzanaBaduel Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. Produced by Dan Gold and hosted with Farzana Baduel. Production and editing supported by Martin Charlton Communications --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Mpumelelo Zondi, Head of Brand and Global Client Lead with Edelman Africa joins our host Dan Gold on the #PRCAfuse podcast. We take a deep dive into the legendary #KFCproposal. Mpumi talks about the importance of social listening and how the crisis communication toolkit can be used for good news stories as well. Watch our discussion on our YouTube channel here. There are so many lessons and highlights to this organic 'campaign' Produced by Dan Gold. Production and editing supported by Martin Charlton Communications --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Meet our new co-host and listen to our first-ever joint episode with Farzana Baduel. Farzana is the co-founder and CEO of Curzon PR, a global strategic communications firm headquartered in London. Our hosts Dan and Farzana sit down with Martin Raymond, co-founder of Future Laboratory, working with some of the world's Forbes 500 and FTSE 100 most innovative brands, and in we discuss how companies can peek into the future and how to harness the tools needed for effective forecasting. Produced by Dan Gold and hosted with Farzana Baduel. Production and editing supported by Martin Charlton Communications --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

In this thought-provoking episode, Patrick Melville, Founder of Melville Solutions and Fuse host Dan Gold explores the profound effects of change and challenges on mental health and how developing sharing and listening skills can help you navigate our dynamic world. Watch episode here. - Produced and hosted by ⁠Dan Gold⁠. Production and editing supported by Martin Charlton Communications --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

It's a new year and we've been listening. So we're changing things up a little. Producer and host Dan Gold breaks down the podcast changes in this special short episode. Watch episode here. - Produced and hosted by Dan Gold. Production and editing supported by Martin Charlton Communications --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message